USC and Learfield have teamed up for a 15-year partnership to enhance the Trojans' revenue generation, NIL multimedia rights and more starting in 2026-27, per SBJ's Ben Portnoy. In addition to existing partnerships with Paciolan and SIDEARM Sports, the deal will add Fanbase and Compass to help revenue initiatives and dealmaking optimization for NIL deals. AD Jen Cohen: “This is such a highly competitive time in college athletics, and as we've been working to develop a road map for winning the new era, we're really prioritizing partnerships and being strategic about who we partner with across all areas. As we looked at the MMR space, Learfield's vision and leadership have so much natural alignment with ours.” (link)