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Buffzone.com’s Brian Howell reports Colorado’s Board of Regents has approved a five-year contract that will make Fernando Lovo the highest-paid AD in CU history at $1.2M-per-year, plus incentives. Lovo is slated to start his role in Boulder on Thursday with Howell adding that with current AD Rick George remaining at Colorado through the end of the school year, “essentially, CU will have two ADs for the next 5-6 months, as George helps Lovo through the transition period.” Lovo is also eligible for fundraising incentives as part of his deal, ranging from $200K for raising $25M in FY27/$30M in FY28; to $250K for bringing in $35M in FY29/$40M in FY30; to $150K for raising $25M over the last six months of 2030. (link, link, link)

Reflecting on nearly five years in the big chair in Athens, Georgia AD Josh Brooks highlights the need for adaptability in his position while observing you can’t be all things to all people. Brooks: “We’ve gotten good at being adaptable. You still try to stay in tune to the tenets of why you got into this business because I love to compete, I love working with coaches and staff and student-athletes, having an impact on their lives, but you have to spend more of your time on the legalities of college sports, how your going to be creative to fundraise because creating revenue streams for your department and being aggressive in NIL is paramount. … You sit in this chair for five years and think your skin gets thicker, you get tougher. You never want to lose sight of being compassionate to people, students and staff members. One of the things I’ve had to learn is you can’t be all things to all people. Part of being a leader is being misunderstood sometimes. You’re not going to be liked sometimes, making tough decisions. … You can’t spend so much time trying to keep everyone happy. You have to lead.” (link)

Can Texas Tech Board of Regents Chair Cody Campbell be the one to fix college sports? That’s the question ESPN’s Dan Murphy seeks to answer in profiling the billionaire booster that’s “become the loudest, most controversial voice in a fight to shape the future of college sports” with some leaders believing he doesn’t possess the requisite experience to understand their industry. Campbell: “I'm a threat to the status quo. But the status quo is failing. ... A lot of people want to hold on to the way things used to be. The fact is, we've already crossed the Rubicon. … Everything has changed in the last four years, and I've been directly involved on an extremely detailed level for those four years. I'm not sure that experience gained 30 years ago in college sports is necessarily that relevant today.” Murphy adds: “Campbell told ESPN he has no financial stake in any proposed future college sports league. He isn't interested in using this campaign as a platform to run for office. He doesn't want to be the commissioner of a new national college football organization if one emerges. His only motivation, he says, is maintaining the same opportunities that launched his success for future generations.” Campbell concludes: “I know a lot of people have a hard time believing my intentions are pure ... We need to preserve this national treasure that we have. It belongs to all of us. We need to make sure we protect and preserve it, and we make it sustainable for the long term.” Much more. (link) 

Notre Dame Football HC Marcus Freeman has reportedly turned down a pair of NFL HC opportunities to remain with the Fighting Irish, according to SI’s Pat Forde. While deal terms remain undisclosed, the school confirmed that Freeman has agreed to a restructured contract which adds one more year to the end, extending him through 2031. (link)

Baylor Men’s Basketball HC Scott Drew responds to criticism surrounding the mid-season addition of 2023 NBA Draft pick James Nnaji to the Bears’ program: “Until we get to collective bargaining, I don't think we can come up with rules that are agreeable or enforceable. Until that, I think all of us have got to be ready to adjust and adapt to what’s out there. Early on, when it first came out with G-League players, I wasn’t in favor of that either, but again, we don’t make the rules, and as we find out about things, we're always gonna adapt to put our program in the best position to be successful because that’s what we get paid to do.” (link)

Michigan State is seeking construction bids for the planned renovation of Spartan Stadium, per The Detroit News’ Sarah Atwood, who notes the RFP for the approximately $500M project calls for the University to begin construction in Nov. 2027 with upgrades completed in time for the 2029 football campaign. Atwood: “Asked for confirmation that the renovations were the same ones mentioned in the FOR SPARTA campaign launch, a statement from MSU athletics spokesperson Matt Larson said all renovations to Spartan Stadium are still in the planning phase. Larson said that money raised through the FOR SPARTA ‘will assist in modernizing facilities for MSU Athletics, including Spartan Stadium.’ … The upgrades include massive overhauls of the stadium's exterior and interior and closely follow the fundraiser's goal to increase the number of premium spaces for university donors. The plans call for over 58K additional square feet in premium spaces, including expanded club seating areas with amenities other stadium-goers don't receive, such as catering and theater seating.” Also included are a 3K-square-foot “student social area,” a “safe standing area,” a patio and a “selfie platform” as well as a 5K-square-foot team store and a “Spartan Vision” broadcast center. The planning effort will also explore potential partnerships with athletics and other MSU programs in the east side of the stadium. More. (link)

People & Places…
➤ Former Texas Women’s Basketball HC/recent Special Advisor to the AD Jody Conradt plans to retire at the end of the calendar year. She will continue with the Longhorns as a departmental volunteer. (link)
➤ Presbyterian is reportedly elevating Football AC Matt Rahl to serve as the Blue Hose’s new HC. (link)
➤ New Hampshire taps program alumnus and recent Delaware Football AC Sean Goldrich as the Wildcats’ HC. (link)
➤ Michigan State Women’s Volleyball HC Kristen Kelsay Monday signs a one-year extension that would keep her with the Spartans through 2031. (link)
➤ Arkansas State welcomes Duke Assoc. Director of Sports Performance/Head of Football Applied Sports Science Ben Armer as Director of Athletic Performance for Football. (link) 

Our sincerest condolences go out to the entire SIU Edwardsville community as well as the family, friends and colleagues of longtime Cougars Academic Advisor Lindsey Schmidt who recently passed away. (link) 

Overall, 12 of the 23 non-College Football Playoff bowls contested to this point have witnessed an attendance decrease YoY to 2024, per SBJ’s Emma Grace Jimenez, who notes the composite decline is 7.24% from 562,404 to 521,645. The largest YoY drop was based almost entirely on team match-up geography with the Union Home Mortgage Gasparilla Bowl, held in Tampa, Fla., dropping from 41,497 for last year’s matchup between Florida and Tulane to just 13,336 for this year’s game between NC State and Memphis. The Bad Boy Mowers Pinstripe Bowl between Penn State and Clemson at New York’s Yankee Stadium witnessed the largest YoY attendance increase at +11,039. Full bowl attendance list. (link) 

Florida Citrus Sports Events’ revenue has grown dramatically with reported FY24 sales of $31.9M, up 85% compared to the previous year’s total of $17.2M, but that upswing didn’t come via the popular Pop-Tarts Bowl, but from a different source, the Camping World Kickoff game held in September 2023 between Florida State and LSU. Additionally, the Tangerine Sports Association, which assists with the Pop-Tarts Bowl, reported just $9.3M in FY24 revenue, down from $12.9M in 2023, while media rights ($3.1M) and sponsorship ($2.9M) totals remained almost exactly flat from the year prior. Per Sportico’s Eben Novy-Williams: “The biggest difference was in ticket revenue—a sign that matchups have an effect and could lead to fluctuations in future financial outcomes. The Pop-Tarts Bowl reported $3M in ticket sales for the December 2023 game between Kansas State and NC State that drew about 31K fans. The prior year’s iteration of the game, called the Cheez-It Bowl, drew more than 61K and reported $5.9M in ticket sales.” The cited numbers do not include either the 2024 or 2025 iterations of the Pop-Tarts Bowl, which has “grown a cult-style following, particularly among the sport’s internet-native fans, who have latched onto the event’s edible mascot, its toaster-topped trophy and its sprinkle-lined field.” More. (link) 

Today’s Birmingham Bowl match-up between Georgia Southern and Appalachian State will be college football's first sound-powered bowl, courtesy of audio brand JLab. According to SBJ, student-athletes will select their own celebration soundtracks, with touchdowns and turnovers triggering a “Celebration Hit” that fires up a 15K-watt speaker wall in the end zone to play the student-athlete’s chosen song. For scoring a touchdown or causing a turnover, student-athletes will earn bowl-exclusive JLab XL Golds, wearable speaker-headphones valued at $4K and not sold anywhere, while each “Celebration Hit” will also donate $5K to Children’s Miracle Network. (link)

Colorado’s Board of Regents is set to meet this morning & one agenda item is the approval of a contract for a new AD, which is expected to be New Mexico’s Fernando Lovo. Of note on Lovo’s short, but productive tenure in Albuquerque: “Overall, Lovo led a record fundraising year for the Lobos and guided the entire athletic department to a 49th-place finish in the Learfield Directors’ Cup standings, the highest finish for any Group of Five school.” (link)

The Santa Fe New Mexican’s Will Webber points out the irony of New Mexico AD Fernando Lovo’s exit given Lovo’s "real ones" campaign, which was designed to celebrate the loyalty of those who remained with the football team following former HC Bronco Mendenhall’s exit to Utah State: "Now it seems the architect of the real ones is discounting himself as one who chose to stay, proving the point that winners don’t come to New Mexico to stay — they come here to chill at an Airbnb long enough to get a better deal in a place where the grass is greener. Some will say it’s no fault of Lovo, of (former AD Eddie Nuñez), of Bronco, of Richard Pitino, of Arthur Dent, Tru Washington, Devon Dampier — of any of them. None of us takes a job in the warehouse without dreams of someday having an office with a view. It’s human nature to chase the best way forward. Lobo fans have seen it more times than they care to admit, from Joe Morrison to Dennis Franchione, Steve Alford and so many others. … It really does come down to one thing: The only ‘real ones’ are the fans who continue to show up, to drive six-plus hours to Phoenix the day after Christmas, to continue to make The Pit rock and the Olympic sports continue to roll. Fans can’t enter a portal. Their colors are inked on, and their only hope is that enough of these one- and two-year wonders come along over the decades to sustain some sort of winning tradition.” (link)

College Football Playoff administrators are making a last push to expand the postseason format for the 2026 season ahead of a firm Jan. 23 deadline set by ESPN, The Athletic’s Ralph Russo reports. With the current 12-team model as the default, negotiations hinge on bridging the gap between the SEC, which favors a 16-team field with minimal automatic qualifiers, and the Big Ten, which has pivoted to advocating for a 24-team model that Russo notes is feasible by 2027 at the earliest and features multiple AQs. Russo also points out that if the field remains at 12 for 2026, new guidelines will guarantee spots for Power 4 champions and Notre Dame (if ranked in the top 12), leaving only one berth for the highest-ranked Group of 5 champion, a provision that would have prevented this year’s Tulane/JMU scenario. Overall, Russo submits that the “odds of expansion seem to be increasing, but this is still very much an active negotiation,” and one person familiar with the discussions says: “Expansion is a necessity. The question is when and how?” (link)

Michigan AD Warde Manuel explains to MLive.com’s Aaron McCann that he “asked the president to help with a cultural analysis and have somebody come in” following former Football HC Sherrone Moore’s dismissal. “So yes, I am very supportive of that. Because as a leader, I face reality. There are things that happened; I don’t step away from that. Never have, never will.” Manuel says the timing of the coaching search was suboptimal, but noted that “one of the sad things about what we're going through right now in college athletics is the timing. When you see a coach leave his team that's going into the CFP because we now have a signing day in the beginning of December. And then we have a portal in January doing all of this. We need to get better in college athletics. We are causing our own problems and our own confusion and our own twists and changes. Instead of kids being down here in bowls and going through their bowl preparation, we're introducing a new coach because we have to. Because of the calendar. They need to know who their coach is. … I've talked to some of my colleagues about it. And I think there's a movement now to understand that we really need to make sure we adjust that and do better in college.” (link, link)

In light of Extra Points’ Matt Brown noting that $10M is a “number I’ve heard from a few AD types as the price for ‘buying into’ an FBS league these days,” Hero Sports’ Sam Herder notes that “one of the *rumors/whispers/scuttle* around [North Dakota State] to FBS is that NDSU has reached out to its top donors to secure a large amount of money to make the FBS jump. And it’s much higher than the $5M reclassification fee. Whether this is true, just a PR push from someone with skin in the game, or a half-truth, we’ll see.” (link)

As part of the Navigating Sports Business podcast, Navigate Founder AJ Maestas and VP of Consulting Charles Rolston sit down to discuss the state of college sports and various paths forward including revenue sharing, super leagues, athlete employment and more. On potential for the creation of a college super league, Maestas remarks: “The threat is there. I don't know about $270M per university on average, but I think some of these super league efforts are overstating what can be drawn out of the media marketplace…but yeah, the temptation is there, and I do think it's true that some consolidation, right, that collective bargaining, you know, like not splintering those rights among so many conferences, playing tougher schedules, I think create a better scheduling essentially overall, especially the non-conference games. I think there's a bunch of ways that a lot more money is on the table there, and that's before you get into other things that could be run more efficiently. This is a positive for the effort and what the Big Ten is trying to do, right, in creating an entity that sells sponsorships. Look at the way the pro leagues do these activities, and you know, if you're to do that for a super conference, would it yield more dollars than currently today? Yeah, the answer is yes. So it's a threat. It's a threat and a heck of a temptation for some of those schools that would definitely be included in a super league to not only step forward as they will with their next television deal, but maybe even go further. Yeah, it's very real and the private equity money will be there.” (link)

Michigan State Men’s Basketball HC Tom Izzo was asked about James Nnaji enrolling at Baylor after being selected in the 2023 NBA Draft but never signing an NBA contract, opting instead to play overseas and for the G League. Izzo believes this is unfair to the current players and says he’s put a call into Bears HC Scott Drew, adding: “I’m anxious to see what he tells me. … What I’m hearing and now we’re taking guys that were drafted in the NBA and everything, I said to you a month and a half ago, ‘Come on, Magic [Johnson] and Gary [Harris], let’s go, baby. Let’s do it.’ Why not? If that’s what we’re going to do, shame on the NCAA. Shame on the coaches, too, but shame on the NCAA because coaches are going to do what they’ve got to do, I guess, but the NCAA’s the one – those people on those committees who are making those decisions to allow something so ridiculous and not think of the kid.” Izzo goes on to say he was told by a “very famous” coach who believes in everything Izzo is saying, but to not “let it ruin your year. Why fight City Hall? I’m not going to fight City Hall. I’m just not going to stick up for it either. … Leadership is making decisions that are against — I’d like to poll 360 of the coaches and see how many are in favor of what’s going on.” (link)

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Pacific taps alumnus and La Verne (DIII) HC Jeff Hendershot for its Women’s Volleyball HC post. (link)

This morning’s edition of Coaches.wire is loaded with changes to coaching staffs around the country from the past week. (link)

Puck’s Dylan Byers surveys 173 C-suite and executive media insiders on the future of the industry and highlights a decisive pivot toward audience revenue as the primary driver over the next five years. Specifically, 34% of respondents expect subscriptions/memberships to eclipse advertising (27%) as their biggest revenue stream, with nearly half (43%) favoring "focused niche" strategies over the "one big product" flagship model. Other key findings include: 

 

➤ ESPN’s Future: The industry is split on ESPN, with one-third predicting joint ventures will define its next chapter, while equal shares (24% each) bet on either the resilience of linear carriage or the rise of a flagship DTC product.

 

➤ Video/Streaming Dominance: 40% identify video/streaming as the biggest growth area in advertising, far outpacing contextual targeting (31%) and podcasts (7%).

 

➤ The End of Social Distribution: Only 17% expect social platforms to be their strongest audience relationship in five years, compared to 53% for owned-and-operated platforms.

 

➤ Warner Bros. Discovery Skepticism: 45% view David Ellison's pursuit of Warner Bros. Discovery as logical consolidation, but 36% fear it's a "risky overreach" given debt loads and streaming uncertainty.

 

➤ AI Anxiety: Respondents overwhelmingly cited "diminished content quality" (39%) and "misinformation risks" (33%) as their top concerns regarding AI's impact, with one insider predicting "A.I. experiments will flop and disintegrate into A.I. slop." (link)

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