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NCAA President Charlie Baker in his annual State of College Sports address highlighted several achievements from the past year, including increased scholarships and unprecedented direct financial benefits for student-athletes, record-breaking participation, new championships, fiscal responsibility and enhanced storytelling through media rights partners like ESPN. Baker also underscored the need for a collective response to address ongoing challenges such as eligibility-related lawsuits, sports betting and prediction markets. Here are some of the takeaways: 

 

➤ On benefits to student-athletes: “We grew the number of opportunities for student-athletes to compete to 556,000 Association-wide, which happens to be the most ever. This marks eight consecutive years of increases. In DI, the total number of opportunities to compete grew to its highest level in 40 years. And DI is on track to continue this growth — despite cost pressures we know are wildly difficult to manage. … Student-athletes are on track to receive over $1B in new, direct financial benefits from their schools this year. Combined with scholarships and other aid, that adds up to about 50% of (Autonomous 4) revenue — going right to the young people we serve. And, on top of this, we worked together to completely reform how DI operates by doubling student-athlete votes on our boards."

 

➤ On the industry’s biggest challenges: "There is no better rule or quick fix that solves the problems we face — not without tremendous downside. We should all beware of those quick fixes. There's usually a middleman who stands to gain. And beware of the solution that works for only 5% of the student-athletes we serve and would come at a steep cost to the other 95%. It's our job collectively to consider the future Olympians and the future leaders we serve just the same. … The attacks on the rules are not only coming from outside the membership. It's a tiny fraction of the membership, to be sure, but they are destabilizing 100% of our athletics programs. There is no more perfect rule or bylaw that can overcome that. That's not to say we can't make progress — we have to, and we will."

 

➤ On the need to work with Congress: "In Congress, I believe there is common ground around the period of eligibility, academic standards, reasonable transfer policies and other bedrock principles. Through targeted intervention on only the narrowest of issues in Congress, combined with our continued internal transformations, I think we can build the system today's athletes require. Now, I have been a part of a lot of difficult efforts to craft legislation on difficult issues. Sometimes, to make progress, we have to break issues up, make incremental progress where we can, and then come back to what we can't. But we will get nowhere, regardless of the issue, if we as college sports leaders are not on the same page."  

 

➤ On sports gambling: "We need federal guardrails to protect the integrity of the game. And, in addition to the areas mentioned previously, this need is particularly urgent as it relates to sports betting. Legalization has brought with it a host of threats to our games and to student-athletes.  In response, the NCAA built the largest integrity monitoring program in the world. We educate hundreds of thousands of student-athletes about the rules and the risks of sports betting. We find and report threatening messages athletes receive online. We teamed up with Venmo because student-athletes were getting harassed by bettors with gambling debts. Our enforcement team uncovered student-athletes who manipulated their performance to win bets. We caught coaches trading inside information. We took action and banned those responsible. But the sports betting industry's response has been a shoulder shrug. … That's why today we petitioned the Commodity Futures Trading Commission to pause all college sport commodities offerings until the agency can develop the same regulations that legal sportsbooks operate under. Whether it's transfer windows or prop bets, the answer cannot be the status quo. We need one set of fair, transparent standards.” 

 

➤ Full address. (link)

More from NCAA President Charlie Baker on the NCAA’s petition to the CFTC: "So-called prediction markets are offering what anyone can see is unregulated betting on college games. One operator, Kalshi, made plans to start taking bets on the Transfer Portal… until we called them out, and they backed down — for now. Just as we need Congress to stabilize eligibility, we need federal regulators to stabilize this market." The NCAA is calling for a system of safeguards and detailed its willingness to work with the regulatory body to assist with developing the necessary guardrails. The critical safeguards requested include age and advertising restrictions, enhanced integrity monitoring, prop market prevention, anti-harassment measures and harm reduction resources. (link)

A related note: Gambling is now the second fastest growing industry in the U.S. in terms of GDP growth, according to World Independent News CEO Dominic Michael Tripi, and cllct Founder Darren Rovell notes: “Gambling can’t beat health care growth because its scale driven by boomers, but it’s making a scary as hell run.” (link)

Yahoo’s Ross Dellenger reports that deep frustration over the NCAA and College Sports Commission's inability to enforce tampering rules is driving power conference leaders to explore "conference-only" governance models, where leagues would enforce their own rules and potentially compete solely against members. Here’s what you need to know…

 

➤ Dellenger notes that SEC Commissioner Greg Sankey “cautions any suggestion of the long-discussed ‘breakaway’ by the SEC and other power leagues. Nobody wants to ‘rush there,’ and the SEC remains committed to a ‘national organization,’ he says. However, ‘there are limits to that,’ Sankey said. ‘The frustration level is building. I anticipate that there’s a lot of people that are saying, ‘This might not work for us.’ Those people exist well beyond the SEC’s footprint, even if they remain in the background.” 

 

➤ One Big Ten AD tells Dellenger: “There is support among other memberships for a similar model. Each league governs itself and plays only games within the league.” 

 

➤ Georgia President Jere Morehead also weighs in: “If the CSC is not going to enforce the House settlement, if the NCAA is not going to enforce tampering rules and if Congress is not going to pass the SCORE Act, then it leaves the SEC in a position that we have to go our own way to create some rules and a level of responsibility. We’d be able to make a much stronger argument that we are not in violation of antitrust rules because we don’t have market power." As for the current setup, one Big Ten administrator says: "We are money laundering. All we are doing right now is moving money around." (link)

One more nugget from Sportico’s Daniel Libit and Eben Novy-Williams on Nebraska’s $7.03M FY25 Volleyball budget: “Only seven FBS programs outside of football and men’s basketball generated more than $3.2M in tickets in fiscal 2024. … That group included three baseball programs (Arkansas, Texas A&M, LSU), two women’s basketball programs (Iowa, UConn) and two men’s ice hockey teams (Minnesota, Wisconsin). … Nebraska’s $3.2M in FY25 ticket revenue also exceeded the FY24 ticket sales of 39 public FBS football programs and 71 men’s basketball teams, including at power-conference schools such as Iowa, Auburn and defending national champion Florida.” (link)   

New Mexico has officially launched its search for a new AD. UNM has retained Parker Executive Search to assist. President Garnett Stokes: “UNM Athletics is experiencing positive momentum across our programs. This search is an opportunity to identify a leader who understands today’s collegiate athletics environment and can build on that progress with integrity, accountability, and a clear focus on student-athlete success.” (link); D1.ticker has already prepared the D1.dossier for the opening in Albuquerque. Fast-track your research…time equals money! (link)

James Moore & Co. Partner Katie Davis notes that student-athlete rev-share buyouts “feel familiar (similar to coaching buyouts) but the tax consequences are ambiguous. Even with coaches, treatment has varied by university based on risk posture and who receives the payment. Depending on structure, these arrangements can create tax and reporting gray areas not just for the athlete, but also for the institutions involved. If these payments become a recurring revenue stream across the industry, they may fuel continued scrutiny of tax exempt purpose of college athletics. Would you consider rev share buyouts to be in the ordinary course of business (similar to coaching buyouts)?” (link)

North Carolina has received a $9M gift to support the Carolina Baseball Operating Endowment. As part of the gift, the donor has challenged fans and supporters to match the investment and grow the endowment to $25M. To date, $2.2M has been pledged toward meeting the challenge. (link)

Illinois State has received a $500K gift from an anonymous donor to support the football program. (link)

South Carolina shares a comprehensive video update of the progress being made on Williams-Brice Stadium’s overhaul. Take a look. (link)

The 33rd Team, a football intelligence and tech company founded by former New York Jets and Miami Dolphins exec Mike Tannenbaum, has raised a new growth investment round, according to SBJ’s Ben Fischer, who reports: “Executives did not disclose a sum other than calling it an “eight-figure” Series B. Participating funders include Liberty Media, Bruin Sports Capital Founder/CEO George Pyne and Ohio State DC Matt Patricia, among several others. (link)

People & Places…

➤ Utah Valley President Astrid S. Tuminez will step down, effective May 1. (link)

➤ Notre Dame has promoted Director of Football Communications Claire Cunningham to Assoc. AD for Team Communications and External Strategy. (link)

College Sports Commission CEO Bryan Seeley touched on a number of topics today at the NCAA Convention relating to the group’s work with schools on NIL deals. Some of the takeaways…

 

➤ Seeley addressed administrators to highlight where things stand with the CSC’s Participation Agreement, which would essentially bind schools to CSC rules, agree not to sue over those rules, etc. Per SBJ’s Ben Portnoy, Seeley, “noted the document became less stringent when it was marked up by schools and remains a work in progress,” but urged those in attendance to both sign and openly support it. Seeley: “I’m still hopeful that this document can get signed because it’s foundational to what we’re doing. … If there’s a time to stick out your neck, it’s now.” In response to a question about who’s actually paying the CSC group, Seeley noted “the group’s funding comes 50% from the P4, 25% from the NCAA and 25% billed to those schools that have opted in.” (link, link, link) 

 

➤ When asked if it's important not to be viewed as an adversary, Seeley remarked: “Our job is to be consistent and act in a way that people believe we act in good faith and that we are being fair. If at the end of an investigation someone tells me, 'I really disagree with your decision, but you were fair, and I agreed with the process that got here,' I'll take it. But I do not expect the CSC to be liked." (link)

 

➤ On when the CSC would issue a penalty, Seeley mentioned multiple schools are being questioned about unreported NIL deals and added: “That will come in due time, and I understand why the schools want to see that. ... Schools that want to comply with the rules and want to push back on third parties who don't care about the rules, they need something to point to." 

➤ Per Seeley, schools may be notified this week by the CSC around "issues we’re looking into in terms of unreported NIL deals,” but remains “skeptical that there are a lot of NIL deals not being reported to the CSC. Because he believes there is usually public evidence of an NIL deal, making it difficult to hide the deal’s existence.” (link, link, link) 

More from the Gaylord National…

➤ Yahoo Sports’ Ross Dellenger reports a vote on permitting commercial jersey patches has been delayed,” adding today’s DI Cabinet meeting “included prolonged discussions of details around the patches” and that there’s “still support to pass the legislation.” (link) 

 

➤ The Athletic’s Ralph Russo reports “the NCAA has approved expanding the basketball tournament unit distribution to include units for the winners of the semifinals and national championship games. Currently, performance units end at the Final Four. The three new units will not affect the value of the others.” (link) 

➤ The DI Cabinet approved changes to the transfer windows in several sports, including men's and women's basketball, men's wrestling, men's ice hockey and men's and women's track and field. The transfer windows in men's and women's basketball will open for a 15-day period the day after the championship game for the respective NCAA tournament. The changes are effective immediately. When a head coaching change occurs, a 15-day period will open five days after the new head coach is hired or publicly announced. If a new head coach is not announced within 30 days of the previous head coach's departure — and the 31st day after the head coach's departure is after the championship game — a 15-day window will open. The additional head coach departure window is available only after the basketball transfer window opens through Jan. 2. A similar 15-day window was established for men's ice hockey (starting the Monday after the Frozen Four final), while men's wrestling moved to a 30-day window beginning April 1. For track and field, the post-indoor season window was eliminated, leaving a 30-day window after outdoor championships. (link)

“If he doesn’t make it (the NCAA Tournament), we’ll have to reevaluate.” That’s LSU AD Verge Ausberry’s publicly-issued mandate to Tigers’ Men’s Basketball HC Matt McMahon, per Tiger Rag’s Glenn Guilbeau. Ausberry: “We’ve already had some discussions about what the expectations are. One thing we want to do is make sure we’re in the NCAA Tournament. We made that very clear to Matt at the beginning of the year – that’s where we need to be. … If something changes, and it looks better, if the team gives us some hope somewhere, we can look at it. But we’d like to be as close to the NCAA Tournament as possible this year. … I’m going to support him. Matt McMahon is our coach.” (link) 

Left scrambling after Syracuse backed out of a 2026 football date in upstate New York, Toledo not only salvaged a tough hand but improved it, per The Toledo Blade’s David Briggs, who notes the Rockets “finalized one of their better home schedules in years” with seven home contests as part of a slate “highlighted by nonconference visits from San Diego State and Temple, along with the Battle of I-75 [vs. Bowling Green].” Toledo AD Bryan Blair: “Sometimes you're good, sometimes you're lucky. I'm not sure this is either/or, but we made the best out of the situation we were put into.” Briggs: “With a hole in the schedule, they could have easily settled for a late, low-impact replacement. Instead, they negotiated the best of all worlds. Toledo replaced a road trip with a home game against a recognizable Group of Six opponent, locking in a home-and-home series with Temple that will begin at the Glass Bowl (the Rockets head to Philadelphia in 2032). … For G6 programs that usually rely on at least one power-conference money game to help keep the lights on, an extra home date is a rare, fan-friendly indulgence. … What’s more, the Rockets didn’t lose anything in the switcheroo. They still get their home game against the Orange in 2029.” More. (link)  

Nebraska spent $7.03M on its women’s volleyball program during FY25, per Sportico’s Eben Novy-Williams and Daniel Libit, who note that marked an increase of roughly 18% over its previous record-setting investment from the year prior while rating as “the school’s third-most costly sport following football ($72.7M) and men’s basketball ($13.4M).” The program continued to generate substantial revenue with ticket sales accounting for $3.2M in FY25 (up from $2.57M in FY24) – just behind men’s basketball ($4M) – while an additional $1.38M came from programs, novelties, parking and concessions. The school attributed $647,662 of its media rights earnings to volleyball, bringing the program’s operating revenue for the fiscal cycle to $5.65M. (link) 

Old Dominion Football HC Ricky Rahne is the school’s first million-dollar athletic employee, per The Virginian-Pilot’s David Hall, who notes Rahne’s four-year contract extension is valued at between $1.1M and $1.25M, plus incentives and additional raise opportunities, with a University-provided MOU noting his compensation increases $50K for each of four campaigns through Dec. 31, 2029. The deal also “includes an additional $600K to increase the salary pool for assistant coaches and support staff, not including athletic trainers. … If Rahne is terminated without cause, he will receive 80% of the total compensation due to him through the remainder of the term.” More, including details on incentives. (link)

Deal Corner…

➤ Delaware and Adidas ink a five-year contract extension starting in 2026-27 to have the company, supported by BSN Sports, continue as the exclusive provider of uniforms, apparel, footwear, accessories and equipment. (link)

➤ The College Football Playoff has teamed up with noted Florida International booster Pitbull on merchandise at the national title game, per The Athletic’s Chris Vannini. CLC worked with all parties to land the plane. (link) 

➤ Fairleigh Dickinson collaborates with its Official FDU Athletics Partner, Bolero Snort Brewery, to launch Brew ‘42 starting Jan. 17. The new American lager will be sold at all Knights home basketball games through the 2025-26 season and Bolero will also host “Beer Gardens” at multiple FDU home events throughout the year. (link)

Facility Features…

➤ Rocky Top Insider’s Ryan Schumpert offers an inside look at the latest construction progress on Tennessee Baseball’s Lindsey Nelson Stadium, noting the “two club levels are fully filled out, stretching from the first base line all the way to the third base line” and “glass has been added to the box suites though much of the club and media level are still bare inside.” The Vols have also “added concession stands and bathrooms down the left field and right field line” and slightly expanded the concourse behind the grandstands, while work continues on the stadium’s home-plate entrance. UT hopes to have the vast majority of the renovations done by the Feb. 13 home opener, but hasn’t provided an update in the new year on whether that goal will be achieved. Check out progress photos. (link)

➤ Later this week, American will open the new Alan and Amy Meltzer Center for Athletic Performance and the attached Sports Center Annex (SCAN), which were completed this month. The Meltzer Center provides new facilities for many of the department’s programs, including a multi-purpose competition and practice court, a three-mat/6K-square foot wrestling training center, hospitality and team meeting spaces and a production studio for ESPN+ broadcasts as well as new sports medicine and strength and conditioning rooms. The SCAN delivers resources for student-athletes and the broader student body, including a wellness hub, a shared lounge and kitchenette, classrooms and a film room. Both centers house new coaches’ offices and locker room spaces. Check out photos and video. (link)

Media Musings…

➤ UCLA Men’s Basketball’s victory over Maryland drew an average of 2.86M viewers [peaked at 6.86M] to rate as the fifth most-watched college basketball game ever on FOX. Thus far during the 2025-26 campaign, viewership on the network is up 194% over last season’s average for men’s regular season Saturday primetime hoops. (link)  

➤ The 2026 Sprouts Farmers Market Collegiate Quad meet on ABC marked the most-watched live regular-season women’s gymnastics meet ever on ESPN’s family of networks. Viewership for the event featuring Oklahoma, LSU, UCLA and Utah was up 36% YoY, averaged 838K viewers [peaked at 1.3M viewers] and saw women comprise 56% of the audience. (link)  

➤ In response to a recent survey by The Athletic indicating decreased support for ESPN analyst Pat McAfee, ESPN President of Content Burke Magnus and Senior VP for Sport Studio & Entertainment Mike Foss each took to X to defend the College GameDay stalwart, per AwfulAnnouncing’s Ben Axelrod. Magnus: “I say that people vote with their remote controls…so if three straight seasons of record high audiences for College GameDay (before & after any measurement changes) qualifies as ‘declining support’ then sign me up for more Pat McAfee.” Foss: “2.7M people every Saturday feels like a complete sample size, but we could always ask the 500K daily instead.” (link) 

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(NEWEST!) Assistant Women's Soccer Coach (Murray State University / Murray, KY): Responsibilities Assist the Head Coach with managing and supervising the day to day operations of the athletic team. More details HERE.

 

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