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The Division I Cabinet continued conversations on commercial jersey patches today, per SBJ’s Ben Portnoy. During the meeting, the group discussed NCAA Division I Proposal No. 2025-35 (Use of Commercial Trademarks or Logos on Equipment, Uniforms and Apparel) as well as potential amendments with plans to continue discussions and consider amendments before considering the proposal during its meeting next Wednesday at the 2026 NCAA Convention. Additionally, the cabinet reversed an official interpretation, effective immediately, that restricted the use of title sponsor recognition materials in team sports to postseason competition. The reversal permits competition identification materials to include the name of the corporate sponsor of the competition in all individual and team sports regardless of the timing, provided the involved commercial company is the sole title sponsor of the competition. (link)
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New Mexico State AD Joe Fields sat down with Adam Young for the inaugural Cup of Joe podcast and discussed the recently announced re-organization of the Aggies’ department. Fields: “That's the unfortunate part of the business and AD transitions and what happens nationally. … After a couple months of evaluating, I think for me it became real clear that we needed an organization reset. When you look at what we need to be successful moving forward, it's really clear, we needed leadership across all of our units. We need to modernize our athletics department to be in alignment with what's happening nationally. And then three, we need individuals on the team with a shared vision that's operating with trust. So once you kind of take a look at how we're operating as an athletics department, the individuals that we have in the building, I think the decision for me was really clear that we needed to reset and be able to truly move forward. … I'm really excited about the future. I told senior staff yesterday that we're going to have a heavy spring. We're going to really run hard. We're going to do a lot of work this spring to truly set a foundation for our athletics department for the future. We're going to put together a top-notch staff. We're going to bring in some professionals from around the country that truly understand the national landscape, former student-athletes that've been in different places that's going to help us balance our institutional knowledge with some new perspectives. So that part is exciting. And then, we have a lot of incredible professionals that are still in the building that we'll get a chance to elevate and really put them in position to help our athletics department, our student-athletes as we move forward.” More from Fields. (link)
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The Pac-12 appoints former SMU AD Rick Hart as Senior VP/Deputy Commissioner. In the role, Hart will help lead day-to-day conference and membership operations and oversee several key membership-facing areas in conjunction with department leaders, including football, basketball, Olympic sports, compliance and governance, video operations and student-athlete engagement. (link)
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Yahoo Sports’ Ross Dellenger provides an update on the expanding conflict between Washington and departing football student-athlete Demond Williams over an NIL contract. Dellenger: “Williams signed a one-year rev-share agreement with UW worth about $4M. The agreement is a Big Ten template document used by all league members and built for situations like this. …[It] (1) prohibits a player from entering the portal once signed (this is why UW is refusing to enter his name into the portal) and (2) prohibits the player’s NIL rights to be used by any other school, though the player can sign outside marketing agreements. Big Ten commissioner Tony Petitti, coincidentally in Seattle this week for a memorial service, is heavily involved in the matter, along with other Big Ten officials. The league is standing behind UW’s fervent approach to the contract. Washington officials are expected to communicate later today with Demond Williams’ representatives regarding the situation and next steps.” (link)
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Business of College Sports' Kristi Dosh provides more analysis of Washington QB Demond Williams’ reported $4M revenue-sharing agreement. Dosh, citing a form MOU from UW obtained via FOIA, highlights clauses that grant the university "irrevocable, exclusive" rights to an athlete's NIL for their entire eligibility period—not just the contract term—effectively prohibiting other schools from using their NIL. Dosh notes the term “eligibility period” is defined as the “finite time span as determined by the NCAA, typically five academic years, during which a student-athlete may compete in competition in a particular sport in an Intercollegiate Athletics Program, as may be updated by the NCAA from time to time.” Dosh observes the contract includes a broad waiver of the right to sue, though she cautions the “liquidated damages clause may not be enforceable if a court decides it is operating as a penalty and not as a representation of the actual damages incurred by the school (which is what liquidated damage clauses are supposed to do). We also have no idea what was negotiated in Williams specific contract. What we do know is that this could be the first true test of the Big Ten’s contract.” More. (link)
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Yahoo Sports’ Ross Dellenger also reports on the process of attempting to lure high-level transfer portal quarterbacks through the lens of LSU’s failed pursuit of former Cincinnati student-athlete Brendan Sorsby and a potential $3.5M package. The school’s 11-page proposed service agreement “offers a fascinating window into the new world of college athlete compensation, where schools are using multi-media rights partners, marketing agencies, corporate sponsors and apparel brands to, perhaps legally, exceed the industry’s new quasi-salary cap. … The Sorsby contract proposal shines a light on the method in which universities — not just LSU — are assembling financial packages for some athletes: with a portion of direct university revenue-share payments, plus a portion of NIL third-party guarantees that have been promised yet not cleared. It could make for some anxious moments this spring, when the clearinghouse is expected to receive an influx in third-party contracts that have already been guaranteed to athletes.” One anonymous college sports official told Yahoo: “There’s going to be some rude awakening when these deals start to be submitted. This is going to end with a lot of these guarantees not being met.” More. (link)
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Continuing the trend of mid-season additions for winter sports, College Hockey Insider’s Mike McMahon examines how USHL player Tynan Lawrence’s mid-season move to join Boston U. might impact both the Terriers season and the NHL Draft. McMahon: “My sense is that this move came together relatively quickly. A few weeks ago, when I was asking around about potential midseason additions, there wasn’t much indication that BU was actively pursuing a second-semester pickup. … There’s a strong sense that this was a player-driven decision by Lawrence. He wanted to get to BU and show NHL organizations, firsthand, that he belongs in the conversation as the No. 1 overall pick. After being passed over for a spot on Canada’s World Junior roster, this move represents an opportunity to bet on himself. College hockey gives Lawrence a higher-visibility stage against older, stronger competition — and a chance to make a direct statement to NHL decision-makers that he belongs at the very top of the draft board. … The ripple effects for the Terriers could be significant. Not only are they adding Lawrence to their depth down the middle, they’re also getting healthier. Will this dig BU out of its early-season hole? I doubt it. … But it definitely makes the Terriers better.” More. (link)
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People & Places…
➤ Marshall officially taps ULM Senior Assoc. AD for Compliance Cody Sparrow as Senior Assoc. AD for Compliance and Student-Athlete Success. (link)
➤ Florida State Women’s Volleyball HC Chris Poole will not seek a contract extension and plans to step down from leading the Seminoles after 18 seasons. (link)
➤ UNC Wilmington Women’s Tennis HC Hans Olsen plans to resign on Jan. 31 to pursue other opportunities after guiding the program since 2015. (link)
➤ PGA of America CEO Derek Sprague steps down after just over a year in his role, but will continue to advise both the Board of Directors and new CEO during the transition. (link)
➤ Populous taps HR&A Advisors Managing Partner Cary Hirschstein as its first Head of Real Estate Strategy. (link)
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Deal Corner…
➤ Ohio State officially announces an extension of a 15-plus year partnership to have Learfield continue to serve as OSU’s revenue generation partner, while delivering solutions across integrated sponsorships, NIL services via Buckeye Sports Group and next-level partnerships, including jersey patches and other premium assets. Through the agreement, Learfield will also manage and monetize Buckeye Experiences, providing fans with exclusive opportunities featuring VIP venue access, behind-the-scenes activities and immersive gameday experiences. (link)
➤ Indiana unveils its official team gear marketplace Bison Drop, an online auction and commerce platform offering curated items, experiences and merchandise connected to IU Athletics. (link)
➤ PitchCom inks a multi-year agreement with Sportradar’s Synergy Sports to integrate PitchCom’s secure coach-to-player communication data into Synergy Sports’ video and analytics workflows beginning with the 2026 college baseball and softball seasons, providing NCAA teams actionable insights during games and MLB clubs a clearer view of player performance for scouting purposes. (link)
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Overall for the 2025 Bowl Season, 19-of-35 non-College Football Playoff bowl games witnessed an attendance decrease compared to 2024 with a total composite decline of 8.83% – 1,048,593 to 956,016. The SRS Distribution Las Vegas Bowl between Nebraska-Utah saw the largest YoY attendance increase, rising from 26,671 to 38,879, while the Bad Boy Mowers Pinstripe Bowl in Yankee Stadium between Penn State and Clemson followed closely behind with overall growth of 11,039 fans from 30,062 to 41,101. The Union Home Mortgage Gasparilla Bowl in Tampa, Fla., likely suffered from hosting two teams from outside the state, witnessing the largest attendance drop-off of the 35 bowls by dropping from 41,497 for last year’s Florida-Tulane contest to just 13,336 for this season’s NC State-Memphis match-up. More. (link)
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Warner Bros. Discovery’s board has unanimously rejected Paramount Skydance’s latest hostile takeover bid, arguing the group’s late December offer "is inferior given significant costs, risks and uncertainties as compared to the Netflix merger." Per Axios’ Sara Fischer, “Paramount's latest proposal addressed some of the board's previous concerns, but didn't raise the price of its all-cash offer higher than $30 per share. … WBD's board argued that Netflix's bid of cash and stock was more valuable, despite the fact that it values WBD's studio and streaming assets at $27.75 per share compared with Paramount's all-cash offer for the whole company at $30 per share. … The board also argued that in weighing Paramount's latest offer, it considered the ‘costs and loss of value for WBD shareholders associated with accepting’ that bid. … In a regulatory filing Wednesday. WBD said it ‘continues to be of the view that PSKY is a litigious counterparty, which raises concerns regarding the likelihood that the Offer (or any related merger agreement) will be completed on the terms proposed.’" More. (link)
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Utah AD Mark Harlan discussed the timeline of the Utes’ new private equity deal during the introductory presser for Football HC Morgan Scalley, noting that "there’s a lot of work going on right now to finalize that; take it to the trustees, I think, later this month or the first part of next; and we're already doing a lot of organization within the department on all the different units that we showed in the slides. So we're talking to the individuals involved and all that, and we're doing a lot of prep work with the real belief that we'll get the deal done. As far as what it will change for us, I think the most specific thing I'm excited about is we've really advanced in our NIL efforts." Harlan also spoke about a potential new or renovated on-campus arena: "We're doing a lot of work, and it's something that is a historical building with enormous history for us and certainly college basketball and other sports, but it's complicated. You mentioned Otro and certainly Utah Brands and Entertainment. They'll all be a part of that conversation going forward, and also the bonding that we do when we get to that place. … We're still trying to look through and say, Do we move it or do we renovate it? And I think this year is the year for us to make some decisions on that. And where we're standing today, Rice-Eccles, we can't just be in this beautiful south end zone and not think of the things that we also need to do for the stadium." (link)
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KKR has agreed to acquire Arctos Partners in a deal valuing the sports investment firm at approximately $1B, with incentives that could push the total valuation closer to $1.5B. Bloomberg’s Allison McNeely and Preeti Singh report the transaction, which requires approval from major U.S. sports leagues including the NFL, NBA, MLB, NHL to ensure no conflicts of interest, will keep Arctos Co-Founder Ian Charles and existing management in place while granting them KKR shares and allowing them to retain carried interest. McNeely and Singh also note: “Acquiring Arctos, which has about $15B of assets under management, gives KKR a foothold in two booming areas of private markets: sports and secondaries investing. KKR explored deals for other secondaries firms but was ultimately outbid.” (link)
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Ohio State and Learfield have agreed to a three-year contract extension through 2036, and while financial terms were not disclosed, Buckeyes AD Ross Bjork tells SBJ’s Ben Portnoy: “It was a chance, given the whole landscape, to redo the whole deal based on the structure [and] create a revenue share model. It’s easy to race out and announce a big headline of a guarantee number. Well, based on the fact that we’re the biggest gross revenue partner in the country, I think people can deduce that this will be the largest deal towards Ohio State, toward any collegiate property. Now, it’s going to be on us to perform. … When we mapped out this new structure, it was about creating a partnership where, of course, Ohio State’s going to win, but also Learfield wins. As the property that has produced the biggest amount of sponsorship, multimedia revenue of any property in the country, we win on the upside, but also Learfield gets rewarded because the property continues to grow.” (link)
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Tennessee AD Danny White appeared to bristle at fans who blamed him for the Vols’ lack of activity in the football transfer portal so far. After a fan suggested White "give up on turning Neyland into a night club" and spend more on NIL, White retorted on X: "I’ve been thinking that the Neyland Entertainment District could win us a national championship. Man, I’ve been thinking about this all wrong. Thank you for your insight!" The backlash stems from misconceptions about budget allocation as the Knoxville News Sentinel’s Adam Sparks clarifies that the $167M entertainment district is a public-private partnership funded by developers and unrelated to the $20.5M revenue-sharing cap limiting direct player payments. White later clarified: "There are no funds associated with this project that could be used, in any way, for NIL. There could, however, be NIL opportunities for our athletes once the project is complete and open for business." (link)
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Yahoo's Jeff Eisenberg investigates the NCAA's recent leniency in granting eligibility to professional men’s hoops players like Baylor’s James Nnaji and various G League/European pros, suggesting the governing body may be strategically inviting "mass chaos" to pressure Congress into granting an antitrust exemption. Legal experts argue the NCAA is "exercising discretion" on its amateurism bylaws to avoid further litigation losses following the Alston ruling, with Boies Schiller Flexner attorney Sabria McElroy noting: "It’s becoming harder for the NCAA to defend eligibility restraints. They might have decided to allow these exemptions rather than open themselves up to more litigation challenges as they continue to hope that Congress will step in and do something." However, Eisenberg contends this open-door policy creates a slippery slope: if a player earning six figures in Spain is eligible, defending a ban on NBA two-way players becomes legally tenuous. McElroy: “Once you allow one exemption it becomes much harder to draw other lines, to stop players who have signed NBA contracts and things like that.” (link)
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Just days after Washington QB Demond Williams Jr. signed a contract to return to Seattle for his junior season, the quarterback reversed course and announced Tuesday he would enter the transfer portal, and CBS’ Matt Zenitz reports LSU is “expected to be a team to watch” in Williams’ recruitment. One hiccup: The Athletic’s Sam Jane, Chris Vannini, Bruce Feldman and Ralph D. Russo report: “Washington has no intention of releasing Williams from the contract he signed on Jan. 2. … The dispute could lead to a messy debate over the circumstances surrounding Williams’ status. Williams, however, had not filed any paperwork with Washington compliance officers to have his name entered into the portal before making his announcement on social media. As of now, nothing has been submitted. Washington is prepared to pursue legal action to enforce the terms of the contract, according to a person briefed on the situation.” Making the situation more interesting, Jane, et al. report that “Williams and Washington head coach Jedd Fisch share the same agent at Wasserman football.” Miami (FL) and Oregon are also reportedly potential landing spots. (link, link)
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The Milwaukee Journal Sentinel's John Steppe details Wisconsin Volleyball HC Kelly Sheffield's frustration with the modern transfer portal landscape, specifically the surprise departure of starter Una Vajagic following the team's Final Four run (Vajagic has landed at Arizona State). Sheffield, who described the situation as feeling like "we were sabotaged," revealed he learned that Vajagic's agent was allegedly shopping her to other schools during the NCAA Tournament: “An agent came and had signed up two of our players – and nobody told me – and they requested to go in the portal. And I learned that through compliance rather than them. Maybe that happens with bigger programs. That has never happened here. I’ve always learned from the players themselves. … We had no idea that stuff was happening.” Sheffield anticipates it will only become more frequent moving forward via agents because “all of a sudden it’s a lot easier if you’ve got other people that are hired to make you money to sit there and convince you that you are not respected enough because you’re not making what they think that you should be making. And so now all of a sudden, you start stirring emotions that weren't there. But now they become present. We’re all going to see more of that.” (link)
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People & Places…
➤ Outgoing Nebraska Chancellor Rodney Bennett is due a $1.1M severance package from the university, an arrangement that has riled up the school’s American Association of University Professors chapter, mainly due to the Faculty Senate submitting a no confidence in Bennett back in November. (link)
➤ Georgia State has promoted Senior Assoc. AD/Chief of Staff Doug Justice to Deputy AD for Administration and elevated Senior Assoc. AD for Student-Athlete Development Brad Horton to Deputy AD for Academics and Student-Athlete Development. (link)
➤ Delaware State has hired Edward Egerton III as Assoc. AD for Compliance from Siena where he served as Asst. AD for Compliance. (link)
➤ A full slate of coaching staff changes across 32 sports can be found in this morning’s edition of Coaches.wire. (link)
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We offer our deepest sympathies to the South Alabama community following the passing of Mel Lucas, the school’s first AD and Baseball HC. (link)
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The latest edition of CRO.ticker “moves at the speed of culture,” as both Ad Age and Marketing Brew catch up with executives to get their thoughts on what 2026 has in store. Additionally, The Athletic takes a look at the latest generation of English football stadiums, Country Music Association Director of Business Strategy and Insights Michael Farris joins the Sports Geek podcast to discuss how the trade association is leveraging data to modernize the country music fan experience and Blaize CFO Harminder Sehmi explains why it’s unnecessary to take a Ferrari on a grocery run. All this and more inside. (link) To subscribe to CRO.ticker, click here.
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Zoomph analyzes the use of on-field commercial sponsorship in the second year of the asset's availability, finding that 67% of Power 4 programs sold the inventory for at least part of the 2025 season. The SEC led all leagues with 88% participation, followed by the Big 12 (63%), Big Ten (61%), and ACC (59%). In the Group of 5 (46% overall participation), the Mountain West achieved an 83% adoption rate—ranking second nationally behind only the SEC—while outpacing the MAC (46%), Sun Belt (43%), American (36%), and CUSA (25%). Across a 10-game Power 4 sample, Zoomph reports that on-field logos secured an average of 13 minutes, 42 seconds of time-on-screen and 167 exposures per broadcast, delivering a brand value of $94 per 1,000 unique viewers. (link); Downloadable report. (link)
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Despite existential questions facing the bowl system, TV viewership remains robust, with the Pop-Tarts Bowl leading the non-CFP pack with 8.7M viewers—the highest mark for a non-New Year's Six bowl since 2019-20. ESPN data shows four of its 23 bowls set all-time viewership records, while eight hit at least 10-year highs, including strong performances from the Pinstripe Bowl (7.6M), Gator Bowl (6M), and Rate Bowl (4.4M). SBJ’s Ben Portnoy concludes that "as long as bowl games continue to deliver on the airwaves, it’s hard to imagine stakeholders doing away with them.” More, including full bowl viewership data through December 27. (link)
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CBS delivered its most-watched NFL regular season on record, averaging 21.25M viewers (up 11% YoY) to lead all networks. The 4:25 PM ET national window ranked as the No. 1 program on television for the third consecutive year, averaging 25.83M viewers. CBS also broadcast four of the season's top seven most-watched games, headlined by the record-shattering Chiefs-Cowboys Thanksgiving matchup which drew 57.23M viewers—the most-watched regular-season game in league history. Paramount+ also notched its most-streamed regular season ever. (link)
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The seventh annual Surefire Baseball Forum concluded yesterday at TCU, bringing together 28 college athletic administrators and 28 assistant coaches for speed networking and candid conversations around the coaching search process. Panel discussions included “A View of College Baseball from Agents” and “The Path for Growth of College Baseball.” Surefire notes that since 2018, 37 of 142 Surefire alumni have earned their first DI HC role. (link)
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(NEWEST!) Executive Director, Creative Design, Department of Athletics (Wake Forest University / Winston-Salem, NC): The Executive Director, Creative Design provides the creative vision, leadership, and executional oversight for all graphic design, branding, collateral production, and visual storytelling. More details HERE.
(NEWEST!) Director of Athletic Facility Operations (Texas Christian University / Fort Worth, TX): Manages interior/exterior maintenance, repair and renovation work of all athletics facilities, oversight of internal and external events in all premium spaces. Supervises Athletics Facility staff. More details HERE.
(NEWEST!) Asst. Director Gamecock Club - External Operations (University of South Carolina / Columbia, SC): Support donor engagement, stewardship, chapters, and key partnerships while contributing to strong momentum and growth within an established, high-energy college athletics fundraising organization. More details HERE.
(NEWEST!) Customer Success Manager (RealResponse / Remote): Role is ideal for someone who loves working closely with partners, thrives in a collaborative environment, and is motivated by delivering real value every day. Reports to Sr. Dir. of Customer Success. More details HERE.
(NEWEST!) Associate Director of Athletic Training - Football - (250000QF) (Towson University / Towson, MD): The Associate Director of Athletic Training coordinates and provides health care and comprehensive healthcare services to student-athletes. More details HERE.
(NEWEST!) Athletic Trainer (Texas Christian University / Fort Worth, TX): The Athletic Trainer is responsible for supporting the Director of Sport Medicine by providing services to student athletes and educational opportunities to Athletic training students. More details HERE.
(NEWEST!) Assistant Women's Soccer Coach (Abilene Christian University / Abilene, TX): To promote, enhance, and oversee the Women’s Soccer program while maintaining compliance with all ACU, UAC, and NCAA Division I rules and regulations. More details HERE.
(NEW!) Head Coach, Women's Field Hockey (University of New Hampshire / Durham, NH): Responsible for leading & managing all aspects of the program, including fostering a culture of integrity, inclusivity, & excellence, prioritizing student-athlete development both on & off the field. More details HERE.
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Job openings by discipline, posted in the past 15 days...
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Learning Specialist (The George Washington University / Washington, DC): More details HERE.
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Assistant AD, Business and Financial Reporting (George Mason University / Fairfax, VA): More details HERE.
Assistant Director/Coordinator of Business Operations & Payables (University of Arkansas / Fayetteville, AR): More details HERE.
Sr. Associate/Executive Sr. Associate AD/Leadership and Culture Development (University of North Texas / Denton, TX): More details HERE.
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Assistant Coach 1 - Women's Soccer (Middle Tennessee State University / Murfreesboro, TN): More details HERE.
Assistant Men's Tennis Coach (University of Texas – San Antonio / San Antonio, TX): More details HERE.
Director of Recruiting Strategy (University of Oklahoma / Norman, OK): More details HERE.
Assistant Coach, Women's Volleyball (University of Arizona / Tucson, AZ): More details HERE.
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Director of Graphic Design (United States Air Force Academy / Colorado Springs, CO): More details HERE.
Graduate Assistant: Athletic Marketing (Belmont University / Nashville, TN): More details HERE.
Associate Athletic Director, Marketing (University of Alabama / Tuscaloosa, AL): More details HERE.
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Director of Player Management (University of Georgia / Athens, GA): More details HERE.
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Associate Athletics Director, Major and Leadership Giving (Boston College / Boston, MA): More details HERE.
Senior Associate Athletics Director for Development (Towson University / Towson, MD): More details HERE.
Assistant Athletics Director, Eagles Club (Florida Gulf Coast University / Fort Myers, FL): More details HERE.
Director of Development (United States Air Force Academy / Colorado Springs, CO): More details HERE.
Assistant Director of Development, Athletics (University of California – San Diego / La Jolla, CA): More details HERE.
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Senior Associate Athletics Director for Development (Towson University / Towson, MD): More details HERE.
Director of Athletics (Lawrence University / Appleton, WI): (DIII) More details HERE.
Sr. Associate/Executive Sr. Associate AD/Leadership and Culture Development (University of North Texas / Denton, TX): More details HERE.
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Assistant Commissioner for Championships, Administration and External Operations (South Atlantic Conference / Rock Hill, SC): (DII) More details HERE.
Senior Athletics Operations Associate, Mount Vernon Athletic Facilities and Barcroft Park (The George Washington University / Washington, DC): More details HERE.
Athletics Groundskeeper (Florida Gulf Coast University / Fort Myers, FL): More details HERE.
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There are currently no job listings in this field.
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Athletic Trainer (University of South Carolina – Upstate / Spartanburg, SC): More details HERE.
Assistant Director, Behavioral Health & Performance (Tulane University / New Orleans, LA): More details HERE.
Director, Strength and Conditioning (The George Washington University / Washington, DC): More details HERE.
Assistant Athletic Trainer (Swim & Dive) (San Diego State University / San Diego, CA): More details HERE.
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There are currently no job listings in this field.
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Senior Director of Ticket Operations (Texas A&M University 12th Man Foundation / College Station, TX): More details HERE.
Assistant Director of Ticket Operations (Texas A&M University 12th Man Foundation / College Station, TX): More details HERE.
Associate Director of Ticket Services (East Carolina University / Greenville, NC): More details HERE.
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