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It’s safe to say that 2025 went according to script in the college sports world. Who among us didn’t predict that an NBA Draft pick would suit up for a college team, Indiana would be the top seed in the College Football Playoff and Kyle Whittingham would end the year as Michigan’s head coach? Raise your hand if you didn’t check “Fernando Mendoza for Heisman” on your pre-2025 questionnaire. And then there was the easiest call of all: that the House settlement would unfold drama-free and roll out seamlessly. So, business as usual, no? Right, no. 2025 was full of surprises, challenges, growth and new terms (prediction markets, anyone?), and 2026 will assuredly include its own brand of unique developments, many of which will seemingly come from nowhere. As we flip the calendars to 2026, our pledge is to ensure that you remain the most well-informed group of professionals in the industry, regardless of what the year throws at us. We would also like to use this moment to say thank you for trusting us as we strive to continue adding value to your work day and saving you time. Happy 2026! Cheers!

Thirteen years ago we started D1.ticker with a fun little idea and every day since a consistently-timed email has hit your inbox efficiently recapping the most important college athletics business news. We’ve expanded with value-add publications like CRO.ticker and Coaches.wire, as well as rapidly-growing services like D1.relocation and Collegiate Sports Connect, among others. Oh, and have we mentioned that CollegeSports.jobs has surpassed the NCAA Market as the most popular place to post an industry administrative or coaching job (I’m sure you’ve seen our promotion of this fact… it’s a pretty notable growth marker and evidence of the value we’ve created)? All of our efforts continue to be focused on saving you time and making your life easier. We greatly appreciate your support and love pointing back to that very first edition with a smile to its simplicity (why did we not include first names for so long?), evidence of how we’ve grown and a commitment to staying focused on winning your trust every single day. (link)

The Tallahassee Democrat’s Jim Henry reports on the completion of two reviews of the Florida State football program - one by The Athlete Group’s Jake Rosenberg & another a standard annual internal analysis - that have led to action by Seminoles AD Michael Alford. “Among the most significant recommendations: 1) Expand evaluator staff: Add more scouts and empower senior leadership roles to reduce the burden on coaches. 2) Adopt an NFL-Inspired Model: Establish a general manager reporting to the Athletic Director, focusing on roster management and financial efficiency. 3) Revamp Player Evaluation: Implement a standardized, value-based grading scale – similar to the NFL to assess roster strength and recruitment targets.” Alford on the strategic changes: “Coaches focus on coaching, while personnel staff handle evaluation, acquisition and financial forecasting. It takes the emotional pressures off coaches and brings discipline to roster management. …When all their interviews and everything were done, they said we need more evaluators on staff, which I don’t disagree with. That was my thought, and I wanted them to confirm it. You get into patterns and miss things. Bringing in outside experts ensures we’re not overlooking opportunities to improve.” (link)

New Colorado AD Fernando Lovo to the Denver Post’s Brian Howell: “The critical piece right now, I think first and foremost, is generating more revenue and I think that’s something that we’re going to be really, really aggressive in.” More: “I think we have a great foundation that will allow us to really explore some verticals of revenues that we haven’t maybe necessarily explored in the past before, or that we have and we need to increase what we’re doing there. …We’ve got a powerful brand with a ton of upside across all of our sports. I think CU is uniquely positioned to be able to respond to those challenges, and that’s what it’s all about. It’s how we respond. We be aggressive, we have disciplined decision making, and we keep our student-athletes first, and that’s what we’re going to do. We don’t have time to waste. Now’s the time we’ve got to go and it’s critically important that we sell our brand, we market our brand, and we start to find new avenues to generate revenue to help us be competitive.” (link)

More from Northern Illinois AD Sean Frazier with Tai M. Brown on the One Question Leadership podcast. On private equity’s potential: “People are looking at us as a possible commodity, an ability to drive revenue. That's the bottom line. So when you look at that from a business enterprise, you look at it from, okay, here's the verticals on X, Y and Z at this place that can drive revenue. That's the return on the investment. … I think for someone like us, we do have something that we didn't have before. We're going to the Mountain West. We're going into the Horizon. We've got new shiny toys that you might want to partake in, you might want to be involved with, and you might see a way that you can enhance that experience further. And by the way, if we give you X to enhance it, … there's a partnership that we can have, so a bit of a sponsorship component of that. I think all of that has to be spelled out because all the [regulations], all the things that go on with state statutes and what have you, the great state of Illinois, need to be observed. But I think it's a great conversation to have that we didn't have before.” (link)

Hawai’i AD Matt Elliott continues with thoughts on the University eventually becoming self-sustaining after an original $5M influx from state legislature: “That's the dream scenario. That we continue to generate more and more revenue through our processes and that brings it back to the school that we can spend it on NIL. At the same time, this is absolutely an investment. … A robust successful athletics department is a good thing for a university, especially a world-class university like the University of Hawai’i and it's great for our state. The other thing we're going to invest in this early part of 2026 is an economic impact report. And I know, I'm not going to write the report, but I know the outcome is going to be that college athletics in this state gives a lot back from an economic standpoint as well.” (link) 

Missouri State AD Patrick Ransdell pens an end-of-year letter to Bears fans. So far, the department has raised $5.5M for the McDonald Arena renovation project, plus “record-breaking ticket revenue at Plaster Stadium this fall.” APR reached “its highest mark in years” and the departmental GPA was 3.31. Additionally, Ransdell notes of the brand, “overall exposure reached an all-time high this year.” (link)

Longtime CBS college football announcer Gary Danielson put on the headset for the final time yesterday, “It’s been team all the way. Everything we’ve done. Thank you guys, appreciate it all.” The crew wore “Gary” stickers. Danielson worked at ESPN between 1990-1996, ABC Sports from 1997-2005 and joined CBS in 2006. (link)

CEO Leadership…

➤ Effective today, Virginia has a new president in UVA Darden School of Business Dean Scott Beardsley. (link)

➤ Delaware removes the interim tag, names Laura Carlson the school’s 29th president, its first female leader. (link)

➤ Mercer has also elected a female to its presidency for the first time, tapping Interim Provost Penny Elkins to take the reins today. (link)

➤ Speaking of hiring females to lead university campuses, of the 39 announced new presidents or chancellors in 2025, 20.51% of them are females, up slightly from 19.67% in 2024. Internal promotions were more common in 2025 (33.33%) than in 2024 (27.87%), as were hiring the interim leader (20.51% vs 19.67%). White males were hired for 23 of the 39 slots, marking 58.97% of the hires in 2025 compared to 2024’s mark of 54.10%. Minorities were hired just 20.51% of the time in 2025, down from the 29.51% the year prior. All data compiled by College.town.

Athletic Departments face immense pressure to stretch every dollar, but relocation budgets are often a blind spot, riddled with administrative inefficiency and unnecessary overspend. D1.relocation solves this systemic problem. Departments who use D1.relocation to manage their full staff transitions average a savings of 28% off their total relocation budget. D1.relocation removes the administrative burden from internal staff and installs a specialized Director of Relocation Operations (DORO) as a single point of contact, delivering immediate, measurable savings back to the department's bottom line. Best of all, this service comes at no added expense to the department. Contact D1.relocation today to learn more. (link)

Hero Sports’ KC Smurthwaite shares what he believes will be the main storylines for 2026: “I have done a straw poll with Group of Five (and six) and FCS schools on what they would be looking for in a jersey patch deal. I will share the full results later this spring after receiving permission from participating schools, but early indications suggest annual asks in the range of $100K to $250K for FCS programs and $250K to $500K for Group of Five and Six schools. I also think the promotion and relegation conversation continues to gain traction. I do not yet know exactly what that model looks like, but it creates a connective tissue across the sport. It offers a pathway in which a program like North Dakota State is, in some form, tied to schools like Iowa, Nebraska, or Colorado State. That type of structure introduces stability, ambition, and long-term growth. Finally, I expect growing momentum for a non-Power Four playoff. With the recent FCS playoff discussions and private capital interest this year, that model could become a testing ground. In many ways, it serves as a potential bridge toward both a Group of Five or Six playoff and a broader promotion-style framework between FBS and FCS programs.” (link)

Arkansas Football GM Gaizka Crowley does not believe there will ever be a structure providing cohesive roster management: “I don’t think so. When you look at the FBS, there’s 136 teams, everyone is so different. They’re geographically different, budgets are different. It’s not like the NFL. The NFL has 32 teams and very similar ownership structures and a commissioner. There’s not a ton of variance. At the college level, there’s just so many different setups. Every college football office is different, every recruiting office is different, every football staff is different. So I think there’s going to continue to be more structure, but to be like, ‘Hey, yeah, we’ve solved it, it’s a perfect system,’ I just think the volume (of schools) doesn’t really allow for that when you’re talking about, 130-plus FBS teams, plus FCS, plus D-II all the way down.” (link)  

The average 30-year fixed mortgage rate dropped to 6.15% this week, its lowest point of 2025 and down from around 7% in January. While existing home sales have hovered near 30-year lows for three consecutive years, pending contracts have climbed for four straight months, reaching their highest level since early 2023. Bloomberg’s Paulina Cachero reports that economists project wage growth will outpace home price gains in 2026, improving affordability even if rates remain steady, though Moody’s Analytics Chief Economist Mark Zandi warns that AI-driven layoffs affecting younger workers remains a "wild card" that could undermine recovery. (link)

The college sports system is “irreparably broken, yet more popular than ever,” per the Boston Globe’s Dan Shaughnessy, who recently sat down with NCAA President Charlie Baker and outgoing Knight Commission member/former Northeastern/Dartmouth AD Peter Roby to discuss today’s college sports environment…

 

➤ Baker: “I think to say that the power conferences don’t care about education is wrong. …  I worry a lot about the transfer stuff having an impact on graduate rates, but the transfer rules we had were taken away from us in a court decision in West Virginia a couple of years ago. … Most of the student-athletes I talk to really want to be students first and want to play sports. They do not want to be employees. That’s not how they want to roll. … The thing that people don’t see that I get to see all the time is the kids. They make me glad I am in this role. They are smart, proud, accomplished. The lessons they learn playing sports about teamwork and putting your own interests aside and being able to take constructive criticism and do the grind. They’re applicable everywhere for the rest of their lives. … There’s a lot about [his job] that’s frustrating. But I spent most of my career in healthcare and government, and those can be frustrating environments, as well.”

➤ Roby: “Schools continue to complain about rising costs and the need for more revenue, yet they are paying out multimillion-dollar buyouts for fired coaches and hiring coaches at $12M per year. The way things are trending, the NCAA will not exist in its current form in the next few years. It will only manage sports championships. … It’s time to separate [schools with the biggest school-based NIL programs] from schools that believe in the primacy of education and the personal development of young people. … Let’s create another division within Division I to allow like-minded schools to compete on a more level playing field academically, philosophically, and athletically.” More. (link) 

Northern Illinois AD Sean Frazier joined Tai M. Brown on the One Question Leadership Podcast and spoke about what he feels the real problems are in college athletics. Key nuggets…

 

➤ “I think the real issue is that we're all not really working together. I think we're our own worst enemy relative to governance. We change rules at a flip. We don't have accountability on some of the things that are going on relative to managing these new rules that we have … from the SCORE Act to CSC to all these different things that are so-called new. We haven't put enough guardrails up to be able to operationalize it, so therefore, we change every five minutes.”

 

➤ “We legislate the hell out of it and then we complain about when it doesn't work. It's constant like that, and people use terms like it's the Wild, Wild West. Well, we created the Wild, Wild West. So, I think it's important for us to kind of take a deep breath and fix it.”

➤ “I think we’ve let the genie out of the box, so to speak, and now we're trying to figure it out. Well, this whole issue about pay-for-play was always going to happen. We should have done a better job with operationalizing what it's going to look like. Now we have people, every Tom, Dick and Harry, saying this is how you fix it, and some of these folks, quite frankly, are just not experienced or have the expertise to do it. They see it through their eyes. So, it works for them, not necessarily for the enterprise of college athletics.” More. (link)

With New Orleans hotels surging to capacity and overall demand around this year’s Allstate Sugar Bowl ranking among the strongest bowl organizers have seen in recent memory, this weekend serves as part of a high-stakes case for why the game must remain part of the College Football Playoff structure moving forward, per Nola.com’s Anthony McAuley. Here’s what you need to know:

 

➤ Noting it’s the last match-up currently under contract with the playoff, Sugar Bowl CEO Jeff Hundley “expects to negotiate a new agreement early next year that would keep it involved for another six years. Under that scenario, the Sugar Bowl would host either a quarterfinal or semifinal game annually — but only if it meets financial benchmarks set by the playoff. Even continued inclusion … will come with review parameters tied to how much revenue the Sugar Bowl delivers back to the College Football Playoff.

 

➤ As schools absorb the cost of revenue sharing and NIL payments, Hundley said the financial pressure is being passed along to the organizations that stage major events. … For the College Football Playoff National Championship scheduled for January 2028 in New Orleans, the Sugar Bowl organization committed $6M of its own money toward hosting expenses and guaranteed the full amount required to land the game. That figure … represents only a fraction of the total cost.” 

➤ Hundley: “It’s become based on the way college football has changed and college athletics have changed overall. There’s a new and increased emphasis on finances. … We’re the only bowl game in the first 12 years of the national championship that had to use its own money to bring the national championship to its city. We’re happy to do that. But we’re not going to be able to continue to do that long term. … We don’t ever want to find what it’s like to be on the outside looking in.” More. (link)  

Hawai’i AD Matt Elliott joined the Hawai’i Sports Network’s Wake Up in the Den show to discuss a number of topics including his recent visit to the state legislature seeking $5M in supplemental NIL funding: “We wanted to … lay out [student-athlete NIL] realities and … what we're seeing in the Mountain West and other comparable conferences, to explain that we believe if we have $5M, or approximately $5M, to start our NIL fund each year, then we can be competitive and pursue one of our pillars of our vision for excellence, which is to be the premier program in the Mountain West. … What we've tried to do here is be very transparent up front and say this is what we think it's going to take. If we have that commitment and support at the beginning of the year as we go into this 26-27 year, right, the second year of NIL, then we'll be able to budget appropriately. Our coaches will know how to spend that money on NIL and build their rosters. … We are funding NIL this year exclusively through philanthropy and revenue generation and we're going to keep doing that. But I just wanted to be very clear and transparent about what we think it's going to take for us to be successful.” More from Elliott. (link) 

Check out the ESPN MegaCast info for the College Football Playoff quarterfinals, starting tonight. (link) 

The Athletic’s David Ubben examines Tulsa Football’s “outside the box” move to provide transfer portal prospects with more of what they want from a visit, the Portal House. The five-bedroom, 5K-square foot dwelling near campus will serve as staff headquarters during the window, providing a “a unique approach aimed at building relationships as deep as possible in visits that usually last only 24 hours and doing so in a low-stress environment that feels more like a hangout than a job interview.” Golden Hurricane HC Tre Lamb: “We can really see their true colors. And we’re interviewing them as much as they’re interviewing us. For guys we’re paying money to, we can’t miss. We can’t afford to miss on character. We wanted something different that gave us a chance to know them and them a chance to know us in a short 24-hour window. … We all know how important this is. This is a new deal for all of us. You can’t fix it again in May if you mess it up. We have to be great during these 14 days and be efficient with our time and resources. If you miss on a kid, you can’t fix it. … We’re going to try and adapt with the times and stay ahead of the times. We’re disruptive on defense, offense and special teams. We try to be creative. It’s no different in our approach to the portal.” More. (link) 

The Athletic’s Sam Khan, Jr. Q&A’s with Arkansas GM Gaizka Crowley on a number of topics including his philosophy on structuring a roster payroll: “A lot of it started from my FCS days. I tell people all the time, when you’re talking about splitting up dollars, the FCS and the Division II and Division III guys have been doing that forever (having to distribute partial scholarships). There’s no better person to figure out how much to ‘pay’ a kid than a Division II coach. I’ve been really lucky to meet with a bunch of NFL teams and grab their thoughts on how they do it. Obviously, it’s way different from how we build our teams because of salary caps and rookie minimums and those kinds of things. Really, it’s become a collaborative approach and figuring out what works for us. What is our personality, our culture, how does that fit? It’s not a cookie-cutter (method) where you just drop the percentage into an Excel spreadsheet and it shoots out what a kid should make. That’s not how we operate.” (link)  

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(NEW!) Associate Athletic Director, Marketing (University of Alabama / Tuscaloosa, AL): The Associate AD of Marketing oversees the Marketing, Promotions, & Trademark Licensing departments as well as UA spirit groups (Crimson Cabaret, Cheerleading, Million Dollar Band & Pep Band). More details HERE.

Job openings by discipline, posted in the past 15 days...

Learning Specialist (The George Washington University / Washington, DC): More details HERE.

 

Assistant Athletics Director for Football Academics (Texas A&M University / College Station, TX): More details HERE.

 

Student Services Coordinator (Vanderbilt University / Nashville, TN): More details HERE.

 

Senior Academic Advisor, Student Athletes (Tulane University / New Orleans, LA): More details HERE.

Assistant Director/Coordinator of Business Operations & Payables (University of Arkansas / Fayetteville, AR): More details HERE.

 

Sr. Associate/Executive Sr. Associate AD/Leadership and Culture Development (University of North Texas / Denton, TX): More details HERE.

 

Sr. Executive Associate AD, Business Strategy & Capital Projects (University of Miami / Coral Gables, FL): More details HERE.

 

Associate Athletic Director, Business Administration (Florida State University / Tallahassee, FL): More details HERE.

 

Chief Financial Officer (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.

 

Assistant Director of Business Affairs (William & Mary / Williamsburg, VA): More details HERE.

 

Assistant Director of Business Operations (University of Virginia / Charlottesville, VA): More details HERE.

 

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Assistant Men's Tennis Coach (University of Texas – San Antonio / San Antonio, TX): More details HERE.

 

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Assistant Coach, Women's Volleyball (University of Arizona / Tucson, AZ): More details HERE.

 

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Assistant Coach - Women's Lacrosse (Eastern Michigan University / Ypsilanti, MI): More details HERE.

 

Assistant Women's Volleyball Coach, Recruiting Coordinator (San Diego State University / San Diego, CA): More details HERE.

 

Assistant Volleyball Coach (Texas Tech University / Lubbock, TX): More details HERE.

 

Assistant Coach, Women's Soccer (Brown University / Providence, RI): More details HERE.

Assistant Women's Soccer Coach (University of California – Los Angeles – UCLA / Los Angeles, CA): More details HERE.

 

Assistant Men's Tennis Coach (Utah State University / Logan, UT): More details HERE. 

 

Women’s Flag Football Head Coach (Newberry College / Newberry, SC): (DII) More details HERE.

 

Assistant Coach, Softball (Contractual) - (250000U5) (Towson University / Towson, MD): More details HERE.

Director of Creative Services (University of Central Arkansas / Conway, AR): More details HERE.

 

Coordinator, Digital & Social Media (Big Ten Conference / Rosemont, IL): More details HERE

 

Associate Director - Athletic Communications/Creative Services/Graphic Design (Middle Tennessee State University / Murfreesboro, TN): More details HERE

 

Creative Geniuses! (University of Nevada / Reno, NV): Whatever your creative discipline, send us a note, resume and/or portfolio directly to: jshoji@unr.edu

 

Assistant Director - Content Creation (University of Arkansas / Fayetteville, AR): More details HERE. 

 

Video Content Producer (Washington State University / Pullman, WA): More details HERE.

 

Associate AD for Strategic Communications (University of North Carolina at Charlotte / Charlotte, NC): More details HERE. 

 

Assistant Athletic Director, Fan Experience (Florida International University / Miami, FL): More details HERE.

 

Assistant Director of Marketing & Fan Engagement (University of Nebraska at Omaha / Omaha, NE): More details HERE.

 

Producer, In-Venue (Texas Tech University / Lubbock, TX):More details HERE.

 

Assistant Director of Creative Services - Video (University of Massachusetts – Amherst / Amherst, MA): More details HERE.

 

Associate Athletics Director, Marketing and Multimedia (University of Iowa / Iowa City, IA): More details HERE.

Assistant Director of Marketing (Elon University / Elon, NC): More details HERE.

Associate Director of Compliance (University of Wisconsin / Madison, WI): More details HERE.

Assistant Athletics Director, Eagles Club (Florida Gulf Coast University / Fort Myers, FL): More details HERE.

 

Director of Development (United States Air Force Academy / Colorado Springs, CO): More details HERE.

 

Assistant Director of Development, Athletics (University of California – San Diego / La Jolla, CA): More details HERE.

 

Dir., Philanthropic Giving - Southeast (United States Olympic & Paralympic Committee / Miami, FL): More details HERE.

Dir., Philanthropic Giving - Northeast (NYC) (United States Olympic & Paralympic Committee / New York City, NY): More details HERE.

 

Assistant Director, External Relations (University of Delaware / Newark, DE): More details HERE.

 

Deputy Athletic Director/Development (Oral Roberts University / Tulsa, OK): More details HERE.

 

Executive Director of Principal Giving, USC Athletics (University of Southern California / Los Angeles, CA): More details HERE.

 

Assistant Director, Donor Experience, Department of Athletics (R0008444) (Wake Forest University / Winston-Salem, NC): More details HERE.

 

Assistant Athletic Director Development/Corporate Sponsorships (Northwestern State University of Louisiana / Natchitoches, LA): More details HERE.

 

Bowden Society Stewardship Coordinator (Seminole Boosters, Inc. / Tallahassee, FL): More details HERE.

Sr. Associate/Executive Sr. Associate AD/Leadership and Culture Development (University of North Texas / Denton, TX): More details HERE.

 

Sr. Executive Associate AD, Business Strategy & Capital Projects (University of Miami / Coral Gables, FL): More details HERE.

 

Chief Financial Officer (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.

 

Commissioner (Ohio Valley Conference / Brentwood, TN): More details HERE. 

 

Deputy Athletic Director/Development (Oral Roberts University / Tulsa, OK): More details HERE.

 

Executive Director of Principal Giving, USC Athletics (University of Southern California / Los Angeles, CA): More details HERE.

Senior Athletics Operations Associate, Mount Vernon Athletic Facilities and Barcroft Park (The George Washington University / Washington, DC): More details HERE.

 

Athletics Groundskeeper (Florida Gulf Coast University / Fort Myers, FL): More details HERE.

There are currently no job listings in this field.

Assistant Director, Behavioral Health & Performance (Tulane University / New Orleans, LA): More details HERE.

 

Director, Strength and Conditioning (The George Washington University / Washington, DC): More details HERE.

 

Assistant Athletic Trainer (Swim & Dive) (San Diego State University / San Diego, CA): More details HERE.

 

Assistant Strength and Conditioning Coach (Florida International University / Miami, FL): More details HERE.

 

Assistant Performance Dietitian - Football (Louisiana State University (LSU) / Baton Rouge, LA): More details HERE. 

 

Resident Athletic Trainer (NATA Certified) (Virginia Tech / Blacksburg, VA): More details HERE.

 

Assistant Athletic Trainer (University of San Diego / San Diego, CA): More details HERE.

 

Assistant Athletic Trainer, Women’s Basketball/Cross Country (East Texas A&M / Commerce, TX): More details HERE.

 

Assistant Coach, Strength & Conditioning (Non-Football) (Tulane University / New Orleans, LA): More details HERE.

Assistant Athletic Director Development/Corporate Sponsorships (Northwestern State University of Louisiana / Natchitoches, LA): More details HERE.

Senior Director of Ticket Operations (Texas A&M University 12th Man Foundation / College Station, TX): More details HERE.

 

Assistant Director of Ticket Operations (Texas A&M University 12th Man Foundation / College Station, TX): More details HERE.

 

Associate Director of Ticket Services (East Carolina University / Greenville, NC): More details HERE.

 

Assistant Athletic Director, Season & Group Sales (Florida International University / Miami, FL): More details HERE.

 

Ticket Operations Manager (Georgia State University / Atlanta, GA): More details HERE.

 

Account Executive, Ticket Service & Retention (Texas Tech University / Lubbock, TX): More details HERE.