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Pac-12 Commissioner Teresa Gould joins the Inside WSU Athletics Podcast with Washington State AD Anne McCoy and frames the conference rebuild as “tradition meets transformation,” saying the last two years were “invigorating and exhausting” but ultimately validating. Gould also notes that media suitors told her the Pac-12 brand still carries meaningful market value: “I heard time and time and time again from potential rightsholders that the Pac-12 means something to them. There's a brand relevancy. There's a recognition there not only of the conference brand, but of our nine member institutions that really made a difference in our conversations. And I think when the final packages are all announced, I think it'll be really clear to the world that the amount of coverage that we're getting, the amount of reach that we're going to get to fans all over the country is going to be representative of the strength of the brand.” Full podcast. (link)

MEAC Commissioner Sonja Stills joins VH Consulting Founder Shoshanna Engel Lewis from the 2025 Women Leaders in Sports Convention to highlight Stills being named a Nike Executive of the Year and discuss her path to the commissioner's chair, leadership lessons and plans for celebrating the MEAC's 55th anniversary. When in a position of leadership, Stills advises listening first, then leading. “Growing into it is learning but also not getting comfortable in the position. I always worked like I was getting fired, even though I wasn’t going to get fired, which is a good thing. I was reassured I wasn’t going anywhere. It’s okay if something doesn’t work out, but go beyond just phoning it in and do the extra. It was about observing; you don’t have to say too much, but listen, and don’t make changes until you understand how it works.” Stills also remarks: “Be open and be a really true team player. When it’s inconvenient for you is the best time for you to be a team player.” Lots more on Collegiate Sports Connect. (link)

Vanderbilt Enterprises CEO Markus Schreyer tells SBJ’s Ben Portnoy food & beverage revenue at FirstBank Stadium, as well as sponsorship & licensing deals under Learfield’s watch, will double this football season with merchandise pacing for an 150% uptick. Schreyer: “You see a lot of universities that are extremely strong in academics or extremely strong on the field, but we are doing both. How can Vanderbilt Enterprises support? No. 1 is revenue generation. New business models. Everything beyond the academic revenue. It’s about growing our audience here in Nashville, but also national, international and thinking about making Vanderbilt a household name.” On the specific positioning of sponsorship opportunities: “If you work with us in athletics, you also want to work with us in research, student development and our labs. If you’re coming through education, then how can we again play the full spectrum of the university? That’s exciting.” (link)

Auburn parts ways with Football HC Hugh Freeze, who posted a 15-19 (6-16 SEC) record in two-plus seasons with the Tigers. Freeze is owed $15.8M with no mitigation. Defensive Coordinator D.J. Durkin will serve as interim HC. (link)

Baruch (DIII) law professor Marc Edelman explains that “at first, I was a fan of the G-League to NCAA thing as I support taking of gap years before college. But the more I think about it, I fear the NCAA may have something more sinister up their sleeve: a plan to argue that NCAA and G-League compete in the same market for antitrust.” Boise State assistant professor Sam Ehrlich adds: “They have been already in the eligibility cases (including that of former Tennessee men’s basketball student-athlete Zakai Zeigler) but it could definitely ramp up that argument.” Ehrlich adds: “Antitrust claims require a showing that anticompetitive actions restricted competition in a particular market. And, for that, you need to show market power. More competitors means less market power, so the NCAA showing more competitors could weaken antitrust claims against it. But antitrust law looks at whether the competitors (G-League, etc.) are real substitutes – if players don’t actually see pro alternatives as viable substitutes for college competition, the NCAA could still be found to have market power despite more options existing. Letting G-League players join NCAA programs makes the league look more like one competitor in an open market for basketball talent, not a closed cartel.  That helps the NCAA argue it’s expanding the ability for athletes to choose, not restricting it – a key distinction.” (link)

Extra Points purveyor Matt Brown writes on the ever-increasing buyout obligations connected to football coaching changes: "Every day, I read very smart people who write that the current college athletics financial trajectory is not sustainable. Almost every day, I talk to very smart people on Zoom or on the telephone who say the same thing. Expenses (be they labor or otherwise) cannot possibly continue to grow so quickly, especially relative to actual revenues, without some sort of painful contraction. But what if they’re wrong? What if there is no market force capable of counterbalancing the political need for ADs and university presidents to make the ‘right’ hire and the desire of fans (and especially about a dozen impossibly rich fans) to spend to ensure a team is successful? [...] What if the supply of huge donor money — not regular-season ticket deposits and $500-a-year checks from normal families, but huge money — is mostly divorced from what we might describe as conventional market forces? What if, somewhere, there’s always another rich guy who is willing to cut the right check and keep this whole thing going?” (link)

The City of Pasadena and the Rose Bowl Operating Company this week sued UCLA for exploring the possibility of playing Bruins football games at SoFi Stadium in Inglewood, California. Central to the dispute is a lease signed by the parties in 2010 and amended in 2014, which requires UCLA to play its home football games at the Rose Bowl through June 30, 2044. Per Sportico’s Michael McCann: “The lease further makes clear that UCLA cannot play home games ‘in any facility located in the Los Angeles [area] or in Orange County, other than the [Rose Bowl Stadium].’ The complaint also notes that Pasadena and its taxpayers have invested $150 million into the stadium, through bond financing and modernization efforts. These payments, the complaint charges, ‘never’ would have been undertaken if UCLA’s alleged intentions to ‘abandon its partner’ had been known. … The complaint, which includes claims for breach of contract and anticipatory repudiation, demands the remedy of specific performance in addition to monetary compensation for alleged damages. Specific performance would take the form of a court-ordered injunction blocking UCLA from reneging on its lease. In other words, a judge would rule that UCLA cannot leave until 2044 and thus no amount of money could adequately compensate them if the school leaves prematurely.” More. (link)

People & Places…

➤ Fordham has hired Eric Graves as Assoc. AD for Facilities and Event Management, after serving as the Intramural Sports Coordinator and Facility Supervisor at NYU (DIII) since 2022. (link)

➤ Jackson State’s Rafael Ordaz has been promoted to Assoc. AD for Fiscal Management after serving as the Asst. AD for Fiscal Management since July 2023. (link)

➤ This morning’s edition of Coaches.wire is ready for your review. (link)

NC State and SMU have each been fined $50K by the ACC for fans rushing the field following home football victories on Saturday. (link); Sticking with penalties, the league has issued Clemson Football HC Dabo Swinney a $10K fine and public reprimand after his comments on officiating in the Tigers’ 46-45 loss to Duke.  (link)

ESPN’s David Hale with some statistics of note. So far this season, 61% of SEC conference games have been decided by eight points or less -- nearly double the SEC's rate from 2014-24. CUSA has the highest rate of 3-point games (26%) with ACC the top Power 4 conference (23%) in that category. The Mountain West has been the highest scoring league (57.8 ppg) with the Big 12 leading the P4 (55.2 ppg). (link)

In collaboration with WME Sports, the Big 12 Conference has launched a league-wide women’s basketball documentary titled A Different League. Presented by Allstate, the series will provide behind-the-scenes access and exclusive interviews with coaches and student-athletes from across the conference. The first episode is available now on the Big 12’s official YouTube channel and will also air on Big 12 Studios. Additional episodes will be released throughout the first week of the season. (link)

Xavier is the latest to offer the “round up” option at the concessions stand. Fans visiting the Cintas Center during home games can participate in the “Round-Up for Excellence” initiative, a partnership with Chartwells and Shift4. The extra cents will be directed toward “scholarships, facility enhancements, and critical operating needs—empowering student-athletes to excel.” (link)

Syracuse adds a home game with Fordham to its 2027 football schedule. (link); Coastal Carolina and Liberty have flipped the locations of their 2027 and 2028 meetings, with games now set to be played in Lynchburg in 2027 and in Conway the year following. (link); UTSA has added a game against UTRGV to its 2026 football schedule, per FBSchedules.com, which notes the game will be contested at the Alamodome in San Antonio on Sept. 5, 2026. According to the contract, UTSA will pay the Vaqueros a $350K guarantee, while the match-up will serve as the first-ever meeting between the two schools. (link) 

According to a JPMorgan Chase report, real income growth has slowed to near-decade lows with young people getting hit the hardest. Per Axios’ Madison Mills, with a wave of companies such as Amazon and UPS announcing layoffs, the slowdown is “yet one more sign of a softening labor market that could indicate trouble ahead for corporate America.” JPMorgan Chase Institute Research Director George Eckerd notes “companies might increase wages by less because they're trying to shrink staff” and if people don’t leave that’s when layoffs could begin. Mills continues: “Young workers are experiencing the worst income growth since the 2010s as the low-hire, low-fire labor market reduces their pace of job transitions. [...] It remains unclear whether young people will have the opportunity to catch up if and when the labor market reaccelerates.” (link)

Troy will remove the interim tag from AD Kyle George, who has been leading the Trojans since August, per ESPN's Pete Thamel. Prior to being named Interim AD, George served as Deputy AD for External Relations since March 2017. (link)

More from Ivy League Executive Director Robin Harris’ sitdown with The Field of 68’s Jeff Goodman and Rob Dauster last week. Harris weighed in on expanding March Madness: “I think there’s a certain magic to March Madness, and we should be careful not to impact the secret sauce that makes it so special. That said, I’m open to modest expansion. I’ve seen it work before. The Ivy League could benefit — on the women’s side, Columbia was the first team out in 2023, and with expansion, they’d have been in. On the men’s side, history shows we’ve been close some years. I don’t expect our AQ team would be in the opening round often. So yes, I’m open to it, as long as we protect what makes March Madness special — the Cinderella stories — and don’t extend it so long that people lose interest.” Harris on the five-year eligibility model: “I’m frustrated by all the eligibility lawsuits. We haven’t talked much about transfers — we’re not impacted much — but I care about the national landscape. The NCAA finally had a sensible rule: student-athletes could transfer once without sitting out. Then, court cases scuttled that reasonable regulation. Now, there’s consensus that five years might make sense, but those same court cases are blocking it. For us, it’s four years because that’s the normal degree progression. We do have graduates playing elsewhere — earning master’s or other degrees — and that’s wonderful.” (link)

Big South Commissioner Sherika Montgomery sits down with VH Consulting Founder Shoshanna Engel Lewis at the 2025 Women Leaders in Sports Convention and talks about the two major initiatives that have been her focus since taking over as commissioner – elevating the student-athlete experience and raising competitive excellence The two also discuss the best career advice Montgomery has received and what she tells young professionals to focus on now. Montgomery explains the league is finalizing the first phase of a revised strategic plan and will move it through governance with the expectation of unveiling it in early 2026. “I think that’s really going to boldly state who we are and what our priorities are as we continue to elevate…not only regionally but also nationally.” Montgomery also points out that student-athletes are embedded in the Big South’s governance structure and that their feedback directly shapes policy. The league office, she adds, actively listens at championships and other events, sometimes incorporating suggestions the following year. She gives an example from golf, where the conference adopted features from the PGA Tour—like personalized tees—to make the experience more professional and athlete-centered. Full conversation on Collegiate Sports Connect. (link)

Pittsburgh AD Allen Greene reflects on his first 12 months leading the Panthers: “Simply put, leadership matters. The leadership at Pitt is aligned and full of people who champion the success of their colleagues. Chancellor Gabel has assembled a dynamic senior leadership team that values collaboration as a foundational standard. We're a cohesive group that understands our purpose, is laser-focused on our strategy, communicates frequently and challenges each other to be better." On balancing tradition and innovation: “It's important to recognize and understand history and tradition. But it's equally important to recognize and understand where the industry is going and to position the department to thrive in the modern-day era of college athletics. What got us to where we are today, won't get us to where we want to be tomorrow. That means thinking and acting outside the box, even when it challenges what once was.” On competitive excellence: “We can do better. We've not done poorly, but there's an expectation that we do better, particularly in the outcomes which our fans care deeply about. But more importantly, it's about the process: how we support our coaches and student-athletes, what we prioritize and how we make decisions. The more consistently we keep the main things the main things, the better outcomes we'll have.” More. (link)

More from new ACC CRO Anthony Macri & host LMU AD Craig Pintens on the CRO.ticker Margins of Victory podcast. Macri explains how he’s executed data-driven sponsorship resets, recalling from his time with the Memphis Grizzlies that Chick-fil-A was “spending a decent amount, but we assessed that the value of their deal in assets based upon our peer markets and what those relationships were worth, that they were getting about roughly double in value what they were investing. And we had to have really tough conversations with a number of brands to say, guys, I'm sorry, this doesn't work and it doesn't work for us to really continue to grow and to be competitive on the court and otherwise to have you investing at a number that's lower than the value of what we are providing.” Macri on PE in college sports: “You have to start with the end in mind. What are you trying to accomplish and what are you willing, as you mentioned, to give up to get what you're trying to accomplish? And if you can answer those two questions, then I think you're willing at least to explore whether institutional capital can help you to get there. I think the big question, and that's what I think a lot of, whether it be the stuff we've seen in the news or otherwise, that's what folks are wrestling with. What are we willing to give up in order to get there and is the juice worth the squeeze?” Lots more in the full podcast. (link)

Find out how much German apparel company Strauss stands to benefit from its decal placement on helmets during the MLB playoffs in the latest edition of CRO.ticker, which also includes insights into Gotham FC’s “Blueprint” season-ticketing strategy, Cadillac’s F1 plans, which feature an HQ/manufacturing campus that is “going to [be] almost like a modern ballpark entertainment district,” Gen Z’s “digital fatigue,” and this from Reddit/Seven Seven Six Ventures Founder Alexis Ohanian on AI: “Super-intelligence is now commoditized. Whatever your thoughts are on AI, at the end of the day, this is the worst it’s ever going to be. The ability for all of us to now tap into, in real time, PhD-level intelligence is trivial and that is a modern miracle. For people who are high agency, for people who are high curiosity, for people who are high getting things done, you have just been gifted superpowers.” Check it out. (link)

At 10 years old, Bruin Capital has evolved from a risky startup into a sports-focused investor with about $2.5B in assets under management, and SBJ’s Chris Smith notes the firm was built on an operator-led playbook and a signature early win: buying the NFL’s On Location with RedBird for $70M and selling it to Endeavor for $660M less than five years later. Founder George Pyne—shaped by hands-on stints at NASCAR and IMG—uses relationships and operational know-how to scale niche leaders, exemplified by Deltatre, acquired in 2016 and sold in 2022 for upward of $725M after earnings grew from roughly $12M to about $50M, and Two Circles, valued at $42M when acquired in 2019 and around $317M at exit in 2024. The firm’s edge, sources contend, is that its partners have run P&Ls and open markets for portfolio companies – especially bringing European assets into the U.S. – while Pyne now targets bigger, lower-return but transformative bets in areas like youth-sports-meets-tech and potentially college athletics. A fourth investment vehicle is on deck and headquarters are moving to Greenwich, as Pyne pledges another decade at the helm: “What I’ve had to learn the last 10 years was managing a financial investment firm, and I’m way ahead of that now than I was when I was there. Now with the resources that we have at our disposal, and the knowledge we have and the scale we have, we’re capable of a lot more. And that’s what, to me, is exciting. … We’ve been busy building it, but now I want to maximize it.” (link)

People & Places…

➤ Delaware promotes Executive Senior Assoc. AD for Sport Administration & Front Office Mattie White to Deputy AD for Sport Administration & Internal Operations/SWA. (link)

➤ Marshall Senior Assoc. AD for Student-Athlete Well-Being & Success Beatrice Crane Banford has exited the department, according to CollegeAD. (link)

➤ The Wire on Collegiate Sports Connect shows a handful of additional administrative staff moves in the past few days: Delaware, Maine, Miami (OH), Minnesota, Western Michigan and USF. (link)

Fox’s Big Noon Kickoff is headed to Iowa City as Iowa welcomes Oregon to town next Saturday. (link) ESPN’s College GameDay, meanwhile, is making the trip to Lubbock for Texas Tech vs. BYU. (link)

Fox Sports’ President of Insights and Analytics Michael Mulvihill notes that “GameDay is a great show and they’re having a big year. You have to tip your cap. On our side Big Noon Kickoff is up +19% in the 11am hour. We like our show too and more total CFB pre-game viewing is a good thing.” Crakes Media namesake Patrick Crakes responds: “To me, the biggest strategic insight here is how much viewing these two shows drive together. It’s a huge validation of a sports first programming strategy that two shows that talk about live sporting events can co-exist across multiple distribution touch points at roughly the exact same time period for 14 weeks a year.  Too much of the reporting ties around nonsensical horse race “who’s winning this week” narratives and not enough deep looks into the strategic value creation both shows produce…Bottom line, both are winning… .” (link)

James Madison’s football team will host the first ever collegiate Marvel Super Hero Day on November 22 against Washington State at Bridgeforth Stadium. Per the release: “The first 15,000 fans in attendance will receive a voucher for a souvenir poster featuring Duke Dog and Marvel characters designed by Marvel Comics. There will also be 2,000 co-branded hats that will be given away at the game, and the day will feature Marvel activations and contests throughout the game both on the videoboard and on-field. Fans are encouraged to dress up as their favorite Marvel Super Hero. Other activations surrounding the day will be announced closer to the date of the game.” The deal was facilitated by AthLife, Inc., Marvel’s longtime sports representative, with JMU Foundation, Inc. (link)

Towson has received a $500K gift from alums Mark and Jody Eber and their Eber Family Foundation in support of the $12M Campaign for Excellence. Their commitment will support a $40M capital renovation and expansion project on South Campus to transform the Field House and Towson Center Gym. (link)

In the wake of the NBA betting scandal, the league and its partner sportsbooks continue to review which types of bets are most vulnerable to manipulation and how much bettors should be allowed to wager on such bets, according to ESPN’s David Purdum, who points out that “before the season, the NBA identified missed free throws, fouls and turnovers as types of wagers susceptible to manipulation and asked its partner sportsbooks not to offer those bets. FanDuel and DraftKings told ESPN that they had agreed to the NBA's request. FanDuel did not offer such wagers in past seasons; DraftKings had offered in-game betting on players making or missing free throws, but those offerings were not available before a game.” An NBA spokesperson tells Purdum that "prop bets on individual player performance can raise heightened integrity concerns and warrant additional scrutiny," adding that the league will continue to work closely with its sportsbook partners and continue evaluating current offerings. Both FanDuel and DraftKings insist the recent scandal only further solidifies that the system in place is effective, with a DraftKings rep saying: "Recent events demonstrate that the regulated sports betting industry is working as intended -- fostering an environment of collaboration between operators, leagues, regulators, law enforcement and integrity monitoring services to help uncover suspicious activity.” (link)

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Job openings by discipline, posted in the past 15 days...

Academic Advisor (Texas Christian University / Fort Worth, TX): More details HERE.

 

Assistant Director of Student Services (Vanderbilt University / Nashville, TN): More details HERE.

 

Learning Specialist/Tutorial Coordinator (Florida State University / Tallahassee, FL): More details HERE.

 

Academic Counselor - Auburn Athletics (Auburn University / Auburn, AL): More details HERE.

 

Learning Specialist (University of Utah / Salt Lake City, UT): More details HERE.

 

Deputy A.D., Student-Athlete Services / SWA (University of Central Florida / Orlando, FL): More details HERE.

 

Academic Counselor (Oregon State University / Corvallis, OR): More details HERE.

 

Assistant Athletic Director of Academic Support (University of San Diego / San Diego, CA): More details HERE.

 

Visiting Assistant Professor of Sports Administration, UC Blue Ash College (University of Cincinnati / Blue Ash, OH): More details HERE.

Asst. AD for Talent Management Operations (Mississippi State University / Starkville, MS): More details HERE.

 

Associate Athletic Director, Business Operations (Yale University / New Haven, CT): More details HERE.

 

Assistant Athletic Director, Business and Finance (University of Pittsburgh / Pittsburgh, PA): More details HERE. 

 

Deputy Athletic Director/Chief Revenue Officer (Utah State University / Logan, UT): More details HERE.

 

Associate Athletic Director of Community (San Diego State University / San Diego, CA): More details HERE.

 

Senior Associate Athletic Director, Chief Financial Officer, Athletics (Kennesaw State University / Kennesaw, GA): More details HERE.

Track & Field Assistant Coach (United States Air Force Academy / Colorado Springs, CO): More details HERE.

 

Assistant Coach, Softball (Pitching) (University of Maryland – Baltimore County / Catonsville, MD): More details HERE.

 

Head Coach, Men's Soccer (The George Washington University / Washington, DC): More details HERE.

 

Director of Player Development (Monmouth University / West Long Branch, NJ): More details HERE.

 

Coordinator of Volleyball Operations (Mississippi State University / Starkville, MS): More details HERE.

 

Spirit Director (Texas Christian University / Fort Worth, TX): More details HERE.

Assistant Director, Marketing & Fan Experience (University of Denver / Denver, CO): More details HERE. 

 

Director of Graphic Design for Athletics (University of Texas – Arlington / Arlington, TX): More details HERE.

 

Media Relations Specialist (William & Mary / Williamsburg, VA): More details HERE.

 

Assistant Director of Strategic Communications (Soccer & M/W Golf) (University of Tennessee / Knoxville, TN): More details HERE.

 

Director, Athletics Communications (Florida Gulf Coast University / Fort Myers, FL): More details HERE.

 

Director of Athletics Communications Strategy (Dartmouth College / Hanover, NH): More details HERE.

 

Assistant Director, Athletics Creative Media (University of Memphis / Memphis, TN): More details HERE.

 

Creative Content Producer - Women's Basketball (Louisiana State University (LSU) / Baton Rouge, LA): More details HERE.

 

Executive Associate AD, External Affairs and Chief Communication Officer (Ohio State University / Columbus, OH): More details HERE.

 

Assistant Director, Fan Engagement (University of Nevada – Reno / Reno, NV): More details HERE.

 

Director of Creative Video (Mississippi State University / Starkville, MS): More details HERE.

 

Assistant Director, Athletics Research & Statistics (University of South Florida / Tampa, FL): More details HERE.  

 

Assistant Director of Creative Services (University of Massachusetts – Amherst / Amherst, MA): More details HERE.

 

General Manager - Corner Media/College Sports Co. (University of Virginia / Charlottesville, VA): More details HERE. 

 

Assistant Director, Creative Services (University of Nevada – Reno / Reno, NV): More details HERE. 

 

Assistant Director of Community Engagement and Physical Education (University of California – Santa Cruz / Santa Cruz, CA): (DIII) More details HERE. 

 

Senior Associate Athletics Director, Chief Marketing Officer (University of California – Berkeley / Berkeley, CA): JOB ID #81769 More details HERE.

 

Director of Experiential Marketing - Athletics (Ball State University / Muncie, IN): More details HERE.

 

Associate Director of Communications (University of Massachusetts – Amherst / Amherst, MA): More details HERE.

Director of Compliance Services - (250000ON) (Towson University / Towson, MD): More details HERE.

 

Assistant Athletics Director for Compliance and Eligibility (University of Hawaii at Manoa / Honolulu, HI): More details HERE. 

 

Director Of Compliance (Athletics) (Mississippi State University / Starkville, MS): More details HERE.

 

Compliance Coordinator- Athletics (Wichita State University / Wichita, KS): More details HERE.

 

Senior Associate Athletics Director- Athletics Governance and Compliance (West Virginia University / Morgantown, WV): More details HERE.

 

Associate Director of Compliance - Athletics (West Virginia University / Morgantown, WV): More details HERE.

 

Asst. AD for Talent Management Operations (Mississippi State University / Starkville, MS): More details HERE.

 

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Director of Development / Associate Athletic Director (University of Nebraska Foundation / Omaha, NE): More details HERE.

 

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Pac-12 Senior Vice President, Deputy Commissioner (Pac-12 Conference / San Ramon, CA): More details HERE.

 

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Director for Athletic Event Management (University of North Carolina at Chapel Hill / Chapel Hill, NC): More details HERE.

 

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Administrative Assistant II (Murray State University / Murray, KY): More details HERE.

Director of Performance Nutrition Education (Colorado State University / Fort Collins, CO): More details HERE.

 

Sports Performance Coach (University of Massachusetts – Amherst / Amherst, MA): More details HERE.

 

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