Legends will acquire venue management company ASM Global, per Sportico's Brendan Coffey, who adds "Terms of the deal aren’t being disclosed, though finance industry publication Private Equity Insights reported in September that a consortium of lenders including Ares Management and KKR were seeking to provide Legends $1.85 billion in financing for the acquisition. While the deal came together in recent weeks, it won’t be official until a regulatory review is concluded, likely pushing the close into the first quarter of 2024." Legends CEO Shervin Mirhashemi: “If you look at the complementary capabilities, Legends is going to be able to support our clients down the road, from project conception and planning all the way to venue development. We can then do the management content, event booking, revenue strategies and sales execution, and then merchandising and hospitality services. It really will be a well-rounded platform. Obviously there are some very formidable competitors in this collective space, but we really believe that we are going to be best in class.” (link)
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