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D1.dossiers... are ready for the AD openings at Austin Peay, Cal State Bakersfield, Charlotte, Delaware, Oklahoma, San Francisco, South Carolina State, Southern Utah, Texas Southern, UC Riverside and Wagner. Coming soon: Colorado, Rhode Island and Washington State. Just $349 for an entire year of access to all dossiers. (link)

Michigan fans turned Wrigleyville into a maize-and-blue block party as the Wolverines edged Northwestern 24–22 on Saturday, according to The Athletic’s Scott Dochterman, who notes fans packed Waveland and Sheffield hours before kickoff, bought Michigan-branded Wrigley Field merchandise, and filled rooftops and streets for Fox’s Big Noon Kickoff. Dochterman also points out the event unfolded amid heightened tension between Michigan and the Big Ten over the league’s proposed private equity deal/10-year grant-of-rights extension. U-M Regent Chairman Mark Bernstein criticized the push, saying: “I appreciate that many people say we’re stronger together as a conference to navigate the storm we’re in. I’m not sure that’s true. The extension of rights, which is a critically important part of this deal, in this environment feels reckless.” (link)

Visiting with JohnWallStreet on its Big Business on Campus podcast, Pittsburgh AD Allen Greene offers his thoughts on private capital in college athletics: “If you remember in 2021 or so, NIL’s a year or two years in and people talked about it not being sustainable. Perhaps they were right with donor fatigue, with other things, that mechanism to fund college athletics isn’t sustainable. College athletics, and college football in particular, is absolutely sustainable. It has to be sustainable, and better yet, our industry will do whatever we need to do to make sure that it is sustainable. It means that much to the entire enterprise of higher education. It means that much to these communities. It means that much to politicians. So, college football, college sports, isn’t going anywhere, but that doesn’t mean it’s going to look the same. I’m still learning about private equity. … At least from my opinion, the traditional concept of PE doesn’t work. In order to extrapolate the revenue on an annual basis, that the investors need to have a return on their investment, means such a sizable shift in the function of college athletics that it doesn’t work now. There’s going to be a gutting of anything and everything that doesn’t generate revenue. … I don’t know that our industry is fully ready to accept the impacts, the implications and potentially the consequences of going PE. [...] I will also say that these investors are also very intelligent and if there’s a way to find a buck in college athletics, they might find a way. So, it’s not to say that PE never has a place in college athletics. I don’t know if now is the time for that to be the case, but I’ve made mistakes before and I’ve been wrong before, so we will see.” (link)

Louisiana’s Division I athletic directors united behind a plan to secure new revenue as rising costs and the House settlement squeezed budgets, and The Athletic’s Jason Schwartz details how their coordinated effort helped deliver a statewide funding boost. Former ULM AD John Hartwell proposed modeling North Carolina’s approach of directing sports-betting tax revenue to public university athletic programs, and all 11 of Louisiana’s public DI ADs — including LSU — backed the push. Their support paired neatly with Governor Jeff Landry’s interest in raising the online sports-betting tax rate, allowing lawmakers to frame the bill as a vote for Louisiana’s universities rather than a vote for higher taxes. The final legislation raises the tax rate from 15% to 21.5% and channels 25% of total revenue to athletic departments, resulting in approximately $2.2M per school each year. LSU AD Verge Ausberry underscores the stakes: “Everybody needs income now. Hey, look, we’re not too proud to beg right now. [...] There’s no such thing as ‘All of us have unlimited, excess money.’... When you see people around the country, they are discussing ways to generate revenue. And everybody is talking about cuts, not just defunding some sports, but across-the-board cuts.” In fact, Nicholls AD Jonathan Terrell notes: “I was getting ready to probably cut some sports so we can make budget and now, moving forward, we’ve kept all 17 sports.” Hartwell tells Schwartz he has heard from “probably 40 or 50” administrators in other states interested in pursuing similar legislation. (link)

Notre Dame AD Pete Bevacqua joins Notre Dame Television’s Erin Bauer & says of the department’s NIL approach that it’s important to “make sure that we are doing it in a way that protects [student-athletes], that protects the university, that manages their time to be a successful athlete and a successful student here at Notre Dame. … Particularly in those high revenue sports, starting with football, men’s and women’s basketball, really making sure that we have a viable model, that we work closely with our collective…to create those opportunities, identify those opportunities for our student athletes. It is the new way of life at a major university with a major athletic program and we are embracing it.” (link)

The Honolulu Star-Advertiser’s Dave Reardon sits down with Hawaii AD Matt Elliott, who is five months into leading the department and explains that he spent part of last week at the state Legislature discussing NIL and the department’s request for $5M to help retain rosters under the House (settlement) framework. “The biggest change is that schools can pay student-athletes directly. That’s what we want to use that $5M for…to help keep them here.” He adds that new roster limits will affect UH differently across sports: “Men’s volleyball only had four-and-a-half scholarships. … Now that there’s no limit it really opens up opportunities.” Elliott also reveals that “around December 1, we’re going to be doing a new education plan where we focus on explaining name, image, likeness and how it relates to sponsorship and philanthropy so we can say to the community, ‘These are the ways you can support UH athletics if you’re interested.’ And really lean into, ‘This is complex, but we want to make it simple,’ explain it in a way that really resonates with everyone, and I think there are ways we can do this where corporate business, corporate philanthropy and individual philanthropy can say, ‘This is what matters to me.’” (link)

JohnCanzano.com’s eponymous purveyor outlines how San Diego State elevated its academic and athletic profile in recent years, including securing approval to offer independent doctoral degrees and hiring Huron Consulting. The coordinated strategy strengthened the university’s positioning, which now includes record enrollment (40,000+) and record freshman admits. Canzano also notes that football season-ticket numbers have dipped to roughly 6,500–7,000, but Aztecs AD John David Wicker believes he made the right hire in head coach Sean Lewis. On the hoops side, SDSU continues to benefit from the 2023 national-runner-up run. Under the new Pac-12’s “eat-what-you-kill” postseason distribution, Canzano notes the Aztecs could earn as much as $8M from NCAA Tournament units—far more than the roughly $1.4M they would have received in the Mountain West. Wicker adds of the team’s local impact: “We’re like the NBA team in San Diego.” The athletic budget is now $67M, football spending has risen nearly 40% since 2019. Donor enthusiasm also remains strong, and Wicker notes the value of giving the conference a foothold in the nation’s eighth-largest city. (link)

Maryland will retain Football HC Mike Locksley, and UMD will increase the level of funding for the program, according to Terps AD Jim Smith, who writes in a letter to fans: “A level playing field requires a level commitment. Coach Locksley bleeds Maryland, has deep and unmatched ties to the DMV, and he has led this program to success unprecedented in our 133-year football history — including three consecutive bowl victories — with three straight winning seasons from 2021-23. Those accomplishments demonstrate what this program is capable of when aligned and supported. … Coach Locksley needs — and deserves — the full support of our department, our university, and all of Terp Nation. We are fully committed to giving him and our student-athletes the resources and investments necessary to succeed. I have worked closely with Coach Locksley to rapidly strengthen our NIL support for 2026 and beyond, with a clear and focused effort on roster retention, recruiting, and being highly competitive in the transfer portal.” (link)

Kansas State has finalized an institutional partnership with D1.relocation, securing comprehensive concierge relocation assistance for all incoming coaches and administrative staff. Services include coordinating details with moving companies and car shipping services, identifying realtors, short-term housing options, physicians, schools, retirement options, and even helping set up home utility services. K-State Senior Associate AD/CFO Sam Morrone: "They offer support in every step of the process, from finding a moving truck to spotting the perfect home. They have an approach that is personalized and will make a difference for the Wildcats." (link)

We offer our deepest condolences to the American Conference regarding the passing of Asst. Commissioner of Communications Chuck Sullivan. (link)

ESPN’s CollegeGameDay is heading west to Eugene, where Oregon will host USC. (link); Fox’s Big Noon Kickoff will set up shop in the Queen City, where Cincinnati will play BYU. (link)

Front Office Sports’ C. Jackson Cowart spotlights Washington’s century-old “sailgating” tradition, which has surged in demand since the Huskies joined the Big Ten. Nearly 3,500 fans arrive to Husky Stadium by water each game on vessels ranging from small boats to 100-foot yachts, with only 130 dock spots available along Husky Harbor. Huskies Director of Stadium Operations and Events Connor Savage says the university focuses on preserving the experience rather than maximizing profit: “We realize the asset is in the exposure of it and the experience of it, not in the profitability of it.” Dock reservations remain extremely scarce — one in seven permits have stayed within the same family for more than 20 years and retention hit 98% after the 2023 season’s College Football Playoff run — while wait lists can stretch 50–100 people deep and are ordered via priority points tied to donations and season-ticket support. Private yacht charters now range from roughly $2K for basic packages to more than $20K for all-inclusive experiences, with some sailing parties approaching $30K for marquee matchups. Lots more. (link)

Husker Max’s Lincoln Arneal notes Nebraska “helps set another attendance record at another Big Ten school. USC broke its school record with 9,072 fans at the Galen Center, a majority of which were wearing red. The old record was 7,303.” (link)

The Athletic’s Chris Vannini notes the “NBC Sports Network channel is coming back to TV [this] week, and it'll be the linear TV place for a lot of Peacock events, including Big Ten football and basketball. Will first be available on YouTube TV, then expand from there.” (link)

Ever seen a guy drive a trash can on a football field? You want to? Course you do. So, do, courtesy of the weekend’s UC Davis-Montana State matchup. (link)

People & Places…

➤ ESPN has agreed to a multiyear contract extension with “Stanford” Steve Coughlin, who will continue in his roles as a college football and betting analyst, SportsCenter with SVP and College GameDay contributor, and co-host of SVPod, among other duties. (link)

➤ Just 17 sports had coaching staff changes from the past 72 hours - stay on top of all of them via this morning’s edition of Coaches.wire. (link)

Former Colorado Football student-athlete Jeremy Bloom is a name to watch in the Buffs search for a new AD, according to The Denver Gazette’s Mark Kiszla, who observes: “Prime Time began in Boulder with a phone call. With the CU football program at rock bottom in October 2022 and looking to fill a job that no coach in his right mind would want, former Buffs receiver and Olympic skiing star Jeremy Bloom called [AD Rick] George and said: ‘We’ve got to go get Deion Sanders.’ Fast forward three years, with the shine fading from the bold hire of Sanders and George moving away from the day-to-day operation of the Colorado athletic program. Who should be the next A.D.? This is a no-brainer. Since retiring his shoulder pads and mogul skis, Bloom has founded a successful software company and served as CEO of the X Games. At age 43, he is the aggressive and energetic business leader that Sanders and the Buffs need.” (link); On SI’s James Carnes adds more on Bloom: “The hope for many is that Rick George can provide mentorship if Bloom steps in, allowing him to bring his energy, which will resonate with student-athletes and donors.” (link)

Concerns that new limitations on roster sizes could shut women out from opportunities to compete, especially in non-revenue-producing sports, are especially acute for historically Black colleges and universities and other underfunded schools that remain committed to women’s sports even while navigating fierce budget pressures, per the Associated Press' Alanis Thames. Morgan State AD Dena Freeman-Patton: “When you make that decision then your question is, ‘OK, where’s the money coming from?’ One of the things we were adamant (about) is that we’re not going to cut from what we are already offering to our student-athletes. Especially our women’s programs.” Thames: “As schools grapple with the new framework, female athletes say the benefits largely favor football and men’s basketball players. That, they say, poses a serious equity risk by including virtually no mandates on gender parity and relying on schools to uphold Title IX on their own.” Olympic medalist Elana Meyers Taylor: “I don’t even see how the spirit of Title IX is kept in place, let alone Title IX at all. You’re talking about maybe top SEC schools that can actually afford this. What are the other schools going to do?” Campbell Track student-athlete Emily Pierce: “The roster cuts have been pretty scary, and it’s definitely taken a toll on my team knowing that there may be more in the future. We just want to make sure opportunities aren’t taken away, especially in women’s sports, where it’s taken such a long time to get to where we are now.” More. (link)  

Playfly Aspire President Gil Beverly joins Loyola Marymount AD Craig Pintens on a new edition of the Margins of Victory podcast to dive into Beverly's experience in sponsorship sales, creating unique experiences and loyalty programs, maximizing ticket revenue and more. Key notes…

➤ Beverly says the core of college sports still works, but leaders have to “handle with care” as money ramps up: “For me, college sports is as great as it ever was. There is still the passion, community, rivalry and tradition that underpins the sport. I think that with increased commercialization, leaders in the sport, it is incumbent upon us to handle with care and find ways to pursue our commercial goals while still providing that value to fans, value to the communities, value to the student-athletes in a way that still is conducive with ultimately driving the revenue.” 

➤ In discussing his approach to sponsorship sales, Beverly frames sales as solving a human being’s problem, not just pitching a logo on a big property. “If you are asking somebody for an eight-figure, multiyear investment to be the sponsor of GameDay, to be the official CFP or the NFL, that is a big swing for a human being. They have to go to their boss, their board, and articulate a case for that. So you have to create a value proposition that is clear and easily communicated and organic and real so that the person on the other side of the table can be successful.” 

➤ As it relates to secondary-market data and dynamic pricing, Beverly believes teams should participate in the market rather than let brokers capture all the upside: “You get the real value from the secondary-market data. Another way that you fight the secondary market is to participate and make sure there cannot be outsized gains by bad actors. Dynamic pricing and putting things out there that are competitive with the going rate provides that disincentive to warehouse a thousand tickets and dump them in the marketplace.” 

➤ Beverly goes on to explain why premium is such an important lever for teams: “Premium creates more inventory with added-value amenities, so you are widening the margins in terms of cost versus revenue and premium inventory has stronger renewal rates. Now you are creating a product with strong margins that is effectively an annuity. Not every fan is the same. Some people want clubs, some want little family loge boxes, some want bunker suites. The way to maximize both fan experience and your revenue equation is to build an ecosystem that has a range of product.” 

➤ Lots more in the full podcast. (link)

Texas A&M inks Football HC Mike Elko to a new six-year deal that could keep him with the Aggies through the 2031 season. Per the release: “The restructured deal enhances Elko's base salary and includes escalators tied to College Football Playoff appearances. It also features an upgraded, escalating model for assistant coaches and support staff, providing increases to salary pools and incentive structures.” (link)

Uncertainty surrounding the College Football Playoff’s structure for 2026 and beyond leaves the bowl system in a state of flux, writes The Athletic’s Scott Dochterman, who notes “the bowls’ contractual ties to specific conferences … expire after this season. Usually, new deals are completed at least a year, if not 18 months, ahead of the final contract year. But with CFP expansion talks approaching a Dec. 1 deadline to make changes for 2026, bowl executives have one eye on their upcoming matchups and another on the years ahead.” Alamo Bowl Executive Director Derrick Fox: “You want to make sure you’re in touch with all the conferences about what’s going on and what’s the future look like. The pregnant pause is a good analogy, because the CFP has to make a decision first. So, we wait until that decision is made, and then I think people will be ready to go certainly thereafter.” Bowl Season Executive Director Nick Carparelli: “If there’s a short-term decision made, then the rest of the bowl system may be forced to also make a short-term decision. But if the CFP were to settle in in a format that they plan on sticking with for some time, then I think everybody involved can do a little bit more long-range planning.” Fox: “Right now, it’s just a lot of what-ifs. That’s why we’re having the conversations with everybody. Have we made any decisions? No, because we can’t. And in fairness to the conferences, they’re like, we don’t even know what we can really sell you.” More. (link) 

Army West Point Deputy AD/Chief Leadership Officer/SWA Tricia Brandenburg visits with Collegiate Sports Connect’s Steph Garcia Cichosz on The Career Hustle to reflect on her journey through athletics and offers this insight into her "Chief Leadership Officer" title. Brandenburg: “My role’s a little bit unique and didn’t necessarily fit into one of those traditional boxes, whether it’s Chief Operating Officer, Chief Administrative Officer, Chief Revenue Officer. … I tell people I have the best job at West Point because I get to focus on competitive excellence and providing an extraordinary cadet-athlete experience. All of that is through building leadership, whether that’s in our cadets, in our coaches or in our sport administrators. So, I really embrace that part of my job. It’s the part of the job I love, so it was a great opportunity to highlight that from a title perspective. A lot of what I do in my role as Chief Leadership Officer is, how do I work with the Academy and our military leadership on how we develop leaders of character here at Army West Point with our cadet-athletes, but how do we also integrate our coaches who are a big part of developing leaders of character for our army through athletics? It’s part of the curriculum here, athletics. Everyone here is an athlete. … It’s embedded in what we do here. The physical pillar is one of our three pillars with the military and academic side and our foundation of building leaders of character is a huge part of that. … So, really working with our Simon Center and other folks … to help our coaches learn from what’s happening on the military side, but also help the folks on the military side learn about what our coaches are doing to build character and what that looks like in everyday practice competition and how they build the cultures of their team. So, coordinating that is really the big aspect of my role.” More from Brandenburg. (link)

The latest edition of CRO.ticker hit inboxes Friday and features a look at how a new guard of private equity giants are moving aggressively into European soccer finance as traditional banks shy away from reputational risk, AI’s impact on the CFO-CIO relationship, the Minnesota Timberwolves’ new in-game seat-upgrade marketplace college football secondary market ticket pricing for Week 12 and lots more. Check it out. (link)

Despite both Vanderbilt basketball programs opening the season undefeated, attendance at Memorial Gym has lagged behind expectations, prompting pointed public appeals from Men’s HC Mark Byington and Women’s HC Shea Ralph. The Tennessean’s Aria Gerson notes early-season men’s crowds have checked in at 6,577 and 5,667, while the lone women’s home game drew 2,352. Byington said the program “needs people in Memorial. This place is great. It's loud. We talk about Memorial Magic, but the truth behind the magic is when people are in the stands." Ralph urged fans to capitalize on a ranked team and rising athletic department: “Come watch us. It's a great experience, it's fun. We play the game the right way. We will interact with you, your family. If you bring them, they'll have an amazing in-game experience. But come to Vanderbilt, because Vanderbilt athletics is on fire right now, and we're part of that. And you can see what it looks like.” (link)

What happens to a football student-athlete’s NIL money when he leaves the team mid-season? In the case of Kansas State’s Dylan Edwards, he gets to hold on to money he’s already earned, but forfeits two months of earning potential by leaving the team in early November, with three games (and a potential bowl trip) remaining on the schedule, as well as his endorsement payments. Per The Kansas City Star’s Kellis Robinett: “Edwards had multiple NIL deals, including one with a car dealership and another with a local restaurant. … But now he must return his vehicle, much like when an employee who uses a company car is forced to part ways with it after he or she leaves a standard job. [...] Had he elected to remain with the Wildcats until January and then enter the transfer portal, his payment schedule would have continued as originally scheduled, even if he sat out the final three games with a redshirt. [...] Choosing to leave the team will free up valuable revenue-sharing space for K-State as it pursues new running backs during the offseason.” As to how quickly that money could be reallocated across the roster, Football HC Chris Klieman remarked: “Boy, that’s a great question. That would be better for Clint Brown our GM. Right now, we’re focused on the guys that we have here and we’re trying to figure that out. Obviously, you’ll get to use whatever money from kids that leave or seniors and stuff that leave the program. But not now. We will wait until the semester is over.” (link)

Former Fox Sports President Bob Thompson offers his take on the Pac-12 Media deals: “1. No leaks on the $'s tells me it isn't great. I'm with the $7-$10m per school average/year crowd. 2. Lots of linear network appearances. If you're not getting huge $'s you better be getting exposure and the Pac 12 is. 3. I am not buying into the ‘lets select all of the start times/games in advance of the season’ approach. So much can change over the course of the season. Think how many preseason Top 25's that are no longer even ranked. 4. What's the selection process details? 5. Men's basketball looks good. Women's basketball with only 20-25 games looks light. 6. No Olympic sports announced in any of the deals as of yet. What's going on there? 7. USA is part of the Versant spin off from Comcast. Means no games on Peacock. Would assume Versant will come up with some sort of streaming plan for the sports on USA. CW will stream games and CBS broadcast network games will be on Paramount+ as well. 8. Try and find a way to avoid the ‘home and home’ strategy with football. At the end of the day I'd probably give the deal a solid B primarily due to the linear deals they were able to put together.” (link)

StubHub shares declined 6.4% in its debut after raising $800M in an initial public offering, reports Bloomberg's Natalia Kniazhevich, who notes shares closed at $22 on Wednesday after selling 34M shares Tuesday at $23.50, after offering them for $22-25 each. As a result of the trading, StubHub now possesses a market value of about $8.1B based on the outstanding shares listed in its earlier filings. The company has pursued going public since at least 2022, first via a direct listing that might have valued it at more than $13B, then last year after sales boomed from Taylor Swift’s The Eras Tour, before postponing those plans. It paused a further attempt in April after the US announced wide-ranging tariffs that sent the stock market into a tailspin. More. (link)

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