Altius Sports Partners Founder Casey Schwab is working to sign all FBS Football student-athletes NIL licensing rights for the college football video game with his new company, Pathway Sports and Entertainment. So far, over 450 players have signed to receive $1,500, over double what they received for the last game, in what Schwab calls “the largest commercial program for college athletes in history.” ESPN’s Pete Thamel adds the potential total for all FBS members tops $17M. More from Schwab: “Most athletic directors and most college football coaches want to support their football players in making legitimate commercial dollars. The reception so far has been excellent.” (link)
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