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Michigan State will launch an investigation into how Brenda Tracy’s name was leaked to the public, per MSU VP for Media and Public Information Emily Guerrant, who says details about the investigation’s start date, scope and other details should be made available in the next few days. (link)

The Bay Area News Group’s Jon Wilner obtained letters from Oregon & Washington sent to the Pac-12 that indicate neither expected to be a decision-making party for league business after August 1 of next year. The admission, per Wilner, could be interpreted as “notice of withdrawal” from the league, which is a key point in the legal filings by Washington State & Oregon State. Notable from a source: “Every dollar spent now is one dollar less that would be available to Washington State and Oregon State.” Further, when UCLA, USC & Colorado opted to move on, CEOs from each institution did not participate in Board meetings and/or were removed from the Board altogether. Wilner: “Now, just two schools remain. The Cougars and Beavers are mulling whether to rebuild the Pac-12 — a decision that hinges, to a large extent, on the assets available in the Pac-12. The board controls the assets, but which schools control the board? All 12, or just the remaining two?” (link)

Gardner-Webb AD Andrew Goodrich joins AthleticDirectorU’s Bryan Fischer to reflect on his first year on the job and the intricacies of the role, including establishing relationships with key stakeholders, aligning with a president and other campus leaders and creating consensus and buy-in from a new staff. Goodrich also shares the core beliefs he’s developed for the Runnin’ Bulldogs, emphasizing that among all else, having a healthy culture is the key to long-term success. “Resources are important. Talent is important. But they are not the most important things. A healthy culture is the most important thing you can have, and you know the analogy is imagine: Would you rather have a significant amount of money or would you have great health? Because if you had a significant amount of money, but your body was failing and you weren't going to last much longer, what good is the money? The same concept can be applied to your department. It doesn't matter if you've got talent and resources if you don't have organizational health, which we kind of define as making principled decisions, not political ones, treating people with respect and having passion for what you want to do.” Lots more from Goodrich in the full interview. (link)

Women Leaders in Sports & the Sandra Day O’Connor College of Law at Arizona State have released the annual review of career trajectories of DI, DII & DIII Athletic Directors. Some notable DI findings: “The number of female Division I ADs decreased from 53 to 50 in the last year. [...] Athletic fundraising remained the most common track for Division I ADs to their current role. [...] The number of hired DI athletic directors with graduate degrees increased by 11.8% from 2022. [...] In 2023, 51.2% of newly hired DI athletic directors were collegiate student-athletes, a great decrease from the 68.3% in 2022. [...] The number of DI athletic directors with a JD increased by 2 and the number that held a PhD/EdD increased by 3. [...] 66.7% of newly hired DI ADs last year were White (non-Hispanic) while in 2023, 73.2% of newly hired DI ADs were White (non-Hispanic).” Lots more. (link)

East Tennessee State announces a new naming rights deal thanks to the Bank of Tennessee. Football’s home field will now be named the “Bank of Tennessee Field” at William B. Greene, Jr. Stadium. No further details disclosed. (link)

Florida A&M officially named its football field Ken Riley Field at Bragg Memorial Stadium. (link)

SBJ’s John Ourand reports the Colorado-Colorado State game “easily was the most viewed college football game of the day despite the 10pm kickoff.” (link)

ESPN’s College GameDay is headed to South Bend this weekend as Ohio State visits Notre Dame. This is the show’s first trip there since the 2020 season. (link)

Meanwhile, Fox’s Big Noon Kickoff will be in Cincinnati for Oklahoma’s visit as the Bearcats play their first Big 12 game. (link)

Check out all the coaching changes around college athletics over the past couple of days with this morning’s Coaches.wire. (link)

Social n Sport’s Jessica Smith offers some advice on how sports organizations should measure social media goals. Smith explains that setting YoY goals for engagements, impressions, followers and other metrics are good to keep track of but “living and breathing by these metrics and thinking they are a key indicator of good work is a miss.” For one, there are too many uncontrollable variables associated with sports, especially winning & losing. Smith advises that any “goal-setting initiative should start with the overall organizational goals. What is the business trying to achieve, and how can social and content support those?” For instance, if increasing revenue is the goal, then an objective might be: “Create a digital playbook for the sponsorship team by Q1 that features sellable assets to assist sales efforts.” Smith closes: “Don’t get caught up in the rat race of trying to reach x number of total impressions in a season. Anyone can play that game, but the strongest social teams play the game of achieving goals and objectives that actually map back to the business.” (link)

Participation in high school football is on the rebound, per the Wall Street Journal’s Rachel Bachman, who reports that “turnout of boys for high school football rose 5.6% last year.” The information comes from the National Federation of State High School Associations, and Bachman notes: “While participation remains well below the sport’s peak about 15 years ago, its gains last year surpassed the post-Covid rebound of popular fall sports including boys soccer (3.2%) and girls’ volleyball (3.6%). Football also bested the 3% average increase across all high school sports from 2021 to 2022.” Nationwide, the number of boys playing 11-on-11 football is still down 7.5% from its peak of 1.112M in 2008-09. Meanwhile, the number of girls and boys ages 5-17 on NFL Flag teams jumped from 300K in 2019 to a projected 750K this fall. (link)

Delta on January 1, 2024, will consolidate all Medallion status earning activities into one metric called Medallion Qualification Dollars. Additionally, the thresholds for silver, gold, platinum and diamond medallions will increase in each of the next two years, and The Points Guy’s Zach Griff notes status requirements are increasing by 75% for Diamond Medallion members, 50% for Platinum and Gold Medallion members and 100% for Silver Medallion members year over year. Relative to 2023, these increases will total 133% for Diamond Medallion status. Also starting January 1, Million Miler earnings will be based on how many miles individuals actually fly with Delta and its partners, and there will be no more bonuses for more expensive fares or higher fare classes. (link)

In case you missed Sunday's email...

If it seems like another record involving women’s sports is broken every day, it’s because it kind of is. In the past month, we’ve watched Volleyball Day in Nebraska pack 92,003 fans into Memorial Stadium, LSU Women’s Basketball HC Kim Mulkey sign a 10-year, $36M contract, and Connecticut women’s basketball star Paige Bueckers ink a multiyear NIL deal with Nike that could carry over into her professional career. In the past year we’ve seen record viewership for the Women’s Final Four, staggering ratings for the U.S. Women’s National Team in the FIFA Women’s World Cup, and a Women’s College World Series that drew as many viewers as the Men’s CWS, just to name a few. It’s not just viewership numbers. According to Opendorse data, male student-athletes account for 60% of all NIL transactions while females account for 40%; however, if football rosters are removed from the equation, those numbers are reversed, with women participating in 60% of all deals. At the same time, college athletics departments across the country continue investing in facilities for women’s sports. Wake Forest, for example, recently opened the Dr. Caryl Guth Women's Basketball Clubhouse and continues to invest in improvements for multiple facilities for its national championship winning Women’s Golf team. At Kansas State, the Wildcats recently unveiled the volleyball team’s brand new Morgan Family Arena. Where do women’s college sports go next? NCAA President Charlie Baker has been intentionally tight-lipped about whether championship rights in increasingly high-profile sports like women’s basketball and volleyball will hit the market as standalone products. So, that piece of the puzzle remains to be determined, but as The Athletic’s Nicole Auerbach recently put it: “The reason we’ve seen so many TV networks and athletic departments invest in women’s sports recently is because it’s smart business. These are areas with growth potential. They’re not charity cases.” 

All eyes were on the handshake following last night’s Colorado-Colorado State barnburner in Boulder. No fireworks from Buffs HC Deion Sanders or Rams boss Jay Norvell. CU prevailed in double overtime. (link)

UCLA AD Martin Jarmond talks about the importance of the Bruins playing North Carolina Central yesterday on the gridiron, and the Los Angeles Times’ Ben Bolch notes Jarmond’s mom and dad attended NCCU and North Carolina A&T, respectively. Jarmond also earned a postgraduate scholarship named after John McLendon, the former NCCU men’s basketball coach and iconic civil rights advocate, after being encouraged to apply by former UNC Wilmington Men’s Basketball HC Jerry Wainwright, who coached Jarmond in college. Jarmond’s father, Matt, tells Bolch: “That was the jumping-off point. Now, just suppose the coach took that bulletin or that notice of the application and its requirements and timeline and threw it in the trash can. Who knows where Martin would be today? Because he certainly would not have applied for the McLendon scholarship, you know what I mean?” Martin Jarmond adds: “I wouldn’t be where I am today in this profession without John McLendon. Getting that scholarship changed the trajectory of my life.” Lots more on Jarmond. (link)

Clemson AD Graham Neff caught up with the ACC Network’s ACC PM Show about what it’s like to slide over one spot from Deputy AD to AD: “I felt so prepared, and certainly a testament to (current Miami AD) Dan (Radakovich) and our leadership here, President (Jim) Clements, for that shift over. But it is a heavy shift, whether it is a headset or an office. And listen, our industry continues to change. There has never been a more dynamic time in college athletics and that means so many things — NIL, transfer portal, federal changes, college football expansion. So as much as I felt prepared for the job, particularly at Clemson let alone just from experience, it is just a different job even compared with two years ago. I feel so comforted and confident because of that support system around while trying to move the one-offs over and the weight and obligation of that.” (link)

Connect’s Steph Garcia Cichosz visits with Mountain West Deputy Commissioner Bret Gilliland to cover ground on how the league is managing the threat of sports wagering, specifically with its new partnership with Prohibet. Gilliland: “The majority of the issues we’ve seen in the last few months are about inappropriate wagering by individual student-athletes or coaches who are not supposed to be involved in this space. … We’re trying to provide a vehicle to help our student-athletes, coaches and others avoid these mistakes.” On the topic of data rights, Gilliland: “Every event that we create, we’re creating data out of it. People are capturing that data and utilizing it to their benefit. We should be controlling that just as we are controlling our media rights. … What that looks like from a partnership monetization standpoint remains to be seen.” Full convo is available on Connect. (link)

The Business of College Sports’ Kristi Dosh goes deeper on the relationship & business outcomes between Colorado, Buffs FB HC Deion Sanders & eyewear company Blenders, which moved $1.2M worth of product on Friday upon launch of its Prime line of sunglasses. Each pair retails for $67 & naturally there are black & gold color options. (link)

Stratechery’s Ben Thompson seeks to answer the question of who won the ESPN-Charter disputes and concludes that “the answer depends on your perspective: are you asking about this specific stand-off, the overall future of TV, or the entire arc of video?” In regards to the current standoff, Thompson crowns Charter as the “unequivocal winner” due largely to the fact that “Disney has been forced to give up its attempt at double-dipping: no longer can the company get paid by Charter for channels and charge subscribers directly for what is generally the same general entertainment content.” Thompson believes, though, that Disney is the winner when it comes to the future of TV and explains that “the obstacle to the company doing the right thing for the long-term health of their business was not Charter, it was Disney’s own management, and Charter did the company the tremendous favor of forcing it to give up an unsustainable double-dipping strategy and take a step into a future of re-bundling. Charter, meanwhile, knows better than anyone the value of bundles: the more services it can tie into a single billing statement the stickier their offering is for end users. Yes, the company may have been willing to give up video, but it is stronger for having it.” In the overall arc of video, Thompson declares consumers as the winners, as they “will soon have the option to get nearly all of their entertainment on an a la carte basis, particularly once the ESPN streaming service launches, even as they have access to a bundle that includes nearly all of their entertainment for a lower price than if they subscribed individually.” Lots more. (link) 

It’s Personnel…

+ Former Tennessee Associate AD for Strategic Communications Tom Satkowiak left his position with the Vols for the role of senior communications consultant for the Tennessee Valley Authority’s east region. (link)

+ Mike Lucas, who spent 30 years as the radio color commentator for Wisconsin football, says he “got kicked to the curb by [Badgers AD] Chris McIntosh, my radio assignment, and along with my writing for the UWBadgers.com. … It’s their prerogative to pick who they want in the booth, and they wanted jocks in the booth. Which is fine. I’m fine by that. But handle it with dignity, handle it with class, handle it with a little professionalism. Don’t be callous. Don’t be cowardly.” Lucas goes on to remark: “This is not about grievance. But I felt in fairness to some people who still thought I retired, but in fact I was retired, I thought it was important just to get it out there. Now that it’s out there, it’s done; like I said, I’m playing the cards I have in my hand, and I’m glad to be doing so.” (link)

+ Find the latest administrative moves in the industry via The Wire on Collegiate Sports Connect, including ones at Alabama, Appalachian State, FAU, Grambling State, Houston, LSU, Mercer, Michigan, NC State, Northern Illinois, Oklahoma, Ole Miss, Omaha, Penn State, Rutgers, Temple, Tennessee State, USC, UTSA, Vermont, Virginia Tech, VMI, Wright State and Wyoming. (link)

USC Football HC Lincoln Riley says after becoming a head coach at the age of 33, “my mindset was always like, 'If I can make it to 50.' Because there [are] other things I want to do. I don't even know exactly what they are. I don't know that I have the list right now. But I just know there's other things I want to do and experience. And I may have a different tune when I get to 49, but I don't care a lot about legacy. I don't care, in terms of how many games you won. I've never cared about that. Whenever I'm on my deathbed, I don't think I'm gonna give a damn about how many games I won, or if I have a statue." (link)

Colorado isn’t the only football program that experienced a complete roster overhaul. Texas State, under new HC G.J. Kinne, did the same with 53 new scholarship student-athletes in San Marcos (39 were transfers). The Bobcats improved to 2-1 last night with a win over Jackson State & Kinne spoke to Sports Illustrated’s Richard Johnson earlier in the week on his roster-building process: “I’m doing Google searches on every kid, I’m doing deep Twitter searches on every kid on Instagram, Twitter, I’m doing everything I possibly can and talking to as many coaches. That’s one thing about me . . . being in different spots and being in the NFL and being a college like different schools . . . I tend to know someone on staff and I tend to know if I trust this guy or I don’t trust this guy. We’re always calling multiple people and, and sometimes, you know, people will tell you the truth and sometimes you have to filter stuff out. Like, can you really play? I think that’s the hardest thing in the portal to figure out . . . is this kid getting run off because he’s really not good? Or is this kid just not a good system fit for them? Is this kid just a ‘he can’t play at OU, but he can play at Texas State?’” (link)

A study by researchers at Troy, Massachusetts, and the College Sport Research Institute (CSRI) finds that Black football ACs are tasked with greater recruiting responsibilities than white ACs yet are compensated significantly less. To wit, the report states that among the recruiting classes of 2019 and 2020, Black ACs in the Power 5 held greater responsibility for recruiting higher-rated prospects and Black recruits overall. During the same period, white ACs were responsible for recruiting lower-rated prospects and over 80% of white recruits overall. At the same time, the Black ACs’ salaries averaged $387,476 over the two-year sample while the white ACs averaged $511,484. From the study’s authors: “Among the top 10 assistant coaches responsible for signing the best recruits in the class of 2023, seven are Black. Two of the three white coaches -- Charles Kelly and Brian Hartline -- were promoted to coordinator roles this offseason, positioning them as likely head coaching candidates in the coming years. None of the seven Black coaches serve as coordinators and none have been promoted this offseason. … Recruiting may be the ‘lifeblood’ of college sports, but it appears to only sustain the further advancement of white coaches.” (link)

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Director of Championships and Student-Athlete Experience (Big South Conference / Charlotte, NC): More details HERE.

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Director of Academic Services for Student Athletes (University of Wyoming - Athletics / Laramie, WY): More details HERE.

 

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Multimedia Designer for Women’s Basketball (University of Washington Athletics / Seattle, WA): More details HERE.

 

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Executive Director - One Maryland Collective (University of Maryland / College Park, MD): More details HERE.

 

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Marketing Representative - Job ID 56029 (Florida State University Athletics / Tallahassee, FL): More details HERE.

 

Director of Advertising and Digital Marketing (Oklahoma State University / Stillwater, OK): More details HERE.

 

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Associate Commissioner for Messaging, Branding and Strategic Initiatives (Horizon League / Indianapolis, IN): More details HERE.

 

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Premium Experiences Assistant Manager (Assistant Director) (Notre Dame / Notre Dame, IN): More details HERE.

 

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Director of Development (The Sooner Nation Collective / Norman, OK): To apply, e-mail: info@thesoonernation.org

 

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Director of Development – Major Gifts (Appalachian State University / Boone, NC): More details HERE.

 

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Director of Highlander Club (Radford University / Radford, VA): More details HERE.

 

Associate Athletic Director for Revenue Generation (UW-Parkside Athletics / Kenosha, WI): (DII) More details HERE.

 

Director, Athletics Annual Giving & Ticket Priority (Auburn University Athletics / Auburn, AL): More details HERE.

 

Assistant Director of Clubs (NC State Student Aid Association (The Wolfpack Club) / Raleigh, NC): More details HERE.

 

Major Gifts Officer (University of Washington Athletics / Seattle, WA): More details HERE.

 

Associate / Director, Annual Giving (University of New Mexico / Albuquerque, NM): More details HERE.

 

Senior Associate AD - Development (University of Nebraska - Lincoln, Athletic Department / Lincoln, NE): More details HERE.

 

Sr. Director of Leadership Giving (University of Missouri / Columbia, MO): More details HERE.

 

Assistant/Associate Director of Development (Florida Atlantic University / Boca Raton, FL): More details HERE.

 

Associate Director, Development (Athletics) (UCF / Orlando, FL): More details HERE.

 

Director of Development (Boise State Athletics / Boise, ID): More details HERE.

 

Director of Advancement, Division of Athletics (The Catholic University of America / Washington, DC): (DIII) More details HERE.

Senior Associate Commissioner (Big South Conference / Charlotte, NC): More details HERE.

 

Senior/Executive Associate Athletics Director, External Relations (Stanford Athletics / Stanford, CA): More details HERE.

 

Senior Associate Athletics Director for Development (University of Illinois Chicago / Chicago, IL): More details HERE.

 

Deputy Director of Athletics for Student Services and Compliance (Northwest Missouri State University / Maryville, MO): (DII) More details HERE.

 

Senior Deputy Athletic Director, Director of Strategy and Operations (Cornell University / Ithaca, NY): More details HERE.

 

Director of Athletics (University of Washington / Seattle, WA): More details HERE.

 

Senior Associate Athletic Director for Competitive Excellence (Rice University / Houston, TX): More details HERE.

 

Senior Associate Athletics Director for External Strategy (Dartmouth College / Hanover, NH): More details HERE.

 

Senior Associate Athletic Director (Boston University / Boston, MA): More details HERE.

 

Senior Associate Athletics Director for Strategic Communications - Athletics (University of Texas at San Antonio / San Antonio, TX): More details HERE.

 

Senior Associate Athletics Director for Marketing - Athletics (22701) Senior Associate Athletics Director for Marketing - Athletics (West Virginia University / Morgantown, WV): More details HERE.

 

Senior Associate AD - Development (University of Nebraska - Lincoln, Athletic Department / Lincoln, NE): More details HERE.

 

Senior Associate Director of Athletics for Internal Operations (Presbyterian College / Clinton, SC): To apply, e-mail: hr@presby.edu

 

Executive Senior Associate Athletics Director for Finance & Administration (Temple University / Philadelphia, PA): More details HERE.

 

Senior Associate Director of Athletics for Compliance and Student-Athlete Development/SWA (University of the Pacific / Stockton, CA): More details HERE.

Associate Athletic Director of Facilities and Operations (Barton College / Wilson, NC): (DII) More details HERE.

 

Assistant Director for Facilities & Events - 502455 (University of Richmond / Richmond, VA): More details HERE.

Coordinator of Operations and Events (Bucknell University / Lewisburg, PA): More details HERE.

 

Director, Athletic Facilities and Operations (Santa Clara University / Santa Clara, CA): More details HERE.

 

Senior Deputy Athletic Director, Director of Strategy and Operations (Cornell University / Ithaca, NY): More details HERE.

 

Associate Athletic Director, Facilities Operations and Event Management (Wayne State University / Detroit, MI): (DII) More details HERE.

 

Assistant Director, Events - Stueckle Sky Center (Boise State Athletics / Boise, ID): More details HERE.

 

Assistant Athletic Director, Facilities and Operations (University of North Texas System / Denton, TX): More details HERE.

 

Assistant Manager of Events and Rentals (Massachusetts Institute of Technology (MIT) / Cambridge, MA): (DIII) More details HERE.

Executive Assistant to the Commissioner (American Athletic Conference / Irving, TX): More details HERE.

 

Executive Assistant (Stanford Athletics / Stanford, CA): More details HERE.

 

Director of Basketball Operations and Sport Administration (American Athletic Conference / Irving, TX): More details HERE.

 

Assistant Athletic Director for Executive Operations (Ball State University / Muncie, IN): More details HERE.

 

Assistant Athletic Director for Sport Administration (University of Massachusetts Amherst / Amherst, MA): More details HERE.

Assistant Athletic Trainer (Stanford Athletics / Stanford, CA): More details HERE.

 

Athletic Trainer (Rochester Institute of Technology / Rochester, NY): (DIII) More details HERE.

 

Coordinator, Sports Medicine - Insurance (University of Wyoming - Athletics / Laramie, WY): More details HERE.

 

Assistant Athletic Trainer (Marquette University / Milwaukee, WI): More details HERE.

 

Assistant Athletic Trainer (Radford University / Radford, VA): More details HERE.

 

Senior Associate Athletic Director (Boston University / Boston, MA): More details HERE.

 

Student-Athlete Mental Health Psychologist (UCF Athletics / Orlando, FL): More details HERE.

 

Certified Athletic Trainer (George Mason University / Fairfax, VA): More details HERE.

 

Assistant Strength Coach (UNC Greensboro / Greensboro, NC): More details HERE.

 

Sports Performance Coach (Marquette University / Milwaukee, WI): More details HERE.

 

Director Student-Athlete Mental Health (The George Washington University / Washington, DC): More details HERE.

 

Case Manager (Tulane University / New Orleans, LA): More details HERE.

 

Performance Nutrition Fellow (UCF Athletics / Orlando, FL): More details HERE.

 

Sr. Staff Psychologist, Athletics Emphasis (Montana State University / Bozeman, MT): More details HERE.

 

Assistant Athletic Director for Sports Medicine/ Head Athletic Trainer (Elizabeth City State University / Elizabeth City, NC): (DII) More details HERE.

 

Assistant/Associate Athletic Trainer - Track & Field (University of Wyoming - Athletics / Laramie, WY): More details HERE.

Associate Athletic Trainer - Wrestling & Rodeo (University of Wyoming - Athletics / Laramie, WY): More details HERE.

Client Service Coordinator (Clemson Athletic Properties Company / Clemson, SC): More details HERE.

 

Associate Athletic Director for Revenue Generation (UW-Parkside Athletics / Kenosha, WI): (DII) More details HERE.

 

Vice President, Strategic Planning & Analysis for CAPCo (Clemson Athletics Properties Company / Clemson, SC): More details HERE.

Assistant Director/Director of Ticket Sales (University of Virginia / Charlottesville, VA): More details HERE.

 

Senior Director, Athletics Ticket Sales & Strategy (Auburn University Athletics / Auburn, AL): More details HERE.

 

Account Manager (Pennsylvania State University / University Park, PA): More details HERE.

 

Sr. Director, Client Experience (University of Miami / Miami, FL): More details HERE.

 

Manager, Client Experience (University of Miami / Miami, FL): More details HERE.

 

Assistant Athletics Director for Ticket Sales (Temple University / Philadelphia, PA):  More details HERE.

 

Associate Director, Athletic Training (Stanford Athletics / Stanford, CA): More details HERE.

 

Director of Ticketing, Adams Center (University of Montana / Missoula, MT): More details HERE.

 

Senior Associate Athletics Director for External Strategy (Dartmouth College / Hanover, NH): More details HERE.

 

Ticket Sales Representative (University of Tennessee / Knoxville, TN): More details HERE.

 

Associate Athletic Director for Revenue Generation (UW-Parkside Athletics / Kenosha, WI): (DII) More details HERE.

 

Assistant Director of Ticket Operations (Texas A&M University 12th Man Foundation / College Station, TX): More details HERE.

 

Ticket Manager/Sales & Operations (Colorado State University / Fort Collins, CO): More details HERE.

 

Account Executive, Ticket Sales and Services (The University of Texas at Austin / Austin, TX): More details HERE.

 

Director of Ticket Operations (Drake University / Des Moines, IA): More details HERE.

 

Account Executive, Ticket Sales (University of Minnesota / Minneapolis, MN): More details HERE.

 

Coordinator of Group Sales (University of Arkansas / Fayetteville, AR): More details HERE.

 

Athletic Ticket Operations Assistant (George Mason University / Fairfax, VA): More details HERE.

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