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A College Football Playoff with as many as 28 teams was presented to the Big Ten ADs last week for the first time. According to The Athletic’s Ralph Russo, the Big Ten was expected to send a slide deck with some details of the plan to the SEC this week. Russo adds: “This new idea would have the Big Ten and SEC receive seven or six auto-bids while the Big 12 and ACC receive two fewer, in the hopes of assuaging fears in the Big 12 and ACC of being marginalized. Both the 28- and 24-team brackets would leave four slots for non-automatic qualifiers. A 28-team field would include four first-round byes and a second round of games played entirely at home stadiums. A 24-team field would have eight byes, and again, two rounds of home games. First-round games could be organized to emphasize matchups between teams in different conferences. The plan would be an extension of the intraconference play-in game idea, with matchups across conferences as Playoff games. A Playoff this big would also require some restructuring of conference television deals that now include championship games, creating a lot of new broadcast inventory in return for eliminating showdowns between the leagues’ top two teams. It would also raise questions about whether ESPN, which currently owns the broadcast rights to all the CFP games, would still hold claim over what would essentially be a new play-in round.” The next meeting of the full CFP management committee is September 24 at the Big Ten offices. (link); CBS Sports’ Brandon Marcello “can confirm Big Ten is no longer focused on 16-team CFP with multiple AQs. Tony Petitti is pitching ideas of a CFP with more than 16. … There is one model he prefers. [ESPN’s] Pete Thamel reports the Big Ten is discussing 24- and 28-team models.” (link)

Utah AD Mark Harlan says the Utes are pretty close to the 75/15/5/5 revenue share split outlined in the House settlement: “I will just say we have some teams, female teams that are receiving rev share and additional scholarships. We have some men’s teams that are, we have some men’s teams that are not, and we have some women’s teams that are not.” As for potential changes with how the university handles athletics: “We’re working with the university to say, ‘What things can we look at?’ We rent the stadium, for example. We had to rent the (press box) room tonight. It’s just the system. I’m not complaining. Is that really the smartest path going forward?” Also, on the topic of potentially increasing football ticket prices: “There’s a number that we can hit out there in ticket sales … that we will see people stop renewing. We’re very, very well aware of that, so we have to be very cautious as we proceed with that.” (link)

Mississippi State AD Zac Selmon Q&As with The Dispatch’s Colin Damms. On how his coaches are responding to so much industry change: “We met as a department staff (Thursday) morning, and we reflected on this time last year, when we talked about a lot of the changes that were coming down the pike. At that time, we said this is going to take all of us.… With roster limits now being the thing, and scholarship limits going away, we’ve talked to all of our coaches about scholarship increases. We’re going to have 53 new scholarships this year, which is fantastic. It’s painful on the bottom line at times, but that’s the core of what we’re doing is trying to provide scholarships for young people …I think we all want more answers as far as the rules and circumvention rules to the cap that we’re working through. What’s next year’s true number going to be from a rev share standpoint? We don’t know that yet, but our coaches have been so collaborative and helpful. In an imperfect system that we’re all in right now, it’s not just at Mississippi State, ‘cause there are so many unanswered questions out there that we’re all trying to seek answers for.” (link)

The Atlantic’s Rose Horowitch takes a look at the “civil war” that is taking place between elite-university presidents and chancellors in the Ivy League and the South, writing: “The leaders of America’s elite universities are required, by the borderline-masochistic, semi-impossible nature of their job, to be skilled in the art of performative comity. So it was a bit of a shock when, at the end of an April panel discussion, Princeton President Christopher Eisgruber turned on the chancellors of Vanderbilt and Washington University in St. Louis, all but accusing them of carrying water for the Trump administration. Eisgruber argued that higher education was facing a politically motivated attack, and that the two men were inadvertently making matters worse by agreeing with President Donald Trump, against the evidence, that the sector had grown illiberal and out of touch with mainstream America. The chancellors, taken aback by the public confrontation, countered that the struggles of a handful of Ivy League schools were dragging down the reputation of America’s heavyweight research institutions. Perhaps, they suggested, it was time for the Ivies’ leaders to step back and let new figures – such as themselves – represent the country’s top universities. The argument, which took place at a Washington, D.C., meeting of the Association of American Universities, which Eisgruber chairs, went on for about 15 minutes, according to multiple people in attendance. The tone was civil, but awkward. The three public-university presidents unlucky enough to also be on the panel sat in bewildered silence. Meanwhile, many in the audience of assembled presidents shifted in their chairs and stared at their phones. When time finally ran out, some thanked a higher power.” Lots more on the increasingly fraught higher ed sector. (link)

While VMI did not opt in to rev sharing for this year, that does not mean the Keydets are closing the door on doing so in the future. VMI has formed a working group to determine if the school should opt in for the 2026-27 school years and will make a recommendation to the Board of Visitors next month. AD Jamaal Walton: “We’re really just trying to figure out what makes sense for VMI. We’ve got to keep our options open. … We’ve got to be true to who we are. We’ve got to be honest with these kids up front. If it’s someone that isn’t coming here because of the revenue sharing, it’s probably the kid we didn’t want at the school to begin with. We want somebody that’s fully invested … to the VMI experience.” Additionally, VMI has had a $1M deficit each of the past three years and projects a similar one this fiscal. Of note, VMI and fellow military school The Citadel were the two Southern Conference members that opted out. The other military schools in Division I - Army, Navy and Air Force - also opted out. (link)  

Carolina Insider visits with new North Carolina Chief Revenue Officer Rick Barakat on what he’s looking to accomplish in his new role and what he believes made him the right fit for the position. Barakat: “What we’re trying to do is take a very proactive and aggressive look at all of our revenue streams, both current or future, and make sure, honestly, that we’re optimizing those to the best of our ability here at Carolina across all those verticals. So, that’s going to be everything from what we do from a sponsorship standpoint, working closely with our partners at Learfield, how we drive revenue through the gameday experience, things such as F&B sales, merchandise sales, looking into the tailgate activation areas with RevelXP, and then what new we can create. … What new inventory can we unlock? Can we create more that would develop more opportunities for us to drive new revenue streams? And then, you’re looking at endemic things like ticketing. What’s the ticketing approach? What’s the pricing dynamic there with ticketing? How do we want to address that both present and future as we grow the programs across all sports, not only football and basketball, but we’re taking a deeper look at our Olympic sports offerings and our ticket policy there as well.” Lots more. (link) 

More from Denton Record-Chronicle writer Brett Vito’s periodic series on North Texas’ efforts to lay out a path forward in the era of NIL, noting that for UNT Senior Assoc. AD for NIL/GM Steve Keasler, he would describe the last few months as “building the ship while we’re sailing it.” With North Texas’ $53M athletic budget ranked sixth of 13 schools in the league in 2023-24, and the American having set a minimum of $10M in additional benefits for its schools to distribute over the next three years to student-athletes, funding is more important than ever with money now going directly to student-athletes. UNT AD Jared Mosley: “If we’re not going to fund our programs to the same degree others are, we know what the results of that are going to be on the fields and courts of competition. Our goal is to continue to charge ahead in that area while getting people to step up and help us.“ Keasler was brought in to help guide that charge despite facing challenges that have included the departure of star Football student-athlete Chandler Morris to Virginia. Keasler: “We worked hard and had some great people come forward to try to help. At the time, we thought we were doing what we needed to do to keep him. We talked to Chandler about $300K, $400K, $500K, but we weren’t even in the ball game. He went for $1.2M, or something like that. We were completely money whipped.” More from Vito. (link)

Kentucky Executive Assoc. AD for Sports Medicine Jim Madaleno will retire tomorrow after 28 years of service to the Wildcats. Senior Athletics Trainer Courtney Jones will be promoted to Executive Assoc. AD for Sports Medicine and Performance. (link)

Check out photos of the newly renovated Doak Campbell Stadium at Florida State. Scroll down in the X feed of Noles Gameday’s Logan Robinson. (link)

UTRGV unveils its new football home field at Robert & Janet Backar Stadium. Looks sharp. (link)

CBS Sacramento’s Jake Gadon via X: “Almost a year ago, Sacramento State announced a new on-campus stadium project to renovate Hornet Stadium but is calling an audible, and may to turn to Cal Expo and play at the Horse Racing Track that has since been abandoned after thoroughbred horse racing was suspended in March. … Talks, from both sides, are in the preliminary stages.” (link)

Front Office Sports’ Andrew Goodrich touches on the issue of student-athletes' questionable cybersecurity practices, highlighting that in light of recent scrutiny surrounding the Venmo history of Oklahoma student-athlete John Mateer, experts stress the locking down of such apps. Louisville Cybersecurity Laboratory Director Roman Yampolskiy: “Public financial transaction histories, even when they seem innocuous, can reveal sensitive behavioral data. For high-profile athletes, these records can expose patterns of spending, locations, and relationships, making them targets for scams, blackmail, or unwanted public scrutiny.” Yampolskiy continues on to note that “because they operate under strict compliance rules, NCAA athletes should take special care to keep their financial transactions private. Venmo requires users to include a note about the payment they’re making (for example, ‘coffee’ or ‘Uber’), and if the user’s profile isn’t set to private, there’s potential to ‘create the perception, or evidence, of rule violations. This is not just a privacy matter; it’s a reputational and career risk management issue.” New Haven Tagliatela College of Engineering Assoc. Professor Vahid Behzadan recommends a peer-to-peer student privacy policy that includes defaulting accounts to “private” for transaction and friend lists, educating student-athletes to avoid jokes, slang or emojis that could be misinterpreted as violations and requiring athletes to review privacy settings each season. Behzadan: “It’s a stark reminder of how quickly a digital ‘paper trail’ can spiral out of control. What might seem like casual or humorous labeling among friends can take on an entirely different meaning when viewed by a national audience.” (link) 

Michigan Musings...

➤ ESPN’s Dan Wetzel & Pete Thamel: “For the true crime fans who jumped on the story, there's no neat and tidy answer to the level of complicity at Michigan in Stalions' elaborate scheme. The report says: ‘Aspects of the record suggest that there may have been broader acceptance of the scheme throughout the program. At a minimum, there was a willful intent not to learn more about Stalions' methods. However, the true scope and scale of the scheme -- including the competitive advantage it conferred -- will never be known due to individuals' intentional destruction and withholding of materials and information.’ [...] Investigators didn't uncover who funded the operation for Stalions, how the information initially left Michigan's building and who engaged the private firm that ultimately brought the preponderance of evidence to the NCAA. (That allowed the Big Ten to ultimately issue the three-game sportsmanship violation for Harbaugh.)” More. (link)

➤ The Athletic’s Chris Vannini: “The NCAA’s report makes it clear that investigators were astounded at the lengths Michigan personnel went to in order to hide evidence or avoid cooperation. And in the end, there was only so much the NCAA could do, which included not even handing out the postseason ban it felt it should. Is the lesson here to cheat to win a title and just pay the fine later? It may not be that simple, again because Michigan’s national title win came without Stalions, but it’s not hard to understand fans who might take away from this that the rules matter very little. After all, that’s how Harbaugh felt.” (link)

➤ NBC Sports’ Nicole Auerbach: “...if the COI isn’t really able to vacate wins and hand out postseason bans like it used to, what penalties are even significant? What penalties would deter coaches from breaking rules in the future? Certainly not what we saw here with Michigan. Schools would gladly raise the money required to pay a fine if they can get away with pushing the boundaries past what’s allowed by the NCAA. [...] The era of heavy-handed NCAA penalties is over. It’s worth looking for shortcuts, playing in the gray area and even cheating outright. If you get caught, you’ll simply pay a fine for your bad behavior — just like they do in the pros. There’s no real alternative in this day and age, and because of that, there’s no real deterrent.” (link)

More from SEC Commissioner Greg Sankey on The Paul Finebaum Show. On The Any Given Saturday Netflix docuseries: “What I think you've seen is this value creation for individuals and for programs on a common platform that has reach. Now, are we recruiting offensive linemen from Dublin? I don't think so. … But you are bringing people into the game. And when we're often compared to the NFL, right? The NFL has been very intentional about its international reach. You know, for us, playing games internationally is a bit of a different proposition. A hundred and something thousand seat stadium just being relocated, making up for the local economic impact, the fiscal impact on that program is a little bit trickier for us than perhaps the NFL teams. We'll continue to think about those opportunities. But here through this docu-series is a way to just increase your reach. And not only the reach for a football team or a football player, but for your university. And fundamentally, we want to be quality representatives of our universities and introduce our higher education system to others.” (link) 

Arizona State AD Graham Rossini updates on a number of facilities projects. Mountain America Stadium has new premium field box seating in the north end zone adjacent to the Pat Tillman statue that the team fist bumps as it runs out from the locker room. There are also new concessions, plus grab-and-go and self-service stands will be instituted in an effort to speed up service, including a beverage stand powered by A.I. The Sun Devils’ season ticket renewal rate was 96%, while 7,500 new season tickets were sold and premium seating has sold out. As for a new indoor football facility, Rossini hopes to “make meaningful progress in the next 30 days on the specific location, the specific scope, the specific cost.” Finally, phase 1 of major work at Desert Financial Arena will begin in the summer 2026 after graduations are complete. (link)

The Orlando Sentinel’s Matt Murschel shares takeaways from his chat with UCF AD Terry Mohajir’s after the Countdown to Kickoff Luncheon. Mohajir: “Rev-share has gone well.” He believes more than 4,700 NIL deals have been approved by NIL Go, worth about $27M, including money from the EA Sports game. Also noted, roughly 300 deals were not approved. Yesterday, the school made its second payment to student-athletes. (link)

Facility Features…

➤ Louisiana unveils the $65M Our Lady of Lourdes Stadium west side project, which includes improvements of new premium experiences, enhanced seating in the west bowl and a “modernized” concession experience. The new west side features 34 suites, 40 loge boxes, 524 club seats, an indoor club, five new chairback sections in the lower west bowl, and enhanced amenities for all fans with a total capacity of over 30K. DLR Group and AQ Studios designed the renovations, while general contractor J.B. Mouton “guided” the 70K square feet of upgrades. (link)

➤ The Daily News-Record’s Shane Mettlen has more on the James Madison on-field logo sponsorship by the JMU School of Professional & Continuing Education: “JMU SPCE will advertise on the field at Bridgeforth Stadium. JMU Athletics continues to have some pretty interesting financial relationships with the university at large. Per record request, the Bridgeforth Stadium turf sponsorship deal with JMU SPCE is an amendment of an existing contract with JMU Sports Properties. It roughly doubles the payout to JMU athletics to $1.06 million over the next four years. For comparison's sake, UVA Health Systems paid $3.5 million over 7 years for advertising on the Atlantic Union Bank Center floor. JMU SPCE was already paying nearly $500K over 5 years for ribbon/video board ads, suite access, tailgate events, etc at football & hoops games.” (link)

➤ Mississippi State Women’s Soccer unveils its new team locker room in a short video posted on X. Take a look. (link) 

➤ It’s the same from Auburn Women’s Soccer as the Tigers highlight their “space for us to focus on us.” Check it out. (link)

It’s Personnel…

➤ CollegeAD reports new Marshall AD Gerald Harrison has hired Austin Peay Deputy AD/COO/SWA Niesha Campbell into the same role for the Thundering Herd. (link)

➤ Tulane AD David Harris announces a slew of new hires and promotions, including bringing on board Furman Assoc. AD for Sports Medicine and Performance Craig Clark as Assoc. AD for Sports Medicine, Arizona Senior Assoc. AD for Strategic Communications Jason Corriher as Assoc. AD for Strategic Communications and Huron Consulting College Athletics Manager Nik Shah has been named Exec. GM via Altius Sports Partners. On the promotion front, Assoc. AD/Asst. Provost Erinn Banks is now Senior Assoc. AD for Governance and Regulator Affairs. (link)

➤ Dormie Network Chief Strategic Partnerships Officer Brian Russell returns to Illinois AD Josh Whitman’s executive staff, this time as Deputy Chief Development Officer and the newly created position of Chief Hospitality Officer. Russell previously served as Senior Assoc. AD for Sports Administration and Major Gifts for the Illini. (link)

Lamar is the latest institution to renew its subscription to Collegiate Sports Connect's Talent Finder tool, an essential resource designed to help athletic departments proactively identify and recruit the perfect fit for administrative staff openings. As a part of its deal with Connect, Lamar also receives unlimited job postings to CollegeSports.jobs, the most visible jobs board across the industry with the distribution benefits of D1.ticker. (link)

Louisiana Monroe and vivenu have announced a partnership that makes vivenu the official ticketing partner of the Warhawks. (link)

More on former New Mexico State Men’s Basketball HC Greg Heiar’s settlement of his wrongful termination lawsuit with the university, which amounts to $600K after arbitration. He’ll get $120K with the rest ($480K) going to his attorneys at Danoff Law Firm. (link)  

James Moore & Co.’s Katie Davis and Ken Kurdziel on the most recent episode of the News & Brews Sports Biz podcast unpack how the One Big Beautiful Bill Act reshapes charitable giving and examine why international student-athletes present unique revenue-share risks. The law, they explain, now allows non-itemizers to deduct up to $1K ($2K if married) in cash gifts – which is “a win…since about 90% of filers do not itemize” – but adds a 0.5% AGI floor and caps the deduction rate at 35% for high earners, changes that Kurdziel says could drive “accelerating donations before December 31, 2025” along with more use of donor-advised funds (DAFs) and qualified charitable distributions. Ticket-linked gifts remain non-deductible, and DAFs cannot fund per-seat obligations. Turning to revenue share, Kurdziel warned that F-1 visa rules are unchanged and NIL-linked appearances or promotions may be “active income…[that] could jeopardize an athlete’s visa and potentially create a liability for the school.” He cautioned against reclassifying payments as royalties to skirt visa limits, noting that “the IRS is not the Department of Homeland Security,” and stressed that international athletes must be paid via Form 1042-S with 30% default withholding unless a valid W-8BEN is filed. Davis adds: “If you're using your collective or a third-party platform like Teamworks or PayPal or Scout or any of those other ones, make sure they understand these requirements too. And to be quite frank, they probably don't know what they don't know. So don't assume that they have their act together. Just because someone else is processing the payment, that doesn't mean the liability to you disappears. So just ask them, ‘How are you handling reporting and withholding for our international athletes? And any U.S. entity that's making a payment for an individual becomes a withholding agent under IRS rules. So the institution could be held responsible if the reporting is wrong.” Lots more. (link)

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(NEW!) Assistant Athletic Director, Compliance (University of New Orleans / New Orleans, LA): The University of New Orleans, an NCAA DI institution & member of the Southland Conference, is seeking an experienced & detail-oriented athletics compliance professional to lead its Compliance Office. More details HERE.

 

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Athletic Trainer (Furman University / Greenville, SC): More details HERE.

 

Assistant/Associate Athletic Trainer for Men's Basketball (Ball State University / Muncie, IN): More details HERE.

 

Assistant Athletic Trainer (University of Illinois / Champaign/Urbana, IL): More details HERE.

 

Assistant Director of Strength and Performance, Basketball (University of Oklahoma / Norman, OK): More details HERE.

 

Assistant Athletic Trainer (University of Utah / Salt Lake City, UT): More details HERE.

 

Case Manager (Tulane University / New Orleans, LA): More details HERE.

 

Assistant Athletic Trainer (pool) (San Diego State University / San Diego, CA): More details HERE.

 

Assistant Strength & Conditioning Coach (Utah State University / Logan, UT): More details HERE.

 

Athletic Trainer (Utah State University / Logan, UT): More details HERE.

 

Assistant Strength and Conditioning Coach (Missouri State University / Springfield, MO): More details HERE.

 

Associate Athletic Trainer (University of Texas – Arlington / Arlington, TX): More details HERE.

 

Associate Director of Athletic Training - Women's Basketball (West Virginia University / Morgantown, WV): More details HERE.

 

Associate/Assistant Athletic Trainer (Louisiana Tech University / Ruston, LA): More details HERE.

Corporate Sponsorship Manager - Arizona Sports Enterprises (University of Arizona / Tucson, AZ): More details HERE.

Assistant Director, Ticket Operations (University of Arizona / Tucson, AZ): More details HERE.

 

Ticket Sales Coordinator (University of Pittsburgh / Pittsburgh, PA): More details HERE.

 

Associate Director of Ticket Sales (University of Tennessee / Knoxville, TN): More details HERE.

 

Assistant Director, Ticket Sales (Army West Point / West Point, NY): More details HERE.

 

Assistant Athletics Director - Ticketing: Sales, Service & Strategy (Kansas State University / Manhattan, KS): More details HERE.

 

Assistant Director - Athletic Ticket Operations (University of Houston / Houston, TX): More details HERE.

 

Director of Ticketing (Washington State University / Pullman, WA): More details HERE.

 

Assistant Director of Ticket Operations & Annual Giving (Murray State University / Murray, KY): More details HERE.

 

Director of Ticket Sales and Outreach (University of Texas – Arlington / Arlington, TX): More details HERE.

 

Assistant Ticket Operations Manager (Georgia Southern University / Statesboro, GA): More details HERE.