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Northland AD Dan Schumacher sits down with D3.ticker’s Kristen Eargle to dive into the challenges facing the college over the last year and its impact on athletics. The uncertainty and wait to reach a solid plan forward led to NC losing all but one Men’s Soccer student-athlete and almost all Softball and Women’s Soccer student-athletes, including a number of coaches and recruiting classes. Schumacher’s new approach to hire coaches focuses on hiring “local, regionally, an alumnus, ties to Ashland, Wisconsin or the region itself … I feel that's the best way to create stability so that we can build upon the roster sizes which in the end supports the enrollment management piece.” Schumacher hopes to begin work on a new strategic plan next spring with a focus on helping grow enrollment through athletics, as he specifically mentions the addition of Men’s and Women’s Wrestling and Football once necessary funding is secured. “Once I know that we're going to get there and we're going to meet the enrollment goals of the existing rosters, then we could start to talk about longterm. As I've been telling people, we’ve got to get the quantity and then we can work the quality.” Schumacher’s advice to other ADs going through similar situations: “Patience is a huge piece in something like this because if you show panic as the leader, if you show you're uncertain, that's going to creep into the rest of the the department and the coaches will talk and the athletes will talk. My job is to keep everybody calm and to assure them that there is a plan, that I'm going to help lead them the best they could possibly be led and we'll get through this. You just have to have some trust and patience.” In supporting student-athletes, Schumacher held town halls with all student-athletes weekly, which “allowed us to save a lot of relationships and saved enrollment to a certain extent. I will continue to do that as I've been doing this fall – meeting with each individual teams, weekly meetings with the head coaches, constant communication and be an open book about it because as soon as you get caught not being transparent, all trust goes out the window and this is not a time to lose trust.” Tons more on BOSCA. (link)

The Associated Press’ Ben Nuckols takes a look at how a GOP-controlled Congress could usher in college athletics reform, noting that Senator Ted Cruz (R-TX), who is set to take over as chair of the Commerce Committee, remarked recently that a college sports bill will be a top priority. Cruz, who has accused Democrats of dragging their feet on a college sports bill, has publicly opposed student-athletes becoming employees. “For example, the historically Black colleges and universities came together and said, ‘If you force us to treat student-athletes as employees, it’s going to cause us to cancel most of our athletic programs.’ That would be a disastrous outcome.” Former LEAD1 CEO Tom McMillen reiterated his position that the situation is “much more doable with Republicans in control,” adding: “From the standpoint of the NCAA’s perspective, this is sort of an ideal scenario for them.” However, Nuckols notes that any legislation coming from the Senate would need bipartisan support to reach the 60 votes needed to bypass a filibuster. On that score, there may be room for compromise, as Senator Maria Cantwell (D-WA), the outgoing Commerce Committee chair, agrees with Cruz that the gap between the haves and have-nots is only growing. “Right now, big schools and their boosters are pitted against smaller schools. We need a predictable national NIL standard that will ensure a level playing field for college athletes and schools.” (link)

The third round of the Football bracket is set after second round action over the weekend. (link)

Cal Lutheran will add Women’s Flag Football starting in 2026-27. AD Howard Davis: ”The demand in our area and throughout the state is unmistakable, given its growth and success. Very quickly, flag football will be ubiquitous throughout the college athletics landscape.” (link)

President-elect Donald Trump has proposed tariffs on several foreign imports, including a 60% tax on those from China, and Sports & Fitness Industry Association (SFIA) CEO Todd Smith tells Sportico’s Eben Novy-Williams: “It’s the topic that everyone in the industry is talking about. And there’s not a magic answer; there’s no magic solution.” Smith’s biggest fear is the cost of the tariffs will ultimately be passed on to consumers, and he says: “Whatever positives one might think can come from tariffs – jobs being relocated, or manufacturing coming back onshore – those benefits are going to be far superseded by the negative impact that we’re going to take on from healthcare costs, both physical and mental, as fewer people are able to access sports and fitness. That’s going to cost us a ton more money and create a ton more havoc than any benefit we might receive from tariffs.” To support his argument, Smith further explains that In 2017, it cost $115 to buy everything needed for one child to play soccer, including a ball, uniform, shin guards and cleats. Six years later, the cost has risen 46% to $168. Smith concludes: “The one consensus that I’m hearing across the industry is this. There’s never a good time to raise consumer prices, but from a sports and fitness standpoint, where the country more than ever needs people participating in an active lifestyle, this is the absolute worst time to raise prices.” (link)

It’s Personnel:

+ MCLA Men’s Basketball HC/Director of Communications Derek Shell has been elevated to Asst. AD for Communications and Scheduling in addition to his coaching duties. (link)

+ USCAH announces former NCAA CMO Brian Hainline as Senior Advisor. In his advisory role, Hainline will collaborate closely with the executive team to drive business development, cultivate new client relationships, and expand strategic initiatives. He will also represent USCAH as an expert advisor at industry conferences, educational symposia, and speaking engagements. Hainline: “As the former NCAA Chief Medical Officer, I am acutely aware that we live in a country with no central oversight of sport, including the health and safety of our most sacred asset in sport – our athletes. USCAH provides the best public health solution for ensuring there is independent guidance and oversight for youth, high school, collegiate and emerging elite athletes, and I am proud to join their team.” (link)

@1QLeadership Question: Can working in video production lead to a career in fundraising?

Joseph Walters, Deputy Athletics Director for External Affairs and Chief Revenue Officer at Hampton University describes how his family-owned video production business has helped him to the role he currently holds in fundraising in college athletics.

• uses journalism background to tell the story of Hampton Athletics

• considers donors as investors

• minimizes workload in his mind to avoid nervousness

Walters explains how the naming rights are applied for significant gifts and talks about his desire to turn the relationships with donors from transactional to transformational. 🎧 on Spotify or Apple Podcasts.

Coaches.wire:

+ Cal Lutheran taps Claremont-Mudd-Scripps AC MacEllen McDonough as its Women’s Lacrosse HC. (link)

+ Marywood Women’s Volleyball HC Bill Schutter retires after six years leading the Pacers. (link)

+ Salem State Men’s & Women’s Tennis HC Chen Chen steps down after four seasons to accept the Boys’ Tennis HC position at Lawrence H.S. (link)

+ St. Lawrence elevates Men’s & Women’s Lacrosse AC Tom Ryan to Women’s Lacrosse HC. (link)

+ Washington & Jefferson names Chatham Men’s & Women’s Volleyball AC Daniel Follett as the Men’s Volleyball program’s inaugural HC. (link)

+ This morning’s edition of Coaches.wire features more coaching staff changes that took place over the holiday weekend. (link)

English professors across the country say college students are struggling to finish books, according to The Atlantic’s Rose Horowitch, noting that this is in part because middle and high school teachers, having noted kids’ attention problems, have started assigning poems, short stories or excerpts of books instead of full works.” Meanwhile, Axios’ Erica Pandey notes kids shows are getting shorter. For example, episodes of Bluey, one of the most popular kids shows, are about seven minutes long on average. Furthermore, pop songs are simpler, shorter and more repetitive to give them a better chance of going viral on TikTok and Instagram in snippet form. Oregon Health & Science University behavioral neuroscientist Bonnie Nagel: “Boredom comes much easier now. … There’s an adaptation of our attention to require rapid content change or really exciting content.” Pandey points out that this doesn’t mean kids aren’t learning; in fact, they are “arguably processing more information on a wider variety of topics than older generations did at the same age. But absorbing all that information in bite-sized pieces can prevent them from sharpening their focus.” The good news, Virginia psychologist Daniel Willingham explains, is that kids and teens’ willingness to pay attention for long periods of time is dwindling, but the research doesn’t show – nor is it likely – that kids are any less able to focus than their parents or grandparents. (link)

Interested in advertising a department opening in D3.ticker? Click here to submit your position. Post your department-wide openings with CollegeSports.jobs, where thousands of administrators coaches get news and updates about the world of college sports.

(Posted from most recent over the last 30 days)

(NEW!) Assistant Track & Field Coach (Knox College / Galesburg, IL): Coaching - Track & Field Full-Time. More details HERE.

Assistant Women's Tennis Coach (Johns Hopkins University / Baltimore, MD): The Hopkins Athletics department seeks an innovative and forward-thinking Assistant Women’s Tennis Coach. More details HERE.

Assistant Athletic Director, Marketing & Fan Engagement (William & Mary / Williamsburg, VA): Develop and implement marketing, promotional activities, digital and social strategies, and ticket sales plans for football, men’s and women’s basketball, baseball, and men’s and women’s soccer. (DI) More details HERE.

Director, Sports Information and Promotions (University of Chicago / Chicago, IL): Reporting to the Deputy Athletics Director for Internal Operations, Director, Sports Information and Promotions is responsible for oversight of comprehensive public relations. More details HERE.

Assistant Women's Volleyball Coach (Oberlin College / Oberlin, OH): The Oberlin College Department of Athletics invites applications for the position of Assistant Women’s Volleyball Coach. This is a FT, Administrative and Professional Staff position. More details HERE.

Assistant Volleyball Coach (Saint Mary's University of Minnesota / Winona, MN): Saint Mary’s University is seeking to hire an Assistant Women’s Volleyball Coach More details HERE.

Graduate Assistant Track & Field Coach (University of Wisconsin – Stevens Point / Stevens Point, WI): Graduate Assistant Coaching position for college track and field to get a start in the coaching world. More details HERE.

Head Football Coach (University of Chicago / Chicago, IL): The Head Football Coach is responsible for the organization, direction, and administration of all facets of a competitive NCAA Division III football program. More details HERE.

Assistant Football Coach, Defensive Coordinator (University of Chicago / Chicago, IL): Under the direction of the head coach, assists with planning, coaching, recruiting, administering, and promoting an athletics program within NCAA and University of Chicago standards. More details HERE.

Assistant Football Coach, Offensive Coordinator (University of Chicago / Chicago, IL): Under the direction of the head coach, assists with planning, coaching, recruiting, administering, and promoting an athletics program within NCAA and University of Chicago standards. More details HERE.

Football Head Coach (Whittier College / Whittier, CA): Whittier College, an NCAA Division III institution and member of the Southern California Intercollegiate Athletic Conference, invites applications for the position of full-time Head Football Coach. More details HERE.

Field Hockey Head Coach (Rhodes College / Memphis, TN): Rhodes College seeks a Head Field Hockey Coach to coordinate all phases of intercollegiate field hockey program. More details HERE.

Account Executive - Advertising (D3.ticker Parent Company: Drive & Company / Remote): Maximize revenue via advertising assets across its portfolio, namely industry-leading publications D1.ticker, D2.ticker, D3.ticker, NAIA.ticker, Coaches.wire, AthleticDirectorU & more. More details HERE.

Director of Mental Health & Performance (William & Mary / Williamsburg, VA): - Counseling and consultation with individual student athletes. - Implementing a range of performance and mental skills training for student-athletes and coaches in individual and team settings. (DI) More details HERE.

Athletic Trainer (King University – Tennessee / Bristol, TN): Provide support for student athletes on a variety of athletic teams. (DII) More details HERE.

Assistant Volleyball Coach (Knox College / Galesburg, IL): Knox College invites applications for the position of Assistant Volleyball Coach. This is a part-time, non-benefits eligible position reporting to the Head Volleyball Coach. More details HERE.

Assistant Football Coach (Knox College / Galesburg, IL): Knox College invites applications for the position of Assistant Football Coach. This is a part-time, 12-month, non-benefits eligible position reporting to the Head Football Coach. More details HERE.

Assistant Softball Coach (Knox College / Galesburg, IL): The Assistant Softball Coach is responsible for assisting the head coach in all aspects of the Knox College softball program. More details HERE.

Dean of Athletics / Athletic Director (Lehigh University / Bethlehem, PA): Lehigh University Dean of Athletics / Athletic Director. (DI) More details HERE. The D1.dossier for this position is available HERE.

Head Women's Soccer Coach (LeTourneau University / Longview, TX): LeTourneau University seeks a dynamic leader for women’s soccer to mentor student-athletes, recruit top talent, foster spiritual growth, ensure excellence, and manage staff, events, and budgets. More details HERE.

Head Cross County/Assistant Track & Field Coach (Buena Vista University / Storm Lake, IA): Seeking a highly motivated, dedicated coach with proven record of coaching success, passion for student-athlete development, and commitment to academic and athletic achievement. More details HERE.

Director of Intercollegiate Athletics (University of Redlands / Redlands, CA): Reporting to the President and serving as a member of the President’s Cabinet, the Vice President of Intercollegiate Athletics is the senior officer for the University’s athletic programs. More details HERE.

Assistant Baseball Coach/Facilities Assistant (Vassar College / Poughkeepsie, NY): Vassar College invites applications for the position of Assistant Baseball Coach/Facilities Assistant. More details HERE.

Head Football Coach (Otterbein University / Westerville, OH): Head Football Coach who will provide oversight of the program, focusing on the holistic development of the student athletes, academic excellence, and competitive success. More details HERE.

Women's Softball Head Coach (Whittier College / Whittier, CA): A Head Coach within the Whittier College athletic program will be responsible to organize and direct all aspects of an NCAA Division III program. More details HERE

Head Volleyball Coach (Austin Peay State University / Clarksville, TN): The Head Volleyball Coach will lead and manage all aspects of the volleyball program, including coaching, recruiting, scheduling, and budgeting, promoting student success on and off the court. (DI) More details HERE.

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