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In light of last week’s latest eligibility lawsuit, Georgia AD Josh Brooks hopes the NCAA can indicate whether a retroactive decision that includes the 2025 season is up for conversation: “My ask right now is just give us clarity that it’s going to be an agenda item or not, because if it really is taken off the table, then we can at least tell those individuals that there won’t be [a rule change for this year]. But the unknown creates the fear and the rumors, and that’s where, if we knew it was or was not on table, we could at least address that. Because right now, we don’t even know if it’s going to be on the table.” Meanwhile, The Athletic’s Seth Emerson reports that UGA President Jere Morehead is okay with expanding the College Football Playoff to 16 teams but is hesitant to go beyond that. “I don’t want the Playoff to get too large, to where it doesn’t matter about the regular season. I think it’s important now that these are all big games when we play some of the opponents on our schedule. But I don’t have any really strong opinions about going from 12 to 16. I don’t think that’s going to fundamentally change anything.” Morehead adds of March Madness expansion: “Sixty-eight’s a lot of teams. I think it’s worked great. Now is it going to change the world if it goes to 72, probably not. So I don’t have a strong opinion on it.” (link)

Marshall AD Gerald Harrison uses his first appearance on the Thunder Cast to lay out his vision for the Thundering Herd, particularly as it relates to increasing national exposure, upgrading facilities and generating new revenue streams. Harrison makes it clear that he wants to elevate the program beyond regional recognition, and to accomplish that, he intends to aggressively push the brand onto national media outlets. “We get ourselves on national platforms where we don’t just play regional games. I want to be in a conversation with our folks at ESPN and places like that and feed them stories. I want our people on NCAA committees, on selection shows. I want to flood the market with our brand.” That said, Harrison acknowledges that the Herd needs to continue winning: “I don’t really believe in competing. I believe in winning. We want to compete for championships, but we want to win them as well. So we’ve got to do things to build for sustainable success long-term.” For him, that starts with facilities that directly impact athletes. “The most important thing we’ve got to do right now is attack and grow the places where they work, train, eat, sleep. Those kinds of things matter because in the world of transfer portal and revenue sharing … we’re not going to have as much money as everybody. But what we can do is provide an experience that’s better than anybody’s.” (link)

Charlotte’s budget has increased from $29M when 49ers AD Mike Hill arrived in 2018 to $49M today, and Axios Charlotte’s Ashley Mahoney notes football has been a significant driver. “They've also sold out football season tickets for the first time in program history. The 49ers expect record-breaking ticket revenue this year. Last season, five of their six home games were at or over capacity, following a trend of increased attendance in recent years.” Hill adds: “We're trying to capitalize on the energy and enthusiasm around the program right now. … We have to continue to generate revenue to reinvest in the football program for it to have the success that we all want it to have.” The program is also emphasizing the sale of new premium spaces that are part of their $70M stadium expansion, with a dedicated sales center in Uptown. Mahoney also notes the 49ers will receive a “program-record $1.9M to play at Georgia on November 22. (link)

FAU AD Brian White weighs in with potential solutions to the challenges currently vexing college sports: “We have not done a good enough job at telling our story of what we do for Olympic sports because a lot of those sports, they don’t make money, but we’re also the only country in the world, I believe, that doesn’t federally fund Olympic sports. Olympic sports do a great job for America. They represent us in the Olympics, and there’s no reason – in my opinion – those student-athletes that have great GPAs and are graduating and do good things – contribute to society…there’s no reason we can’t support them with federal funding. I think if you get federal funding for the sports that don’t generate revenue on their own, that’s probably step two. Step one is probably focusing on the highly profitable sports. And in those sports we need a plan and that is to come to the table, collectively bargain a plan together that we all agree upon. We could have multiyear contracts, player protections, school protections. If we can get those two things, I think we’re in really good shape, and I think that’s going to happen.” (link)

Montana State AD Leon Costello joins the Hot Mic with Dom Izzo to discuss scheduling, facilities, the House settlement and other topics. Costello wants regular-season games against top FCS brands – including the Dakotas and Montana – because they’re fan draws, create playoff-style environments, and serve as a measuring stick. The newly expanded 12-game schedule should expand those opportunities, which is particularly important because Costello notes future “buy games” against FBS teams may become increasingly rare “as those bigger conferences go to a nine-game conference schedule and then put in parameters of playing other power schools. … It’s a totally different world right now. Scheduling is a puzzle piece and we just have to be able to adjust and be flexible.” On the facilities front, Costello remarked that the newly completed indoor practice facility is a long-time dream: “That’s been on our wishlist for a very, very long time. To be able to get good practice in when there’s snow on the ground or the field is icy…it’s great to be able to go into a place where you can get safe practice in, but also step outside and get acclimated to the weather because we fully expect to have home playoff games in December.” The indoor facility, coupled with the Bobcat Athletic Complex, “really kind of completes that side of the road for us. … Now we’re in the business of updating our master plan.” (link)

Maryland partners with Collegiate Sports Connect for use of its Talent Finder tool. Terps Senior Assoc. AD for Business Operations/CFO Eric Reinke: “Talent Finder will assist us in proactively building strong candidate pools for open positions and ultimately allow our university to acquire talented individuals who will move the department forward.” The Terps have also renewed their unlimited job posting bundle with CollegeSports.jobs, the No.1 job site in college athletics. (link)

Speaking of an unlimited job posting bundle with CollegeSports.jobs & as the college sports ecosystem continues to transform, the amount of open jobs posted throughout the industry has plummeted over the last two years. To be specific, the total number of DI jobs listed in the overall marketplace has plunged by 51% YTD when compared to last year, and the number of DI job openings posted with the NCAA is down 36%. Despite this downward spiral, CollegeSports.jobs continues to thrive. Overall job postings across College.town publications are up 15% while DI job listings have increased by 5% YoY. What does all this mean? It means that if the conventional wisdom says to meet the customers where they are, you can find yours mingling on the College.town commons. (link)

People & Places..

➤ VMI SWA Emily Fulton has been promoted from Assoc. AD to Executive Assoc. AD for Internal Operations. (link)

➤ FAU has hired Delaware Asst. AD for Marketing and Engagement Ariana Palmer as Senior Assoc. AD for Marketing and Brand. (link)

➤ Campbell’s Chris Hemeyer gets a title change to Senior Assoc. AD, Revenue Generation and Broadcasting, after serving as Senior Associate AD for External Affairs since 2011. (link)

➤ The Wire on Collegiate Sports Connect shows a bunch of additional administrative changes at the likes of Abilene Christian, Alcorn State, Arizona, Arkansas State, Cincinnati, Coastal Carolina, Fordham, Furman, High Point, Illinois, James Madison, Miami (OH), Michigan, Missouri (Learfield), New Mexico, Northern Arizona, Northern Illinois, North Texas, Northwestern, Ohio, Ohio State, Old Dominion, Presbyterian, Rutgers, Samford, San Diego, South Alabama, Stanford, the SWAC, Texas, UTSA, Valparaiso, Virginia and Virginia Tech. (link)

➤ This morning’s edition of Coaches.wire is paced by soccer and track & field/cross country movement. See the full list of all coaching staff changes across all sports. (link)

Syracuse AD John Wildhack expects the Orange will continue playing more than one weekday football game, as they are this season and have for the past three, but notes that “more than two would be tough,” adding: “I think you can look forward to a high-profile Friday night home game just about every single year. … Limited competition, so there is a chance there for a really big audience. Our scheduling philosophy working really closely with (Deputy AD Herm Frazier) and the ACC is that we will modify our philosophy to fit the ACC financial model in terms of revenue distribution.” (link)

Fox’s Big Noon Kickoff announces it will come to Evanston as Northwestern hosts Oregon this weekend. (link)

Barstool Sports Founder Dave Portnoy announces he will not be on Fox’s Big Noon Kickoff this weekend, adding: “No further questions at this time.” (link)

Arkansas and Tulsa have adjusted their future football series. The schools were previously scheduled to kickoff a three-game set on November 21, 2026, in Fayetteville. The date of that contest has been changed to September 26 that season. Additionally, the date of the third game of the series has been moved from September 1, 2029, to September 8, 2029. (link)

Extra Points’ Matt Brown continues on why he likes UTRGV’s chances to be the rare “successful” college football startup program. Reason one: UTRGV doesn’t need to use football for enrollment purposes boasting a student body north of 34K and a state that’s actually producing more college-bound high school students than almost any other in the country, including in or around the Rio Grande Valley. Next, UTRGV has the financial and physical infrastructure to support football with the school handling all of its licensing and corporate sponsorships in-house while boasting recent facility upgrades that means limited resources can be more effectively allocated elsewhere. The Vaqueros didn’t need to build a new field from scratch, instead purchasing the “very modern and appropriately sized” 12K-seat Robert and Janet Vackar Stadium which provides the school the ability to monetize their audience “via premium experiences, corporate sponsorships, tailgates and concessions.” Brown points out that UTRGV appears to have both a strong fan base and corporate support, highlighted by the school boasting a top 50 national baseball attendance ranking as recently as 2022, while outdrawing its peers in basketball and having more than 12K fans show up to its first official football game. Additionally, Brown observes that UTRGV took its time both in starting the program, with the first football feasibility study being conducted as far back as 2016, as well as in hiring HC Travis Bush a full three years before the team would play a game. Per Brown, “to start an FCS football program is to embark on a transformational process that extends even beyond the athletic department. You need total administrative and community buy-in, and that process simply cannot be rushed. [...] I think UTRGV has enough going for it right now that it can put Bush, and his staff, in the best position possible to be successful.” (link)

Georgia Tech AD Ryan Alpert says when considering whether to move to a nine-game football slate it is “really important that you always monitor the landscape and certainly the Power 4 conferences and what the SEC just pivoted to. Obviously, I was in that room for several years where they were talking about going from eight to nine. That conversation was going on for, I want to say, four to five years, and then ultimately they pulled the trigger. … I think for us in the ACC, we need to monitor and look at we have eight league games currently, and we are playing two P4 non-conference games that puts us at a total of ten P4 games. How does the strength of schedule play out with access to the postseason. I think that is the key when evaluating where we should be long-term.” Alpert also explains it’s important to take into consideration “what creates the best access for the ACC into the [College Football Playoff] and having postseason success. Is that eight plus two, or nine plus one? Whatever that might be, we’ve got to make the determination and use the data to show what gives the ACC, and I’m mostly concerned about what gives Georgia Tech the best ability to access the CFP, because that is what we are all striving for.” (link)

More perspective from Army West Point AD Tom Theodorakis as he evaluates the landscape ahead, noting that the challenges facing intercollegiate athletics can either create an identity crisis for athletic departments or allow leaders the chance to identify and pursue opportunities that best align with their institutional mission. Theodorakis: “What is college athletics right now? What is this college athletics landscape? How do we navigate through this? To be candid with you, I think there’s a lot of institutions that have an identity crisis of how they’re dedicating resources and how they’re operating. I think the beautiful thing about West Point is we know who we are. We know what we’re about. We’re about developing leaders of character and second lieutenants in the United States Army. I think we need to learn to stay competitive in this landscape, and we are. … There’s things that we’re doing that I think we can be very competitive in this space no matter what’s going on in college athletics. Maybe I’ve talked myself into that, but I think there’s ways we can build teams, some cohesion, and I think, no matter what’s going on, Army West Point’s always gonna be special.” (link)

Drexel AD Maisha Kelly visits with Higher Ed Athletics’ Travis Smith and has this to say about changing the mindset and strategy within the athletic department after opting into the House settlement: “We want to be relevant within our conference, relevant within the city of Philadelphia and within our region. … At the end of the day, we’re going to be who we are as an institution and we’re not going to compromise the values, the mission of this University and the resources. The University makes a significant investment for us in athletics, and we want to be good stewards of that and recognize the way we deploy our resources, attract resources, are critical and particularly as we talk about in this landscape of higher ed, let alone on what’s happening in athletics. For us, there is certainly a focus on how we continue to attract resources because we know that just operating an athletics department is becoming increasingly more expensive.” More from Kelly. (link) 

Peach Bowl President/CEO Gary Stokan reflects on his career, tells SBJ’s Ben Portnoy: “It was just the right timing. I said the other day in my announcement speech, my dad turned 82 and retired and he lived till 97. My mom was a nurse and worked at an old-folks home until she was 75, and she lived till 93. So, I’m a weakling. I’m retiring at 71. I looked up in the dictionary the definition of a retirement is ‘to cease to work,’ and I said, ‘Well, I guess I’m never going to retire, because I haven’t worked a day in my life. I’ve been in sports for 47 years, so I can’t retire. I haven’t worked.’” In reflecting on his time specifically with the Peach Bowl, Stokan notes: “Our own newspaper in our city (the Atlanta Journal-Constitution) called us a third-tier bowl game in 1998. To come from basically the phoenix rising from the ashes out of Atlanta to now, over the last six years, we’ve been second only to the Rose Bowl in viewership and attendance. We’ve come a long way, and it’s been a great run.” (link)

Sportico’s Eben Novy-Williams writes that with many NFL owners also serving as prominent university boosters, “the upheaval in the economics of college sports, particularly with star athletes now making millions in above-board pay, has bred a new type of potential conflict,” resulting from a revised 2021 policy clarifying “that NFL owners and their teams were limited in what they could contribute.” An NFL spokesman tells Novy-Williams: “These rules prohibit club ownership, clubs and all club personnel from paying or making donations to NIL marketing agencies, university collectives or any other entity that may provide compensation to a college football player or any college athlete (not just football players) who may choose to participate in an NFL Draft. Donations to a school’s athletic department are permitted, provided they are directed to the overall department and not to a collective or entity that may pass NIL-related benefits to player.” Per Novy-Williams, “for four years after that policy was crafted, NIL was the only avenue for above-board compensation for college athletes. Starting this academic year, however, schools are now paying athletes themselves. That ‘any other entity’ line in the NFL’s rules now technically includes the athletic departments.” Novy-Williams observes that “the NFL isn’t alone. The NBA’s own ‘no-contact’ rules, which covers these scenarios plus others like scouting of high school players, cover similar ground, according to multiple people familiar with them. Both leagues will likely need to keep pace as college sports’ own rules keep evolving.” (link)  

LSU inks a deal with oil and liquified natural gas company Venture Global for on-field football logo placement in Death Valley. It’s a multi-year deal per Tigers Deputy AD/Chief Revenue Officer Clay Harris, who also says there were a number of companies interested in the rights. More from Harris: “We've got to change our mindset a little bit on how we're generating revenue at this school. It's not just the field logo. It's, 'How can we think differently? How can we get creative on ways where we're making money at LSU that we weren't thinking before? [...] LSU is an extremely hot brand right now, and college sports is really clicking at a high level, on a lot of eyeballs and things like that. So we've got to capitalize on that.” (link)

Georgia Southern shares an inside look at the logistics associated with opening the football season by playing two games in California, describing the endeavor as a “nine-day operation that requires a caravan of buses, trucks and staff working around the clock to turn hotel ballrooms and borrowed practice fields into a temporary version of Statesboro west. … Preparations didn't start this past offseason; they've been in the works since 2022.” Because the Eagles stayed the week in Oxnard after playing at Fresno State & before visiting USC last night, the Eagles essentially built a home base on the road. “A hotel ballroom is transformed into a team meeting room, with projectors, whiteboards and rows of chairs aligned just like the film room back home. Another section becomes the operations hub, where staff run schedules, coordinate transportation and handle the endless details that keep the week moving. Each position group has a conference room for game planning, film watching and evaluations.” Despite being 2,400 miles away, the Eagles treated the week as if it were any other. Monday and Wednesday were lift days, and with no weight room on-site at the hotel, buses transported groups to nearby Ventura College. Furthermore, classes are in session, so two full-time academic staff members traveled with the team to ensure coursework wasn't neglected. Media obligations also came along — backdrops, cameras, lights and other gear were packed onto the truck.” Lots more. (link)

Our deepest condolences to the Marquette community as men’s lacrosse student-athletes Scott Michaud and Noah Snyder were killed in a car accident near campus on Friday night. Four other individuals associated with the lacrosse program were involved in the accident, but were treated for non life-threatening injuries. (link)

ESPN College GameDay is headed to Knoxville for Tennessee’s showdown with Georgia next weekend. This is the 12th time the show has come to Rocky Top, but the first since the 2022 season. (link)

The Athletic’s Chris Vannini observes that ESPN College GameDay begins its transition into the post-Lee Corso era with remarkable momentum, record ratings and a willingness to always adapt to its audience. Host Rece Davis: “The one thing this show has done throughout its entire history is stay fresh. When people turn it on, we don’t want them to turn away. We want them to be afraid they’re going to miss something.” Trying to stay fresh has meant bringing on new talent such as popular NFL punter-turned-broadcaster Pat McAfee, with Vannini noting that “‘GameDay’s’ ratings boost does coincide with his arrival on set, along with Pete Thamel that same year and then Nick Saban this past season. McAfee’s ability to animate the live crowd is undeniable.” Analyst Kirk Herbstreit: “When Pat came on, it really changed the energy of the show and the trajectory of where we were willing to go. [...] The DNA of the show is what Lee Corso taught us 30 years ago, that we’re in the entertainment business, and football is our vehicle. While society and viewing habits change, what makes ‘GameDay’ unique is, like Charles (Barkley) and Shaq (on “Inside the NBA”), it feels like we’re having fun and not taking ourselves too seriously.” (link)

CBS Coordinating Producer Craig Silver sits down with Sports Illustrated’s Bryan Fischer after being honored with the College Sports Communicators’ Jake Wade Award for outstanding contribution in the media. The two discuss Silver’s career from breaking into the business, working on CBS’s SEC broadcast to now the Big Ten and what has changed in storytelling. Silver explains that what is special about college sports is there are “still so many players on the teams that are doing it for the love of their sport, for the love of their university. … There can be a player who is an unknown that gets an opportunity and becomes a legend. In one game. Because of an injury, you have to be ready, the old ‘next man up.’ You still see in college athletics, especially at these major universities and sports programs, athletes who are generational in terms of family. My grandparents went here as athletes or students. My parents went here or my parents met here. I want to go here. And that really comes across.” Lots more on Collegiate Sports Connect. (link)

Coastal Carolina had 19 home sporting events last week and AD Chance Miller offered anyone who attended all 19 of them the chance to lead the football team onto the field during the season opener yesterday. Check out the video of “The Banana Man” doing just that. (link)

High-profile podcast All The Smoke, led by former NBA headliners Matt Barnes & Stephen Jackson, has struck a deal with The Players Era on both the men’s & women’s sides for “must-see content” with mention of South Carolina WBB HC Dawn Staley & Duke WBB HC Kara Lawson. (link)

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Director of Academic Success (Oakland University / Rochester, MI): More details HERE.

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Fan Experience Fellow, Department of Athletics (R0008198) (Wake Forest University / Winston-Salem, NC): More details HERE.

 

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Assistant Athletic Trainer (University of Massachusetts – Amherst / Amherst, MA): More details HERE.

There are currently no job listings in Sponsorships/Corporate Relations.

Assistant Athletic Ticket Manager (University of Texas – San Antonio / San Antonio, TX): More details HERE.

 

Assistant Director, Athletics Ticket Sales (Tulane University / New Orleans, LA): More details HERE. 

 

Director of Ticket Operations, Department of Athletics (R0008193) (Wake Forest University / Winston-Salem, NC): More details HERE.

 

Assistant Director, eCommerce & Ticket Ops (Army West Point / West Point, NY): More details HERE.