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Even more from NCAA President Charlie Baker’s sit down with SI’s Pat Forde as he shares his thoughts on private equity in college athletics…

 

➤ “I think there is value and possibility as long as you talk about the stuff that’s most important right up front. Part of why the Utah [deal with Otro Capital] feels a little different to me … is that they spend a lot of time on, ‘Well, what’s the point of this?’ I don’t want to talk about how much money. What are we going to do here? Like, what problem that we’re trying to solve is going to be part of this? What opportunity do you, the third party, see as possible for you? That conversation, they know strategically a lot more about what they think they’re seeking to do together than some of the folks who have been in these conversations before. 

 

➤ The second thing is they got a commitment on time, right? It’s basically at least five, and I think it’s at least five to seven [years]. … Utah still controls the voting seats on the board, and I think they control the management group, too. So the way I look at it is there’s way more clarity here about upside, downside and expectations and purpose in that one that I’ve seen and some of the others people have talked about. 

➤ Say you’ve got to build a new football stadium. You want to expand your suite capacity. You have a set of fields you want to either make over or develop. … I think there are third parties who’ve done this stuff a million times and can be incredibly helpful to people. … And they’ll bring a hell of a lot of knowledge to those kinds of particular programs that I think are hard to find elsewhere, and you’ll pay for that, but in the long run, if you structure the deal right, it’d probably be worth it to you.” (link)

Yahoo Sports’ Ross Dellenger reports there may be good news coming in relation to college football’s chaotically messy calendar, noting the NCAA Football Oversight Committee “is expected to recommend potentially significant changes to several aspects as soon as this offseason.” Georgia AD/Committee Vice Chair Josh Brooks: “We’re trying to take a step back and look at everything in totality so we’re not doing one-offs that have an impact on other parts of the calendar. We’ve got to take a 30K-foot view and see how everything could be better.” Per SEC Commissioner Greg Sankey, any changes to the calendar should begin with one idea in mind: eliminating the December early signing period. Sankey: “Put it back in February, maybe even mid-February. What we’ve done is pressured the front end of recruitment.” Dellenger: “Signing day is just one aspect that officials will explore in the examination of the calendar. Others include: 1. The future of Week Zero (will it become the new Week 1?); 2. The playing dates of the College Football Playoff (is there a way to return the semifinals to New Year’s Day?); 3. The date of the transfer portal (is a single spring portal gaining more momentum?); and 4. Spring and summer access periods (will the sport, finally, implement OTA-type summer training?). Overall, the goal of any calendar changes is to decongest December-January.” More. (link) 

Fox Sports President/COO Mark Silverman is stepping down after eight years in his role but will remain with the network as a consultant, per Puck’s John Ourand, who adds that President of Production & Operations/Executive Producer Brad Zager will succeed Silverman as President/COO. (link) 

The Tennessean’s Mike Organ reports the FCS National Championship game between Montana State and Illinois State, which drew 24,105 fans to Vanderbilt's FirstBank Stadium, has organizers optimistic about keeping the event in Nashville beyond the current two-year contract ending in 2027. The crowd marked the seventh-largest in FCS title history and the biggest since 1996, surpassing expectations for the first year away from Frisco, Texas. Nashville Sports Council CEO Scott Ramsey highlighted the enhanced player experience at the Gaylord Opryland Hotel and upgraded production elements, including a custom pregame anthem by songwriter Casey Beathard. "For a first-year event that had been somewhere for 15 years, it exceeded our expectations and hopes. There were two or three things we focused on that we hoped we could elevate, being in Nashville. One, player experience: Gaylord Opryland Hotel has been a great host, and the players have enjoyed their stay. Game-day atmosphere with a great crowd and a loud crowd added to that. And with the video boards and everything else in the stadium, it really put on a championship-level experience for the players. … I think we've continued to try to build this national championship game up and hope we can keep it for a long time.” (link)

Coming out of WCC Executive Council and Presidents’ Council meetings, the conference has adopted a new format for its basketball championships starting in 2027, that will see the seven through ten seeds compete in an opening round before facing the top six seeds in the quarterfinal rounds. Also, the WCC men’s and women’s soccer tournaments will be held at the highest seed’s venue. Commissioner Stu Jackson on the league’s positioning in the new NCAA governance structure: “Our membership’s commitment to supporting our programs is represented in our tremendous success across our sports. Our success is vital to be a voice at a national level, and I applaud our membership for their efforts in ensuring we are recognized and represented as a success conference. This is a testament to the strategic leadership, recruitment of student-athletes and elite-level coaches we have across this conference.” More. (link)

People & Places…
➤ Pittsburgh officially welcomes Colorado Deputy AD/Assistant Vice Chancellor for Philanthropy & Strategic Initiatives Leon Jackson III as Deputy AD for Philanthropy & Engagement. (link)
➤ Penn State Senior Assoc. AD for Strategic Communications Kris Petersen steps down after nearly 20 years with the Nittany Lions. (link) 

➤ Global law firm Latham & Watkins welcomes Hogan Lovells Global Head of Sports Group Partner Matthew Eisler and Corporate & Finance Partner Russell Hedman as partners in the mergers & acquisitions and private equity practice, as well as the entertainment, sports & media practice. Per SBJ’s Ben Fischer, “the duo will focus their practice on complex M&A and investments, from buying and selling sports teams to the creation of joint ventures and investment vehicles.” (link) 

Coaches Corner…
➤ La Salle hires Saint Francis (PA) Field Hockey HC Mackenzie Allessie for the same role with the Explorers. (link)
➤ Siena elevates Men’s Lacrosse AHC Tim Cox to HC. (link)
➤ Winthrop selects Lander (DII) Men’s Soccer HC Dale Parker to lead the Eagles’ program. (link)
➤ Indiana Women’s Volleyball HC Steve Aird agrees to a contract extension that could keep him in Bloomington through the 2031 campaign. (link)
➤ Kent State Women’s Gymnastics HC Brice Biggin announces plans to retire at the end of the 2026 season after 35 years at the helm. (link)
➤ UTRGV Women’s Soccer HC Mark Foster resigns amid ongoing treatment for Myelofibrosis after four seasons at the helm. (link) 

Boise State Asst. Professor Sam Ehrlich reports “a federal district court in California has granted preliminary approval to the NCAA's $303M settlement of a lawsuit by ex-’volunteer’ coaches (non-baseball) who were barred from receiving pay under a since-repealed NCAA rule. A final fairness hearing is set for May 11.” (link) 

World champion Cuban wrestler and prospective Iowa State student-athlete Reineri Andreu Ortega has dropped his eligibility lawsuit over rules he said unfairly barred him from competing for the Cyclones, telling a federal judge that the 2025-26 season will conclude before a ruling on his injunction request could be made. The suit challenged the NCAA’s so-called “Five-Year Eligibility Clock” and the manner in which the NCAA decides when that clock begins running and thus when a student’s eligibility to compete expires. Attorneys for Ortega argued the NCAA’s application of the rule violated antitrust laws and unjustifiably restrained the ability of Ortega and other college athletes to “earn meaningful compensation that is now available to (other) NCAA Division I athletes.” More behind the paywall. (link) 

Elevate acquires chef representation and culinary consultancy Sweet Management Group, enabling the agency to deliver culinary marketing services. (link) 

Texas State receives a pair of $2M gifts from alumni Scott and Lynda Irvine and Chris and Shannon Rasmussen to support the $16M transformation of the university's baseball and softball facilities. The renovations are slated to include new indoor batting cages for both sports, a pitching lab, weight room, training room, locker rooms, hospitality club level and coaches' offices. (link) 

Northwestern Softball inks an agreement to play its 2026 home campaign at The Ballpark at Rosemont while its home facility, Kip & Sara Kirkpatrick Stadium, undergoes renovations. Overall, the Wildcats will play 12 home match-ups against Big Ten opposition at the 2K-seat stadium, which currently serves as one of the homes of the Athletes Unlimited Softball League (AUSL). More. (link) 

Bellarmine Men’s Basketball is teaming up with sponsor Shenanigans Irish Grille to go all-in on attracting students to the team’s ASUN home opener on Thursday against Central Arkansas by offering free beer and ice cream to students. Only free pizza missing for the trifecta. (link) 

There were 24,105 fans on hand at FirstBank Stadium in Nashville to watch Montana State claim this year’s FCS national championship, the first FCS/DI-AA title matchup to go into OT. Hero Sports’ Sam Herder notes this was the seventh-most attended FCS championship game in history and largest since 1996. Congrats to the Bobcats! (link, link); Have a look at the winning extra point. (link)

More from NCAA President Charlie Baker with SI’s Pat Forde. On efforts to address allegations of point shaving, game fixing and performance manipulation due to gambling: “We were the only people talking about it when I started talking about it. I have the professional sports leagues talking about it, which I think is actually good, and my hope is that we can figure out some way to create a coalition around some of this stuff. And in a perfect world, we get some of these folks to make some decisions. I mean, the NBA did manage to get certain kinds of bets taken off at the professional level, which was great. That’s the place to start, but I think there’s a lot more that needs to be done there. … There are many lawsuits out there now, AGs and others, and gaming companies, suing the prediction markets, basically making the argument that the federal [Commodity Futures Trading Commission] is no place to police the integrity of what we’re talking about here, because it’s a very different kind of transaction than the one that they are historically built to deal with, and that the jurisdiction here rests with the states in the absence of anything at the federal level. … The feds, for a whole bunch of reasons that I am somewhat sympathetic to, are a little nervous about diving into this particular space, given that all the states have historically played in it.” (link)

Colorado yesterday introduced freshly minted AD Fernando Lovo, who covered several topics in his remarks and in a Q&A with reporters, including NIL, about which he said: “I think first it starts with alignment and making sure that everyone understands how important that is to our success in this day and age. And so, yeah, we're absolutely going to focus on that. I think that's the competitive edge that we need to look for nowadays in college athletics. We're always going to do things with integrity, and we're going to be innovative, and we're going to push the envelope because we know that that's what our coaches need." On his background as a revenue generator: “I think for me, specifically, professionally, I've been really fortunate during my time at the University of Texas when we opened up the new Moody Center and had a partnership there with Oak View Group, and we really tapped into those sources of revenue and made our venues more of a 365-day-a-year. And I know I've heard [outgoing CU AD] Rick [George] talk about it, and the chancellor, that sort of approach. So there's alignment there. And so my experience with that, and then also just the overall understanding of what works right, what works here may be different than what worked in a different place. But, there's lessons learned that I can take and will take from all of those different stops and different people that I know will be fruitful here in terms of generating revenue." Lots more. (link)

The Denver Post’s Sean Keeler captures the frustration of longtime Colorado donors like Dan Stroh, a 43-year Buffs Club member who attended new AD Fernando Lovo's introductory press conference only to voice deep disillusionment with the NIL and transfer portal era. Stroh, described as "realty royalty" in Loveland, stated he is "about tapped out" and refuses to fund players with no loyalty: "You give them [that] check and the guy’s gone tomorrow. To hell with that. That ain’t happening to me. No allegiance, no money.” While Stroh and fellow donor Harry Devereaux reacted positively to Lovo, they worry about his ability to navigate a reported $27M budget deficit and the new $20.5M revenue-sharing reality without the "deep-pocketed billionaires" found at rival Big 12 schools. Keeler calls it a “vicious cycle. Some CU donors don’t want to pony up for players who aren’t loyal to the school. Players won’t stay at a school that won’t pay for their loyalty. Round and round it goes. … And like beef and orange juice, none of this is going to get any cheaper, either.” (link)

UTEP AD Jim Senter talks with El Paso Inc. about the Miners’ top concern moving forward: “Continued support from our constituents will be critical as we prepare to join the Mountain West Conference on July 1, 2026. Since I arrived at UTEP nearly eight years ago, the fans have asked, ‘When are we going to get into the Mountain West?’ We now have that opportunity, and we’re going to be aligned in a league that better fits us geographically. This is a big deal as we will renew old rivalries with programs like Air Force, Hawaii, Nevada, New Mexico, San Jose State, UNLV and Wyoming. We will need the El Paso community to join us in an exciting new era of UTEP Athletics.” (link)

New Mexico State AD Joe Fields has initiated a major restructuring of the athletics department, effectively removing three senior leaders in Deputy AD/COO Braun Cartwright, Deputy AD for Strategic Initiatives and Leadership/SWA Amber Burdge, and Deputy AD for Sports Administration and Student Development/Chief DEI Officer James Hall. In an email sent Monday, Fields announced the "difficult decision to reorganize and repurpose several positions," stating the move was necessary to "better align resources with our goals and priorities." The Las Cruces Sun-News' Nick Coppola notes the shakeup clears out significant institutional knowledge, as Cartwright had been with the university since 2005, Hall since 2006 and Burdge had served as the Acting AD following the dismissal of former AD Mario Moccia in early 2025. Fields also noted NMSU will provide more information regarding "staff adjustments and organizational leadership" in the coming days. (link)

People & Places…

➤ Nebraska Chancellor Rodney Bennett announces his resignation, effective January 12. He had six months left on his contract. (link)

➤ Clemson Asst. AD Don Scott has moved over to Clemson Ventures as VP for Entertainment & Marketing. (link)

The College Football Playoff quarterfinals averaged 19.3M viewers, up 14% YoY. The Alabama-Indiana Rose Bowl led the way with an average of 23.9M viewers, followed by the Miami (FL)-Ohio State Cotton Bowl (19M), Ole Miss-Georgia Sugar Bowl (18.7M) and Oregon-Texas Tech Orange Bowl (15.9M). The Athletic’s Chris Vannini points out the Rose Bowl, “a 38-3 game, had more viewers than four of the last five national championship games, 7.5 million more than the NBA Finals Game 7.” (link)

Kennyhertz Perry attorney Mit Winter points out that among the College Sports Commission’s rules interpretations yesterday was this: athletes can be paid NIL money to promote events in which they participate (MTEs, bowl games, etc.). Exact wording from the CSC: “The use of a student-athlete's name, image, or likeness by an associated entity to promote a contest or event in which a student-athlete participates (e.g. bowl game, multiteam event) may be considered a valid business purpose, provided the event or contest is conducted for profit and the student-athlete's NIL is used to directly promote or endorse the contest or event. Any contract or payment for such use must be reported to the NIL clearinghouse (see NCAA Bylaw 22.2.2) and must include compensation at rates and terms commensurate with compensation paid to similarly situated individuals with comparable name, image and likeness value who are not prospective student-athletes or student-athletes of the institution (see NCAA Bylaw 22.2.4).” (link)

With college football moving ever closer to more of an NFL-style model as it relates to front office organization, SBJ examines the current overhaul underway with the NFL’s Atlanta Falcons, noting the organization is planning to add a new President of Football role from outside the operation, while current President Greg Beadles moves to President/CEO where his focus will remain on the business side. According to ESPN’s Adam Schefter, “many expect” former Falcons standout Matt Ryan to be hired in the position with The Athletic’s Diana Russini adding the team will “fill the role before picking their next head coach and GM.” It’s unclear if the new position will be considered by the NFL league office to represent the “primary football executive” role usually held by the GM. More. (link)

MoffettNathanson Senior Analyst Michael Nathanson joined The Varsity podcast with Puck’s John Ourand to preview the 2026 sports media landscape, predicting that YouTube TV is on track to become the nation's largest MVPD within two years, surpassing 12M subscribers. Nathanson identified YouTube as the "one company to watch" for future premium sports rights, noting they were a confirmed bidder for the recent NBA package and will likely be aggressive for upcoming properties given their global scale and ad tech stack. “They're truly global. They have the power of Alphabet behind them. I just think they're the ones people should be paying more attention to going forward." Regarding the current M&A battle for Warner Bros. Discovery, Nathanson predicts Netflix will ultimately prevail over Paramount Global. In that scenario, he speculates that WBD’s linear cable assets—including TNT Sports—would likely be spun off and acquired by Versant. He adds: “If Larry Ellison wants this, he will get it. But what's really odd to me is that he's had a couple chances to show his best cards and he hasn't. … I think it's going to be, believe it or not, I think Netflix will win this. I really do. Because I think there's a limit to how much these guys [Paramount] can afford to pay." Full pod. (link)

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(NEWEST!) Associate Athletics Director, Major and Leadership Giving (Boston College / Boston, MA): This position is responsible for the cultivation and solicitation of major and leadership gift donors to BC Athletics through their portfolio work and the management of six frontline fundraisers. More details HERE.

 

(NEWEST!) Assistant AD, Business and Financial Reporting (George Mason University / Fairfax, VA): The Assistant AD, Business and Financial Reporting manages the day-to-day operations of the Athletic Department Business Office. More details HERE.

 

(NEWEST!) Assistant Commissioner for Championships, Administration and External Operations (South Atlantic Conference / Rock Hill, SC): Responsible for the coordination and administration of the Conference’s 24 championships (22 in 2026-27), oversight of sport policy manuals, and leadership of league external operations initiatives. (DII) More details HERE.

 

(NEWEST!) Director of Player Management (University of Georgia / Athens, GA): Serve as the primary point of contact with prospective and current Olympic Sports student-athletes (and their representation) for the negotiation of NIL licensing agreements. More details HERE.

 

(NEWEST!) Director of Graphic Design (United States Air Force Academy / Colorado Springs, CO): Principal graphic designer from conception through production; researches, strategizes, conceptualizes, proposes, and designs creative projects for electronic, print, web, and interactive media More details HERE.

 

(NEWEST!) Graduate Assistant: Athletic Marketing (Belmont University / Nashville, TN): Belmont University’s Department of Athletics is currently accepting applications for a Graduate Assistant position in Athletic Marketing for the 2026-27 & 2027-28 academic years (two-year commitment). More details HERE.

 

(NEW!) Senior Associate Athletics Director for Development (Towson University / Towson, MD): Lead Towson University's efforts to cultivate, secure, and retain all philanthropic support for TU Athletic teams, programs, and students. More details HERE.

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