Altius Sports Partners has been acquired by sports & entertainment marketing services firm underdog & company, which is backed by private equity firm NewSpring Holdings. Altius CEO & Founder Casey Schwab: "Our success to date is a testament to our exceptional staff, advisors, founders, and partners, but we’re just getting started. This is a pivotal moment in collegiate athletics, and with financial backing from NewSpring and support from (underdog & company Co-Founder & Managing Partner) Dan Mannix and the underdog team, Altius is prepared to meet the moment and help our partners win on and off the field." Also of note: "The Altius team, which will remain fully intact, will benefit from a substantial influx of talent from underdog to help enhance and expand its service offerings across both the ASP College and the ASP Brands divisions." Altius currently counts 35+ DI athletic departments as partners. No deal financials were disclosed. (link)