What does a functioning front office look like in the revenue share era of college sports? Most athletic departments are about to find out whether they’re ready or not.

AthleticDirectorU brings together The Athlete Group's Jake Rosenberg and St. Bonaventure GM Adrian Wojnarowski to unpack what it actually takes to professionalize a college athletic department.

Rosenberg and Wojnarowski are clear: college sports isn’t “becoming” professional—it is professional. But most departments are still making million-dollar NIL decisions without the structure, process, or accountability required to get it right.

This conversation goes deep on:

How to build two-year rosters with long-term financial modeling
The growing need to manage NIL like payroll and avoid catastrophic misspends
Why coaches need to share roster control with modern GMs
The representation problem: NIL agents, bad deals, and broken trust
Why mid-majors must be smarter to compete

Whether you're at a Power 4 program or fighting for relevance at the mid-major level, this discussion lays out what’s next and how to prepare for it.

The conversation is indexed below for efficient viewing:

1:15 - What is the biggest difference between college football or basketball operations and your professional sports experience?
4:49 - Jake, how do you begin to assess an athletic department's operations?
8:42 - Adrian, how are you creating a process for your coach to be involved with but not solely responsible for personnel decisions?
15:42 - What role should agents play and how are you handling those relationships?
20:34 - Do you believe that for college athletics to continue to be prosperous, there need to be some more guardrails around the system?
24:32 - What made you both decide to say the previous chapter of my career is closed and I am ready to parlay what I built into a new endeavor?