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D1.ticker’s Sport Administrator Database... has been updated for Q4 of 2025. More than 150 schools submitted changes in the past few weeks. You'll find every sport administrator assignment at every DI department around the nation for 55 existing & emerging sports. Efficiency play for scheduling, best practices, coaching & staff searches, etc. Free signup & usage. Please reply to this email if your school’s list needs an update. (link) 

The NCAA and AT&T ink a multi-year sponsorship renewal, per SBJ’s Ben Portnoy, who highlights the agreement was brokered by TNT Sports and CBS Sports through the NCAA’s Corporate Champion and Partner Program. The deal will again include varying broadcast integrations and national campaigns with activations such as the Super Saturday Concert presented by AT&T and the AT&T Block Party at the March Madness Music Festival. Exact terms of the deal weren’t immediately available. (link)

Rutgers AD Keli Zinn has wasted little time immersing herself in the Scarlet Knights’ experience, writes NJ.com’s Brian Fonseca, who notes her audience, thus far, seems appreciative of her efforts. Season-ticker holder Joe Verderami: “It’s huge because she’s really making connections with us. No one else has.” With a focus on building up the Scarlet Knights’ NIL infrastructure, Zinn has reportedly conducted 337 meetings over her first two months with everyone from coaches and student-athletes to administrators and donors of all levels. Zinn: “We don’t have time to waste time. [...] It’s about the people who show up at the tailgates, who get on the planes to come support us, who show up at an event — and what it means for them. Their passion and energy for Rutgers are the type of things that make life grand. It is incredibly motivating to see how much they care and the impact that it’s had on their lives and what they’re seeking through it. For me to be able to give to them what they’re looking for in Rutgers — competing at the highest level and winning — that’s really important to me.” More. (link); Related, Rutgers has launched the Athletic Excellence Fund to provide direct support to student-athletes. (link)

Florida State is “intent on spending — and building — with the best of ’em,” following a tumultuous last 18 months that saw the Seminoles Football team suffer through a difficult Orange Bowl defeat and a follow-up 2-10 season. Per SBJ’s Ben Portnoy, FSU “hit the hard reset button” after its 2024 campaign, making football staffing changes and going all-in with the introduction of revenue sharing. Noles AD Michael Alford: “We had to make sure, coming out of [the House settlement], that we were prepared and ahead of the curve with brand-new facilities, a brand-new stadium and investment in football to come out of it on the top end.” A $285M renovation to Doak Campbell Stadium was wrapped up in the weeks leading into the Noles’ big Week 1 win over Alabama back on Aug. 30 with Alford estimating “the changes FSU made to the 75-year-old stadium will drive around $10M annually in additional revenue via premium ticket sales handled by Legends.” Next up comes the official unveiling of the new 150K square foot Dunlap Football Center during a late-October bye week. Alford: “I love jackhammers. That means we’re getting better.” More. (link)  

The Big Ten’s potential private equity deal “might also strengthen legal arguments that power conference athletes are employees and that, for purposes of antitrust law, those athletes partake in a labor market in which they sell their services to schools,” according to Sportico’s Michael McCann, who adds: “Anything that even remotely constrains how schools compete for athletes is fair game for an antitrust lawsuit, since the players aren’t (yet) recognized as employees, which also means they can’t unionize and collectively bargain. … If [Big Ten Enterprises] is created, it could eventually become the target of a petition or lawsuit related to college athlete employment. That’s because of joint employment. It refers to an employer that shares responsibility for employment with other employers. Any employer in a joint-employer relationship can be deemed liable for an unfair labor practice or other unlawful acts. BTE would be directly connected to the Big Ten and member schools. It would play an instrumental role in how operations, which are driven by athlete labor, are managed. A private equity pairing with an athletics conference also fortifies the viewpoints of judges who’ve ruled that Division I football players are members of a labor market that sell services to schools. … BTE would no doubt offer financial advantages to Big Ten member universities at an opportune time. But sometimes what makes business sense doesn’t mix so well with the law. Whether schools want to wait for a judge to tell them that is the million – or multibillion – dollar question.” (link)

As part of an on-going $337M Neyland Stadium revamp, Tennessee opened 10 new Founders Suites this fall with SBJ’s Bret McCormick noting Populous produced the initial concept and stayed on essentially as UT’s owners’ rep, while SLAM Collaborative served as design architect and Cope Architecture as the architect of record. Though UT doesn’t disclose Founders Suites revenue, Deputy AD/CRO Brady Hart tells McCormick they’re “a significant piece of the equation to be able to deliver this Neyland Stadium project.” Suite buyers could pick between two basic aesthetics for their 900-1,000 square foot suite, one “recalling a wood-paneled country club aesthetic and the other brighter and more modern. Designers then worked with the donors to individualize each suite’s layout. … Some donors brought in their own interior designers. … Fabrics, materials and countertops were among a half-dozen customizable elements. [...] A retractable NanaWall separates indoors from the outdoor front porch, with its roughly 18 Irwin luxury seats and Bromic outdoor heaters embedded in a wood-paneled ceiling above. The suites come with 24 tickets and all-inclusive, high-end food and beverage service from Aramark Sports + Entertainment.” (link) 

The Duluth News Tribune’s Matt Wellens believes it would benefit the Alaska Fairbanks Men’s Hockey program to find a new league home following the dissolution of the WCHA back in 2021. Nanooks HC Erik Largen: “We’ve put together a really competitive schedule year-in and year-out. We’ve had some really quality teams, quality people have been up here. At the same point, it’d be nice for us to finally find a home and just have that consistency for home and away scheduling.” Life as an independent means playing a lot of the season away from home, and exemptions to entice teams to visit the 49th state often aren’t enough as teams will visit for opening weekend or during holiday breaks, but won’t give up a bye week to make the long trip to Alaska. Largen: “Exemptions are good for the teams it makes sense for, teams that make money with their home gate. For teams that don’t as much — the smaller school, you’re smaller, mid-level, mid-major sort-of Division I program — now you’re just talking about adding expenses. An (athletic director) is looking at that with the way the landscape of college athletics, I don’t think they see it the same way.” Per Wellens, the Nanooks’ best hope might be for the five current independents to eventually form their own league. Largen: “With Maryville hopefully on the horizon here and the moratorium lifted on single sports conferences now, we’re closer than ever to looking at forming a six-team conference with the independents.” More. (link) 

People & Places…

➤ The NCAA removes the interim tag in elevating Jennifer Fraser to Senior VP of Governance and Member Services. She had served in the interim role since September, while maintaining her position as VP of Division I. (link) 

➤ The ACC taps BWT Alpine Formula One Team Head of Commercial in the United States Anthony Macri as its first CRO. (link)

➤ Temple has named George Washington Assoc. AD for Major Gifts Brian Thornburg as Executive Senior Assoc. AD for Development & NIL Strategy. (link)

➤ Maryland has extended Men’s Golf HC John Phillips through June 2030. (link)

Deals, Deals, Deals…

➤ Arkansas is ending its relationship with Blueprint Sports on October 15. Blueprint has managed the Arkansas EDGE collective since November 2023. (link)

➤ VCU is extending its partnership to have Playfly continue helping the Rams increase revenue production across ticket sales and philanthropic giving. (link)

➤ Student Athlete Score partners with Every True Tiger Brands to deliver advanced technology and data-driven insights to help Missouri student-athletes maximize NIL opportunities. (link)

The latest edition of the 2025 FBS Attendance Trends database has been released. Appalachian State (116.57%) continues to lead a group of 34 schools that have reached a stadium capacity percentage at 100% or higher through Week 6. New Mexico (72.11%), Bowling Green (59.03%) and UTSA (57.17%) top the list of schools comparing average attendance change YoY from 2024 to 2025. Check out the full list, which will be updated every Monday throughout the season & can be found on Collegiate Sports Connect. (link)

Auburn is scheduled to host Baylor on Sept. 5, 2026, in the Aflac Kickoff Game slated for Atlanta’s Mercedes-Benz Stadium. Per SBJ’s Ben Portnoy, Peach Bowl, Inc., will work alongside third-party entities to create an opportunity for Tigers student-athletes to receive NIL compensation through activations tied directly to ticket sales, the game and surrounding events. Exact details weren’t made public, but sources tell Portnoy “it could drive between $4M-$5M in NIL opportunities.” Tigers AD John Cohen: “Auburn playing in Atlanta is nothing new ... so we thought it was natural for us. And it’s become an absolute must at this level for us to connect student athletes with opportunities for third-party NIL opportunities. [...] I don’t think that anything regarding the House case had this in mind, but it’s where we are and we’re going to be competitive and we’re going to do the best we can for the Auburn family and each of our programs, and this is part of that.” More. (link, link) 

UTEP highlights a record fundraising total of more than $12M for FY25, breaking the previous school mark by more than $1M. Of the total gifted dollars to the Miner Athletic Club, $7.7M were in support of the Climb Higher campaign to increase the Miners' readiness to join the Mountain West in 2026. Its 2,691 total donors marked the second most in school history, while its 54 major gifts of $25K or more were 35 more than the previous top mark. (link)

More Future Gridiron Particulars…

➤ On3’s Brett McMurphy reports “Miami, South Carolina cancel home/home series in 2026-27 with both conferences going to nine league games.” (link) 

➤ Louisiana Tech and Tulsa have reportedly scheduled a home-and-home football series with games set for Sept. 25, 2027, in Ruston and Sept. 20, 2031, in Tulsa. FBSchedules.com adds: “The two schools have also rescheduled a game that was originally set for this season. It will now be played on Sept. 22, 2029, in Tulsa.” (link) 

➤ North Dakota State and Stony Brook have scheduled a home-and-home football series in 2028 and 2030, per FBSchedules.com. In the opening game of the series, NDSU will travel to Kenneth P. LaValle Stadium in Stony Brook on Sept. 16, 2028, while the Bison will host the Seawolves at Gate City Bank Field at the Fargodome on Aug. 31, 2030. (link) 

More on Texas Tech Board of Regents Chair Cody Campbell’s Saving College Sports ad controversy as networks Fox and ABC refused to run the new spot during football games on Saturday. Front Office Sports’ Amanda Christovich: “A representative for Fox did not immediately respond to requests for comment. ESPN, which shares rights with ABC under their parent company Disney, declined to comment. An ESPN source, however, said the decision reflects their standard review procedures. The network requested ‘more supporting documentation’ regarding the ad, but because none was supplied in a timely manner, the network couldn’t air it this weekend, according to the source. ESPN has run Campbell’s ads in the past.” (link)

Campbell also sat with Puck’s John Ourand in a new podcast conversation. Of particular note from Campbell: “...we’ve gotten an incredible amount of resistance from the big-conference commissioners. They all acknowledge that they’d make more money if we were to [pool media rights], but they do not want to give up control. They see it as a threat to their position. They see it as a threat to their kind of fiefdom that they have established and their importance. And so they’ve dragged their feet and fought it in the halls of Congress. … If we’re going to kind of semi-pro professionalize college sports…we also have to professionalize the revenue side.” Campbell suggests looking to the USOPC as a model for future college sports governance, explaining that “it’s a model that’s independently governed by a group of people who are looking at the long-term benefit of the program… So we need an independent body. That independent body needs to have representation from big schools, from small schools, from women’s sports, from Olympic sports to revenue sports. Everybody needs to have representation and a say in the direction that college sports go.” More from Campbell. (link)

Kansas AD Travis Goff notes KU wouldn’t be able to complete the construction of the new east side of Booth Memorial Stadium in time for the 2026 season if they do it the right way, so that leaves open the likelihood of a partially completed east side with reduced capacity next fall. The Topeka Capital Journal’s Jordan Guskey: “Goff described it as one more season of some strain and discomfort, as they look ahead to a 2027 season that the stadium will be finished for. The hotel would be on its way at that point, as they also deal with other mixed-use development endeavors. It’s all a part of an effort to enhance the year-round economic potential the site can have for the larger area.” (link)

UAB AD Mark Ingram sat down with AthleticDirectorU’s Tai M. Brown to offer insight into how he’s translated his core values into an actionable vision for the Blazers. Ingram explains that “when I got the job, which I basically got because nobody else wanted it, and all my mentors said, ‘Don’t go there, that’s a career-ending job, don’t do it.’ But that was the opportunity – to go fix that and change [it]. It was the right time. Identifying what are those things that need to be done was incredibly easy.” Ingram and Brown also connect Ingram’s passion for service with his three values for the department – winning championships, graduating with honors and making a difference – and how the Blazers have tapped into those values to attract resources for facilities enhancements in an effort to propel key programs forward. When it comes to making a difference, Ingram says: “We are really proud of the amount of community service hours that we support Birmingham with. It’s over 4,000 hours a year from our staff and our student-athletes. It’s something we take great pride in, and it’s part of the learning experience, too. You know, you learn so much outside of the classroom, probably more so, or at least as much as you do inside the classroom. So those are, those are really important things.” Full conversation on ADU. (link)

Sacramento State President Luke Wood last week said of the future of the Hornets’ football program: “What we basically have focused on is finding that third space, that third avenue to get there. And that's being open to conferences that are outside of our area, but also open to being an FCS program that plays primarily FBS opponents.” Hero Sports’ Sam Herder lays out some potential scenarios for the Hornets in 2026: “1. Classified as an FCS independent, plays a mix of FCS/FBS opponents (FCS teams have openings with a 12th game being added. FBS teams won't play a 2nd FCS opponent because that 2nd win doesn't count toward bowl eligibility). 2. Classified as an FCS independent, plays mostly FBS opponents. That's a tight turnaround time to add multiple FBS opponents, though, especially with bowl eligibility considerations mentioned above. Pac-12 teams need another game in 2026, but reportedly aren't looking Sac State's way. 3. Classified as an FCS independent, plays mostly FCS opponents mixed with a couple of non-D1s and FBS opponents before adding more FBS games to the slate each year. 4. Gets a football-only invite from an FBS conference not named the Pac-12 or the MWC.” (link)

Merrimack AD Joe Foley steps into the role with a clear mandate: raise millions to upgrade facilities and grow the Warriors’ brand as the school continues its DI ascent. After a campus tour with President Christopher Hopey, Foley admits: “We both realized, ‘Wow, we’ve got some work to do on the facilities front.’” Foley’s immediate focus includes major renovations to the Volpe Complex and new locker rooms for nearly every team – critical upgrades, he says, for recruiting at the DI level. Foley also plans to shift basketball games to Lawler Arena and maintain men’s hockey as a “crown jewel” in Hockey East. Hopey calls the transition “smooth” and adds that “Joe can do both” when it comes to balancing donor relations with campus connection. Hopey adds: “I don’t have to think about athletics. I can go back to doing what I love – being a fan.” (link)

VCU is close to a two-part deal that includes moving its baseball games to the new CarMax Park and selling Sports Backers Stadium to Richmond’s Economic Development Authority (EDA). The move would raise VCU’s annual baseball cost from about $130K at The Diamond to roughly $700K at CarMax Park ($400K lease to the EDA + $300K to the Richmond Flying Squirrels under an operating agreement covering wear-and-tear). In parallel, VCU would sell Sports Backers Stadium for $25M, giving the EDA the land it needs for the Diamond District and providing VCU capital to advance its Athletics Village – starting with a $38M track & field venue that will include 1,000 seats, natural grass, a 400m track, full field event amenities, and two practice fields. CarMax Park is on track to be mostly completed in February with Opening Day set for April 7, 2026. Initially, the authority planned to charge VCU an annual payment of $500K – significantly less than the $3.2M the Squirrels will pay. The city of Richmond will use lease payments, real estate taxes from inside the district and other revenues to pay off the $130M in general obligation bonds the city sold to fund the cost of constructing the ballpark. (link) 

Colorado Football HC Deion Sanders said after CU’s Saturday loss to TCU that “I think I've got more blood clots. It don't make sense. I'm hurting like crazy. ... I'm not getting blood to my leg. That's why my leg is throbbing." Sanders added that he has a doctor’s appointment scheduled for Monday. We offer our best wishes to Coach Prime for a full and speedy recovery. (link)

While the details were redacted from Georgia Tech’s new apparel sponsorship with Under Armour, On3’s Kelly Quinlan reports the Yellow Jackets “will get much more out of this deal because Adidas charged the program full price for merchandise purchased, while Under Armour is going to give Tech more money overall than Adidas was and will only charge wholesale prices. That is part of how you start to hit on that six times the previous deal figure (as reported by ESPN’s Pete Thamel). For Georgia Tech, the purchasing power and money are worth a lot more than what the Adidas deal was. The one concern is the rising price of goods due to tariffs, supply problems, and other issues in the merchandising world. The wholesale aspect will protect a little from some of the cost increases in that world.” Quinlan also notes that Yellow Jackets AD Ryan Alpert “has pushed behind the scenes to continue to loosen up Georgia Tech’s licensing agreements with third-party vendors. Rhoback launched its Georgia Tech collection ahead of the season. There will be more vendors in that world offering up Yellow Jackets’ gear per our sources, and in the bookstore. That is good news for Tech fans, as there should be more available clothing options and other Tech merchandise.” (link)

Ohio State says it brought in a record $44M in gross sponsorship deals last year, and expects to top that this year, according to Bloomberg’s Janet Lorin, who adds: “That doesn’t include the sponsorship deal with Anduril. It also sold a record $260M in gross merchandise sales.” (link) 

McNeese State has announced a five-year, $1.25M sponsorship with Boudreaux’s New Drug Store through which the Boudreaux’s logo will be displayed on each side of Joe Dumars Court. (link)

JohnWallStreet last month noted that pharmaceutical advertising reform will extend the length of commercials and make them more expensive, which could lead to a reduction in the category’s TV footprint. “That is going to be problematic for media companies and could be another headwind in future sports rights negotiations.” Crakes Media Principal Patrick Crakes subsequently submits that “over the past two decades, pharmaceutical advertising has evolved to become a top three spend category on linear TV programming across all platforms. In the first half of 2025, pharma ads totaled approx. $3B, up a very strong +12% YTY.  Not surprisingly, any event that could cause that growth to decelerate or, even worse, reduce total spend is a big issue for sports media.” (link)

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(NEWEST!) Assistant AD of Video Services & Digital Strategy (University of South Carolina – Upstate / Spartanburg, SC): The Assistant Athletics Director of Video Services and Digital Strategy is responsible for all video operations of the USC Upstate athletics department. More details HERE.

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Senior Associate Athletic Director/CFO (University of North Carolina at Charlotte / Charlotte, NC): More details HERE. The opportunity brief for this position is available HERE.

 

Accounting Specialist, Accounts Payable - Business & Finance (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.

 

Associate Athletic Director, Business Services (Radford University / Radford, VA): More details HERE.

 

Director of Finance, College of Charleston Athletic Fund (College of Charleston / Charleston, SC): More details HERE.

 

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