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West Virginia AD Wren Baker joins The CALS Report to discuss his career journey, building active networks, managing successful coaches and lots more, including the shift in responsibilities in an industry in flux. A former DII AD, Baker says: “I think what I enjoyed most about the lower level is most of us that get into this really enjoy the personnel side, the team side – team building, team growth. And if you think about it, in pro sports they segregate business operations and team operations, and in college athletics we do both and we do it for [upwards of 35 sports in some cases]. … But that business side, as we become more professionalized in college sports, takes more and more of your time and I really, really miss not having more on the team side.” Baker goes on to observe there was a post-COVID talent drain, and “you were just starting to build that talent back and now I think there's some morale issues. And to compound those morale issues, after COVID we were all pretty focused on how can we improve salaries and retain people and no one's talking about that now because they're talking about how can we carve out rev-share for the student-athletes. I'm for sharing with student-athletes, but the reality is when you just turn on that level of commitment that we're talking about instantly…there's not really much capital to do anything else from a staff perspective. … I think our industry loses a lot of talented people because there isn’t a really comprehensive plan to try and take care of them.” More from Baker. (link)

UMass AD Ryan Bamford comments further on the change in leadership for his football program: “In order to be in a coaching candidate pool and make sure that we have the appropriate conversations and be seen as in the market place for coaches and for agents, we really needed to open the job when we did. We didn’t wanna miss the opportunity to position our job against other jobs in the market. That’s how college football has changed in the last five years, and it’s predominantly because the transfer portal opens up in early December. You wanna have a head coach in place to have their staff at least somewhat organized when the portal opens. [...] I felt like after three years, we had enough in the body of work for Don to understand where we were going, and we needed some momentum going into next year as we go into the MAC.” UMass owes former HC Don Brown $1.4M over the next two years & will use TurnkeyZRG to assist with the hire of a new leader. (link)

Former Stanford football student-athlete Andrew Luck is returning to the Cardinal to become GM of the football program. Per ESPN’s Pete Thamel: “Luck's role involves everything Stanford football touches, both football and business-wise. The football-specific duties of his role will include managing the coaching staff, player personnel staff, recruiting, roster management and student-athlete experience. Luck's business duties will include some aspects often associated with an NFL team president role -- fundraising, sponsorships, attendance, sales, in-stadium experience and alumni relations.” Luck, who said the idea came up organically a month ago when talking to President Jonathan Levin, says: “I'm excited. I think Stanford is taking an assertive and innovative step. We're undoubtedly the best athletic department in college sports. We have to re-prove it in football, and we're excited to be part of that challenge.” (link)

Louisiana Tech Senior Associate AD for Championship Resources/CRO Wally Crittenden joins Connect’s Kristen Eargle on the latest episode of The Career Hustle. The two discuss how Crittenden played a key role in developing the The Nebraska Sports Institute (Now the NAPL) and how he’s implemented that model at Stephen F. Austin and now Louisiana Tech. Crittenden also shares insight with young professionals about proving to leaders that you are capable of strategic thinking and major initiatives before you've been entrusted with that responsibility. Crittenden advises not taking oneself too seriously. “I think a lot of times you get caught up into where you want to go. You get caught up in the goals that you set for yourself. … It’s okay to set goals but you’ve got to make sure you really dive into what is within your control and what is outside of your control. I think a lot of times that little bit of advice gets lost that I may say, ‘By here, I want to be here,’ and you may do everything you possibly can do to get there, but it may be out of your control.” Crittenden adds that it’s important to have a strong understanding of one’s own identity, “but I also have to go into that room and be open to, ‘I may need to live in this space, and it may not be forever, but I need to enjoy it and I need to make the best of it and I need to be the best teammate I can be.’ I think if you take that approach, knowing that you’re talented, knowing that you're driven and that you're collaborative… I think you can do anything you want to do. I think the problem is when you go in rigid.” Hear more from Crittenden on Connect. (link)

LSU will be “very aggressive” in the transfer portal, according to Football HC Brian Kelly, who yesterday remarked the Tigers could sign “one of, if not the largest, transfer portal classes” in the country while adding more than two dozen freshmen. “I think that everybody that has followed us knows that we weren't very aggressive in the transfer portal. We really put ourselves in a position – and I'll use this term loosely – to stay well under the cap, so we could be quite aggressive this year. … It just didn't present to us in the manner that we felt like we were going to reach last year on some things. I think at the time, when we were looking at players that made sense for us, they duplicated a lot of things. We don't have that duplication in the program anymore, so that's why in certain areas, we'll be very aggressive.” Kelly also said the team will “most likely” take a QB in the portal after No. 1 overall prospect Bryce Underwood’s flip to Michigan but added: “As much as we want to take a quarterback, I think what's most important is the overall health of the roster. If it ends up being that we do take a quarterback, that's great. But I think our eye is on the strength of the entire roster. … You want to be able to go out into the transfer portal, and you want to be able to do that before revenue sharing so you can begin to, if you will, balance off what your roster looks like in terms of the numbers whenever everybody comes into one locker room. If you waited until revenue share, it's going to be a different look for different players. You can balance things off if you're aggressive here in the next few months, and that's what we plan to be.” (link)

USA Today’s Steve Berkowitz updates the week’s bonus bucks for football head coaches thus far: Ole Miss HC Lane Kiffin ($150K for fifth SEC win); Colorado State’s Jay Norvell ($100K, $50K each for sixth Mountain West Conference win and eighth regular season victory); Colorado’s Deion Sanders ($100K for ninth regular season W); and Minnesota’s PJ Fleck ($50K for fifth Big Ten win and $75K for team’s GSR). A few others under $50K. (link)

Michigan State argues in court that it is immune from claims that it used a trivia quiz with a question about Adolf Hitler without the creator’s permission during last year’s loss to Michigan that created negative publicity for the company. More at Law360. (link) 

President-elect Donald Trump has proposed tariffs on several foreign imports, including a 60% tax on those from China, and Sports & Fitness Industry Association (SFIA) CEO Todd Smith tells Sportico’s Eben Novy-Williams: “It’s the topic that everyone in the industry is talking about. And there’s not a magic answer; there’s no magic solution.” Smith’s biggest fear is the cost of the tariffs will ultimately be passed on to consumers, and he says: “Whatever positives one might think can come from tariffs – jobs being relocated, or manufacturing coming back onshore – those benefits are going to be far superseded by the negative impact that we’re going to take on from healthcare costs, both physical and mental, as fewer people are able to access sports and fitness. That’s going to cost us a ton more money and create a ton more havoc than any benefit we might receive from tariffs.” To support his argument, Smith further explains that In 2017, it cost $115 to buy everything needed for one child to play soccer, including a ball, uniform, shin guards and cleats. Six years later, the cost has risen 46% to $168. Smith concludes: “The one consensus that I’m hearing across the industry is this. There’s never a good time to raise consumer prices, but from a sports and fitness standpoint, where the country more than ever needs people participating in an active lifestyle, this is the absolute worst time to raise prices.” (link)

Social sweepstakes companies could be the key to replacing diminishing ad revenues from traditional sportsbooks, according to JohnWallStreet, who explains: “These entities are growing faster, operating in more states, and can be more profitable than regulated counterparts (though, none are nearly as profitable as FanDuel or DraftKings). For context, Virtual Gaming Worlds reported in September that it increased annual net profits by 30% YoY to $335M on record revenues of $4.15B.” JWS goes on to point out that “while FanDuel and DraftKings are each still committing upwards of $1B annually to advertising their brands and products, that figure is declining ~20% YoY. The two companies have even started to dial back affiliate partners, entities that only get paid if/when the operator receives an actual customer. It simply doesn’t make sense for the regulated OSB market leaders to continue spending at the same levels that they have been in recent years.” Acies Investments Co-Founding Partner Chris Grove: “There will still be hundreds of millions to billions in annual online sports betting and casino marketing spend. [Sports properties] just can no longer expect those dollars to fall from the sky, and [think] all they’re going to need is a net to catch it. … Real marketing dollars are available across all three of those gaming-adjacent products.” JWS, however, doesn’t expect social sweepstakes companies to spend heavily throughout the big four pro leagues “where they are likely to draw the most attention and political ire. Instead, look for these entities to make their presence felt within select tier two and emerging sports leagues.” More. (link)

In case you missed yesterday's Evening Standard...

The Associated Press’ Ben Nuckols takes a look at how a GOP-controlled Congress could usher in college athletics reform, noting that Senator Ted Cruz (R-TX), who is set to take over as chair of the Commerce Committee, remarked recently that a college sports bill will be a top priority. Cruz, who has accused Democrats of dragging their feet on a college sports bill, has publicly opposed student-athletes becoming employees. “For example, the historically Black colleges and universities came together and said, ‘If you force us to treat student-athletes as employees, it’s going to cause us to cancel most of our athletic programs.’ That would be a disastrous outcome.” Former LEAD1 CEO Tom McMillen reiterated his position that the situation is “much more doable with Republicans in control,” adding: “From the standpoint of the NCAA’s perspective, this is sort of an ideal scenario for them.” However, Nuckols notes that any legislation coming from the Senate would need bipartisan support to reach the 60 votes needed to bypass a filibuster. On that score, there may be room for compromise, as Senator Maria Cantwell (D-WA), the outgoing Commerce Committee chair, agrees with Cruz that the gap between the haves and have-nots is only growing. “Right now, big schools and their boosters are pitted against smaller schools. We need a predictable national NIL standard that will ensure a level playing field for college athletes and schools.” (link)

CollegeAD digs in on UCLA’s 11-year partnership with JMI, which runs through June 30, 2035. JMI will pay the Bruins an annual rights fee based on a percentage of revenue generated from the exercise of the licensed rights. In the first year, UCLA will receive 100% of net revenue after JMI recoups its deductible expenses. In Year 2, the Bruins will receive $8M. That figure will increase by $1M in the next two years before settling on $11M in Years 5-7 and $12M in Years’ 8-10. The deal also stipulates a minimum annual value of NIL sponsorships JMI must facilitate. The company will hold exclusive rights to monetize the NIL of student-athletes who have those rights to the university. (link)

Mississippi State last week received the okay to begin construction on a new indoor football practice facility. The project, approved by the states’ Institutions of Higher Learning board, also includes weight room upgrades, locker room renovations, additional offices, nutrition areas and hydrotherapy areas. A budget has yet to be determined, but MSU anticipates costs to exceed $3M and has already earmarked $500K for architectural and engineering fees. Also undetermined is a timeline for the project, but MSU expects there to be phases over multiple years. (link)

Washington Football HC Jedd Fisch explains why he’s optimistic about college football moving forward: “I hope there are some guardrails to allow players to continue to build their resiliency and not feel as if every time there's a hiccup they might look somewhere else. But on the same token, I'm really excited about trying to even the playing field and for us to be able to fully invest in our revenue-share program like we're going to here at Washington. Hopefully the guardrails [are] up [and] some program’s not spending an inordinate amount of money versus others would be able to continue to not allow the discrepancies at times of personnel. But I also believe now you can see why so many games go so many different directions is because guys that were backups don’t want to be backups. They want to go start somewhere else. So college football Saturdays are amazing. Our fans – and I don't just mean Washington, I mean fans of college football – have to understand that it's not just about the logo anymore. It’s about the players and you're going to see a lot of logos that have losses that they used to not have.” (link)

NJ Advance Media’s Brian Fonseca profiles how Rutgers men’s basketball student-athletes Dylan Harper and Ace Bailey are balancing NIL endeavors with playing hoops and observes: “Dylan Harper and Ace Bailey, probably the most talented pair to suit up in scarlet in 118 years of Rutgers hoops, have turned a program that’s long lived in obscurity into one of the hottest brands in the sport. In an era when college athletes have more power than ever, they are budding conglomerates in what has always been a mom-and-pop shop in Piscataway. The dichotomy, fascinating as it is impactful, is a constant hum in the background of the program’s most important season.” Fonseca notes that Fanatics became the first company to sign both stars to multi-year deals with Nike following months later, and “the corporations are now part of Rutgers lore. Moments after he put on a black hat with a block ‘R’ and told the world he was staying home during a commitment ceremony at Fanatics’ headquarters in Manhattan, Harper sat next to [Fanatics CEO Michael] Rubin and head of athlete partnerships Omar Wilkes in a conference room to sign a lucrative NIL deal.” Rubin: “They’re two incredible players, future of the NBA. When we started in the memorabilia business, it was all about the stars who are. Now it’s about who the young, next generation stars are, and those guys — that’s a lot of the future there.” While the duo continues to make names for themselves, they’re also putting Rutgers in the spotlight, as Kennyhertz Perry attorney Mit Winter points out. “Let’s face it: Guys like Dylan Harper and Ace Bailey have a lot of value as college athletes — to Rutgers especially and to businesses as well. The fact that they’re able to capitalize on that and monetize that, it’s a great thing.” More in a lengthy profile. (link) 

Richmond is redshirting men’s basketball student-athletes Jaylen Robinson and Bryson McGlothin, two highly regarded freshmen that Spiders HC Chris Mooney believes have “incredibly high ceilings,” and The Richmond Times-Dispatch’s John O’Connor observes: “The strategy seems risky in the transfer-portal era, especially for players who could be tempted at some point to play closer to home. Wait for freshmen to develop and for the window to open for playing time, and they may make their greatest impacts at schools other than the one at which they started. UR, in this case, could end up being no more than a training ground.” However, Mooney believes this is “such a unique time, and I do think that there’s going to be somewhat of a shift back where guys stay at their school for four or five years. And we feel like we’ve done well in the transfer portal, but we also feel like the best part of us is helping guys develop into better and better players. … It’s only me reading into it. I don’t have any evidence for that, but that’s what I feel like might happen. … Like there’s a difference in polling numbers than there are in what people are actually saying and thinking.” (link)

Octagon Analyst for Media Rights Consulting Sam Marks shares some thoughts on this weekend’s Michigan-Ohio State and Auburn-Alabama games: “While Ohio State and Michigan viewership was on the rise in recent years and broke records last year, its lowest viewership was the last time UMich was unranked in 2017. Since UMich is unranked again, this year might see an end to the rise in viewership. On the other hand, Iron Bowl viewership was less affected by the rankings. However, viewership has been on a downward trend since 2017 and Alabama has not been ranked lower than 10th before an Iron Bowl since 2012. But they are still in contention for a [College Football Playoff] spot. With the Iron Bowl moving to ABC, this downward trend could change. The Iron Bowl used to carry CBS’s Thanksgiving Saturday. On #ABC, it will now be bumped by a good lead in (Tennessee-Vanderbilt) and lead out (Texas-Texas A&M).” (link)

DraftKings must pay the state of Ohio $425K as part of a settlement with the Ohio Casino Control Commission over the company’s acceptance of prop bets on college athletes. The bets were accepted in March despite a ban that had gone into effect weeks prior. Also as part of the settlement, DraftKings has stopped allowing third-party deposits and prop bets on specific players. (link)

English professors across the country say college students are struggling to finish books, according to The Atlantic’s Rose Horowitch, noting that this is in part because middle and high school teachers, having noted kids’ attention problems, have started assigning poems, short stories or excerpts of books instead of full works.” Meanwhile, Axios’ Erica Pandey notes kids shows are getting shorter. For example, episodes of Bluey, one of the most popular kids shows, are about seven minutes long on average. Furthermore, pop songs are simpler, shorter and more repetitive to give them a better chance of going viral on TikTok and Instagram in snippet form. Oregon Health & Science University behavioral neuroscientist Bonnie Nagel: “Boredom comes much easier now. … There’s an adaptation of our attention to require rapid content change or really exciting content.” Pandey points out that this doesn’t mean kids aren’t learning; in fact, they are “arguably processing more information on a wider variety of topics than older generations did at the same age. But absorbing all that information in bite-sized pieces can prevent them from sharpening their focus.” The good news, Virginia psychologist Daniel Willingham explains, is that kids and teens’ willingness to pay attention for long periods of time is dwindling, but the research doesn’t show – nor is it likely – that kids are any less able to focus than their parents or grandparents. (link)

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Athletic Trainer (King University – Tennessee / Bristol, TN): (DII) More details HERE.

 

GA for Athletic Performance (Illinois State University / Normal, IL): More details HERE.

 

Director, Olympic Sports Nutrition (University of Arizona / Tucson, AZ): More details HERE.

Account Executive - Advertising (D1.ticker Parent Company: Drive & Company / Remote): More details HERE.

 

Head of Revenue (Stanford University / Stanford, CA): More details HERE.

 

Sr. Assoc. AD/Executive Sr. Assoc. AD – Revenue Generation & Partnerships (University of Cincinnati / Cincinnati, OH): More details HERE.

Director of Ticket Sales (University of New Mexico / Albuquerque, NM): More details HERE.

 

Assistant Director of Ticket Operations (Baylor University / Waco, TX): More details HERE.

 

Assistant Athletic Director for Ticket Sales & Operations (Colorado State University / Fort Collins, CO): More details HERE.

 

Associate AD or Senior Associate AD for External Affairs (Furman University / Greenville, SC): More details HERE.

 

Premium Seating Account Executive (University of Arkansas / Fayetteville, AR): More details HERE.