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College Sports Commission CEO Bryan Seeley touched on a number of topics today at the NCAA Convention relating to the group’s work with schools on NIL deals. Some of the takeaways…
➤ Seeley addressed administrators to highlight where things stand with the CSC’s Participation Agreement, which would essentially bind schools to CSC rules, agree not to sue over those rules, etc. Per SBJ’s Ben Portnoy, Seeley, “noted the document became less stringent when it was marked up by schools and remains a work in progress,” but urged those in attendance to both sign and openly support it. Seeley: “I’m still hopeful that this document can get signed because it’s foundational to what we’re doing. … If there’s a time to stick out your neck, it’s now.” In response to a question about who’s actually paying the CSC group, Seeley noted “the group’s funding comes 50% from the P4, 25% from the NCAA and 25% billed to those schools that have opted in.” (link, link, link)
➤ When asked if it's important not to be viewed as an adversary, Seeley remarked: “Our job is to be consistent and act in a way that people believe we act in good faith and that we are being fair. If at the end of an investigation someone tells me, 'I really disagree with your decision, but you were fair, and I agreed with the process that got here,' I'll take it. But I do not expect the CSC to be liked." (link)
➤ On when the CSC would issue a penalty, Seeley mentioned multiple schools are being questioned about unreported NIL deals and added: “That will come in due time, and I understand why the schools want to see that. ... Schools that want to comply with the rules and want to push back on third parties who don't care about the rules, they need something to point to."
➤ Per Seeley, schools may be notified this week by the CSC around "issues we’re looking into in terms of unreported NIL deals,” but remains “skeptical that there are a lot of NIL deals not being reported to the CSC. Because he believes there is usually public evidence of an NIL deal, making it difficult to hide the deal’s existence.” (link, link, link)
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More from the Gaylord National…
➤ Yahoo Sports’ Ross Dellenger reports a vote on permitting commercial jersey patches has been delayed,” adding today’s DI Cabinet meeting “included prolonged discussions of details around the patches” and that there’s “still support to pass the legislation.” (link)
➤ The Athletic’s Ralph Russo reports “the NCAA has approved expanding the basketball tournament unit distribution to include units for the winners of the semifinals and national championship games. Currently, performance units end at the Final Four. The three new units will not affect the value of the others.” (link)
➤ The DI Cabinet approved changes to the transfer windows in several sports, including men's and women's basketball, men's wrestling, men's ice hockey and men's and women's track and field. The transfer windows in men's and women's basketball will open for a 15-day period the day after the championship game for the respective NCAA tournament. The changes are effective immediately. When a head coaching change occurs, a 15-day period will open five days after the new head coach is hired or publicly announced. If a new head coach is not announced within 30 days of the previous head coach's departure — and the 31st day after the head coach's departure is after the championship game — a 15-day window will open. The additional head coach departure window is available only after the basketball transfer window opens through Jan. 2. A similar 15-day window was established for men's ice hockey (starting the Monday after the Frozen Four final), while men's wrestling moved to a 30-day window beginning April 1. For track and field, the post-indoor season window was eliminated, leaving a 30-day window after outdoor championships. (link)
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“If he doesn’t make it (the NCAA Tournament), we’ll have to reevaluate.” That’s LSU AD Verge Ausberry’s publicly-issued mandate to Tigers’ Men’s Basketball HC Matt McMahon, per Tiger Rag’s Glenn Guilbeau. Ausberry: “We’ve already had some discussions about what the expectations are. One thing we want to do is make sure we’re in the NCAA Tournament. We made that very clear to Matt at the beginning of the year – that’s where we need to be. … If something changes, and it looks better, if the team gives us some hope somewhere, we can look at it. But we’d like to be as close to the NCAA Tournament as possible this year. … I’m going to support him. Matt McMahon is our coach.” (link)
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Left scrambling after Syracuse backed out of a 2026 football date in upstate New York, Toledo not only salvaged a tough hand but improved it, per The Toledo Blade’s David Briggs, who notes the Rockets “finalized one of their better home schedules in years” with seven home contests as part of a slate “highlighted by nonconference visits from San Diego State and Temple, along with the Battle of I-75 [vs. Bowling Green].” Toledo AD Bryan Blair: “Sometimes you're good, sometimes you're lucky. I'm not sure this is either/or, but we made the best out of the situation we were put into.” Briggs: “With a hole in the schedule, they could have easily settled for a late, low-impact replacement. Instead, they negotiated the best of all worlds. Toledo replaced a road trip with a home game against a recognizable Group of Six opponent, locking in a home-and-home series with Temple that will begin at the Glass Bowl (the Rockets head to Philadelphia in 2032). … For G6 programs that usually rely on at least one power-conference money game to help keep the lights on, an extra home date is a rare, fan-friendly indulgence. … What’s more, the Rockets didn’t lose anything in the switcheroo. They still get their home game against the Orange in 2029.” More. (link)
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Nebraska spent $7.03M on its women’s volleyball program during FY25, per Sportico’s Eben Novy-Williams and Daniel Libit, who note that marked an increase of roughly 18% over its previous record-setting investment from the year prior while rating as “the school’s third-most costly sport following football ($72.7M) and men’s basketball ($13.4M).” The program continued to generate substantial revenue with ticket sales accounting for $3.2M in FY25 (up from $2.57M in FY24) – just behind men’s basketball ($4M) – while an additional $1.38M came from programs, novelties, parking and concessions. The school attributed $647,662 of its media rights earnings to volleyball, bringing the program’s operating revenue for the fiscal cycle to $5.65M. (link)
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Old Dominion Football HC Ricky Rahne is the school’s first million-dollar athletic employee, per The Virginian-Pilot’s David Hall, who notes Rahne’s four-year contract extension is valued at between $1.1M and $1.25M, plus incentives and additional raise opportunities, with a University-provided MOU noting his compensation increases $50K for each of four campaigns through Dec. 31, 2029. The deal also “includes an additional $600K to increase the salary pool for assistant coaches and support staff, not including athletic trainers. … If Rahne is terminated without cause, he will receive 80% of the total compensation due to him through the remainder of the term.” More, including details on incentives. (link)
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Deal Corner…
➤ Delaware and Adidas ink a five-year contract extension starting in 2026-27 to have the company, supported by BSN Sports, continue as the exclusive provider of uniforms, apparel, footwear, accessories and equipment. (link)
➤ The College Football Playoff has teamed up with noted Florida International booster Pitbull on merchandise at the national title game, per The Athletic’s Chris Vannini. CLC worked with all parties to land the plane. (link)
➤ Fairleigh Dickinson collaborates with its Official FDU Athletics Partner, Bolero Snort Brewery, to launch Brew ‘42 starting Jan. 17. The new American lager will be sold at all Knights home basketball games through the 2025-26 season and Bolero will also host “Beer Gardens” at multiple FDU home events throughout the year. (link)
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Facility Features…
➤ Rocky Top Insider’s Ryan Schumpert offers an inside look at the latest construction progress on Tennessee Baseball’s Lindsey Nelson Stadium, noting the “two club levels are fully filled out, stretching from the first base line all the way to the third base line” and “glass has been added to the box suites though much of the club and media level are still bare inside.” The Vols have also “added concession stands and bathrooms down the left field and right field line” and slightly expanded the concourse behind the grandstands, while work continues on the stadium’s home-plate entrance. UT hopes to have the vast majority of the renovations done by the Feb. 13 home opener, but hasn’t provided an update in the new year on whether that goal will be achieved. Check out progress photos. (link)
➤ Later this week, American will open the new Alan and Amy Meltzer Center for Athletic Performance and the attached Sports Center Annex (SCAN), which were completed this month. The Meltzer Center provides new facilities for many of the department’s programs, including a multi-purpose competition and practice court, a three-mat/6K-square foot wrestling training center, hospitality and team meeting spaces and a production studio for ESPN+ broadcasts as well as new sports medicine and strength and conditioning rooms. The SCAN delivers resources for student-athletes and the broader student body, including a wellness hub, a shared lounge and kitchenette, classrooms and a film room. Both centers house new coaches’ offices and locker room spaces. Check out photos and video. (link)
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Media Musings…
➤ UCLA Men’s Basketball’s victory over Maryland drew an average of 2.86M viewers [peaked at 6.86M] to rate as the fifth most-watched college basketball game ever on FOX. Thus far during the 2025-26 campaign, viewership on the network is up 194% over last season’s average for men’s regular season Saturday primetime hoops. (link)
➤ The 2026 Sprouts Farmers Market Collegiate Quad meet on ABC marked the most-watched live regular-season women’s gymnastics meet ever on ESPN’s family of networks. Viewership for the event featuring Oklahoma, LSU, UCLA and Utah was up 36% YoY, averaged 838K viewers [peaked at 1.3M viewers] and saw women comprise 56% of the audience. (link)
➤ In response to a recent survey by The Athletic indicating decreased support for ESPN analyst Pat McAfee, ESPN President of Content Burke Magnus and Senior VP for Sport Studio & Entertainment Mike Foss each took to X to defend the College GameDay stalwart, per AwfulAnnouncing’s Ben Axelrod. Magnus: “I say that people vote with their remote controls…so if three straight seasons of record high audiences for College GameDay (before & after any measurement changes) qualifies as ‘declining support’ then sign me up for more Pat McAfee.” Foss: “2.7M people every Saturday feels like a complete sample size, but we could always ask the 500K daily instead.” (link)
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Yahoo’s Ross Dellenger provides several takeaways from NCAA President Charlie Baker’s comments at the NCAA Convention yesterday, including his thoughts on the AFCA recommending increasing the redshirt threshold from four games to nine. Dellenger notes Baker “seemed to suggest that any rule change will trigger schools/athletes to attempt to exceed any new eligibility standard.” More key takeaways…
➤ Baker: "We've got people in court with us that want six years, seven years, eight years. We really do. I'm not kidding. My view on this is, unless we get to the point where everybody agrees to play by the rules, this is important and useful, but it's not sufficient."
➤ Baker adds: “The five years-to-play four, in 70% of cases it's been in court, have been successful. People start talking about 5-for-5, 6-for-6, 7-for-7, it doesn't matter if people aren't going to comply with the rules. 95% of the membership complies. The phone calls I get from coaches and ADs are pretty consistent: 'I don't like it when what judge ends up in front of and what state they're in determines whether somebody gets to play another year; that's not fair.' I have a hard time arguing with that. I'm thrilled the coaches are thinking about this, but at the end of the day, whatever we do with eligibility, everybody needs to sign off on."
➤ Baker also announced the association increased revenues by $300M over the “past couple years,” a product mostly of increased TV contracts, and Dellenger notes: “Perhaps more interesting: Baker says the FBS transfer portal has seen 23% fewer entrants as last year. Baker attributes the decrease in FBS portal entrants to the ability for schools to communicate and directly compensate athletes during the retainment process, he says - something permitted as part of the NCAA's landmark House settlement agreement.”
➤ Additionally, Baker anticipates jersey patches will be approved, and Dellenger reports that “Baker attributes the year-long momentum for jersey patches to Big 12 commissioner Brett Yormark, who Baker says spearheaded the conversation. After DI Cabinet approval, each sport-specific committee will finalize the details and rules related to patches for its particular sport. In one proposal of the jersey patch legislation (there are several), schools would be permitted to have two sponsorship patches on uniforms during non-NCAA championships. These patches can feature a different sponsor for pregame warmups, in-game and post-game media events.” (link)
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LSU AD Verge Ausberry discusses his first 60 days on the job, a period he describes as feeling "like two years" due to industry’s current tumult. Addressing facility needs, Ausberry confirmed that a new multi-use basketball arena is "very important" and a committee is currently evaluating how to "get it off the ground" in a way that fits the university's mission and budget. On the financial front, Ausberry noted the stark reality of inflation: “When we came here 10 years ago the money was probably $140M, $150M budget. Now it's a $200M+ budget. So, we're trying to figure out when and where this thing is going to end. But really, we can't tell that until we decide how this thing is going to look and what we’re going to do. Will you be competitive at every sport and want to win at all sports like [former Baseball HC/AD] Skip Bertman had planned? He wanted to win at everything. ... Is that still realistic today?" More from Ausberry. (link)
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Ohio State AD Ross Bjork joined the Tim & Beanie Show to discuss the football program's strategy following the Cotton Bowl loss and confirms the Buckeyes signed 28 high school recruits and retained nine offensive starters. Bjork went on to express frustration with the inability to govern money in college sports, warning that restrictive rules only drive payments "underground" and suggesting that a federal framework for employment or collective bargaining may be the only long-term fix. “We can make sure that this is still about academics, have academic rules. We can do our calendar a lot better. We can probably categorize employment in some manner around these athletes and get some federal oversight from that standpoint. We need to make sure that we're protected from not being in the courtroom every single time we make a rule. ... But anytime we try to codify the money, it leads to this. It leads to chaos." More. (link)
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The Oregon-Indiana Peach Bowl averaged 18M viewers for ESPN with a peak of 21.4M. While ratings for the semis were down, overall CFP viewership is flat year-over-year. (link)
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CBS Sports’ Brandon Marcello reports the Big Ten is floating a compromise to break the College Football Playoff format stalemate ahead of the Jan. 23 deadline, potentially agreeing to a 16-team field (5+11) for 2026 if the rest of the sport commits to expanding to a 24-team model within three years. This stopgap would allow conferences time to unwind lucrative media deals tied to championship games, which are expected to be eliminated in a 24-team future. While the SEC, ACC, and Big 12 favor a 16-team model with automatic qualifiers, the Big Ten has also explored a radical 24-team concept with only one AQ for the highest-ranked G6 champion—a largely open field designed to entice the SEC. Despite the maneuvering, industry skepticism remains high, with one executive noting: "Twelve, like it or not, has worked last year and this year, especially when the seeding was figured out this year after last year's debacle. It's been proven there's enough quality teams built into the current format that 12 is probably as good of a threshold right now with the current way we do things." (link)
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St. John's has parted ways with Men’s Basketball GM Matt Abdelmassih following an administrative leave that began in mid-December. Red Storm AD Ed Kull declined to address the exact circumstances of what led to Abdelmassih’s dismissal, but the New York Post’s Zach Braziller and Larry Celona note the “school has been looking into financial deals made by Abdelmassih, and the decision to move on from him is believed to be at least somewhat connected.” Red Storm HC Rick Pitino: “It’s out of my hands. All I was told was four days ago, look for another general manager. They said to me, don’t ask any questions. It’s really not a big deal. What’s a big deal is making sure that we don’t lose anything. But that’s a university decision, I’ll abide by it. They didn’t ask for my opinion and I didn’t give it. I’m disappointed that somebody loses their job with four young kids, yes, but it’s not a big deal in terms of our basketball program, and we’ll move on.” (link)
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Penn State continues its run of new head coaches as the Nittany Lions tap Saint Joseph’s Field Hockey HC Hannah Prince for the same role in Happy Valley. (link)
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It’s Personnel…
➤ Mississippi Valley State has added Kentucky Wesleyan (DII) Asst. AD for Compliance, Student Services and Sport Administration/SWA Dr. Darlene Moore as Senior Assoc. AD for Compliance/Academics & Student-Athlete Services/SWA. (link)
➤ Tulsa’s Schnea Nealy has been elevated from Assoc. AD for Student Success to Senior Assoc. AD for Student Success. (link)
➤ Syracuse has hired Sean McCarthy as Asst. AD for Revenue Share & Roster Management. McCarthy joins the Orange after serving as Assoc. AD for Compliance at Seton Hall. (link)
➤ Texas A&M has promoted Buddy Kimberlin from Asst. AD to Assoc. AD of 12th Man Productions. (link)
➤ Another promotion, this one at Liberty as Matt Anthony has been elevated from Asst. AD to Assoc. AD for Governance & Compliance. (link)
➤ Lots more administrative movement over the past week can be found on The Wire on Collegiate Sports Connect: Akron, Arizona State, Arkansas State, Baylor, Boston U, Bowling Green, The Citadel, Coastal Carolina, Colorado, Eastern Illinois, Georgia Tech, Kennesaw State, Kentucky, Lipscomb, Louisville, LSU, Maryland, Mercer, Missouri State, Nebraska, New Mexico State, North Carolina, Northeastern, Northern Illinois, North Texas, Ohio State, Omaha, Oregon State, Providence, Quinnipiac, Rice, Rutgers, Seton Hall, Syracuse, Texas A&M, USF, Utah, Washington State, Western Kentucky and William & Mary. (link)
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On3's Chris Low reveals that Alabama QB Ty Simpson turned down transfer portal offers of $6.5M – including bids from Miami (FL) and Tennessee – to enter the NFL Draft. (link)
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“What is the largest NIL deal you’ve heard of for a college baseball player?” Baseball America’s Jacob Rudner surveyed 51 Division I coaches, assistants, and recruiting coordinators on that very question and found that while "rumors of up to a million dollars" persist, the most commonly cited figures clustered between $500K and $750K for premium talent. Overall, three respondents cited figures as high as $800K, and the most commonly cited "largest deal" heard of was $500K (14 responses), followed by $750K (11 responses). SEC-bound pitchers were identified as the most valuable assets, with one high-major coach recounting how he secured a transfer by leveraging a relationship with a local car dealership to get the player a truck as a "sweetener." However, skepticism abounds regarding inflated figures, as Rudner notes one agent admitted to intentionally embellishing numbers to secure better deals because schools lack a "reliable mechanism” for verifying competing offers. More. (link)
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Miami (FL) has a new baseball locker room. Check it out. (link)
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Texas State will install new video boards at Bobcat Softball Stadium and Bobcat Ballpark ahead of the 2026 seasons. At Bobcat Softball Stadium, the new, larger videoboard—provided by Digital Scoreboards—will measure 26 feet by 16 feet with a 10mm display featuring more than 360K ultra-high brightness pixels. A five-by-six-foot, double-sided SuperCat logo will be mounted above the board. Bobcat Ballpark will receive a larger videoboard measuring 38 feet by 26 feet, also with a 10mm display and more than 880K ultra-high brightness pixels, along with a matching SuperCat logo. (link)
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In the latest edition of CRO.ticker, Netflix Co-Founder/Chairman Reed Hastings explains the job of a company board member: “If the company falls apart, I will be part of replacing the CEO. That's basically the entire job.” Lots more from Hastings on that as well as Marketing Brew’s Alyssa Meyers on Disney being “damn close” to selling all of its ad inventory for the College Football Playoff title game, the Tennessee Titans’ “completely checkout-free” concessions setup at the new Nissan Stadium, EA Sports College Football 26 as an educational tool and more. See for yourself. (link)
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Job openings by discipline, posted in the past 15 days...
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Assistant Director of Academics/Academic Counselor (University of Arkansas / Fayetteville, AR): More details HERE.
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Assistant Coach Indoor Volleyball (Florida International University / Miami, FL): More details HERE.
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There are currently no job listings in this field.
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Athletic Trainer Resident (Utah State University / Logan, UT): More details HERE.
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Coordinator, Sports Performance Operations (Mississippi State University / Starkville, MS): More details HERE.
Sports Dietitian (Director, Football Performance Nutrition) (United States Air Force Academy / Colorado Springs, CO): More details HERE.
Associate Director of Athletic Training - Football - (250000QF) (Towson University / Towson, MD): More details HERE.
Athletic Trainer (Texas Christian University / Fort Worth, TX): More details HERE.
Athletic Trainer (University of South Carolina – Upstate / Spartanburg, SC): More details HERE.
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Director of Partnership & NIL (3 Openings) (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.
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Graduate Assistant - Ticket Operations & Sales (Auburn University / Auburn, AL): More details HERE.
Assistant Athletic Director Ticketing (University of Northern Iowa / Cedar Falls, IA): More details HERE.
Ticket Sales & Operations Manager (University of Texas – El Paso / El Paso, TX): More details HERE.
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