Playfly Sports has acquired The Aspire Group. No deal terms were disclosed, but the move comes after Playfly raised a "significant" amount of money in Q4 of last year from Monroe Capital & MidCap Financial with the express intent "to fund near-term acquisitions that bolster our core business and to look at new categories." Aspire will slot into Playfly's new "Gameday" division that will report up through Senior Vice President AJ Machosky. More from Sportico's Emily Caron who has insights from Playfly founder & CEO Michael Schreiber, as well as The Aspire Group president & CEO Bill Fagan. (link)
