The NCAA is partnering with Genius Sports to sell live data from all NCAA championships to Genius through 2032, per Sportico's Eben Novy-Williams, who adds: “Genius is not paying an additional fee for the sportsbook rights, according to someone familiar with the details. The two sides will continue under the revenue share laid out in their original 2018 agreement, said the person, who was granted anonymity because the details are private.” Deal details: “Under this expanded agreement, Genius will establish an Authorized Gaming License (AGL), under which sportsbooks can access official NCAA feeds and logos. The operators in that program will also agree to limit ‘risky bet types,’ the announcement says, though it is not specific on what it considers risky. […] Under the new Genius deal, the NCAA’s LiveStats platform will remain free for member schools, and the company will use its AI platform, GeniusIQ, to enhance the feed’s real-time analytics, coaching insights and fan-facing uses. It also includes integrity services that monitor betting patterns for potential fraud.” (link)