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In the second of a two-part sit down with MB Sports’ Matt Banker, former Duke AD and current Huron Consulting Senior Advisor Kevin White talks about the four characteristics key to AD of leadership, the impact of Coach Mike Krzyzewski and what it was like in the selection committee room when the decision was made to cancel the 2020 NCAA Division I Men’s Basketball Tournament. White also shares some never-before-told stories from his new book: The Good Sport: Lessons and Reflections from a Lifetime On A Full Life In College Sports. White recalls taking over as AD at Arizona State and being approached by football student-athletes Jake Plummer and Pat Tillman with a list of grievances on behalf of ASU student-athletes from across all sports. The two met White in the parking lot and walked him into his office early on in his tenure and left him with a yellow legal pad full of improvements they wanted to see. White: “I believe I kept [the list] in the top drawer of my desk and every once in a while I’d peruse the list to see if we were making any progress. And, quite frankly, if we didn’t make progress, I would’ve heard about it at least by Pat, and probably by Jake as well.” White says he consequently found himself at Notre Dame and Duke being intentional about finding ways to interact with the student-athlete population. “I mean, you’re crazy if you don’t, quite frankly. The matriculants in your programs can tell you absolutely anything and everything in terms of how to make the experience better. They’re invaluable and so I always try to do that.” In fact, during one of his last years at Duke, White invited each student-athlete to schedule an appointment to meet with him directly and while the Blue Devils “ran out of school year” before he could meet with all of them, he met with around 450 and learned a “hell of a lot about what we were good at and what we were not good at.” Lots more on Collegiate Sports Connect. (link)

Arizona State AD Graham Rossini indicates the Sun Devils have sold 2,500 new Football season tickets over the holidays with package options starting at $150 for the seven-game home slate in 2025. (link)

The Mercury News’ Jon Wilner argues Washington State’s hire of a new President - not the hire of its new Football HC (more on that below) - is even more crucial to the future of pigskin in Pullman: “Undergraduate enrollment in Pullman has plunged from 18,346 in the fall of 2019 to just 14,346 in the fall of 2024 — a decline of 22 percent, according to WSU data. More ominous: Enrollment for out-of-state and international students, who pay full-cost tuition, has plunged 37 percent over that span. [...] The budget for 2025-26 will be finalized well before the next president takes charge. But Schulz’s successor will have authority over athletic department spending in the 2026-27 academic year — the first football season of the rebuilt Pac-12. [...] The future of WSU football is not about one-time allocations. It’s not about a $500,000 expenditure here or a $1 million outlay there. Success in the rebuilt Pac-12 depends on the commitment of millions of new dollars over the remainder of the decade.” (link)

Stanford professor emeritus Roger Noll’s prediction more than a decade ago that the NCAA’s economic restrictions on players caused “inefficient substitution” through “excessive expenditures on other inputs” may have been foreshadowing. Chief among those inputs, he argued in the O’Bannon case, were the skyrocketing increases in FBS coaching salaries over the previous 25 years. Noll at the time wrote: “A substantial part of the increase in coaches’ salaries would not have occurred if the compensation of players would have been determined by competition among colleges for their services, just as the compensation of coaches is determined by competition.” Now that several HCs have agreed to restructured contracts and potential pay cuts, Noll tells Sportico’s Jason Clinkscales and Daniel Libit: “I’m not surprised by it, and I expect it to continue (and) to be substantially greater in the next two or three years. The reality is right now, a big chunk of the value of coaches is being undermined by the changes in the NCAA rules that are going on. … In the old regime, one of the things you were buying in a coach was his ability to attract good players who would be paid much less than the contribution to the team. And what that succeeded in doing is transferring the value of the best players from the players to the coach, because the players follow the coach around like when Deion Sanders went to Colorado. Twenty-some of his players went with him.” Noll goes on to say that “if the House settlement is introduced, the value of college football coaches and college basketball coaches, but especially college football coaches, is going to go down substantially. I do suspect the era of the $10M football coach is over.” (link)

Heitner Legal’s Darren Heitner provides additional details on the insurance policies for some of the Colorado football student-athletes that were announced last week: “The largest insurance policies in CFB history were created for Colorado players by Matthew Vuckovich of Paradigm Gilbert. Belief is that Shedeur Sanders and Travis Hunter each have coverage of over $18 million in Permanent Total Disability, which will extend thru the NFL Draft.” (link); When asked about what he would change about college football, Buffs HC Deion Sanders: “Financial literacy classes should be mandatory so these kids understand how to manage their money when they get their money. And I think there should be a pay scale. There should be structure. It can’t be just Tom, Dick and Harry gets this because he had a great year somewhere else, then that throws off the chemistry and the structure of the whole team. … I think the NFL has handled it right and we need to mimic the NFL when it comes to that because right now we’re not pros, but we’re semi pros. … If we don’t get a hold of it, it’s going to keep going left. And the teams that don’t have the budgets, like us, it’s going to be hard to sit up here in front of you and make it to a playoff game because now it turns into pay per view. And we don’t want that. At this age and stage, it’s supposed to be amateurism, and it’s not. You want them to get compensated correctly for their talents, but it has to be structured." (link)

Washington State hires South Dakota State Football HC Jimmy Rogers for the same role in Pullman. Rogers received a five-year deal worth an average of $1.57M per year. (link)

Western Kentucky inks Football HC Tyson Helton to a new four-year contract, extending him through the 2028 season. No additional details provided. (link)

UConn Football HC Jim Mora adds two years to his time in Storrs via his new deal, which includes a raise to an average of $2.5M annually over the course of the next four seasons. Mora made $1.8M in 2024 but that will jump to $2.1M next season. (link)

The Pop-Tarts Bowl did it again…from Frosted Strawberry’s resurrection to Cinnamon Roll’s sacrifice and Pop-Tart ice cream sandwiches for the media to ESPN’s Cole Cubelic donning a mascot outfit on the sidelines…the bowl game continues to set the bar for activation & pure fun. Pop-Tarts Senior Director of Brand Marketing Heidi Ray: “When we stepped into last year, the strategy was really 'How do we tackle traditional college football rituals and turn them on their heads?' It's true to the DNA of the [Pop-Tarts] brand that we bust convention.” (link, link, link, link, link)

The Athletic’s Ralph Russo shares lessons from coaches who took under-the-radar QBs out of the portal this season and found success: “Be prepared. Know what skill set fits not just your scheme but your culture. Identify your guy, get that guy. Maybe most important: Be self-aware.” Indiana HC Curt Cignetti: “You got to really have a pretty realistic idea of who you got a shot to get.” Russo notes that "personnel staffers granted anonymity to discuss the market told The Athletic that although the top available quarterbacks have made upwards of $1M in recent years, if a team has a productive starter making six figures, it should generally be viewed as a good deal. Blake Lawrence, whose company Opendorse said about $100K per victory is a solid return for a starting quarterback at the Power 4 level. Anything better than that is a bargain.” Minnesota Director of Player Personnel Marcus Hendrickson says he graded roughly 25 QBs, and “I go down to some of these guys on the bottom list, I’m like, you know, probably can’t afford this guy.” The Gophers landed on Max Brosmer, who led the team to a 7-5 season, and  Hendrickson says: “I think other teams probably waited on Max. We saw what fit us, and we went for it and we attacked it, and we got him committed. Whereas I think other other schools liked Max. I think other schools really liked Max, but they wanted to see, because the FCS portal (opened) a week earlier than the FBS portal (in 2023). I think other teams wanted to see what else kind of came to fruition.” Cincinnati HC Scott Satterfield: “If you hesitate, you will not get ’em.” (link)

SMAC Entertainment Co-Founder/CEO Constance Schwartz-Morini joins Puck’s John Ourand to discuss the changing media market and her roster of high-profile clients, including fellow SMAC Co-Founder/Fox NFL analyst Michael Strahan, Fox reporter Erin Andrews and Colorado Football HC Deion Sanders. Ourand first comments on Netflix’s acquisition of the U.S. broadcast rights for the 2027 FIFA Women’s World Cup and pushes back on the narrative that this development is good for linear TV. “There’s no way to spin that. But it’s not fatal either. Netflix has always said that it’s interested in one-off events like the NFL Christmas Day games or the Tom Brady roast or the Mike Tyson-Jake Paul fight. This is another example of that. Netflix picked up the rights to a four-week tournament that doesn't even start for another three years, and it will almost certainly rely on the world feed to produce the games. Plus, it picked up the rights at a fraction of the cost that it would have paid to get in with, say, the NBA. So, look, my head is not in the sand with Netflix. It’s clear to see where this trendline is heading, but while Netflix may have more than a toe in the sports waters, it’s still only wading. It’s not all in.” Schwartz-Morini discusses Fox’s marketing plan around Coach Prime upon his arrival in Colorado and recalls President of Marketing Robert Gottlieb telling her: “We're really leaning in; we just bought a bunch of cowboy hats, sunglasses and merch and we're going to be taking Deion lookalikes around the country. We also have a Ralphie lookalike. I was like, ‘This is genius,’ and then when all of a sudden you started seeing all these people pop up, not just during the college coverage, but on the NFL coverage, I was like, ‘This is larger than life.” More, including the philosophy of SMAC and the genesis of Prime on Prime. (link)

Paul Catalina is the featured host on 365 Sports Radio weekdays for discussions and interviews about college sports.

 

Wren Baker, West Virginia Director of Athletics joins 365 Sports to discuss his thoughts on West Virginia rehiring former head coach Rich Rodriguez, what kind of impact having alumni like Pat McAfee does for the university, what matters most when you are conducting a coaching search and more. 📹 here.

In case you missed Saturday morning's D1.ticker edition…

ESPN’s Pete Thamel: “NCAA Senior VP of External Affairs Tim Buckley tells ESPN that a report in Boston linking NCAA president Charlie Baker to a Senate run in Massachusetts is ‘untrue.’ He adds: ‘In the last several days alone, Charlie has been in North Carolina for the DI women’s soccer championship, Texas for DII football finals, Kentucky for DI women’s volleyball semifinals and will be in Tennessee soon for the NCAA convention – he’s clearly not running for any political office and is solely focused on the future of college sports. That report is untrue.’ Buckley helped run Baker's prior campaigns in Massachusetts.” (link)

Former Duke AD and current Huron Consulting Senior Advisor Kevin White joins MB Sports’ Matt Banker to discuss the upcoming release of White’s new book, A Good Sport: Lessons and Reflections from a Lifetime In College Athletics. In the first of a two-part conversation, White talks about his start in athletics, what characteristics ADs need to focus on in today’s landscape, whether college football should break away into its own entity, whether the U.S. government should invest in Olympic sports and lots more. White believes “untethering any aspect of college athletics from the academy is the wrong move. … I have a great sense of who I am and where I came from and I think the experience we provide – now it’s 500K student-athletes within the NCAA system relative to 1,100 institutions – it’s an experience they can’t get anywhere else on the campus. It’s a very unique experience, and the further we move intercollegiate athletics away from the academy that experience will then become marginalized. … I look at what’s going on now and I wonder what’s going to happen to graduation rates. They’re going to plummet. I mean, we worked so hard in the ‘70s and the ‘80s and the 90s on academic performance and on making darn sure that we were providing kids with an opportunity for a life-changing experience, and I really worry about where it’s going.” White goes on to contend that the U.S. should’ve long ago looked at investing in its Olympic sports. “We’re the only country in the world where there isn’t any federal or governmental resource provided to Team USA or the country’s Olympic program.” From an athletic department perspective, White asks: “What’s wrong with funneling the resources from football and basketball? I think we need to continue to do that and it’s been part of the fabric of higher education since the beginning of higher education in our country.” Lots more. (link)

Heitner Legal Founder Darren Heitner notes that Miami (FL) men’s basketball student-athletes have a special 30-day window to transfer based on HC Jim Larranaga’s midseason retirement. “But is it an illusory benefit? What’s the point of transferring if those players can’t participate for the remainder of the season? It could be the next lawsuit against the NCAA unless an exception is made. Stay tuned.” (link)

Maine signs a seven-year deal with New Balance, which will continue to be the official footwear and apparel provider for the Black Bears. (link)

Cincinnati is approximately six months away from opening its indoor performance center, which was made possible by the largest single gift in Bearcats history by Larry and Rhonda Sheakley. In addition to a 120-yard turf field by Motz, the facility will have the latest in weights, machines, recovery pools and training tables, plus the players have their own lounge, fueling station, cafeteria and barber shop. Longhorn Lockers will be installed this winter, which will have air circulation, storage compartments, charging stations and recliners. There will also be a display area from Nike featuring the latest UC uniform combinations, another display listing lettermen and another honoring those who have made it to the NFL. The building is primarily a football facility but other teams will have access. Ground was broken in May 2023, a beam ceremony was held this past August and the 96K-square-foot center is scheduled to open at the end of May 2025. Gensler MSA is the architect on record, with Messer Construction on the job, as well. (link)

Coaches Corner presented by D1.relocation…

+ Saint Mary’s AD Mike Matoso goes with USC AHC Tyler Hildebrand to lead the Women’s Volleyball program in Moraga. link)

+ Gonzaga hires UT Arlington Volleyball HC J.T. Wenger for the same position. (link)

+ Picking up a seventh win of the season in last night’s Liberty Bowl, Arkansas Football HC Sam Pittman earned a $250K pay bump, effective January 1. (link)

Our deepest condolences to the family and friends of longtime CBS Sports broadcaster Greg Gumbel, who has passed away at the age of 78 after a battle with cancer. (link)

Florida Citrus Sports CEO Steve Hogan on toeing the line between creating viral sports moments and marketing gimmicks with games like the Pop-Tarts Bowl: “You don't want to cheapen the game in any way. I mean, it is a heck of a football game. We have four ranked teams (in the Pop-Tarts and Cheez-It bowls), we’ve got a Heisman Trophy finalist playing in our Pop-Tarts Bowl, and they're here to put on a show and introduce themselves in the NFL in a different way hopefully and all that. You can have fun [during] timeouts, TV timeouts, there’s different things out around the edges – I know last year our Pop-Tart mascot was out there dancing a little bit, having some fun with the game official. I thought we were starting to get in there and blur the line a little bit, so you have to back a few things off a little bit, but for the most part you want to leave what’s happening inside the box, if you will, with the players and the teams and the coaches and their job that they have to do and kind of respect that. But at the same time have fun out and around that.” (link)

The Chronicle of Higher Education’s Lee Gardner examines how the Trump administration could impact higher ed’s finances and notes the “most obvious possibilities include fallout from looming tax reform, adjustments to the Pell Grant, and changes big or small to the Education Department, including its possible demolition.” Gardner points out that reform appears inevitable. “Many of the tax cuts enacted by President Trump in 2018 during his first term will expire in 2025, and he will no doubt want them extended.” NACUBO VP for Policy and Research Liz Clark: “That’s going to come with a cost. We fully expect that lawmakers are going to be looking for offsets to help pay for those tax cuts. So it is possible that they may look to some of the existing tax provisions that impact college students and colleges and universities as well.” Meanwhile, Pell grants could either be in danger or be expanded, as Gardner notes: “On the one hand, the president-elect has asked billionaire businessmen Elon Musk and Vivek Ramaswamy to head a new federal Department of Government Efficiency to slash government spending, and Pell Grants may be on the chopping block. In an editorial in The Wall Street Journal last month, Musk and Ramaswamy wrote that they planned to cut costs in part by targeting the more than $500B in federal expenditures that are not currently ‘authorized’ by legislation but are funded year to year by congressional budget resolutions.” As far as the possible elimination of the Education Department, Appalachian State professor Andrew Koricich points out it cannot be done unilaterally by the executive branch. “You still need congressional approval to eliminate a cabinet agency, and I don’t think we can just assume that, on the very narrow majorities in both chambers, there are just people who are going to sign up to eliminate that department.” Lots more. (link)

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