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With the College Football Playoff Management Committee facing a Jan. 23 deadline for next season’s format, the CFP has yet to extend its agreements with the Orange, Rose, Sugar, Fiesta, Cotton and Peach Bowls, per The Athletic’s Ralph Russo, who notes those agreements are expected to be signed. Big 12 Commissioner Brett Yormark adds: “The New Year’s Six bowls have been fantastic, great partners, and they put on an incredible experience, as they have here in town with the Orange Bowl. So we’ll see. Everything’s on the table, and hopefully we’ll be very thoughtful about it. … One person’s opinion is, I think wherever we settle now is something that we should play out for the foreseeable future, because you need to get some rhythm behind it,” he said. (link) 

More from Big 12 Commissioner Brett Yormark prior to Thursday’s Capital One Orange Bowl, as he reiterated his support for College Football Playoff expansion from 12 to 16 teams that includes five automatic bids for league champions, noting he and other power league commissioners will potentially meet multiple times prior to the aforementioned deadline to reach an agreement. Yormark: “We’ll see what we can do — or not — for next year. I know everyone has been working hard. There’s a lot of nuances to it, and we’re working through that. … Hopefully we can come together and, whatever that change may look like, we can get there sooner or later. If we stay at 12, I’m happy with that, too.” Yormark also acknowledged that any discussion of a revamped bowl season revolves around the sport’s calendar, remarking: “How do we work together to figure out the calendar? It’s a little clunky for sure. I’m relatively new still to the system, but it needs to probably be modified and we’re going to work on that.” (link)

Wake Forest AD John Currie sits down with Demon Deacon Digest’s Cameron Lemons Debro to talk about schools going over the rev-share cap and how that works within a system requiring collective buy-in to get college sports back on track. Currie: “College sports isn't going to go back to where it needs to be. College sports is going to evolve to what we hope and we intend is a sustainable model that makes sense, is transparent, and is fair. Fair does not mean equal. Fair in college athletics has never, ever been equal. … Everybody has their advantages, everybody has their disadvantages, it's about maximizing your advantages. … I talk to some of the athletic directors at the schools where the media says they've committed $25M or $30M or whatever, there's a lot of variability and there's no iron-clad formula to what that means. It means that at most places, that number includes some amount of money that is from their designated institutional share. So if they got $12M or $15M in their institutional revenue share for their FY27 budget and they front loaded money, they paid it ahead of time in June so they've got $6M or $8M from this year. And they think they're going to be able to generate $3 or $4 or $5M in above the cap NIL deals with their sponsors. We'll see how that all shakes out, but I think that's the exception rather than the norm when you talk about $25M or $30M dollar rosters or whatever. I don't think that's the rule, I think that's the exception.” More from Currie. (link)

California Baptist will eliminate men’s golf, men’s swimming and diving and men’s wrestling at the end of this academic year ahead of its transition to the Big West. Lancers AD Micah Parker: “While we had hoped to continue offering our full slate of athletic programs in this new environment, it has become clear that changes are required to realize the university's goal of achieving greater competitive excellence that the new Division I era demands. … As the university looks toward competing in the Big West Conference starting in July 2026, it was necessary to discontinue some athletic programs in order to offer remaining student-athletes and teams the best chance to succeed.” (link)

East Carolina AD Jon Gilbert joined 94.3 The Game’s Hoist the Colors program to talk about the challenges of scheduling Power 4 teams moving forward after four winning seasons in the last five years. “It's nearly impossible. And look, I have a lot of good friends that are athletic directors at big schools, in big leagues, and I'm constantly going, ‘Hey, the Pirates need a game,’ and they're, ‘Hey, there is no chance we will play you all.’ So, they're hard to get. We're going to continue to work to schedule them. They're important for us. We've got several over the next couple of years, but with the SEC and ACC going to nine [league] games, that is going to get progressively harder for us. We're going to continue to work to try to find those games, most likely as buy games on the road.” More from Gilbert. (link) 

Through Dec. 27, non-College Football Playoff bowl viewership on the ESPN family of networks was up 13% YoY to 2024, averaging 2.7M viewers overall. The Pop-Tarts Bowl led the group by drawing 8.7M viewers on ABC to rate as the top non-CFP/NY6 Bowl since the 2019-20 Citrus Bowl. Overall, four of ESPN’s 23 bowl games posted their largest audiences on record, with nine reaching at least a five-year high and eight achieving at least a 10-year high. Full top 10 list. (link, link)

This season’s College Football Playoff Quarterfinals witnessed a combined attendance increase of 4.4% compared to 2024, largely fueled by the Allstate Sugar Bowl’s return to New Year’s Day after being postponed last year to Jan. 2 as a result of the New Year’s Eve attack on Bourbon Street. Overall, the quartet of games drew a combined attendance of 295,643 vs. 282,958 last season, led by the Sugar Bowl’s announced crowd of 68,371 for Ole Miss’ upset win over Georgia. Once again, the Rose Bowl topped the 90K mark, drawing 90,268 to watch Indiana’s blowout of Alabama. The Cotton Bowl drew 71,323 for Miami (FL)-Ohio State, hitting the 70K mark for the fourth time in five years, while the Orange Bowl’s attendance for Texas Tech-Oregon came in at 65,021 despite concerns about plummeting ticket prices on the secondary market. (link) 

Indiana’s Rose Bowl victory over Alabama triggered a clause in HC Curt Cignetti’s contract that should earn him at least a $1M raise, according to Front Office Sports’ Alex Schiffer. By reaching the CFP semifinals, Cignetti’s contract now requires a “good faith market review,” requiring the sides to meet within 120 days after the Hoosiers’ playoff run ends and adjust his salary to “no less than third (3rd) amongst active head coaches at institutions which are eligible to compete for the CFP.” If IU doesn’t offer a top-three salary as part of that review, then he’s off the hook for his entire buyout. Ohio State’s Ryan Day currently has the third-highest known coaching salary at $12.5M. More. (link)

Oklahoma State is planning to hire North Texas Senior Assoc. AD for NIL/Football GM Steve Keasler in a similar capacity, per OKState247’s McClain Baxley. (link) 

Purdue Assoc. AD of Strategic Communications Patrick Crawford joins College.town’s Kristen Eargle to discuss his career path to Purdue, his leadership role as president of College Sports Communicators and more. On key factors to consider when building brand strategy: “You want it to be authentic … whether you're announcing a new stadium, a new coach, a new team, a new schedule or something way more simple than that. Fans have this idea of the tradition and the pageantry related to their school. If you go out of left field with something, it'll feel like, ‘well, wait a second, this isn't the Purdue that I know.’ So, starting first with how do we message this and how do we creatively convey this in a way that is authentic to the school, first and foremost. … I think one of the most powerful assets any school has … are the student-athletes and the coaches. We have those human elements. … We have folks playing the sport of their choosing here at Purdue that are at that transformational part in their lives. They're in college. … There's a humanizing element of college sports that gives us collateral to how we message our sports teams and how we message the brand that is different than professional sports. We have student-athletes and yes, there is a whole lot more that comes with that now in the current landscape of college sports, but what we do at Purdue is we want it to be authentic to the brand that is Purdue and we want to use what always is a resounding message point with our fans and that is the student-athletes.” More from Crawford. (link)

The MVC will begin publicizing men’s and women’s basketball player availability reports the night before and two hours before games through a partnership with HD Intelligence. (link) 

The Richmond Times-Dispatch’s John O’Connor examines the new video challenge system that went into effect this season in college basketball allowing coaches to contest “out-of-bounds calls, basket interference/goaltending and whether a secondary defender was in the restricted-area arc.” George Washington Men’s Basketball HC Chris Caputo: “My guys are looking at it pretty closely. I don’t know how quickly you can get it, to be honest. I’ve talked to a number of officials about it. It’s hard. … The good officials are going to take a little bit of time on a play like that to give you a chance to look at it,” Richmond Men’s Basketball HC Chris Mooney: “I think if the officials know you're considering (a coach’s challenge), they’ll give you extra time. You can make a sub. It takes up a little bit of time.” The NBA has used the system, and Mooney said his plan was to watch more NBA games to see how teams “are utilizing it, what the correction percentage is.” (link)

Big 12 Commissioner Brett Yormark was asked yesterday at the Orange Bowl if there was consensus among his Power 4 peers on if the Group of 5 should have guaranteed access in the next iteration of the College Football Playoff. His response: “Frankly, that’s a great question, and I don’t want to speak to that. I mean, listen, there’s 10 commissioners and obviously Notre Dame that are on the management committee, and we all communicate and we’re all being very thoughtful about it. I will say that the Power Four commissioners are spending more time together to work through what expansion might look like. But there’s a lot of things we have to weigh and consider and we’ll see what happens.” Yahoo Sports’ Dan Wolken responds: “Yormark didn’t have to say another word to make it clear where he stands…While the bureaucracy of the CFP is what keeps the Big 12 in its privileged position at the table with the SEC and Big Ten, the democratization of the sport through NIL and playoff expansion has exposed it as a lie. Are we really going to pretend that the Big 12 champion deserves any guarantees in the future CFP while a league with one playoff win in 12 years works to block or raise the threshold for a team like Tulane?” (link)

With Ole Miss’ thriller over Georgia last night in the Sugar Bowl comes a key question: Will the six assistant coaches who are headed to LSU once the season is over continue to help lead the Rebels? Ole Miss AD Keith Carter to Yahoo Sports’ Ross Dellenger: “I don’t know. We’re going to celebrate tonight and get ready for Arizona in the morning.” (link)

With change all around, Rose Bowl Executive Director David Eads tells The Athletic’s Scott Dochterman the event is prepared to adapt to remain as a key staple to college football’s postseason, but reiterates one notable request: “Our preference is January 1. We would like to see that continue.” Starting next year the Big Ten champ won’t necessarily head to Pasadena & Big Ten COO Kerry Kenny offers perspective: “Taking into account things like travel distance and date of arrival for the team, it’s going to feel less like kind of that traditional bowl game moving forward, and a little bit more like a trip to play a football game. Because, ultimately, that is what being part of the new CFP postseason means in the College Football Playoff for these bowls and these neutral-site locations.” (link)

More from Boise State AD Jeramiah Dickey on his 12-point plan to fix college football. On the need for an FBS commissioner, explaining that “when you have the number of presidents, ADs, commissioners – all reports of the presidents – when you have the number of cooks in the kitchen that we currently do, inherently, you're going to have the setup that we currently have, which is everyone is going to do what's in their own best interest. To me, that's not a sustainable path forward. I think we need one voice. I think we need a leader. ... I look at the NFL and Roger [Goodell], like he is leading the NFL. I'm not saying it's easy. I'm not saying it's perfect. But to me, that makes sense, as opposed to the conference commissioners fighting this out in closed door sessions." With regards to tampering, Dickey doesn’t mince words: “I’ll call it what it is. It’s cheating. … What's happening is the money's coming in the front door and the back door. ... I think some of these student athletes are taking advantage. I do believe tampering is going on. And I do believe that it's us paying them. And then there's the brown paper bag." (link)

New Colorado AD Fernando Lovo continues to make the media rounds, touches on the advantage of inheriting so many veteran HCs in Boulder: “It’s a big advantage. It’s something I’m excited about. Credit to [outgoing AD Rick George] and his team for hiring great coaches and being able to keep them there. …  It’s good for us to be able to dive in with them, as well, and see in the midst of how we’re trying to generate more revenue and do different things, how we help them, how we help their programs. … I’m a firm believer that it’s a job of an administrator to just pour in to the coaches that are on your team and that’s exactly what I’m going to do.” (link)

In a letter to Herd fans, Marshall AD Gerald Harrison shares: “You will soon hear more about new initiatives designed to strengthen our foundation — projects focused on expanding revenue opportunities, enhancing customer engagement, and elevating the overall fan experience. We will also continue to grow the Big Green Foundation by expanding membership, increasing unrestricted support, and honoring our traditions while ensuring Marshall Athletics remains accessible and deeply connected to the Huntington community and the surrounding region.” Harrison goes on to point out two critical priorities: 1) investing in services & programming that create “exceptional on-campus experience” while preparing student-athletes for life beyond Marshall; and 2) continuing to “strengthen how we recruit, develop and retain” those who come to Marshall. (link)

South Dakota State’s success was “built patiently, intentionally, and with a clear sense of identity” under the guidance of AD Justin Sell, per HERO Sports’ KC Smurthwaite, who notes Sell has helped the Jackrabbits grow into one of the FCS’ “most stable and respected athletic departments.” Sell: “What really drew me here was the potential. From a people standpoint, from academics, from pride in the school and the state, all of that was already here. The challenge was more on the business side.” Sell continues, discusses investing more than $200M into athletic facilities during his tenure, nearly all of which has been privately raised: “That doesn’t happen without a special donor base. Every time they invested, we exceeded expectations. And when you do that, they want to do more. … The next four or five years could determine what we look like for the next 25. Especially with football and what’s happening nationally. Our job is to be the best version of ourselves.” More. (link)  

Momentous Sports Founding Partner Marley Hughes reflects on the firm's 2025 platform launch, noting that the overwhelming inbound interest from municipalities and investors has validated their thesis of targeting the "middle market of sports" in secondary cities. On college athletics, Hughes admits there is an "internal friction" regarding private capital's disruption of tradition but suggests the "middle market" of college sports—the tier below the Big Ten and SEC—offers the most compelling opportunity for capital to "lift and add value" rather than just extracting returns. "There's an internal friction for me as we look at what's happening there and we hear about the options in collegiate sports and recognizing that there's so much going on from like these young men and women 18 years old, 19 years old, 20 years old now making millions of dollars. … But then the entire education system in those colleges being so reliant on the athletics department...and how that changes the conferences and how that changes the entire landscape of college sports, everything is deeply interesting as a thought experiment." More. (link)

College.town has broken down AD hires from 2024 and 2025, finding that in 2024, there were 60 total openings, and 59 jobs were filled. Of the filled jobs: 16 (27.12%) were promoted internally, 18 (30.51%) hired a sitting AD, and 41 (69.49%) hired a non-AD. Regarding diversity in 2024, 12 (20.34%) were minority candidates, 38 (64.41%) were white males, and 13 (22.03%) were female. In 2025, there were 52 total openings, and 37 jobs were filled. Of the filled jobs: 10 (27.03%) were promoted internally, eight (21.62%) hired a sitting AD, and 29 (78.38%) hired a non-AD. Regarding diversity in 2025, six (16.22%) were minorities, 29 (78.38%) were white males, and three (8.11%) were female. The interim got the job eight times in 2024 (13.56%) and six times in 2025 (16.22%).

San Francisco has added Jordan En'Wezoh as Assoc. AD for Development after three years as an Asst. Director of Annual Fundraising at Washington. (link)

Bucknell taps John Carroll (DIII) Football HC Jeff Behrman for the same role. (link)

Colorado Men’s Basketball HC Tad Boyle with an interesting perspective on pro players dropping back to the college ranks: “It makes no sense to me. I've listened to [Michigan State MBB HC] Tom Izzo, and I've talked to Tom Izzo, he called me after the Northern Colorado game. I've listened to [Arkansas MBB HC] John Calipari. I've talked to John Calipari about it and both of what those guys said, and how they said it. Couldn't agree more. And I think 95% of coaches feel the way they feel. The reality is, as coaches, we're all self preservationists, and as athletic directors. We’re all self preservationists. As presidents or chancellors of universities. We're all self preservationists. That's the nature of it. It’s human nature. You preserve yourself, preserve your job. Do the job of the best of your abilities. The problem that we have is we've got nobody, and when I say nobody, nobody who's looking at college athletics and saying, what's best for college football? What’s best for college basketball? What’s best for women's college basketball? What’s best for women's soccer? What’s best for golf? Like nobody's thinking enough. It's all about what's best for me? Not what is best for the game? What’s best for college athletics? And those are big, big issues and big problems.” (link)

This year’s edition of LSU Women’s Basketball HC Kim Mulkey lookalike contest did not disappoint. A young fan took home the fur-trimmed sparkle jacket prize. If there is a better fan-involved contest out there, let us know. (link)

Football plus 15 other sports had coaching staff changes over the past week. Check them all out in this morning’s edition of Coaches.wire. (link)

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Job openings by discipline, posted in the past 15 days...

Learning Specialist (The George Washington University / Washington, DC): More details HERE.

 

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Student Services Coordinator (Vanderbilt University / Nashville, TN): More details HERE.

Assistant Director/Coordinator of Business Operations & Payables (University of Arkansas / Fayetteville, AR): More details HERE.

 

Sr. Associate/Executive Sr. Associate AD/Leadership and Culture Development (University of North Texas / Denton, TX): More details HERE.

 

Sr. Executive Associate AD, Business Strategy & Capital Projects (University of Miami / Coral Gables, FL): More details HERE.

 

Associate Athletic Director, Business Administration (Florida State University / Tallahassee, FL): More details HERE.

 

Chief Financial Officer (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.

Assistant Men's Tennis Coach (University of Texas – San Antonio / San Antonio, TX): More details HERE.

 

Director of Recruiting Strategy (University of Oklahoma / Norman, OK): More details HERE.

 

Assistant Coach, Women's Volleyball (University of Arizona / Tucson, AZ): More details HERE.

 

Director of Scouting and Player Personnel (Florida International University / Miami, FL): More details HERE.

 

Assistant Coach, Men's Soccer (Butler University / Indianapolis, IN): More details HERE.

 

Assistant Coach - Women's Lacrosse (Eastern Michigan University / Ypsilanti, MI): More details HERE.

Associate Athletic Director, Marketing (University of Alabama / Tuscaloosa, AL): More details HERE.

 

Director of Creative Services (University of Central Arkansas / Conway, AR): More details HERE.

 

Coordinator, Digital & Social Media (Big Ten Conference / Rosemont, IL): More details HERE

 

Associate Director - Athletic Communications/Creative Services/Graphic Design (Middle Tennessee State University / Murfreesboro, TN): More details HERE

 

Creative Geniuses! (University of Nevada / Reno, NV): Whatever your creative discipline, send us a note, resume and/or portfolio directly to: jshoji@unr.edu

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Assistant Athletics Director, Eagles Club (Florida Gulf Coast University / Fort Myers, FL): More details HERE.

 

Director of Development (United States Air Force Academy / Colorado Springs, CO): More details HERE.

 

Assistant Director of Development, Athletics (University of California – San Diego / La Jolla, CA): More details HERE.

 

Dir., Philanthropic Giving - Southeast (United States Olympic & Paralympic Committee / Miami, FL): More details HERE.

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Assistant Director, External Relations (University of Delaware / Newark, DE): More details HERE.

Sr. Associate/Executive Sr. Associate AD/Leadership and Culture Development (University of North Texas / Denton, TX): More details HERE.

 

Sr. Executive Associate AD, Business Strategy & Capital Projects (University of Miami / Coral Gables, FL): More details HERE.

 

Chief Financial Officer (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.

Senior Athletics Operations Associate, Mount Vernon Athletic Facilities and Barcroft Park (The George Washington University / Washington, DC): More details HERE.

 

Athletics Groundskeeper (Florida Gulf Coast University / Fort Myers, FL): More details HERE.

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Assistant Director, Behavioral Health & Performance (Tulane University / New Orleans, LA): More details HERE.

 

Director, Strength and Conditioning (The George Washington University / Washington, DC): More details HERE.

 

Assistant Athletic Trainer (Swim & Dive) (San Diego State University / San Diego, CA): More details HERE.

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Senior Director of Ticket Operations (Texas A&M University 12th Man Foundation / College Station, TX): More details HERE.

 

Assistant Director of Ticket Operations (Texas A&M University 12th Man Foundation / College Station, TX): More details HERE.

 

Associate Director of Ticket Services (East Carolina University / Greenville, NC): More details HERE.