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Georgia Tech AD Ryan Alpert says when considering whether to move to a nine-game football slate it is “really important that you always monitor the landscape and certainly the Power 4 conferences and what the SEC just pivoted to. Obviously, I was in that room for several years where they were talking about going from eight to nine. That conversation was going on for, I want to say, four to five years, and then ultimately they pulled the trigger. … I think for us in the ACC, we need to monitor and look at we have eight league games currently, and we are playing two P4 non-conference games that puts us at a total of ten P4 games. How does the strength of schedule play out with access to the postseason. I think that is the key when evaluating where we should be long-term.” Alpert also explains it’s important to take into consideration “what creates the best access for the ACC into the [College Football Playoff] and having postseason success. Is that eight plus two, or nine plus one? Whatever that might be, we’ve got to make the determination and use the data to show what gives the ACC, and I’m mostly concerned about what gives Georgia Tech the best ability to access the CFP, because that is what we are all striving for.” (link)

More perspective from Army West Point AD Tom Theodorakis as he evaluates the landscape ahead, noting that the challenges facing intercollegiate athletics can either create an identity crisis for athletic departments or allow leaders the chance to identify and pursue opportunities that best align with their institutional mission. Theodorakis: “What is college athletics right now? What is this college athletics landscape? How do we navigate through this? To be candid with you, I think there’s a lot of institutions that have an identity crisis of how they’re dedicating resources and how they’re operating. I think the beautiful thing about West Point is we know who we are. We know what we’re about. We’re about developing leaders of character and second lieutenants in the United States Army. I think we need to learn to stay competitive in this landscape, and we are. … There’s things that we’re doing that I think we can be very competitive in this space no matter what’s going on in college athletics. Maybe I’ve talked myself into that, but I think there’s ways we can build teams, some cohesion, and I think, no matter what’s going on, Army West Point’s always gonna be special.” (link)

Drexel AD Maisha Kelly visits with Higher Ed Athletics’ Travis Smith and has this to say about changing the mindset and strategy within the athletic department after opting into the House settlement: “We want to be relevant within our conference, relevant within the city of Philadelphia and within our region. … At the end of the day, we’re going to be who we are as an institution and we’re not going to compromise the values, the mission of this University and the resources. The University makes a significant investment for us in athletics, and we want to be good stewards of that and recognize the way we deploy our resources, attract resources, are critical and particularly as we talk about in this landscape of higher ed, let alone on what’s happening in athletics. For us, there is certainly a focus on how we continue to attract resources because we know that just operating an athletics department is becoming increasingly more expensive.” More from Kelly. (link) 

Peach Bowl President/CEO Gary Stokan reflects on his career, tells SBJ’s Ben Portnoy: “It was just the right timing. I said the other day in my announcement speech, my dad turned 82 and retired and he lived till 97. My mom was a nurse and worked at an old-folks home until she was 75, and she lived till 93. So, I’m a weakling. I’m retiring at 71. I looked up in the dictionary the definition of a retirement is ‘to cease to work,’ and I said, ‘Well, I guess I’m never going to retire, because I haven’t worked a day in my life. I’ve been in sports for 47 years, so I can’t retire. I haven’t worked.’” In reflecting on his time specifically with the Peach Bowl, Stokan notes: “Our own newspaper in our city (the Atlanta Journal-Constitution) called us a third-tier bowl game in 1998. To come from basically the phoenix rising from the ashes out of Atlanta to now, over the last six years, we’ve been second only to the Rose Bowl in viewership and attendance. We’ve come a long way, and it’s been a great run.” (link)

Sportico’s Eben Novy-Williams writes that with many NFL owners also serving as prominent university boosters, “the upheaval in the economics of college sports, particularly with star athletes now making millions in above-board pay, has bred a new type of potential conflict,” resulting from a revised 2021 policy clarifying “that NFL owners and their teams were limited in what they could contribute.” An NFL spokesman tells Novy-Williams: “These rules prohibit club ownership, clubs and all club personnel from paying or making donations to NIL marketing agencies, university collectives or any other entity that may provide compensation to a college football player or any college athlete (not just football players) who may choose to participate in an NFL Draft. Donations to a school’s athletic department are permitted, provided they are directed to the overall department and not to a collective or entity that may pass NIL-related benefits to player.” Per Novy-Williams, “for four years after that policy was crafted, NIL was the only avenue for above-board compensation for college athletes. Starting this academic year, however, schools are now paying athletes themselves. That ‘any other entity’ line in the NFL’s rules now technically includes the athletic departments.” Novy-Williams observes that “the NFL isn’t alone. The NBA’s own ‘no-contact’ rules, which covers these scenarios plus others like scouting of high school players, cover similar ground, according to multiple people familiar with them. Both leagues will likely need to keep pace as college sports’ own rules keep evolving.” (link)  

LSU inks a deal with oil and liquified natural gas company Venture Global for on-field football logo placement in Death Valley. It’s a multi-year deal per Tigers Deputy AD/Chief Revenue Officer Clay Harris, who also says there were a number of companies interested in the rights. More from Harris: “We've got to change our mindset a little bit on how we're generating revenue at this school. It's not just the field logo. It's, 'How can we think differently? How can we get creative on ways where we're making money at LSU that we weren't thinking before? [...] LSU is an extremely hot brand right now, and college sports is really clicking at a high level, on a lot of eyeballs and things like that. So we've got to capitalize on that.” (link)

Georgia Southern shares an inside look at the logistics associated with opening the football season by playing two games in California, describing the endeavor as a “nine-day operation that requires a caravan of buses, trucks and staff working around the clock to turn hotel ballrooms and borrowed practice fields into a temporary version of Statesboro west. … Preparations didn't start this past offseason; they've been in the works since 2022.” Because the Eagles stayed the week in Oxnard after playing at Fresno State & before visiting USC last night, the Eagles essentially built a home base on the road. “A hotel ballroom is transformed into a team meeting room, with projectors, whiteboards and rows of chairs aligned just like the film room back home. Another section becomes the operations hub, where staff run schedules, coordinate transportation and handle the endless details that keep the week moving. Each position group has a conference room for game planning, film watching and evaluations.” Despite being 2,400 miles away, the Eagles treated the week as if it were any other. Monday and Wednesday were lift days, and with no weight room on-site at the hotel, buses transported groups to nearby Ventura College. Furthermore, classes are in session, so two full-time academic staff members traveled with the team to ensure coursework wasn't neglected. Media obligations also came along — backdrops, cameras, lights and other gear were packed onto the truck.” Lots more. (link)

Our deepest condolences to the Marquette community as men’s lacrosse student-athletes Scott Michaud and Noah Snyder were killed in a car accident near campus on Friday night. Four other individuals associated with the lacrosse program were involved in the accident, but were treated for non life-threatening injuries. (link)

ESPN College GameDay is headed to Knoxville for Tennessee’s showdown with Georgia next weekend. This is the 12th time the show has come to Rocky Top, but the first since the 2022 season. (link)

The Athletic’s Chris Vannini observes that ESPN College GameDay begins its transition into the post-Lee Corso era with remarkable momentum, record ratings and a willingness to always adapt to its audience. Host Rece Davis: “The one thing this show has done throughout its entire history is stay fresh. When people turn it on, we don’t want them to turn away. We want them to be afraid they’re going to miss something.” Trying to stay fresh has meant bringing on new talent such as popular NFL punter-turned-broadcaster Pat McAfee, with Vannini noting that “‘GameDay’s’ ratings boost does coincide with his arrival on set, along with Pete Thamel that same year and then Nick Saban this past season. McAfee’s ability to animate the live crowd is undeniable.” Analyst Kirk Herbstreit: “When Pat came on, it really changed the energy of the show and the trajectory of where we were willing to go. [...] The DNA of the show is what Lee Corso taught us 30 years ago, that we’re in the entertainment business, and football is our vehicle. While society and viewing habits change, what makes ‘GameDay’ unique is, like Charles (Barkley) and Shaq (on “Inside the NBA”), it feels like we’re having fun and not taking ourselves too seriously.” (link)

CBS Coordinating Producer Craig Silver sits down with Sports Illustrated’s Bryan Fischer after being honored with the College Sports Communicators’ Jake Wade Award for outstanding contribution in the media. The two discuss Silver’s career from breaking into the business, working on CBS’s SEC broadcast to now the Big Ten and what has changed in storytelling. Silver explains that what is special about college sports is there are “still so many players on the teams that are doing it for the love of their sport, for the love of their university. … There can be a player who is an unknown that gets an opportunity and becomes a legend. In one game. Because of an injury, you have to be ready, the old ‘next man up.’ You still see in college athletics, especially at these major universities and sports programs, athletes who are generational in terms of family. My grandparents went here as athletes or students. My parents went here or my parents met here. I want to go here. And that really comes across.” Lots more on Collegiate Sports Connect. (link)

Coastal Carolina had 19 home sporting events last week and AD Chance Miller offered anyone who attended all 19 of them the chance to lead the football team onto the field during the season opener yesterday. Check out the video of “The Banana Man” doing just that. (link)

High-profile podcast All The Smoke, led by former NBA headliners Matt Barnes & Stephen Jackson, has struck a deal with The Players Era on both the men’s & women’s sides for “must-see content” with mention of South Carolina WBB HC Dawn Staley & Duke WBB HC Kara Lawson. (link)

The College Sports Commission says Deloitte erred in data released earlier in the week that stated nearly $80M in NIL deals had been cleared to date through NIL Go. That data point is closer to $35M according to the correction. Specifically, per The Athletic’s Ralph Russo: “The College Sports Commission’s originally reported 8,359 NIL deals worth $79.8 million had been cleared, but those numbers represent what was in the NIL Go system as of the end of August. The new data released Friday said 6,090 deals worth $35.42 million have actually been cleared.” (link); The Collective Association subsequently released a statement: “The recent correction of CSC’s NIL data highlights exactly what collectives have been experiencing: a system lacking clarity, accuracy, and speed. With even more deals pending than previously reported, more student-athletes face unacceptable delays and uncertainty in accessing the resources they depend on for basic needs like rent, transportation, and education-related expenses. TCA and its members remain committed to working with the CSC to implement improvements—such as real-time support, transparent deal tracking, and clear evaluation guidelines—that will restore confidence in the system and ensure timely opportunities for student-athletes. Without meaningful change, we risk undermining the promise of NIL and returning to an inequitable environment that hurts the very athletes these reforms were intended to serve.” (link); Here’s the full data review from the CSC. (link)

Ohio State AD Ross Bjork maxed out his bonuses in his first year leading the Buckeyes, collecting $250K. Most of the bonus pay was the result of academic achievements. Bjork received $100K as all teams averaged a 3.4 GPA between the fall and spring semesters, as well as $50K for a 97% job placement rate among its student-athletes. The remaining $100K was tied to championships and postseason participation in various sports. The guaranteed compensation package for Bjork includes $1.65M for his annual base salary, $350K for media, promotions and public relations and an additional $60K in fringe benefits. (link)

CollegeAD reports deal terms for new LSU Executive Deputy AD/COO Julie Cromer, which include a three-year term starting at an overall comp of $510K before increasing to $530K in years two & three. Base salary for Cromer is $400K with bonus opportunities connected to football of $90K & men’s basketball of $15K. There are also incentives tied to academic achievements & a $25K moving stipend. (link) 

When asked about the future of its nonconference football schedule, Georgia AD Josh Brooks offered: “A lot of that is going to be determined as we learn when and where our schedule is going to be the next few weeks. That's something we're attacking right now to see what our options are going to be for '26. We're going to take it one year at a time right now. The first focus is going to be on '26 and then '27 and moving on.” For his part, Dawgs Football HC Kirby Smart: “I think it depends on the year and how far out we’re talking about. I mean, we’re going to play Georgia Tech as far as I know, that’s going to continue, right? And then you’d like to have an opportunity to play an opener or a big-time kickoff neutral-site game. We’ve played in a lot of those. I enjoy those. That still leaves one more if I’m doing my math right, and who knows? Media has controlled this thing, and television has done a lot with this thing. There’s been a lot of exposure, and who knows what the future holds?” Georgia has games lined up with Florida State, Louisville and Georgia Tech in 2027, the ‘Noles and Yellow Jackets in 2028 and with Clemson, N.C. State and Ohio State in future years. If Georgia were to cancel its home-and-home with Louisville for 2026 and 2027 without the Cards’ agreeing to the change, it would cost UGA $2M. (link)

Additional nuggets from Arizona AD Desireé Reed-Francois on the JohnWallStreet podcast. The Wildcats are approaching AI as a potential revenue multiplier, and a standing committee meets biweekly to discuss ticketing, pricing, attendance prediction, donor stewardship, sponsorship valuation, facility scheduling, concessions/retail, and micro-targeted content: “What we have found is that AI really…helps you find some hidden incremental dollars in existing streams.” Reed-Francois also explains how UA is reaching out to the Hispanic and international markets and emphasizes segmentation over a one-size-fits-all approach: “I think sometimes people paint a broad brush and say this is what Hispanic marketing is,” but the key is to listen to people. “We assessed who our fan base was…[and asked] ‘Let’s target each of the different demographics who buy season tickets or who don’t and why?’ And how do we tell them our story…and bring them back into the fold?” (link)

More from the Bloomberg Power Players event earlier in the week, this time from Elevate Chief Business Officer for College and Global Intelligence Jonathan Marks, who weighed in on the topic of private equity: “There are many athletic directors, universities that say, ‘Hey, we're never going to take private equity.’ The reality is, though, we hand partners capital every day. The legacy MMR providers hand those schools capital every day, and they're all backed by private equity. So they're already effectively taking private equity.” Marks adds: “Traditional private equity, in my opinion, will put schools in a more challenging situation five to 10 years from now. They're really kicking the can down the road. They're solving an immediate problem today, but they're kicking the can down the road, whereas [with] our strategy or if they're looking at it from a debt perspective, we're not taking an ownership stake. Sure, we might take a portion of a revenue stream over a period of time, but at the end of 10 years when that new renovated stadium is built or a brand new stadium is built, we own nothing. The school owns everything. And I think that's what's most important and that's what I think will be sustainable on a long-term basis with all of our partners.” (link)

The Centre Daily Times’ Jon Sauber points to a source who indicates the new Penn State-Adidas deal “is valued at roughly $300 million over that 10-year period. That total includes cash, product, considerations for Name, Image and Likeness, and other benefits.” One more key note: “According to multiple sources with knowledge of the negotiations, Nike had the option to match the adidas deal but declined.” (link)

“This is football country.” That was UTRGV President Dr. Guy Bailey’s to Extra Points’ Matt Brown on what he learned while embedding himself last weekend at UTRGV for the football team’s first-official FCS contest, a 66-0 win over Sul Ross (DII). With a multinational metro area population of well over 3M residents straddling the border of the U.S. and Mexico, the Rio Grande Valley is “geographically isolated from the other major population centers in Texas” with Brown observing that it proudly sports “a unique culture that’s part Mexico, part Texas, very American, and very theirs.” Overall, 12,726 fans visited Robert and Janet Vackar Stadium for the program’s official lidlifter with Brown highlighting the excitement as “tickets were sold out days in advance, and school officials told me tickets on the secondary market were going for well into triple digits.” What’s behind the growing success of the program in the RGV? According to Bailey, it helps having people in leadership roles with ties to the region, but it’s not absolutely essential. Bailey: “What is essential is that you will embrace the region. You'll embrace the culture of the region, and want to be part of it. [...] What I’ve tried to do here is meet the community on their terms. We belong to the Rio Grande Valley as an institution.” Brown: “In that sense, starting a college football program at UTRGV isn’t about growing enrollment (UTRGV is growing without football), or about necessarily optimizing revenue, or about chasing prestige. It’s a way to connect to the people in the region on their terms, using something they already love and understand. It means honoring and recognizing the Hispanic heritage of the region. … It means that campus leaders and coaches need to be visible and participatory in their region. The Valley is different and unique, like all places. But like all places, it also just wants to be loved and recognized for what it is.” (link)

Former Michigan football staffer Connor Stalions joins the Bunch Formation podcast with The Athletic’s Chris Vannini and David Ubben and discusses the art of stealing signs, the NCAA penalties against him, what it’s like to be involved in an NCAA investigation, his presence on the Central Michigan sideline and more. While Stalions remains guarded about some topics out of respect to the appeals process, he disputes any assertions that he or Michigan went to greater lengths to steal signals than other programs, noting that many teams “did the same as I did,” while some went further. On how stealing signs actually works, Stalions explains that many offenses go uptempo “for the sole purpose of getting the defense to signal their play.” Offenses would go fast and just signal the formation to force the defense to communicate their play and then the offense would use that information to finish their playcall. “So, as far as competitive advantage, it’s pretty much impossible to have a competitive advantage from a defensive perspective. You’re trying to create competitive balance from teams stealing your signals. Because at the end of the day, if an offense really cares about [protecting] signals, they’re just going to huddle, they’re going to wristband their plays like Georgia…and so even when they want to go relatively uptempo they just signal in a number, and they just look at the wristband. There’s nothing you can do about that. No offense to the NCAA, but they’re not really knowledgeable about the game of football. … To have a legitimate opinion, you have to understand how teams are actually communicating their play.” Lots more. (link)

North Dakota held the ribbon cutting for the Nodak Insurance Company Sports Performance Center, a $20M addition to the school’s Fritz Pollard Athletic Center. The new space holds the new weight room as well as locker rooms and lounge areas for student-athletes, along with athletic offices, an academic center and sports medicine facilities. Ground was broken for the project in August 2023. UND AD Bill Chaves: “This facility is a game changer. The transitions between locker room, training room and weight room are as efficient as any facility in the country. This proficiency provides enhanced communication and an elite student-athlete experience as their holistic needs can really be met.” (link)

UCLA selects REVELxp as the official tailgating and hospitality partner for the Rose Bowl. (link)

Earlier in the week, the Los Angeles Times’ Ben Bolch reviewed UCLA’s football attendance following last weekend’s announced crowd of 35,032 against Utah compared to a scan count of 27,785. Bolch: “In recent seasons, UCLA’s announced attendance was sometimes more than double the scan count, according to figures obtained by The Times through a public records request.” While declining to comment for the story, Bolch adds that “current athletic administrators have acknowledged the challenge of drawing fans in an increasingly crowded sports landscape that now includes two local NFL teams. Among other ventures, UCLA has created a new fan zone outside the stadium that can be enjoyed without purchasing a ticket and will hold a concert on the north side of the stadium the day of the Penn State game early next month.” (link)

A FootballScoop study of all 136 FBS starting QBs in 2025 shows how rare the straight-line path really is, as FootballScoop’s Zach Barnett notes that nearly two-thirds are starting for a school they did not sign with out of high school. Barnett also points out the “median FBS program's hunt for their next quarterback probably begins in Texas – or, if not there, then California, Florida, Georgia or Arizona. They're hunting in states with lots of sunshine, providing the quarterbacks there with ample opportunity to sling the rock in competitive environments almost year round. If you're a quarterback from a northern state, you're competing for offers with peers that accumulate thousands more 7-on-7 reps than you.” Unsurprisingly, Power 4 QBs are generally higher-rated recruits than their Group of 6 counterparts, with over 61% coming out of high school as five-star prospects or better. In the G5, that number is closer to 13%. Where QBs sign matters, as Barnett explains: “The numbers show it is incredibly important for an FBS quarterback to sign with a Power 4 school out of high school, even if he doesn't wind up playing there. The MAC and Conference USA start more Power 4 signees (12) than G6 signees (8), and the American is close. Junior college quarterbacks have a decent shot of playing their way onto FBS rosters (if you count 3.67% decent), but quarterbacks who sign with 4-year schools below the FBS level almost never do..” More. (link)

Cal State Bakersfield Men’s Basketball AC Kevin Mays was arrested Thursday night on suspicion of human trafficking, pimping, weapons violations and drug offenses. The university confirmed he has been placed on administrative leave. (link)

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Equipment Services Director - Athletics Division (Wichita State University / Wichita, KS): More details HERE.

 

Assistant Director of Equipment Services (University of Pittsburgh / Pittsburgh, PA): More details HERE.

 

Athletics Groundskeeper (Florida Gulf Coast University / Fort Myers, FL): More details HERE.

 

Storekeeper III – Director of Equipment Operations (University of Massachusetts – Amherst / Amherst, MA): More details HERE.

 

Assistant Director of Events (Wichita State University / Wichita, KS): More details HERE.

 

Athletic Facilities and Game Day Operations Manager (Haverford College / Haverford, PA): (DIII) More details HERE.

 

Assistant Director of Event Management & Facility Operations (University of Massachusetts – Amherst / Amherst, MA): More details HERE.

 

Assistant Athletic Equipment Manager (Old Dominion University / Norfolk, VA): More details HERE.

Administrative Assistant II (Murray State University / Murray, KY): More details HERE.

Assistant Athletics Trainer I - Men's Basketball (University of Texas – San Antonio / San Antonio, TX): More details HERE.

 

Assistant Sports Performance Coach (University of Northern Colorado / Greeley, CO): More details HERE.

 

Assistant Athletic Trainer (Eastern New Mexico University / Portales, NM): (DII) More details HERE. 

 

Athletic Counselor/Psychologist (University of Nebraska / Lincoln, NE): More details HERE.

 

Director of Performance Dietetics-Olympic Sports (University of Wyoming / Laramie, WY): More details HERE.

 

Assistant Athletic Trainer (University of Massachusetts – Amherst / Amherst, MA): More details HERE.

There are currently no job listings in Sponsorships/Corporate Relations.

Assistant Athletic Ticket Manager (University of Texas – San Antonio / San Antonio, TX): More details HERE.

 

Assistant Director, Athletics Ticket Sales (Tulane University / New Orleans, LA): More details HERE. 

 

Director of Ticket Operations, Department of Athletics (R0008193) (Wake Forest University / Winston-Salem, NC): More details HERE.

 

Assistant Director, eCommerce & Ticket Ops (Army West Point / West Point, NY): More details HERE.