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The latest College Football Playoff rankings were released last night and Ohio State remains at the top, followed by Indiana, Texas A&M, Georgia, Texas Tech, Oregon, Ole Miss, Oklahoma, Notre Dame, Alabama, BYU, Miami (FL), Utah, Vanderbilt & Michigan to round out the Top 15. (link); In a projected bracket, Ohio State would play the winner of (8) Oklahoma and (9) Notre Dame, Indiana would play the winner of (7) Ole Miss and (10) Alabama, Texas A&M would play the winner of (6) Oregon and (11) Miami (FL), and Georgia would play the winner of (5) Texas Tech and (12) Tulane. (link)  

Arkansas AD/CFP Selection Committee Chair Hunter Yurachek was asked whether Tulane could possibly be jumped even if they win out and responded: “We don't try to predict what's going to happen in future games. Tulane is in a really good position at No. 24. They are the highest-ranked Group of 6 team. I know they have a game to close out the season and most likely the American Conference Championship Game, and I think as long as Tulane takes care of their business, they would be in good shape. Again, we don't look for it as a committee. We just rank each week based on the previous week's results.” Yurachek on whether Ole Miss will be “penalized” should HC Lane Kiffin leave and not coach the team: “We'll take care of that when it happens. I mean, we don't look ahead. It is the loss of a player, loss of a key coach is in the principles of how we rank the teams. But again, we don't have a data point for Ole Miss without their head coach.” Full media Q&A. (link)

Yahoo’s Dan Wolken contends the SEC and Big Ten are so far apart on a College Football Playoff structure that it’s hard to predict whether one side will prevail or a compromise will be struck. Furthermore, Wolken notes: “But by now, one thing should be clear to both sides: The current 12-team playoff, as well-intentioned as it might be, was designed for the college football landscape as it was before the last round of conference realignment.” Wolken submits that the CFP has effectively become a “10-team playoff” with weak first-round games at the expense of potentially stronger 10-2 teams. One culprit is elimination of divisions in bloated leagues, which has produced unbalanced schedules, complex tiebreakers and scenarios where teams like Duke (6-5), Arizona State (8-3) or others could play for championships. “Just consider this year in the SEC. Texas A&M is 11-0 and is an excellent team, but… has dodged Georgia, Ole Miss, Alabama and Oklahoma. Georgia, by contrast, played Tennessee, Alabama, Ole Miss and Texas. It’s not Texas A&M’s fault, but there is simply no equity between those two schedules.” Wolken goes on to question whether the highest ranked teams would even want to play in conference championship games, noting that first-round byes didn’t help last year’s participants and that a loss could unfairly penalize teams forced into an extra game. More from Wolken. (link)

USF’s Board of Trustees yesterday approved an internal loan to athletics of up to $22.5M including a $16M increase in student-athlete revenue sharing payments for the 2026–27 fiscal year. That increase allows the Bulls to reach the $20.5M national cap for next fiscal year. The loan will be funded through investment gains and will not use student fees. Bulls CEO of Athletics Rob Higgins: “This isn’t an industry that’s changing by the day. It’s changing by the hour. I can promise you we are positioned really well for this, but it takes investment.” (link); Higgins also announces the Bulls have partnered with Professional Bull Riders to bring a live bull to Saturday night’s home football game against rival UCF. “Can’t wait to see how this goes & then we can determine what may be possible for our new on-campus stadium in 2027.” (link)

To date, Memphis has raised more than $35M toward the $50M Fred Smith Family Match to support renovations to Simmons Bank Liberty Stadium. (link)

South Carolina AD Jeremiah Donati confirms Football HC Shane Beamer will return for the 2026 season. (link)

Indiana State AD Nathan Christensen assessed fall sports as winter season approaches and reaffirmed support for Football HC Curt Mallory, whose contract runs through 2027, after a 3–9 season. He praised Mallory’s off-field approach and team GPA but was blunt about expectations: “At the end of the day we want to win more games.” Christensen notes ISU faced one of the nation’s toughest FCS slates with seven playoff teams plus trips to Montana and Indiana, saying, “The schedule wasn’t to our benefit,” and emphasized evaluating “who we are a part of” amid national realignment and FCS-level changes. Christensen repeatedly stressed the department’s broader brand goals, calling the Missouri Valley “a top-10 conference” and underscoring that “basketball serves our drink here at Indiana State University.” So far, ISU is averaging more than 5,000 fans in Hulman Center for hoops, and Christensen believes ISU can be a “national powerhouse among the mid-majors” in basketball and baseball. His overarching mandate: “I want to make sure our student athletes are great citizens and we put the university in a positive light and we win championships.” (link)

After guaranteeing $1M in NIL money to each of its participating teams during its debut year, the Players Era Festival “has subtly massaged its messaging around its promised payouts” for this year’s renewal, “saying it ‘will feature over $20M in guaranteed sponsor NIL activities’ for the teams participating in both its men’s and women’s tourneys,” according to Sportico’s Daniel Libit, who adds: “Yet the old marketing stuck, and the million-dollar-per-team meme continues to reverberate, echoed uncritically in recent media reports from ESPN, The Athletic and Sports Illustrated, among others. In reality, some teams are likely to emerge from this week’s MTE with far less than seven-figures in NIL money. And their commitments behind some deals appear far more extensive than what has been made public. Consider the agreements that UNLV and the Friends of UNLV NIL Collective – previously run by Blueprint Sports – signed in June, which Sportico obtained through a public records request. Under the deal, Players Era committed to providing $800K in NIL compensation to the collective, not $1M. The remaining $200K comes in a separate ‘event participation agreement’ paid directly to the university, which a school spokesperson said will be used to cover the program’s buyout for the Maui Invitational.” Also from Libit: “Per the agreements executed in June, UNLV agreed to buy 1,500 tickets to the event…at a total cost of $202,500. The school can resell the tickets at any price but is responsible for absorbing any losses. Those ticketing requirements are mirrored in at least one of the other school’s contracts reviewed by Sportico.” More. (link)

People & Places…

➤ Dartmouth has hired Fordham Senior Assoc. AD/Senior Director of Athletics Development Jerry Hubshman Jr. as Senior Assoc. AD for Development. (link)

➤ Wichita State Senior Assoc. AD for Business Operations/CFO Kent Hegenauer has left the department, according to CollegeAD. (link)

➤ Hero Sports’ KC Smurthwaite reports newly named Oklahoma State Football HC Eric Morris owes North Texas $1.17M — “calculated at 60% of his monthly base salary for the 26 months remaining on his deal (thru Jan. 31, 2028).” (link) 

➤ Merrimack has named alumna/Saint Anselm (DII) HC Jill Gagnon as Softball HC. (link)

➤ This morning’s Coaches.wire shows coaching staff movement in 24 sports this week. (link)

Former Tennessee Men’s Basketball student-athlete Zakai Zeigler is continuing his lawsuit against the NCAA, attempting to recoup what he says are millions of dollars in NIL payments he would have earned by being permitted to play another season for the Vols instead of overseas, per the Knoxville News Sentinel’s Tyler Whetstone. While the complaint fails to outline the damage amount Zeigler is seeking, his original filing cited analysis from Spyre Sports Group claiming he could have earned up to $4M if eligible for the 2025-26 campaign. Whetstone: “In denying his request, U.S. District Court Judge Katherine Crytzer wrote Zeigler failed to show the Four-Seasons Rule ‘produces substantial anticompetitive effects in the market.’ So Zeigler's legal team scrapped that argument and focused instead on how they say the Four-Seasons Rule violates the Sherman Antitrust Act and a similar state law because it is an unlawful restraint on the market. The filing makes no mention of Zeigler’s eligibility and doesn't mention any attempt by him to return to college basketball, a move that would be unprecedented and likely to meet stiff resistance from the NCAA. The NCAA argued in its filing that Zeigler's case doesn't stand on the merits and even if it did, the claims would be moot because of the June 2025 settlement of a series of antitrust cases that ushered in direct pay from schools to athletes. The joint filing by Zeigler's legal team and the NCAA laid out discovery rules and set a May 2027 trial date.” (link) 

Sportico’s Anthony Crupi observes that the SEC is lapping the field in TV interest this fall, with Alabama leading all programs at an average 8.14M viewers per nationally televised game, followed by Georgia (7.35M), Tennessee (7.03M), Texas (7.01M), Oklahoma (6.64M) and LSU (6.42M). Overall, the top six and 11 of the top 15 most-watched teams come from the SEC. Ohio State is the top non-SEC draw at 5.49M per game, while unbeaten Indiana and Oregon have yet to crack the top-20 ratings list despite appearing to be on a collision course with the College Football Playoff. Crupi notes ABC has aired nine of the 10 most-watched games so far (Texas-Ohio State on Fox leads at 16.62M), with NBC’s top game Oregon-Penn State (8.5M), ESPN’s TCU-North Carolina (6.07M) and CBS’s Indiana-Oregon (5.59M) pacing those networks. Crupi adds that a CFP bracket heavy on SEC brands (and likely including Ohio State, Indiana, Oregon and Notre Dame) would be a “shot in the arm” for ESPN and its partners, as college football TV outlets have already booked an estimated $860M in ad revenue this season, up roughly $24M year over year. (link)

ESPN’s College GameDay averaged 2.7M viewers last Saturday, up 9% over Week 13 in 2024, and 3.5M in the final hour. The full show peaked at 3.8M viewers, and the Pat McAfee Show’s top stream brought in 1.4M viewers. (link)

Vanderbilt shares a look at its Times Square billboard promoting its NYC campus and billing itself as New York’s SEC team. (link)

Netflix has mounted an aggressive, behind-the-scenes lobbying campaign with Warner Bros. Discovery’s board and federal regulators, a move the New York Post’s Charles Gasparino reports is eroding Paramount Skydance’s early lead in the bidding war for WBD’s studio and HBO Max. Netflix Co-CEO Ted Sarandos, Gasparino adds, is personally working to convince both the Trump administration and WBD leadership that a Netflix–WBD deal wouldn’t trigger major antitrust obstacles, citing a legal theory of “category ambiguity” that claims streaming platforms aren’t subject to traditional market-concentration rules because users consume competitive video content across YouTube and social media. (link)

Baylor President Linda Livingstone is leading the search process to replace AD Mack Rhoades, marking the “first time in her tenure that she’s had to fill such a high-profile position in the athletic department,” per the Waco Tribune-Herald’s Brice Cherry, who notes Livingstone and the university “need to find a forward-thinking AD, first and foremost.” Additionally, the individual must have a “track record of healthy fundraising, who can identify and lure quality coaches, and who understands how to navigate the unique financial landscape in modern college athletics.” Finding someone adept at “identifying and hiring good coaches will be critical,” as Football HC Dave Aranda’s seat “isn’t just hot, it’s been doused in kerosene and fully engulfed in flames.” Cherry: “Linda Livingstone has a tough chore ahead of her. She really needs to knock this athletic director hire out of the park.” More. (link) 

Everyone within the Texas A&M leadership structure is “rowing in the same direction, no distractions,” Chancellor Glenn Hegar tells the Houston Chronicle’s Brian Davis, who observes Hegar “understands the importance of administrative alignment and knows how critical it was to extend the contracts of football coach MIke Elko and athletic director Trev Alberts’ earlier this month.” Hegar: “Obviously it was important to get coach extended, making sure that we have a commitment to him and he has a commitment to Texas A&M University, the football program, to our student athletes, our athletes who are here, our new recruits, our donor base, our fan base. This is the direction we’re going, not just for the rest of this football season but for the next many years ahead.” Davis: “Alberts said he wants to create an environment where ‘every single one of our programs can win a national championship.’ That takes partnerships at every level. … Hegar isn’t letting anyone relax. Not when there’s so much at stake, both in athletics and higher education. He’s demanding that A&M chase greatness in both.” More. (link) 

The Third Circuit Court issued a mandate overturning the lower court's preliminary injunction for Rutgers safety Jett Elad. Boise State Asst. Professor Sam Ehrlich: “But in doing so, the court overturned their prior ruling (Smith) that NCAA eligibility rules must be noncommercial and not subject to antitrust. The court's decision overturning the district court's decision was based on the lower court's failure to define the relevant market, holding that courts must consider the changes in market circumstances post-Alston. This is a clear pyrrhic victory for the NCAA. They get this injunction overturned. But not until Elad has already played 11/12 of the regular season. And overturning Smith and acknowledging that the market has changed since Alston will hurt the NCAA in the long run big time. It does really stink for Elad though. The court could have just waited one more week.” Ehrlich also notes the district court has consequently “dissolved Elad's injunction. HOWEVER, Elad's attorney has already filed a motion for a new TRO so Elad can play Saturday.” (link, link)

Football Files…
➤ Oklahoma State will hire North Texas Football HC Eric Morris as its next HC, per ESPN’s Pete Thamel, who adds: “Morris is set to coach out UNT’s remaining games, including both a potential American Conference title game appearance and CFP bid.” (link)

➤ North Dakota State and Football HC Tim Polasek are finalizing a new contract through the 2033 season that includes “a significant raise, additional staff money and more program resources,” per ESPN’s Pete Thamel. (link)
➤ Central Arkansas announces that Football HC Nathan Brown will return for the 2026 season. (link)
➤ ESPN’s Pete Thamel reports: ‘The SEC’s football scholarship roster limit of 85 is under review, after a one-year rule that was considered transitional amid the uncertainty of the settlement. SEC presidents are expected to vote in the near future on removing that scholarship limit. This would put the SEC in line with the other three major conferences. Under the settlement, the roster size limit is 105.” (link)

In a guest column for Extra Points, Boise State Asst. Professor Sam Ehrlich examines the long reach of Vanderbilt Football student-athlete Diego Pavia’s eligibility case, noting that Pavia’s victory (sort of) in his appeal and a move toward class-action litigation have brought added confusion — for athletes, administrators, journalists and pretty much everyone paying attention. Ehrlich: “A few weeks after Pavia’s attorney foreshadowed another preliminary injunction, Front Office Sports’ Amanda Christovich reported that [Pavia’s attorney Ryan] Downton would be filing an amended complaint, adding new players, that would … seek to ‘kill NCAA JUCO eligibility rules for good.’ … The ‘another preliminary injunction’ he’d referred to was probably the new amended complaint filed on Friday that added 14 new football player plaintiffs. And the move also mirrors the strategy of a case Downton filed in September: Patterson v. NCAA.” Ehrlich notes the Patterson case is interesting in that it was filed alongside nine other individuals and added ten more in November. Further, the case is being positioned as a class action with two groups of plaintiffs: those former athletes seeking compensation after being denied a fifth year of eligibility and an injunctive class seeking to prevent the NCAA from enforcing these rules against DI student-athletes. More from Ehrlich: “Of course, neither Patterson nor Pavia tackles the five-year clock itself. Cases like the challenge filed by West Virginia players (currently before the Fourth Circuit) and Memphis wide receiver Cortez Braham Jr. (now in the Ninth Circuit) may ultimately speak to that issue, though because neither is a class action, they apply only to the individual athletes — at least for now. Still, in the immediate term, the cases to watch are in Tennessee. And the next domino will fall on Dec. 15, when the court hears Patterson’s motion for a preliminary injunction, limited for now to the football players in the case because of the fast-approaching transfer-portal window.” More. (link) 

In the latest edition of Inside App State Athletics, Mountaineers AD Doug Gillin provides an update on facility improvements: “Construction on the new Sofield Family Indoor Practice Facility is progressing, including significant grading work to prepare for the larger footprint of the new building. Baseball's new hitting facility extension is currently out to bid, with construction to commence in 2026. The Mildred Southern indoor tennis facility is on pace for completion in April. Earlier this month, we met with architects as we narrow down the choices for the lead designer of Kidd Brewer Stadium's East Tower project.” (link) 

People & Places…
➤ Dartmouth taps Fordham Senior Assoc. AD/Senior Director of Athletics Development Jerry Hubshman Jr., as Senior Assoc. AD for Development. (link) 

➤ Texas welcomes former UCLA Women’s Soccer HC Margueritte Bates (Aozasa) as its new HC. (link)
➤ Louisiana Tech selects Murray State Women’s Soccer HC Matt Lodge to lead the Bulldogs’ program. (link)

➤ Pacific hires UCLA Men’s Soccer AC and former Tigers student-athlete Andres Ochoa as HC. (link) 

➤ Tennessee Women’s Soccer HC Joe Kirt inks a contract extension that could keep him in Knoxville through the 2030 season. (link)
➤ Tennessee announces its live mascot “Smokey XI is immediately retiring from official mascot duties. … He had been in training for the past two years but his reserved temperament 'affected his comfort in public outings.’” (link)

Deal Corner…
➤ Yahoo Sports’ Ross Dellenger reports “Bowl Season is announcing today a new sponsorship: Coca-Cola. The organization of college football’s bowls is rebranding as Coca-Cola Bowl Season. The seven-figure deal will feature sponsorship activations like field logos and other in-game features.” (link)

➤ Wisconsin officially announces the 10-year extension of its partnership with Under Armour. As part of the agreement, Under Armour is investing in the University’s NIL platform while providing involvement with UA’s innovation and design teams to grant student-athletes a voice in shaping future products and access to real-world experience in the global sportswear industry. (link)
➤ The Big 12 has renewed its partnership to have Sprouts Farmers Market serve as the “Official Healthy Grocer of the Big 12 Conference,” expanding the company's commitment to invest in women’s sports programs nationally through the sponsorship of multiple women’s sports content series. (link)
➤ As part of a multi-year, Learfield-facilitated agreement, Facebook will serve as the presenting sponsor for the college football rivalry between Washington and Oregon. Through the deal, the Facebook logo will be visible on the aprons surrounding the playing surface at Alaska Airlines Field at Husky Stadium in Seattle on Saturday as well as on the field for the teams’ 2026 return match-up at Autzen Stadium in Eugene. (link) 

Fundraising Wins…
➤ Virginia receives a $5M gift to the Athletic Director’s Excellence Fund from Drew and Kate Parker that will be utilized at Cavs AD Carla Williams’ discretion to support UVA Men’s Basketball. (link)
➤ Murray State receives a $500K naming rights donation from alum Sandra Hartmann to rename the future softball press box. (link)

It was a jam-packed edition of CRO.ticker on Tuesday, as the Wall Street Journal’s Katie Deighton examined the surge in non-sports executives landing top marketing roles across in the sports industry. The issue included an in-depth conversation with Endeavor Ari Emanuel on the Invest Like the Best podcast and a look at how marketers are responding to the “year of brand crises.” There’s also this from Perion Global CMO Erin McCallion: “We’re entering a pivotal year for marketing. There’s a lot of talk about the complexity of marketing. The expectations from the C-suite just keep rising. We really wanted to understand where the tension points are and what’s helping the CMOs and CFO stay better aligned. … Having that shared language and the shared understanding of what investments are driving business outcomes are very important.” Lots more. (link)

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