College.town, the premier professional resources and intelligence hub for leaders in collegiate athletics, today announced a major strategic partnership with Playfly Sports, the sports industry’s leading revenue maximization company. As part of the expansive partnership, Playfly Sports will become the presenting sponsor of the staple D1.ticker Morning Edition and will support College.town publications with incisive industry data and insights about revenue generation and fan engagement. College.town Founder/CEO Matt Roberts: “We are thrilled to partner with the entire Playfly Sports team to help spotlight their portfolio of innovative solutions. Our partnership is much more than sponsorship - we are excited to launch new innovative assets together that will elevate thought leadership in college athletics to a new level. Playfly has a powerful story, and we are excited to help craft and deliver their message to the most influential leaders in college athletics.” This presenting sponsorship marks the first phase of this strategic partnership. College.town and Playfly Sports are actively collaborating on a new resource specifically designed for the revenue and marketing leaders of college athletics, with another major announcement expected in the coming weeks. (link)