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The college sports system is “irreparably broken, yet more popular than ever,” per the Boston Globe’s Dan Shaughnessy, who recently sat down with NCAA President Charlie Baker and outgoing Knight Commission member/former Northeastern/Dartmouth AD Peter Roby to discuss today’s college sports environment…

 

➤ Baker: “I think to say that the power conferences don’t care about education is wrong. …  I worry a lot about the transfer stuff having an impact on graduate rates, but the transfer rules we had were taken away from us in a court decision in West Virginia a couple of years ago. … Most of the student-athletes I talk to really want to be students first and want to play sports. They do not want to be employees. That’s not how they want to roll. … The thing that people don’t see that I get to see all the time is the kids. They make me glad I am in this role. They are smart, proud, accomplished. The lessons they learn playing sports about teamwork and putting your own interests aside and being able to take constructive criticism and do the grind. They’re applicable everywhere for the rest of their lives. … There’s a lot about [his job] that’s frustrating. But I spent most of my career in healthcare and government, and those can be frustrating environments, as well.”

➤ Roby: “Schools continue to complain about rising costs and the need for more revenue, yet they are paying out multimillion-dollar buyouts for fired coaches and hiring coaches at $12M per year. The way things are trending, the NCAA will not exist in its current form in the next few years. It will only manage sports championships. … It’s time to separate [schools with the biggest school-based NIL programs] from schools that believe in the primacy of education and the personal development of young people. … Let’s create another division within Division I to allow like-minded schools to compete on a more level playing field academically, philosophically, and athletically.” More. (link) 

Northern Illinois AD Sean Frazier joined Tai M. Brown on the One Question Leadership Podcast and spoke about what he feels the real problems are in college athletics. Key nuggets…

 

➤ “I think the real issue is that we're all not really working together. I think we're our own worst enemy relative to governance. We change rules at a flip. We don't have accountability on some of the things that are going on relative to managing these new rules that we have … from the SCORE Act to CSC to all these different things that are so-called new. We haven't put enough guardrails up to be able to operationalize it, so therefore, we change every five minutes.”

 

➤ “We legislate the hell out of it and then we complain about when it doesn't work. It's constant like that, and people use terms like it's the Wild, Wild West. Well, we created the Wild, Wild West. So, I think it's important for us to kind of take a deep breath and fix it.”

➤ “I think we’ve let the genie out of the box, so to speak, and now we're trying to figure it out. Well, this whole issue about pay-for-play was always going to happen. We should have done a better job with operationalizing what it's going to look like. Now we have people, every Tom, Dick and Harry, saying this is how you fix it, and some of these folks, quite frankly, are just not experienced or have the expertise to do it. They see it through their eyes. So, it works for them, not necessarily for the enterprise of college athletics.” More. (link)

With New Orleans hotels surging to capacity and overall demand around this year’s Allstate Sugar Bowl ranking among the strongest bowl organizers have seen in recent memory, this weekend serves as part of a high-stakes case for why the game must remain part of the College Football Playoff structure moving forward, per Nola.com’s Anthony McAuley. Here’s what you need to know:

 

➤ Noting it’s the last match-up currently under contract with the playoff, Sugar Bowl CEO Jeff Hundley “expects to negotiate a new agreement early next year that would keep it involved for another six years. Under that scenario, the Sugar Bowl would host either a quarterfinal or semifinal game annually — but only if it meets financial benchmarks set by the playoff. Even continued inclusion … will come with review parameters tied to how much revenue the Sugar Bowl delivers back to the College Football Playoff.

 

➤ As schools absorb the cost of revenue sharing and NIL payments, Hundley said the financial pressure is being passed along to the organizations that stage major events. … For the College Football Playoff National Championship scheduled for January 2028 in New Orleans, the Sugar Bowl organization committed $6M of its own money toward hosting expenses and guaranteed the full amount required to land the game. That figure … represents only a fraction of the total cost.” 

➤ Hundley: “It’s become based on the way college football has changed and college athletics have changed overall. There’s a new and increased emphasis on finances. … We’re the only bowl game in the first 12 years of the national championship that had to use its own money to bring the national championship to its city. We’re happy to do that. But we’re not going to be able to continue to do that long term. … We don’t ever want to find what it’s like to be on the outside looking in.” More. (link)  

Hawai’i AD Matt Elliott joined the Hawai’i Sports Network’s Wake Up in the Den show to discuss a number of topics including his recent visit to the state legislature seeking $5M in supplemental NIL funding: “We wanted to … lay out [student-athlete NIL] realities and … what we're seeing in the Mountain West and other comparable conferences, to explain that we believe if we have $5M, or approximately $5M, to start our NIL fund each year, then we can be competitive and pursue one of our pillars of our vision for excellence, which is to be the premier program in the Mountain West. … What we've tried to do here is be very transparent up front and say this is what we think it's going to take. If we have that commitment and support at the beginning of the year as we go into this 26-27 year, right, the second year of NIL, then we'll be able to budget appropriately. Our coaches will know how to spend that money on NIL and build their rosters. … We are funding NIL this year exclusively through philanthropy and revenue generation and we're going to keep doing that. But I just wanted to be very clear and transparent about what we think it's going to take for us to be successful.” More from Elliott. (link) 

Check out the ESPN MegaCast info for the College Football Playoff quarterfinals, starting tonight. (link) 

The Athletic’s David Ubben examines Tulsa Football’s “outside the box” move to provide transfer portal prospects with more of what they want from a visit, the Portal House. The five-bedroom, 5K-square foot dwelling near campus will serve as staff headquarters during the window, providing a “a unique approach aimed at building relationships as deep as possible in visits that usually last only 24 hours and doing so in a low-stress environment that feels more like a hangout than a job interview.” Golden Hurricane HC Tre Lamb: “We can really see their true colors. And we’re interviewing them as much as they’re interviewing us. For guys we’re paying money to, we can’t miss. We can’t afford to miss on character. We wanted something different that gave us a chance to know them and them a chance to know us in a short 24-hour window. … We all know how important this is. This is a new deal for all of us. You can’t fix it again in May if you mess it up. We have to be great during these 14 days and be efficient with our time and resources. If you miss on a kid, you can’t fix it. … We’re going to try and adapt with the times and stay ahead of the times. We’re disruptive on defense, offense and special teams. We try to be creative. It’s no different in our approach to the portal.” More. (link) 

The Athletic’s Sam Khan, Jr. Q&A’s with Arkansas GM Gaizka Crowley on a number of topics including his philosophy on structuring a roster payroll: “A lot of it started from my FCS days. I tell people all the time, when you’re talking about splitting up dollars, the FCS and the Division II and Division III guys have been doing that forever (having to distribute partial scholarships). There’s no better person to figure out how much to ‘pay’ a kid than a Division II coach. I’ve been really lucky to meet with a bunch of NFL teams and grab their thoughts on how they do it. Obviously, it’s way different from how we build our teams because of salary caps and rookie minimums and those kinds of things. Really, it’s become a collaborative approach and figuring out what works for us. What is our personality, our culture, how does that fit? It’s not a cookie-cutter (method) where you just drop the percentage into an Excel spreadsheet and it shoots out what a kid should make. That’s not how we operate.” (link)  

In response to NCAA President Charlie Baker’s assertion that eligibility will not be granted to any individuals who have signed NBA contracts, Heitner Legal Founder Darren Heitner observes: “The bright line has been established. If you played in the NBA, you can't play basketball in the NCAA. How long until we see a legal challenge?” Sportico’s Michael McCann responds: “Once ex-G League players—who are unionized employees & pro players—were allowed to play NCAA D-1, that opens the door to argue ex-NBA players should be allowed, too. Whether the basketball difference would matter enough in antitrust review is [the] $1M question.” (link)

With CFBTalkDaily pointing out that Iowa State has just 17 players remaining on the roster for next year, U.S. Senator Ted Cruz (R-TX) writes on X: “An absolute crisis. Congress NEEDS to act. For months, I’ve been working night & day to try to bring Republicans and Democrats together to save college sports. If we fail to do so, it will be an utter tragedy. And it’s happening right before our eyes.” (link)

Outgoing New Mexico AD Fernando Lovo acknowledges the timing of his departure to Colorado wasn’t ideal and tells the Albuquerque Journal’s Geoff Grammer he understands there has been frustration from fans: "Everything that I've done, I've learned from my mentors. And they all pour their heart and soul into what they do, and I try to do the same. When you do that, there's always things that can create animosity or hard feelings if certain things happen (like leaving for another job), but for me it was always about the vision and I feel like our team, together, we were able to get folks to really buy in and believe. I understand that in the abruptness of things people can get overcome with emotion and angry, upset, but I know what myself and my family will always cherish about our time here was being a part of all of those people coming together around Lobo athletics in the time we were here." (link)

The Denver Post's Troy Renck argues that incoming Colorado AD Fernando Lovo’s first order of business must be to "take back" the keys to the athletic department from Football HC Deion Sanders, asserting that the current operational model is "not sustainable." Following a 3-9 season, Renck contends Sanders must evolve his recruiting strategy beyond the portal where competitors now have deeper pockets, and resume off-campus visits, noting the program landed only one top in-state recruit. Furthermore, with the department facing a $27M budget deficit primarily driven, per Renck, by Sanders' salary and roster costs, Renck warns that donor fatigue is setting in: "There are no rebuilding seasons when the coach is getting paid in the top 20 of his profession. … Lovo is 21 years younger than Sanders. He has worked in big-time college programs at Florida, Ohio State and Texas, where he served as football’s chief of staff from 2016 to 2021. He knows how the sausage is made. Sanders needs to be his greatest asset. But it has become painfully clear, Lovo must have the courage to direct the coach to follow a new blueprint.” (link)

Yahoo Sports' Dan Wolken argues it’s time for college football to end the “madness” of playing College Football Playoff games as bowl games, noting that “we’re taking teams from West Texas and the Pacific Northwest and making their fans travel thousands of miles to South Florida, knowing whoever wins will have to do the same thing all over again in nine days with a semifinal in Atlanta. Oh, and if they win that one? They’ll be right back here in Hard Rock Stadium on Jan. 19 for the national championship game.” Instead, Wolken would like to see more CFP games on campuses and writes: “When the magic of a gameday on campus is what sets college football apart from the NFL, why take your most valuable product and put it in cookie-cutter pro stadiums while letting bowl committees soak up a significant portion of available revenue and making fans budget for two or three road trips in December and January? … With the CFP structure still up in the air for 2026, there’s an opening to make that happen. They would be dumb not to grab it as soon as they can.” (link)

Yahoo Sports’ Ross Dellenger captures the tension-filled atmosphere at the Sugar Bowl, where six Ole Miss assistants, including OC Charlie Weis Jr., are coaching the Rebels in a College Football Playoff quarterfinal against Georgia despite having already signed contracts to join Lane Kiffin at LSU next season. The dynamic has fueled paranoia in Oxford about tampering, with one school official noting that new assistants hired by Rebels HC Pete Golding will "intentionally sit in during individual meetings with players led by some of the six LSU-bound assistants just to make sure." Grove Collective Executive Director Walker Jones adds of tampering concerns: “It’s unfortunate what has been going on with our players and their former head coach and staff. Having to deal with the pressure of making future decisions while trying to prepare for a playoff run is not a sustainable model. Yes, does a bad calendar and lack of true oversight hurt? Of course. But so does poor character and lack of respect for your former employer and players. That being said, we are prepared and effectively dealing with this first-of-its-kind, complicated situation.” More. (link)

Boise State’s Bronco Athletic Association achieved its goal of reaching 10K members via the Horsepower Membership Drive that was launched in November 2021. Broncos AD Jeramiah Dickey: "Reaching 10,000 BAA members was one of our first goals when we got here five years ago. It takes a TEAM and each BAA member shows the country we continue to raise the bar and be among the nation's ELITE! We are grateful for everyone's investment in the Bronco student-athlete experience. Believe in epic." (link)

More from Nebraska GM/former New England Patriots Pro Personnel Director Pat Stewart with The Athletic’s Sam Khan, Jr. On dealing with agents on the college versus the pro side: “It’s the transparency that we lack in college football. There’s no market. I don’t know what any other school pays their starting left tackle, but I’m supposed to believe an agent when he tells me how much somebody is offering. That’s very different. In the NFL, we would just differ over who the (comparison) is. That’s really the only discussion point, because what they’re paid is what the market is. Somebody is going to reset it every year, then everybody else falls in line behind that. In college football, it seems like 20 guys want to reset the market at once and just because that guy got it means I should be getting it. People don’t really know their spot in line at this level. A lot of times, though, when I talk to agents that I have dealt with in the past and have NFL experience, we talk through some things and we find common ground much faster than I do with other agents. So yeah, that’s been a challenge in its own right.” (link) 

VMI has selected Carson-Newman (DII) Football HC Ashley Ingram for the same role. (link)

HBCU Gameday’s Steven Gaither highlights Southern Board of Supervisors Chairman Tony Clayton's push to explore naming rights for A.W. Mumford Stadium, describing it as a financial necessity in the modern HBCU landscape rather than an erasure of history. While acknowledging the significance of A.W. Mumford as a cornerstone of the university's athletic identity, Clayton argues that nostalgia cannot fund progress: "We can honor them forever. Plaques, statues, buildings. But those naming rights have to generate money. ... We can’t keep doing things the way we did in 1990 and expect to survive.” (link)

Massachusetts has added Stonehill to its 2026 home football slate. (link)

The Banks Strike Back in the latest edition of CRO.ticker, which includes a look at how traditional lenders like JPMorgan Chase, Bank of America, and Goldman Sachs are seeing share prices surge upwards of 45% while top alternative asset managers like Blackstone and KKR are collectively down. In addition to that, Texas Tech Asst. AD of Information Technology J.P. Williams joins the Sports Geek podcast to discuss the technological infrastructure supporting the Red Raiders' $250M Womble Football Center and South End Zone renovation, which created the "largest contiguous collegiate athletic facility in the nation.” Also included: more on FIFA’s dynamic pricing for the 2026 World Cup, AI friction in higher ed and Taco Bell’s “Give the Quesarito a chance” activation at Denver’s Ball Arena. Check it out. (link)

ESPN researcher Mackenzie Kraemer did not violate company guidelines after winning $1M for a second-place finish in a season-long DraftKings best ball fantasy contest. While DraftKings is now ESPN's official sportsbook partner, sources tell Front Office Sports’ Ryan Glasspiegel that Kraemer drafted his team before the partnership began, and as a researcher, he does not fall under the insider wagering prohibitions outlined in ESPN's 2023 gambling policy. Despite the clearance, Glasspiegel suggests ESPN may revisit its guidelines given DraftKings' extensive fantasy offerings that pit users against each other rather than the house. (link)

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