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Big 12 Commissioner Brett Yormark was asked yesterday at the Orange Bowl if there was consensus among his Power 4 peers on if the Group of 5 should have guaranteed access in the next iteration of the College Football Playoff. His response: “Frankly, that’s a great question, and I don’t want to speak to that. I mean, listen, there’s 10 commissioners and obviously Notre Dame that are on the management committee, and we all communicate and we’re all being very thoughtful about it. I will say that the Power Four commissioners are spending more time together to work through what expansion might look like. But there’s a lot of things we have to weigh and consider and we’ll see what happens.” Yahoo Sports’ Dan Wolken responds: “Yormark didn’t have to say another word to make it clear where he stands…While the bureaucracy of the CFP is what keeps the Big 12 in its privileged position at the table with the SEC and Big Ten, the democratization of the sport through NIL and playoff expansion has exposed it as a lie. Are we really going to pretend that the Big 12 champion deserves any guarantees in the future CFP while a league with one playoff win in 12 years works to block or raise the threshold for a team like Tulane?” (link)

With Ole Miss’ thriller over Georgia last night in the Sugar Bowl comes a key question: Will the six assistant coaches who are headed to LSU once the season is over continue to help lead the Rebels? Ole Miss AD Keith Carter to Yahoo Sports’ Ross Dellenger: “I don’t know. We’re going to celebrate tonight and get ready for Arizona in the morning.” (link)

With change all around, Rose Bowl Executive Director David Eads tells The Athletic’s Scott Dochterman the event is prepared to adapt to remain as a key staple to college football’s postseason, but reiterates one notable request: “Our preference is January 1. We would like to see that continue.” Starting next year the Big Ten champ won’t necessarily head to Pasadena & Big Ten COO Kerry Kenny offers perspective: “Taking into account things like travel distance and date of arrival for the team, it’s going to feel less like kind of that traditional bowl game moving forward, and a little bit more like a trip to play a football game. Because, ultimately, that is what being part of the new CFP postseason means in the College Football Playoff for these bowls and these neutral-site locations.” (link)

More from Boise State AD Jeramiah Dickey on his 12-point plan to fix college football. On the need for an FBS commissioner, explaining that “when you have the number of presidents, ADs, commissioners – all reports of the presidents – when you have the number of cooks in the kitchen that we currently do, inherently, you're going to have the setup that we currently have, which is everyone is going to do what's in their own best interest. To me, that's not a sustainable path forward. I think we need one voice. I think we need a leader. ... I look at the NFL and Roger [Goodell], like he is leading the NFL. I'm not saying it's easy. I'm not saying it's perfect. But to me, that makes sense, as opposed to the conference commissioners fighting this out in closed door sessions." With regards to tampering, Dickey doesn’t mince words: “I’ll call it what it is. It’s cheating. … What's happening is the money's coming in the front door and the back door. ... I think some of these student athletes are taking advantage. I do believe tampering is going on. And I do believe that it's us paying them. And then there's the brown paper bag." (link)

New Colorado AD Fernando Lovo continues to make the media rounds, touches on the advantage of inheriting so many veteran HCs in Boulder: “It’s a big advantage. It’s something I’m excited about. Credit to [outgoing AD Rick George] and his team for hiring great coaches and being able to keep them there. …  It’s good for us to be able to dive in with them, as well, and see in the midst of how we’re trying to generate more revenue and do different things, how we help them, how we help their programs. … I’m a firm believer that it’s a job of an administrator to just pour in to the coaches that are on your team and that’s exactly what I’m going to do.” (link)

In a letter to Herd fans, Marshall AD Gerald Harrison shares: “You will soon hear more about new initiatives designed to strengthen our foundation — projects focused on expanding revenue opportunities, enhancing customer engagement, and elevating the overall fan experience. We will also continue to grow the Big Green Foundation by expanding membership, increasing unrestricted support, and honoring our traditions while ensuring Marshall Athletics remains accessible and deeply connected to the Huntington community and the surrounding region.” Harrison goes on to point out two critical priorities: 1) investing in services & programming that create “exceptional on-campus experience” while preparing student-athletes for life beyond Marshall; and 2) continuing to “strengthen how we recruit, develop and retain” those who come to Marshall. (link)

South Dakota State’s success was “built patiently, intentionally, and with a clear sense of identity” under the guidance of AD Justin Sell, per HERO Sports’ KC Smurthwaite, who notes Sell has helped the Jackrabbits grow into one of the FCS’ “most stable and respected athletic departments.” Sell: “What really drew me here was the potential. From a people standpoint, from academics, from pride in the school and the state, all of that was already here. The challenge was more on the business side.” Sell continues, discusses investing more than $200M into athletic facilities during his tenure, nearly all of which has been privately raised: “That doesn’t happen without a special donor base. Every time they invested, we exceeded expectations. And when you do that, they want to do more. … The next four or five years could determine what we look like for the next 25. Especially with football and what’s happening nationally. Our job is to be the best version of ourselves.” More. (link)  

Momentous Sports Founding Partner Marley Hughes reflects on the firm's 2025 platform launch, noting that the overwhelming inbound interest from municipalities and investors has validated their thesis of targeting the "middle market of sports" in secondary cities. On college athletics, Hughes admits there is an "internal friction" regarding private capital's disruption of tradition but suggests the "middle market" of college sports—the tier below the Big Ten and SEC—offers the most compelling opportunity for capital to "lift and add value" rather than just extracting returns. "There's an internal friction for me as we look at what's happening there and we hear about the options in collegiate sports and recognizing that there's so much going on from like these young men and women 18 years old, 19 years old, 20 years old now making millions of dollars. … But then the entire education system in those colleges being so reliant on the athletics department...and how that changes the conferences and how that changes the entire landscape of college sports, everything is deeply interesting as a thought experiment." More. (link)

College.town has broken down AD hires from 2024 and 2025, finding that in 2024, there were 60 total openings, and 59 jobs were filled. Of the filled jobs: 16 (27.12%) were promoted internally, 18 (30.51%) hired a sitting AD, and 41 (69.49%) hired a non-AD. Regarding diversity in 2024, 12 (20.34%) were minority candidates, 38 (64.41%) were white males, and 13 (22.03%) were female. In 2025, there were 52 total openings, and 37 jobs were filled. Of the filled jobs: 10 (27.03%) were promoted internally, eight (21.62%) hired a sitting AD, and 29 (78.38%) hired a non-AD. Regarding diversity in 2025, six (16.22%) were minorities, 29 (78.38%) were white males, and three (8.11%) were female. The interim got the job eight times in 2024 (13.56%) and six times in 2025 (16.22%).

San Francisco has added Jordan En'Wezoh as Assoc. AD for Development after three years as an Asst. Director of Annual Fundraising at Washington. (link)

Bucknell taps John Carroll (DIII) Football HC Jeff Behrman for the same role. (link)

Colorado Men’s Basketball HC Tad Boyle with an interesting perspective on pro players dropping back to the college ranks: “It makes no sense to me. I've listened to [Michigan State MBB HC] Tom Izzo, and I've talked to Tom Izzo, he called me after the Northern Colorado game. I've listened to [Arkansas MBB HC] John Calipari. I've talked to John Calipari about it and both of what those guys said, and how they said it. Couldn't agree more. And I think 95% of coaches feel the way they feel. The reality is, as coaches, we're all self preservationists, and as athletic directors. We’re all self preservationists. As presidents or chancellors of universities. We're all self preservationists. That's the nature of it. It’s human nature. You preserve yourself, preserve your job. Do the job of the best of your abilities. The problem that we have is we've got nobody, and when I say nobody, nobody who's looking at college athletics and saying, what's best for college football? What’s best for college basketball? What’s best for women's college basketball? What’s best for women's soccer? What’s best for golf? Like nobody's thinking enough. It's all about what's best for me? Not what is best for the game? What’s best for college athletics? And those are big, big issues and big problems.” (link)

This year’s edition of LSU Women’s Basketball HC Kim Mulkey lookalike contest did not disappoint. A young fan took home the fur-trimmed sparkle jacket prize. If there is a better fan-involved contest out there, let us know. (link)

Football plus 15 other sports had coaching staff changes over the past week. Check them all out in this morning’s edition of Coaches.wire. (link)

Thirteen years ago we started D1.ticker with a fun little idea and every day since a consistently-timed email has hit your inbox efficiently recapping the most important college athletics business news. We’ve expanded with value-add publications like CRO.ticker and Coaches.wire, as well as rapidly-growing services like D1.relocation and Collegiate Sports Connect, among others. Oh, and have we mentioned that CollegeSports.jobs has surpassed the NCAA Market as the most popular place to post an industry administrative or coaching job (I’m sure you’ve seen our promotion of this fact… it’s a pretty notable growth marker and evidence of the value we’ve created)? All of our efforts continue to be focused on saving you time and making your life easier. We greatly appreciate your support and love pointing back to that very first edition with a smile to its simplicity (why did we not include first names for so long?), evidence of how we’ve grown and a commitment to staying focused on winning your trust every single day. (link)

The Tallahassee Democrat’s Jim Henry reports on the completion of two reviews of the Florida State football program - one by The Athlete Group’s Jake Rosenberg & another a standard annual internal analysis - that have led to action by Seminoles AD Michael Alford. “Among the most significant recommendations: 1) Expand evaluator staff: Add more scouts and empower senior leadership roles to reduce the burden on coaches. 2) Adopt an NFL-Inspired Model: Establish a general manager reporting to the Athletic Director, focusing on roster management and financial efficiency. 3) Revamp Player Evaluation: Implement a standardized, value-based grading scale – similar to the NFL to assess roster strength and recruitment targets.” Alford on the strategic changes: “Coaches focus on coaching, while personnel staff handle evaluation, acquisition and financial forecasting. It takes the emotional pressures off coaches and brings discipline to roster management. …When all their interviews and everything were done, they said we need more evaluators on staff, which I don’t disagree with. That was my thought, and I wanted them to confirm it. You get into patterns and miss things. Bringing in outside experts ensures we’re not overlooking opportunities to improve.” (link)

New Colorado AD Fernando Lovo to the Denver Post’s Brian Howell: “The critical piece right now, I think first and foremost, is generating more revenue and I think that’s something that we’re going to be really, really aggressive in.” More: “I think we have a great foundation that will allow us to really explore some verticals of revenues that we haven’t maybe necessarily explored in the past before, or that we have and we need to increase what we’re doing there. …We’ve got a powerful brand with a ton of upside across all of our sports. I think CU is uniquely positioned to be able to respond to those challenges, and that’s what it’s all about. It’s how we respond. We be aggressive, we have disciplined decision making, and we keep our student-athletes first, and that’s what we’re going to do. We don’t have time to waste. Now’s the time we’ve got to go and it’s critically important that we sell our brand, we market our brand, and we start to find new avenues to generate revenue to help us be competitive.” (link)

More from Northern Illinois AD Sean Frazier with Tai M. Brown on the One Question Leadership podcast. On private equity’s potential: “People are looking at us as a possible commodity, an ability to drive revenue. That's the bottom line. So when you look at that from a business enterprise, you look at it from, okay, here's the verticals on X, Y and Z at this place that can drive revenue. That's the return on the investment. … I think for someone like us, we do have something that we didn't have before. We're going to the Mountain West. We're going into the Horizon. We've got new shiny toys that you might want to partake in, you might want to be involved with, and you might see a way that you can enhance that experience further. And by the way, if we give you X to enhance it, … there's a partnership that we can have, so a bit of a sponsorship component of that. I think all of that has to be spelled out because all the [regulations], all the things that go on with state statutes and what have you, the great state of Illinois, need to be observed. But I think it's a great conversation to have that we didn't have before.” (link)

Hawai’i AD Matt Elliott continues with thoughts on the University eventually becoming self-sustaining after an original $5M influx from state legislature: “That's the dream scenario. That we continue to generate more and more revenue through our processes and that brings it back to the school that we can spend it on NIL. At the same time, this is absolutely an investment. … A robust successful athletics department is a good thing for a university, especially a world-class university like the University of Hawai’i and it's great for our state. The other thing we're going to invest in this early part of 2026 is an economic impact report. And I know, I'm not going to write the report, but I know the outcome is going to be that college athletics in this state gives a lot back from an economic standpoint as well.” (link) 

Missouri State AD Patrick Ransdell pens an end-of-year letter to Bears fans. So far, the department has raised $5.5M for the McDonald Arena renovation project, plus “record-breaking ticket revenue at Plaster Stadium this fall.” APR reached “its highest mark in years” and the departmental GPA was 3.31. Additionally, Ransdell notes of the brand, “overall exposure reached an all-time high this year.” (link)

Longtime CBS college football announcer Gary Danielson put on the headset for the final time yesterday, “It’s been team all the way. Everything we’ve done. Thank you guys, appreciate it all.” The crew wore “Gary” stickers. Danielson worked at ESPN between 1990-1996, ABC Sports from 1997-2005 and joined CBS in 2006. (link)

CEO Leadership…

➤ Effective today, Virginia has a new president in UVA Darden School of Business Dean Scott Beardsley. (link)

➤ Delaware removes the interim tag, names Laura Carlson the school’s 29th president, its first female leader. (link)

➤ Mercer has also elected a female to its presidency for the first time, tapping Interim Provost Penny Elkins to take the reins today. (link)

➤ Speaking of hiring females to lead university campuses, of the 39 announced new presidents or chancellors in 2025, 20.51% of them are females, up slightly from 19.67% in 2024. Internal promotions were more common in 2025 (33.33%) than in 2024 (27.87%), as were hiring the interim leader (20.51% vs 19.67%). White males were hired for 23 of the 39 slots, marking 58.97% of the hires in 2025 compared to 2024’s mark of 54.10%. Minorities were hired just 20.51% of the time in 2025, down from the 29.51% the year prior. All data compiled by College.town.

Athletic Departments face immense pressure to stretch every dollar, but relocation budgets are often a blind spot, riddled with administrative inefficiency and unnecessary overspend. D1.relocation solves this systemic problem. Departments who use D1.relocation to manage their full staff transitions average a savings of 28% off their total relocation budget. D1.relocation removes the administrative burden from internal staff and installs a specialized Director of Relocation Operations (DORO) as a single point of contact, delivering immediate, measurable savings back to the department's bottom line. Best of all, this service comes at no added expense to the department. Contact D1.relocation today to learn more. (link)

Hero Sports’ KC Smurthwaite shares what he believes will be the main storylines for 2026: “I have done a straw poll with Group of Five (and six) and FCS schools on what they would be looking for in a jersey patch deal. I will share the full results later this spring after receiving permission from participating schools, but early indications suggest annual asks in the range of $100K to $250K for FCS programs and $250K to $500K for Group of Five and Six schools. I also think the promotion and relegation conversation continues to gain traction. I do not yet know exactly what that model looks like, but it creates a connective tissue across the sport. It offers a pathway in which a program like North Dakota State is, in some form, tied to schools like Iowa, Nebraska, or Colorado State. That type of structure introduces stability, ambition, and long-term growth. Finally, I expect growing momentum for a non-Power Four playoff. With the recent FCS playoff discussions and private capital interest this year, that model could become a testing ground. In many ways, it serves as a potential bridge toward both a Group of Five or Six playoff and a broader promotion-style framework between FBS and FCS programs.” (link)

Arkansas Football GM Gaizka Crowley does not believe there will ever be a structure providing cohesive roster management: “I don’t think so. When you look at the FBS, there’s 136 teams, everyone is so different. They’re geographically different, budgets are different. It’s not like the NFL. The NFL has 32 teams and very similar ownership structures and a commissioner. There’s not a ton of variance. At the college level, there’s just so many different setups. Every college football office is different, every recruiting office is different, every football staff is different. So I think there’s going to continue to be more structure, but to be like, ‘Hey, yeah, we’ve solved it, it’s a perfect system,’ I just think the volume (of schools) doesn’t really allow for that when you’re talking about, 130-plus FBS teams, plus FCS, plus D-II all the way down.” (link)  

The average 30-year fixed mortgage rate dropped to 6.15% this week, its lowest point of 2025 and down from around 7% in January. While existing home sales have hovered near 30-year lows for three consecutive years, pending contracts have climbed for four straight months, reaching their highest level since early 2023. Bloomberg’s Paulina Cachero reports that economists project wage growth will outpace home price gains in 2026, improving affordability even if rates remain steady, though Moody’s Analytics Chief Economist Mark Zandi warns that AI-driven layoffs affecting younger workers remains a "wild card" that could undermine recovery. (link)

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Learning Specialist (The George Washington University / Washington, DC): More details HERE.

 

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Senior Academic Advisor, Student Athletes (Tulane University / New Orleans, LA): More details HERE.

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Sr. Executive Associate AD, Business Strategy & Capital Projects (University of Miami / Coral Gables, FL): More details HERE.

 

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Assistant Coach, Women's Soccer (Brown University / Providence, RI): More details HERE.

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Women’s Flag Football Head Coach (Newberry College / Newberry, SC): (DII) More details HERE.

 

Assistant Coach, Softball (Contractual) - (250000U5) (Towson University / Towson, MD): More details HERE.

Associate Athletic Director, Marketing (University of Alabama / Tuscaloosa, AL): More details HERE.

 

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Coordinator, Digital & Social Media (Big Ten Conference / Rosemont, IL): More details HERE

 

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Creative Geniuses! (University of Nevada / Reno, NV): Whatever your creative discipline, send us a note, resume and/or portfolio directly to: jshoji@unr.edu

 

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Director of Development (United States Air Force Academy / Colorado Springs, CO): More details HERE.

 

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Dir., Philanthropic Giving - Southeast (United States Olympic & Paralympic Committee / Miami, FL): More details HERE.

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Assistant Director, External Relations (University of Delaware / Newark, DE): More details HERE.

 

Deputy Athletic Director/Development (Oral Roberts University / Tulsa, OK): More details HERE.

 

Executive Director of Principal Giving, USC Athletics (University of Southern California / Los Angeles, CA): More details HERE.

 

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Bowden Society Stewardship Coordinator (Seminole Boosters, Inc. / Tallahassee, FL): More details HERE.

Sr. Associate/Executive Sr. Associate AD/Leadership and Culture Development (University of North Texas / Denton, TX): More details HERE.

 

Sr. Executive Associate AD, Business Strategy & Capital Projects (University of Miami / Coral Gables, FL): More details HERE.

 

Chief Financial Officer (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.

 

Commissioner (Ohio Valley Conference / Brentwood, TN): More details HERE. 

 

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There are currently no job listings in this field.

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