Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams and 65+ college athletic departments. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Learn more. 

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Former Colorado Football student-athlete Jeremy Bloom is a name to watch in the Buffs search for a new AD, according to The Denver Gazette’s Mark Kiszla, who observes: “Prime Time began in Boulder with a phone call. With the CU football program at rock bottom in October 2022 and looking to fill a job that no coach in his right mind would want, former Buffs receiver and Olympic skiing star Jeremy Bloom called [AD Rick] George and said: ‘We’ve got to go get Deion Sanders.’ Fast forward three years, with the shine fading from the bold hire of Sanders and George moving away from the day-to-day operation of the Colorado athletic program. Who should be the next A.D.? This is a no-brainer. Since retiring his shoulder pads and mogul skis, Bloom has founded a successful software company and served as CEO of the X Games. At age 43, he is the aggressive and energetic business leader that Sanders and the Buffs need.” (link); On SI’s James Carnes adds more on Bloom: “The hope for many is that Rick George can provide mentorship if Bloom steps in, allowing him to bring his energy, which will resonate with student-athletes and donors.” (link)

Concerns that new limitations on roster sizes could shut women out from opportunities to compete, especially in non-revenue-producing sports, are especially acute for historically Black colleges and universities and other underfunded schools that remain committed to women’s sports even while navigating fierce budget pressures, per the Associated Press' Alanis Thames. Morgan State AD Dena Freeman-Patton: “When you make that decision then your question is, ‘OK, where’s the money coming from?’ One of the things we were adamant (about) is that we’re not going to cut from what we are already offering to our student-athletes. Especially our women’s programs.” Thames: “As schools grapple with the new framework, female athletes say the benefits largely favor football and men’s basketball players. That, they say, poses a serious equity risk by including virtually no mandates on gender parity and relying on schools to uphold Title IX on their own.” Olympic medalist Elana Meyers Taylor: “I don’t even see how the spirit of Title IX is kept in place, let alone Title IX at all. You’re talking about maybe top SEC schools that can actually afford this. What are the other schools going to do?” Campbell Track student-athlete Emily Pierce: “The roster cuts have been pretty scary, and it’s definitely taken a toll on my team knowing that there may be more in the future. We just want to make sure opportunities aren’t taken away, especially in women’s sports, where it’s taken such a long time to get to where we are now.” More. (link)  

Playfly Aspire President Gil Beverly joins Loyola Marymount AD Craig Pintens on a new edition of the Margins of Victory podcast to dive into Beverly's experience in sponsorship sales, creating unique experiences and loyalty programs, maximizing ticket revenue and more. Key notes…

➤ Beverly says the core of college sports still works, but leaders have to “handle with care” as money ramps up: “For me, college sports is as great as it ever was. There is still the passion, community, rivalry and tradition that underpins the sport. I think that with increased commercialization, leaders in the sport, it is incumbent upon us to handle with care and find ways to pursue our commercial goals while still providing that value to fans, value to the communities, value to the student-athletes in a way that still is conducive with ultimately driving the revenue.” 

➤ In discussing his approach to sponsorship sales, Beverly frames sales as solving a human being’s problem, not just pitching a logo on a big property. “If you are asking somebody for an eight-figure, multiyear investment to be the sponsor of GameDay, to be the official CFP or the NFL, that is a big swing for a human being. They have to go to their boss, their board, and articulate a case for that. So you have to create a value proposition that is clear and easily communicated and organic and real so that the person on the other side of the table can be successful.” 

➤ As it relates to secondary-market data and dynamic pricing, Beverly believes teams should participate in the market rather than let brokers capture all the upside: “You get the real value from the secondary-market data. Another way that you fight the secondary market is to participate and make sure there cannot be outsized gains by bad actors. Dynamic pricing and putting things out there that are competitive with the going rate provides that disincentive to warehouse a thousand tickets and dump them in the marketplace.” 

➤ Beverly goes on to explain why premium is such an important lever for teams: “Premium creates more inventory with added-value amenities, so you are widening the margins in terms of cost versus revenue and premium inventory has stronger renewal rates. Now you are creating a product with strong margins that is effectively an annuity. Not every fan is the same. Some people want clubs, some want little family loge boxes, some want bunker suites. The way to maximize both fan experience and your revenue equation is to build an ecosystem that has a range of product.” 

➤ Lots more in the full podcast. (link)

Texas A&M inks Football HC Mike Elko to a new six-year deal that could keep him with the Aggies through the 2031 season. Per the release: “The restructured deal enhances Elko's base salary and includes escalators tied to College Football Playoff appearances. It also features an upgraded, escalating model for assistant coaches and support staff, providing increases to salary pools and incentive structures.” (link)

Uncertainty surrounding the College Football Playoff’s structure for 2026 and beyond leaves the bowl system in a state of flux, writes The Athletic’s Scott Dochterman, who notes “the bowls’ contractual ties to specific conferences … expire after this season. Usually, new deals are completed at least a year, if not 18 months, ahead of the final contract year. But with CFP expansion talks approaching a Dec. 1 deadline to make changes for 2026, bowl executives have one eye on their upcoming matchups and another on the years ahead.” Alamo Bowl Executive Director Derrick Fox: “You want to make sure you’re in touch with all the conferences about what’s going on and what’s the future look like. The pregnant pause is a good analogy, because the CFP has to make a decision first. So, we wait until that decision is made, and then I think people will be ready to go certainly thereafter.” Bowl Season Executive Director Nick Carparelli: “If there’s a short-term decision made, then the rest of the bowl system may be forced to also make a short-term decision. But if the CFP were to settle in in a format that they plan on sticking with for some time, then I think everybody involved can do a little bit more long-range planning.” Fox: “Right now, it’s just a lot of what-ifs. That’s why we’re having the conversations with everybody. Have we made any decisions? No, because we can’t. And in fairness to the conferences, they’re like, we don’t even know what we can really sell you.” More. (link) 

Army West Point Deputy AD/Chief Leadership Officer/SWA Tricia Brandenburg visits with Collegiate Sports Connect’s Steph Garcia Cichosz on The Career Hustle to reflect on her journey through athletics and offers this insight into her "Chief Leadership Officer" title. Brandenburg: “My role’s a little bit unique and didn’t necessarily fit into one of those traditional boxes, whether it’s Chief Operating Officer, Chief Administrative Officer, Chief Revenue Officer. … I tell people I have the best job at West Point because I get to focus on competitive excellence and providing an extraordinary cadet-athlete experience. All of that is through building leadership, whether that’s in our cadets, in our coaches or in our sport administrators. So, I really embrace that part of my job. It’s the part of the job I love, so it was a great opportunity to highlight that from a title perspective. A lot of what I do in my role as Chief Leadership Officer is, how do I work with the Academy and our military leadership on how we develop leaders of character here at Army West Point with our cadet-athletes, but how do we also integrate our coaches who are a big part of developing leaders of character for our army through athletics? It’s part of the curriculum here, athletics. Everyone here is an athlete. … It’s embedded in what we do here. The physical pillar is one of our three pillars with the military and academic side and our foundation of building leaders of character is a huge part of that. … So, really working with our Simon Center and other folks … to help our coaches learn from what’s happening on the military side, but also help the folks on the military side learn about what our coaches are doing to build character and what that looks like in everyday practice competition and how they build the cultures of their team. So, coordinating that is really the big aspect of my role.” More from Brandenburg. (link)

The latest edition of CRO.ticker hit inboxes Friday and features a look at how a new guard of private equity giants are moving aggressively into European soccer finance as traditional banks shy away from reputational risk, AI’s impact on the CFO-CIO relationship, the Minnesota Timberwolves’ new in-game seat-upgrade marketplace college football secondary market ticket pricing for Week 12 and lots more. Check it out. (link)

Despite both Vanderbilt basketball programs opening the season undefeated, attendance at Memorial Gym has lagged behind expectations, prompting pointed public appeals from Men’s HC Mark Byington and Women’s HC Shea Ralph. The Tennessean’s Aria Gerson notes early-season men’s crowds have checked in at 6,577 and 5,667, while the lone women’s home game drew 2,352. Byington said the program “needs people in Memorial. This place is great. It's loud. We talk about Memorial Magic, but the truth behind the magic is when people are in the stands." Ralph urged fans to capitalize on a ranked team and rising athletic department: “Come watch us. It's a great experience, it's fun. We play the game the right way. We will interact with you, your family. If you bring them, they'll have an amazing in-game experience. But come to Vanderbilt, because Vanderbilt athletics is on fire right now, and we're part of that. And you can see what it looks like.” (link)

What happens to a football student-athlete’s NIL money when he leaves the team mid-season? In the case of Kansas State’s Dylan Edwards, he gets to hold on to money he’s already earned, but forfeits two months of earning potential by leaving the team in early November, with three games (and a potential bowl trip) remaining on the schedule, as well as his endorsement payments. Per The Kansas City Star’s Kellis Robinett: “Edwards had multiple NIL deals, including one with a car dealership and another with a local restaurant. … But now he must return his vehicle, much like when an employee who uses a company car is forced to part ways with it after he or she leaves a standard job. [...] Had he elected to remain with the Wildcats until January and then enter the transfer portal, his payment schedule would have continued as originally scheduled, even if he sat out the final three games with a redshirt. [...] Choosing to leave the team will free up valuable revenue-sharing space for K-State as it pursues new running backs during the offseason.” As to how quickly that money could be reallocated across the roster, Football HC Chris Klieman remarked: “Boy, that’s a great question. That would be better for Clint Brown our GM. Right now, we’re focused on the guys that we have here and we’re trying to figure that out. Obviously, you’ll get to use whatever money from kids that leave or seniors and stuff that leave the program. But not now. We will wait until the semester is over.” (link)

Former Fox Sports President Bob Thompson offers his take on the Pac-12 Media deals: “1. No leaks on the $'s tells me it isn't great. I'm with the $7-$10m per school average/year crowd. 2. Lots of linear network appearances. If you're not getting huge $'s you better be getting exposure and the Pac 12 is. 3. I am not buying into the ‘lets select all of the start times/games in advance of the season’ approach. So much can change over the course of the season. Think how many preseason Top 25's that are no longer even ranked. 4. What's the selection process details? 5. Men's basketball looks good. Women's basketball with only 20-25 games looks light. 6. No Olympic sports announced in any of the deals as of yet. What's going on there? 7. USA is part of the Versant spin off from Comcast. Means no games on Peacock. Would assume Versant will come up with some sort of streaming plan for the sports on USA. CW will stream games and CBS broadcast network games will be on Paramount+ as well. 8. Try and find a way to avoid the ‘home and home’ strategy with football. At the end of the day I'd probably give the deal a solid B primarily due to the linear deals they were able to put together.” (link)

StubHub shares declined 6.4% in its debut after raising $800M in an initial public offering, reports Bloomberg's Natalia Kniazhevich, who notes shares closed at $22 on Wednesday after selling 34M shares Tuesday at $23.50, after offering them for $22-25 each. As a result of the trading, StubHub now possesses a market value of about $8.1B based on the outstanding shares listed in its earlier filings. The company has pursued going public since at least 2022, first via a direct listing that might have valued it at more than $13B, then last year after sales boomed from Taylor Swift’s The Eras Tour, before postponing those plans. It paused a further attempt in April after the US announced wide-ranging tariffs that sent the stock market into a tailspin. More. (link)

Florida A&M names Secretary of the Florida Lottery John Davis as the Rattlers' next AD, starting January 5. FAMU President Marva Johnson: “Like many higher education institutions, we will utilize the experience of strategic business leaders to help grow and strengthen our athletics program given the national challenges related to financial sustainability, NIL, and competitive balance. Davis' broad leadership experience and business acumen will ensure that FAMU remains a model of integrity, innovation, and opportunity.” With former AD Angela Suggs now serving as Special Assistant to the President and Advisor for Intercollegiate Athletics, interim AD Michael Smith will continue in that role until Davis’ tenure begins. (link)  

More from Tallahassee regarding former Florida A&M AD Angela Suggs, who was previously placed on paid leave following criminal charges stemming from her time with the Florida Sports Foundation. President Marva Johnson: “I mentioned earlier how rich and differentiated the culture and the passion of the alumni is here at FAMU, and Athletic Director Suggs is a phenomenal example of the significance of the culture, and she’s actually back now with us. She’s come back as a special advisor to the president. I’m very excited to have the opportunity to borrow on her experience within the institution, to be able to learn from her and to better immerse myself in the culture as I make decisions and prioritize opportunities for the organization. And to have the benefit of her wisdom, not just in the athletics space but across the enterprise. And so to have her agree to be a special advisor to me is an honor. I’m looking forward to working with her and I know that we’re going to make an impact that’s meaningful and really going to help transform our efforts with driving student success.” (link)

“Texas Tech is going to do the things it can to compete. We have things going for us that other places don't. I think we're going to be just fine. I'm perfectly happy competing with everyone on an even playing field. But as it stands right now, it's not. It's who has the money. As it stands right now, we have the money. If I were just purely being selfish and concerned about Texas Tech, I'd just be like, let the thing burn down. We sit on the top of the largest oil field in the world, bring it. And we raised $63M in NIL. Like, we're going to be just fine. And so will all the other schools in Texas. Because the economy is so strong, the economic growth you've had, the population growth you've had. … Plus, people in Texas love football. If you got money in Texas, you're more likely to give it to your football programs. I think it's the kind of poorly kept secret in college sports in general, is that if things aren't controlled, then the state of Texas is going to take over the whole thing. Not just [Texas] and [Texas] A&M, but also if you look at what SMU has done, TCU, Baylor, Houston, Texas Tech, the whole crew is going to be just fine. It's the schools in the Midwest and in the Northeast, especially in California, in the Pacific Northwest, that don't have the same kind of resources we have. They don't have the same kind of support that we have. Declining population, declining student population, economies aren't as strong. I think it would surprise you at some of the schools that as we look to the numbers, we don't think will continue to be able to be competitive in athletics in the future, if things don't change. I'm fighting for the West Virginias of the world, to be honest with you, because they're going to have a tough time making it if we don't figure some things out.” That’s more from Texas Tech Board of Regents chair Cody Campbell with Tulane’s Gabe Feldman on the SportsWise podcast. (link)

More from USC AD Jen Cohen in a letter to Trojans fans. On non-conference football scheduling: “Playing nine games annually in the toughest conference in college football to qualify for a playoff for which future selection criteria remain uncertain, we have a limited number of strategic levers to pull in pursuit of that goal. Non-conference scheduling is among the most important of these levers. Not only is it among the few factors entirely within our control, but who we schedule – and when and where we schedule them – also has a meaningful impact on our program's record, our student-athletes' health and wellness, and our preparedness. [...] Intentionally making our road to the CFP significantly more difficult than our Big Ten peers does not align with our goal to win championships. That said, we want to play meaningful games, and we recognize USC's unique position in college football history. USC is the only FBS program that has never played an FCS opponent. We embrace challenging matchups – they prepare us for conference play, excite our fan base, and grow our brand and revenues. That is why, of our three non-conference games each year, we will schedule at least one Power 4 opponent. If that opponent is a rival with whom we share a long and storied tradition, all the better. Strategic scheduling is a key competitive advantage, and it is one we must align on. If we don't, we will allow our rivals to leverage us against ourselves, and that can never happen.” (link)

Maryland AD Jim Smith covers several topics with PressBox Sports’ Stan Charles, including his approach to building rosters: “It's about spending really smart money, right? I mean, that's what it really comes down to. And this is the new dynamic of college football. If you have an endless amount of money, you don't have to spend smart money, right? And then you end up with rosters that have an incredible amount of expense to them and you don't make the playoffs. So let's spend smart money. Let's get to the playoffs. Let's be reasonable about how we're going to approach it.” He adds that it “doesn't excite fans when you start talking about a three-year plan because everybody wants to win tomorrow. But the reality is you’ve got to try to put a plan together in this new world. … There's got to be a little intent that goes into it. There's got to be some resources that go behind it. And when you can combine intent and resources, I think you can have success.” (link)

Yahoo’s Dan Wolken uses the Lane Kiffin–Florida rumors to illustrate what he calls the “ridiculous business as usual” of college coaching movement - as compared to pro sports - where sitting head coaches jump on Zoom calls with ADs during the season, schools pursue handshake deals for December hires, and agents run multiple if-then negotiation trees. One agent tells Wolken: “There are coaches talking to other schools in the middle of the season and usually the AD knows. I’d be furious if I were on that side. Why do they allow it? I don’t get it.” Wolken: “Something needs to change. If coaches want the option to move, they should sign shorter contracts so that every two or three years they can make themselves a free agent. And if schools don’t want to be as vulnerable as Ole Miss is right now, they should demand non-compete clauses and make it clear a coach can’t violate their contract by talking to another school, and if they do, they can be fired with cause — meaning they get sent on their way with nothing. … Everything else about college football has grown up. The idea a school like Ole Miss is being forced by their own head coach and his agent to make a championship push under these circumstances is amateur hour.” (link)

As for Ole Miss HC Lane Kiffin’s perspective, what makes a good coaching job these days is “how much money you have for players.” Kiffin: “People used to say when they’d interview you and ask if you have questions, it’d be facilities, how many practice fields, those things. That’s changed and is going to change to, how much NIL do you have? … Some people think that’s not a big deal, but just look at professional sports when it’s not the same, like baseball and the payrolls. Over time, who wins and who doesn’t win? Somebody may have an outlier year once in a while. That’s a little equated out now (in college football), but how much are you giving rev to your football program and how much do you have collective-wise is a big question. People will talk about how it’s narrowed, and I heard [former Alabama HC Nick] Saban say it. Some stuff has narrowed because you can’t stockpile at those blue bloods. But there’s still things there you’re going to struggle to beat those guys because guys are recruited and they see the size of stadiums and tradition and Heismans and national championships, and your location to talent. All those are in there. But it’s slid over time. The question used to be, what is your assistant coach pool? Now it’s, what is your player pool?” (link)

Appearing on Tiger Talk this week, Missouri Football HC Eli Drinkwitz discussing the College Football Playoff remarked: “We gotta get out of this 'Oh man, it's playoffs or bust.' Yes, again, we’re shooting for the moon. We’re gonna put our whole self into that, but only 12 teams make the playoffs and we put ourselves in position in November to be there. Ok, didn’t get it done. I got that. If the season only counts for 12 football teams, and we got 127 Division I-playing football teams, that math's not gonna math very well. ... Football is more than just the playoff potential. … There's a whole heck of a lot to be proud of. There’s a whole heck of a lot to play for. … Just keep on fighting, keep on believing.” (link)

The Athletic’s Matt Baker spotlights how Florida State’s stadium renovation and the broader economics of college sports are squeezing out long-time, middle-class fans like 83-year-old Ann Whitehead, whose booster contribution for FSU football and softball has jumped from $110 in 1990 to $3,845 this year. Baker notes game weekends have consequently turned into $1,000 trips once $600 hotel rooms and travel are factored in. As FSU cuts Doak Campbell’s capacity by 12,000 to add premium clubs and $4M+ suites in a bid to close an annual revenue gap Noles AD Michael Alford pegs at $13M vs. the SEC and $9M vs. the Big Ten, Alford concedes that “balancing financial sustainability and accessibility is one of the hardest challenges in college sports right now.” Texas A&M professor Jason Penry warns that if families feel priced out now, “that’s an issue” for future giving. Whitehead still delights when Chief Osceola plants the spear and says that on campus “I’m 18 again.” However, with rising prices, she plans to give up her west-side seats soon to “make sure I have enough to take care of myself.” Her daughter, Alyson Stone, adds: “That’s just not something I see my husband and I are going to pick up. I guess that means someone who’s wealthier will be able to do that. … I feel like faithful fans kinda got — I’ll just say it — screwed.” (link)

CBS Sports’ Brandon Huffman examines how Air Force navigates college football’s modern era. Falcons Football HC Troy Calhoun: “It all starts, program-wise, with recruiting. When you visit a kid and his family, you're going to get asked about NIL. … What we offer is much greater than NIL. But that doesn't always sit well with recruits and their families, so we have to prepare for those questions. …  It's a much stronger part of the conversation for us with players. When you go to conference meetings, you rarely ever hear academics mentioned in this day and age. But the players we target, we're talking more on what to expect at the academy -- the academic packages, the military obligation, the character, the toughness and the leadership aspect. [...] It's not a pool -- it's a tiny puddle you're choosing from. You're looking for the right young person. The testing part (SAT and ACT), you can't take that for granted and the foundational academics before they come here. And then the willingness to serve, the commitment that's involved. A young person has to realize if they can do that. The fortitude and the character, knowing you're willing to serve and you're part of something bigger than yourself, the character attributes, those are traits we look for." (link) 

After nearly a two-week standoff, YouTube TV and Disney have reached a deal that will restore ESPN, ABC and other channels to the platform’s 10M subscribers. The Athletic’s Andrew Marchand: “The deal will give YouTube TV subscribers access to ESPN’s new direct-to-consumer ‘Unlimited’ service at no additional cost, as part of YouTube TV’s base plan. That is most notable for WWE fans, as WWE’s major events — including Wrestlemania — are now part of ESPN’s Unlimited offering. The Unlimited service will also be accessible directly on the YouTube TV platform. YouTube TV subscribers pay a little more than $80 per month for the base plan. The rollout will be completed by the end of 2026. All of Disney’s channels will remain on YouTube TV’s service, led by ABC and all of ESPN’s networks.” (link)

The Women’s Sports Federation has filed an amicus brief with the Ninth Circuit regarding the House settlement. The brief “underscores WSF's longstanding commitment to protecting and advancing opportunities for girls and women in sport-and emphasizes that those gains are at risk if gender-based discrimination in collegiate revenue-sharing models are allowed to persist. This action aligns directly with WSF's mission and our role as a trusted voice in policy and advocacy. By contributing our perspective, we aim to ensure that the courts understand the broader implications for Title IX protections and the future of equitable opportunity in college athletics.” (link); Full brief. (link)

Six West Virginia women’s basketball players were ejected before halftime of the Mountaineers game against Duke yesterday. Five of those ejections were players who came off the bench when teammate Jordan Harrison and Duke’s Jordan Wood, both of whom were also ejected, got into an altercation. WVU prevailed in the game with just five players available for the second half. (link, link)

Nebraska volleyball continues to boost attendance at opponent’s venues, this time helping UCLA set a new school-record for attendance at Pauley Pavilion. According to the NU radio broadcast, about 70% of the 10,498 in attendance were wearing red. (link)

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Registered Dietitian - Campus Health Clinic (Grand Canyon University / Phoenix, AZ): More details HERE.

 

Assistant Athletic Trainer (Ball State University / Muncie, IN): More details HERE.

 

Assistant or Associate Strength and Conditioning Coach (University of Northern Iowa / Cedar Falls, IA): More details HERE

 

Athletics Performance Coach - Olympic Sports (Baylor University / Waco, TX): More details HERE.

 

Athletic Trainer (Non-Football) (Tulane University / New Orleans, LA): More details HERE.

 

Assistant Athletic Trainer (Bowling Green State University / Bowling Green, OH): More details HERE.

 

Assistant Strength & Conditioning Coach (Middle Tennessee State University / Murfreesboro, TN): More details HERE.

 

Assistant Director of Performance Dietetics (University of Wyoming / Laramie, WY): More details HERE.

 

Visiting Athletic Trainer (University of Illinois / Champaign/Urbana, IL): More details HERE.

 

Strength & Conditioning Intern (Army West Point / West Point, NY): More details HERE.

 

Athletic Trainer (Brown University / Providence, RI): More details HERE.

There are currently no job listings in this field.

Assistant Athletic Director of Ticket Operations (Florida International University / Miami, FL): More details HERE.

 

Director of Ticket Operations (University of North Carolina at Chapel Hill / Chapel Hill, NC): More details HERE.

 

Associate Director of Ticketing - Football (University of Illinois / Champaign/Urbana, IL): More details HERE.

 

Assistant Director of Ticketing, State Farm Center (University of Illinois / Champaign/Urbana, IL): More details HERE.