Blueprint Sports will acquire Student Athlete NIL according to SBJ’s Ben Portnoy, who reports the two companies will operate under the Blueprint name. Blueprint Sports CEO Rob Sine: “For me, it was [about] get smart people together in a room, take the best of both worlds, have 70 partners across the country -- which is a pretty formidable number -- and then expand on that.” The merger will now operate 70 collectives that delivered over $108M in payments in 2024. Portnoy adding: “The company is positioning itself to have a more significant impact beyond collectives in providing technology and data solutions centered on revenue, salary caps and more in anticipation of the potential approval of the proposed House settlement. […] That said, how those payments will be divvied and the further professionalization of college sports has seen companies like Blueprint and SANIL create varying solutions for schools as they prepare to work under a de facto salary cap. Blueprint, for example, is in the process of expanding its basketball-centric solution that integrates data collected through myriad deals that have been cut in recent years to inform coaches and programs on player value, allowing more informed financial decision-making.” (link)