June 10, 2021
Heat Treat Radio Heat Treat Radio: Metal Hardening 101 with Mark Hemsath, Part 3 of 3 Heat Treat Today publisher Doug Glenn finishes his conversation with Mark Hemsath about metal hardness basics.
Mark, the vice president of Sales - Americas for Nitrex Heat Treating Services, was formerly the vice president of Super IQ and Nitriding at SECO/WARWICK. Learn all about the what, why, and how of hardening. This episode builds upon previous episodes.
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How an Industry Specific Publication Retained and Grew Their Subscriber Base Suppliers: Are you trying to grow your audience?
In an episode of The World Innovators Podcast, Doug Glenn, publisher of Heat Treat Today, details his specific audience and what he does to engage with his audience.
A big take away: When you are doing marketing to specific industry markets, you have to make sure you know and understand your ideal customer.
Donna Peterson at the World Innovators uses one-to-one sessions with a senior marketing executive who can listen to your objectives, recommend quality email or postal lists, find an appropriate banner placement, and complement all marketing efforts with social posts. More information on World Innovators here.
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