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Virginia Tech AD Whit Babcock details the "all-in" financial commitment required to land Football HC James Franklin, specifically the Board of Visitors' approval of $229.2M in additional institutional support over the next four years. The Virginian-Pilot’s David Teel has more…

 

➤ Babcock notes Franklin’s hire has spurred immediate ROI, generating over $1M in new ticket revenue within two weeks and pushing the annual scholarship fund past $18M. Babcock also confirms imminent renovations to the Merryman Center to meet Franklin's "NFL-like" standards, noting: "It’s nice when a coach comes in and says, hey, this is what I want to see, and we go, ‘OK.’ Rather than, ‘We have to go find the money.’" 

 

➤ Babcock adds: “While I’m proud of the renovations we’ve made, they’ve been kind of piecemealed together. So, we have a vision and money, and we will start this year sooner than later, where it will look completely different. … Facilities do matter, maybe not as much in the NIL and rev-share era, but it still shows big-time commitment that something is important here, and that was at the top of [Franklin’s] list.” 

 

➤ The department reported a $5.1M surplus on $161.2M revenue for FY25, with Babcock targeting $200M+ annually moving forward via potential jersey patches and field logos managed by Playfly Sports. (link)

Utah AD Mark Harlan joined the Hear it from Harlan podcast and discussed Football HC Morgan Scalley’s first month on the job, the hire of new Football GM Joe D’Orazio, the transfer portal window, the partnership with Otro Capital, and more. Here are the main takeaways from Harlan…

 

➤ On the partnership with Otro Capital (now Utah Brand Initiatives): "We still had some work to do, but it was time to get their vote to proceed. And all of that's going very, very well. In a perfect world, we're online later in the spring. ... And here's some breaking news. We had to change the name for various reasons. It's called Utah Brand Initiatives now. UBI. … I think it's going to allow us to really focus, maximize, and then when I think of something like NIL to really get to where I want us to kind of a marketing company in there that our students that want to lean in will really have an opportunity to be a part of significant campus-wide deals and other partners. And I think it's going to really allow us to leapfrog in a lot of different ways."

 

➤ On his preferred timing for the transfer portal window: "I think I'd like to have one portal after spring so the students come back after a tough season. Maybe they're emotional, they didn't play as much, they've had more time to think. They come back to the school, they go through spring, maybe their situation's changed, maybe it hasn't. And then they can make a good sound judgment at the end of spring. Now the fact that it gets a little close to the basketball portal makes my head want to explode. But if you're asking me right now, I'd like to see kind of a 10-day window in that springtime." (link)

St. John’s AD Ed Kull joins the Two Eras, One Storm podcast and discusses topics ranging from schedule logistics to season ticket holder concerns. Kull also sheds some light on a potential contract extension for Men’s Basketball HC Rick Pitino and provides an update on the Johnnies’ GM search, for which interviews have begun. Here’s what you need to know…

 

➤ Kull addresses some of the issues with Carnesecca Arena and notes the challenge is “I wish it was bigger,” adding: “We just came back from Xavier this past weekend, and the Cintas [Center] is a beautiful spot. It’s 10K seats, probably the perfect number, and you have concerts, you can have comedy shows, you could have graduations there, you could have everything you possibly need. … The other challenge being in New York City is the cost of building, the cost of renovating, so unfortunately I think we kind of missed a little bit of the window to really build a brand new facility on campus and the expense tied to it.” 

 

➤ Kull goes on to say: “We really need to play every single game possible at MSG that we can. Between rev share and NIL and us being part of the House settlement… we need to generate every last dollar to compete, not only in the Big East… but the football schools that are always going to have an advantage amongst us in terms of the national landscape.” Kull on Pitino: “We want him here. We want him to retire here, we want him to finish his career here. … I think keeping him here for as long as he wants to be here – him dictating the schedule is our plan and our effort.” Full podcast. (link)

Evansville AD Ziggy Siegfried recently visited the Aces on the Air podcast to discuss a number of issues, including the House settlement’s impact, the University’s financial strategy surrounding NIL and revenue sharing and more. Key nuggets…

➤ On aligning Evansville’s rev share model with other MVC schools: “I think the key for us is we know we're not going to win the battle of who spends the most money. We have to be strategic. We have to very much think about what fits UE, where do we need to be successful and we don't have many opportunities to miss. So, I think that's important to know and for us, we really want to get to about $500K for this next year, speaking about men's basketball, that would be our goal. That would get us to a point where we feel like we can be competitive. As you look at the Missouri Valley Conference, a premier mid-major conference, there are schools that are spending a lot of money around revenue sharing and NIL and we're just trying to get to the point where we feel like we can be competitive in that space.”

➤ On UE’s current timeline for reaching a goal of $500K in NIL: “We want to reach it this spring. When you look at the commitments that we need to make, most of those are going to take place in March, April, and maybe into May. So, whether it be retaining current student-athletes or recruiting new student-athletes, it's important that we have those dollars generated prior to those discussions happening. And this is also including those that we've already recruited and signed, those NIL conversations have taken place with those individuals. So there are some commitments that are kind of already on the books. … We're at about $125K. A portion of that is just being creative and how we spend scholarship dollars and stuff like that. But we also have some generous supporters who have made commitments to the rev share, which has been beneficial.” (link)

 

➤ Meanwhile, the Purple Aces have also announced a two-phase facility enhancement project for its softball program, transforming the former weight room at McCutchan Stadium into a dedicated clubhouse featuring a players' lounge, nutrition area, and coaches' suite in Phase 1. Phase 2 involves renovating the former baseball locker room to serve as the softball team’s new locker room, with a target move-in date of Fall 2026. The department has secured $200K+ for the initiative, with approximately $100K remaining to fully fund the project. (link)

People & Places…

➤ Long Beach State has selected Houston-Downtown President Loren J. Blanchard for the same post. (link)

➤ Columbia Deputy AD/SWA Jacqueline Blackett announces her retirement, effective March 31, after 37 years with the Lions. (link)

➤ Fairleigh Dickinson has named Moravian (DIII) Volleyball HC Amable Martinez as its next HC. (link)

➤ Check out The Wire on Collegiate Sports Connect, which features administrative staff changes at the following institutions from the past few days: Appalachian State, Ball State, Bethune-Cookman, Butler, Campbell, Colorado, Davidson, Duke, Fairfield, Fairleigh Dickinson, Furman, Green Bay, High Point, Hofstra, Illinois, Iowa, Kent State, Louisiana, Marshall, McNeese State, Mercer, Miami (FL), Mississippi State, New Mexico, North Carolina, North Carolina A&T, Oklahoma, South Dakota, Southeast Missouri State, Southern Miss, Tennessee State, Utah, VMI and Youngstown State. (link)

The Arkansas Board of Trustees voted 7-3 to approve a resolution directing approximately $15M in additional annual funding to the athletic department, a move trustee Ed Fryar stated was necessary to reach the $25M roster budget coaching candidates indicated is required to compete in the SEC. The resolution mandates AD Hunter Yurachek allocate an incremental $5M annually specifically to football, while the university must identify $6M to transfer to athletics—potentially through student fees or tuition increases—and the department will retain an average of $4.4M it previously transferred back to the campus. Chancellor Charles Robinson and Yurachek told the board they had not seen the proposal until the morning of the meeting, prompting dissenting trustee Kevin Crass to criticize the process: “That’s amazing to me that the two people most impacted by this resolution have not been provided a copy of the resolution. Chair Eichler and gentlemen, that is not the way we should do business.” (link)

NIL attorney Daniel S. Greene reports that a “bill has been introduced in Hawaii to create a ‘Name, Image, and Likeness Endowment Fund’ to be managed by the U of Hawaii to compensate its athletes. Per the draft, the creation of this fund ‘is a matter of statewide concern.’ There shall be an initial corpus at least $10M.” (link)

Illinois reported record revenue of ~$195M and a surplus of nearly $5M for FY25, marking the Illini’s second consecutive year in the black. Revenue growth was driven by a $16.6M increase in Big Ten media rights distributions (to $66.8M) and a 51.3% surge in total ticket sales to a record $29.97M. Both football ($15M) and men’s basketball ($14.24M) set program records for ticket revenue, with football generating a total surplus of $38.7M. Operating expenses rose 12% to $189.9M, headlined by a spike in fundraising and marketing costs from $4.8M to $21.9M, attributed to the department purchasing student-athlete NIL rights from the former ICON collective. Conversely, direct overhead expenditures dropped by more than $9M, and team travel costs decreased 8.6%. (link)

Ohio announced in a board of trustees meeting that it will be tweaking its logo in 2026, according to The Post’s Charlie Fadel, who notes: “The arched Ohio font will be the school's logo for both academics and athletics.” Check out the before-and-after logos. (link)

George Mason is the latest to partner with FanWord to utilize FanWord Assist and expand storytelling efforts. (link)

Western Michigan taps SeatGeek as its Official Secondary Ticket Marketplace Partner. (link)

WSC Sports has acquired Partnerbrite, according to SBJ’s Ethan Joyce, who reports: “London-based Partnerbrite’s brand will continue to exist, bringing WSC Sports’ total employee number to 665. No outside firm helped with the acquisition. The pairing of the two platforms gives rights-holders a more unified fan data experience and also connects sponsorship activations to more real-time content. It will allow campaigns to become more personalized for fans, similar to the content journeys that WSC Sports has helped the NBA with in reaching its global fan base.” (link)

Oklahoma officially introduced its new AD Roger Denny on Wednesday. Here are some key takeaways…

➤ “There’s such an energy and enthusiasm around this program. … There is only one Oklahoma. This place is special and unique and I want to be clear, that word often gets misused. I mean that in the absolute definitional sense. There’s one of these. There’s one Oklahoma and I’m so honored to have this opportunity to lead this program. … The challenge at hand now is to take the torch from [previous AD] Joe [Castiglione] and to really build on the legacy of success that he’s cultivated here, and I’m ready to accept that challenge and excited by it.”

➤ On reaching his goals for Oklahoma: “There’s one goal for every single program that we sponsor. That goal is not progress. It’s not wins, it's championships. That doesn’t happen in silos. Our administration has to and will match the competitive urgency that our coaches and student-athletes bring on to the field and into the gym every day. … Now’s the time for impact, and for us to have the impact that we should have and we will have, it’s gonna require us to achieve the full potential of this program. For us to fulfill that potential, we’re gonna have to match an incredible legacy and history of support with an underdog’s spirit and work ethic. That’s who I am. It’s the only way I know how to do it. … It’s how the Deputy AD at Illinois becomes head guy at Oklahoma. As an underdog, the path to success will require us to be obsessive about the details, take measured risk to get ahead of the curve, build better, work smarter and be committed to execution and accountability. And when all of that fails, we can’t and won’t be afraid of a fight. I promise you we’ll stay in that fight longer than anyone else.”

➤ On his next steps moving forward: “Over these next few weeks, I’ll spend a lot of time listening to our student-athletes, coaches, our staff, our fans, our supporters and our alumni. People are going to hear the words ‘why’ and ‘why not’ from me more times than you can count. … Listening is only the beginning of leadership here. Once we’ve taken that input and turned it into direction, we’ll move forward with focus, urgency and resolve. And we’ll measure ourselves and communicate outcomes to this group, and everyone else, honestly as we go along the way. I’m not gonna do this alone. We need all of Sooner Nation. This moment calls for alignment and action. Progress favors the first movers, but also those that are most committed to the cause.” Full presser. (link)

The NCAA spent $1.75M this past year on federal lobbying in an as-of-yet unsuccessful bid to convince Congress to pass legislation protecting what remains of its amateurism model, nearly double the amount the association logged in 2024, per Front Office Sports’ Amanda Christovich. Federal lobbying disclosures don’t necessarily represent the full breadth of spending on lobbying activities with the NCAA and power leagues having also retained outside PR firms and incurred travel expenses for sending commissioners and NCAA employees to Washington to lobby on its behalf. Christovich: “The specific effort to protect amateurism began in earnest in 2019. The group’s lobbying spending has grown steadily since then, from about $700K in 2019 to $890K in 2024. In all, the six (and now five, without the Pac-12) organizations—all of which are 501(c)(3) educational nonprofits with legal lobbying limits—-have spent more than $10M combined. … Last year, however, the NCAA launched an unprecedented blitz, upping that spending from $890K to $1.75M,” marking the first year of more than $1M in lobbying spending. More. (link)

Pittsburgh is working to adjust how the Panthers ticket at Acrisure Stadium, per Panther-Lair’s Chris Peak, who points to AD Allen Greene’s new approach for “right-sizing the stadium.” Under the plan, tickets for the upper levels on the end and west sidelines won’t be sold, resulting in a reduced capacity of 51,416, down from 68,400. Overall, the effort will drop the facility’s total capacity from No. 2 to No. 10 in the ACC and result in fans filling the lower bowl. Greene: “Prior to getting here, I'd heard about our capacity and heard about our fan experience. One of the very first things [Football HC Pat] Narduzzi said was our fans, players want to run out of the stadium and feel the energy from our fans. And so creating a more intimate environment in this way allows us the opportunity to do that. … Having fans closer together, shoulder to shoulder. I think people just have more fun and enjoy themselves more when they're closer to people who are cheering for their team.” More. (link)

James Madison announces a modernization of its administrative structure, featuring five pod areas each possessing a specific emphasis and objective: engagement and experience; participation and investment; business operations; competitive excellence; and sport assistance and support. Administratively, Deputy AD Geoff Polglase will maintain his title while shifting into a COO role. Senior Assoc. AD for Student-Athlete Development/SWA Jenn Phillips gets promoted to Executive Assoc. AD for Competitive Excellence. Assoc. AD Melissa Manko has been elevated to Senior Assoc. AD for Business and Finance/CFO. Assoc. ADs Scooter Renkin and Kevin White get the bump up to Senior Assoc. AD. Assoc. AD for Compliance and Governance Stephen LaPorta will shift to oversee governance and talent management. Assoc. AD for Communications and Strategic Initiatives Kevin Warner will adjust to managing branding and strategic initiatives. Last but not least, Asst. ADs Ty Phillips and Melissa Wyant will move up to Assoc. AD. (link)

More People & Places…
➤ Notre Dame Senior Deputy AD for Industry and Campus Engagement Missy Conboy announces plans to retire on June 30, after 39 years as part of the athletic department’s staff. (link)
➤ Missouri highlights a number of additions and adjustments to its athletics department staff. Senior Assoc. AD/Executive Director of the Mizzou Athletics Fund (MAF) Evin Beck has joined the Tigers from Vanderbilt where he served as Assoc. AD/Executive Director of the National Commodore Club. Internally, the Tigers have announced a series of promotions, including Asst. AD for Leadership Giving Austin Collard moving up to Assoc. AD for Development. (link)
➤ The College Football Playoff taps Vegas Golden Knights (NHL) Chief Marketing and Communications Officer Eric Tosi for its newly-created role of Chief Brand Marketing and Communications Officer. (link)
➤ Youngstown State is reportedly hiring Mercyhurst Football HC Ryan Riemedio as Defensive Coordinator, per The Tribune Chronicle’s Neel Madhavan. (link)
➤ Princeton Women’s Rugby announces a change in leadership as HC Josie Ziluca is no longer with the program after three seasons in charge. (link)
➤ St. Bonaventure Women’s Soccer HC Melissa Sherwood is out after just one season at the helm. (link)

Utah is reportedly planning to renovate rather than replace the existing Huntsman Center, with the facility expected to reduce capacity from its current total of 15K fans. According to the Daily Utah Chronicle's John Leone, luxury seating is likely to be an emphasis in the project with premium seating options, such as suites and club-style seating, becoming increasingly important experience drivers across college sports. The updated Huntsman Center would likely reshape portions of the lower bowl and concourse areas to expand those offerings. At this point, no official timeline or cost estimate has been released and the university has yet to publicly confirm details. (link)  

Recruiting costs are shrinking as college football teams adapt to the new transfer portal era, per Sportico’s Daniel Libit and Eben Novy-Williams. Tennessee spent $4.6M on football recruiting during FY25, a 15% decrease YoY from FY24, when it spent more than any other public school ($5.39M). Texas A&M rated as the third-largest spender in 2024, but its football recruiting budget fell 25% in FY25 ($3.09M). Georgia’s, which ranked fourth in 2024, plunged 27% ($2.98M), while recruiting costs also fell 24% at LSU and 6% at Texas. Libit and Novy-Williams: “While the 2025 drops are most pronounced in football, they’re reflected across the entire recruiting budget. Of those five schools, all but Texas saw overall recruiting spending fall year-over-year. … [Player compensation and freedom of movement have] upended recruiting, which now often boils down to one single piece of data—how much will an athlete be paid to go to this school? There’s also a lot more video available on a potential recruit’s talents, and more upfront transparency about where they might like to play next. It’s created a much more active—if also less expensive—offseason recruiting period.” These newfound recruiting discounts are not necessarily resulting in a dip in overall budgets, however, as operating expenses at Tennessee (25%), Georgia (24%) and Texas (15%) all witnessed jumps from FY24 to FY25. (link) 

Deal Corner…
➤ Rutgers partners with 42U to provide its student-athletes with access to personal branding workshops, life after sport support and personal branding kits, while promoting psychological performance development. (link)
➤ Kansas has joined Kentucky, North Carolina and Ohio State in the line-up for the CBS Sports Classic collegiate men’s basketball showcase. The annual doubleheader, which began in 2014 and is broadcast each year on CBS and streamed live on Paramount+, has also been extended with all four schools through 2029. (link)
➤ Charleston Southern will add women’s flag football as its 17th varsity sport with play set to begin in spring 2028. (link)
➤ Mercyhurst plans to add women’s wrestling as its 31st varsity sport, starting next year. (link)

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(NEWEST!) Senior Associate Athletic Director for Financial Affairs (University Staff Professional 3) (University of Connecticut / Storrs Mansfield, CT): This position will be responsible for assisting the Director of Athletics with key financial decisions and serve as a member of the athletic department executive team. More details HERE.

 

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Executive Senior Associate Athletic Director/Chief Branding Officer (University of Houston / Houston, TX): More details HERE.

 

Senior Associate Athletic Director, Executive Director of Cougar Pride (University of Houston / Houston, TX): More details HERE.

 

Senior Associate Athletic Director / Chief Financial Steward (Yale University / New Haven, CT): More details HERE.

 

Vice President and Director of Athletics (University of New Mexico / Albuquerque, NM): More details HERE. The D1.dossier for this position is available HERE.

 

Director of Athletics (Wilson College / Chambersburg, PA): (DIII) More details HERE. 

 

Deputy Athletics Director (University of Illinois Chicago / Chicago, IL): More details HERE.

 

Executive Director, Collegiate Women Sports Awards (Collegiate Women Sports Awards / Remote, US): More details HERE.

 

Director of Athletics (Western Colorado University / Gunnison, CO): (DII) More details HERE.

 

Chief Financial Officer (CFO) (Missouri Valley Conference / St. Louis, MO): More details HERE.

 

Director of Athletics (Menlo School / Atherton, CA): More details HERE.

Assistant Director, Facilities & Event Management (Tulane University / New Orleans, LA): More details HERE.

 

Vice President, Rhino Sports (REVELxp / Winston Salem, NC): More details HERE.

 

Athletics Groundskeeper (Florida Gulf Coast University / Fort Myers, FL): More details HERE.

 

Associate Athletics Director – Facilities & Event Management (University of Arkansas at Little Rock / Little Rock, AR): More details HERE.

 

FellowVOL Postgraduate Fellowship (University of Tennessee / Knoxville, TN): More details HERE.

 

Live Events Intern (Army West Point / West Point, NY): More details HERE.

 

Records Intern (Army West Point / West Point, NY): More details HERE.

 

Director of Facility Operations (University of Missouri / Columbia, MO): More details HERE.

 

Head Football Equipment Manager (Ball State University / Muncie, IN): More details HERE.

 

Assistant Athletic Director for Equipment Operations (Bowling Green State University / Bowling Green, OH): More details HERE.

 

Assistant Director of Event Management and Facilities (Baylor University / Waco, TX): More details HERE.

 

Computer Technician, IT (University of Central Florida / Orlando, FL): More details HERE.

There are currently no job listings in this field.

Sports Dietician (University of Tennessee – Chattanooga / Chattanooga, TN): More details HERE.

 

Assistant Athletic Trainer, Department of Athletics (Wake Forest University / Winston-Salem, NC): More details HERE.

 

Assistant Athletic Trainer (University of Alabama at Birmingham / Birmingham, AL):  More details HERE.

 

Nutritionist (University of Arizona / Tucson, AZ): More details HERE.

 

Certified Athletic Trainer - Track & Field and Cross Country (University of Missouri / Columbia, MO): More details HERE.

 

Assistant Athletic Trainer (Ball State University / Muncie, IN): More details HERE.

 

Performance Nutrition Program Director Football (University of Kansas / Lawrence, KS): More details HERE.

 

Assistant Strength and Conditioning Coach, Football (University of Oklahoma / Norman, OK): More details HERE.

 

Athletic Trainer (University of Michigan / Ann Arbor, MI): More details HERE.

 

Assistant/Associate Athletic Trainer (University of Illinois / Champaign/ Urbana, IL): More details HERE.

 

Director, Sports Medicine (Army West Point / West Point, NY): More details HERE.

 

Assistant Athletic Trainer (Central Michigan University / Mount Pleasant, MI): More details HERE.

 

Athletic Trainer Resident (Utah State University / Logan, UT): More details HERE.

 

Assistant Coach 1 - Strength and Conditioning (Middle Tennessee State University / Murfreesboro, TN): More details HERE.

Associate Director of Athletics, Commercial Revenue (University of Illinois / Champaign/Urbana, IL): More details HERE.

 

Director of Partnership & NIL (3 Openings) (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.

Account Executive, Ticket Sales (Texas Tech University / Lubbock, TX): More details HERE.

 

Associate Vice President of Ticketing Revenue (University of South Florida / Tampa, FL): More details HERE.

 

Assistant Athletic Director, Season & Group Sales (Florida International University / Miami, FL): More details HERE.

 

Ticket Sales & Service Intern (Army West Point / West Point, NY): More details HERE. 

 

Account Executive (University of Notre Dame / Notre Dame, IN): More details HERE.

 

Associate Athletic Director, Sales & Fanbase Growth (Wake Forest University / Winston-Salem, NC): More details HERE.

 

Director of Ticketing (Abilene Christian University / Abilene, TX): More details HERE.

 

Graduate Assistant - Ticket Operations & Sales (Auburn University / Auburn, AL): More details HERE.

 

Assistant Athletic Director Ticketing (University of Northern Iowa / Cedar Falls, IA): More details HERE.