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Morning Edition

October 28, 2025

 

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Introducing the COACH Act | Grant, O’Malley, Calhoun, Fee, Morrow | Inside growing stadium revenue

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U.S. Congressman Michael Baumgartner (R-WA) has introduced a bill that would provide a limited antitrust exemption to cap college football coaching salaries. A release from the Baumgartner camp breaks down the fine points of the COACH Act, as it’s called: “The Mechanics: Amends Title IV of the Higher Education Act and provides a limited, targeted antitrust exemption so schools can collectively set a reasonable compensation ceiling for athletics department employees. The Cap: As a condition of participating in federal student-aid programs, institutions agree to limit total compensation of any athletics department employee to 10x the institution's tuition and required fees for a first-time, full-time undergraduate for the most recent year. … No loopholes: ‘Total compensation’ is defined broadly to include salary, bonuses, deferred compensation, severance/buyouts, in-kind support, housing/mortgage or debt relief, personal-services contracts, and other remuneration-from the university or any affiliated or controlled booster organization. Why it matters: A single season's buyout can mirror a full year of operating revenue at many programs and rival top-tier budgets. Instead of paying coaches not to coach, resources should be used to control costs, limit financial liabilities of federally subsidized programs, and preserve scholarships and Olympic sports.” (link)

Southland Commissioner Chris Grant and Lamar AD/NCAA Men’s Basketball Secretary-Rules Editor Jeff O’Malley join The Field of 68’s Jeff Goodman and Rob Dauster, and O’Malley discusses the lack of centralization with officiating. He notes NCAA SVP of Basketball Dan Gavitt and others have taken a look at trying to make some officials full-time, but “I just don’t know where that’s going to land right now. It’s just not feasible right now. Those officials that zigzag across the country, those are the officials that our coaches want on those games. They’re in demand, our coaches feel comfortable with them.” Grant remarks that during his first two years the discussion was about how to get teams in First Four games in Dayton, “and now we’re in a position that we’re discussing things much grander. What are our seeding goals? Obviously, everyone wants to be a two-bid league, but let’s be more realistic. What are we going into on non-conference scheduling? What can we align on as athletic directors and administrators that won’t cripple our coaches? … It would be great to start seeing more mid-major matchups, bringing bracket-buster matchups back during the regular season.” (link)

VH Consulting Founder Shoshanna Engel Lewis visited with Brown AD Grace Calhoun at the 2025 Women Leaders in Sports Convention to touch on a number of topics including the Constraints-Led Approach, its scientific background and testing, as well as Calhoun’s perspective on implementing certifications for collegiate coaches. On what the Constraints-Led Approach means, Calhoun remarked: “When you look at Constraints-Led Approach … it takes this concept that is really rooted in many areas of science, but specifically psychology, neuroscience and ecological dynamics where we know that competitive environments are fluid. They’re unpredictable, and the thought is if you can train athletes to really read environments and respond immediately, with real vast skill sets to do so, that they’re better positioned to compete. There’s an old saying that practicing perfectly leads to imperfect execution, right? Because you can’t ever replicate what you’re going to see in game environments. So, with the constraint-led approach, you’re looking at placing restrictions, things that athletes have to work around so they get really comfortable making split decision choices. Kind of owning their movement patterns and just feeling like they're really well equipped to be in these dynamic, fast-paced environments and respond to them. It could be anything from looking at trainings where a coach says, ‘okay, for the next five minutes, we’re only using our left hand or basketball, you know, you have to have exactly three passes before you have a play.’ … How can you continue to place restrictions to gain that comfort whatever the environment is? They can find a solution to work through it.” More from Calhoun. (link)   

UC San Diego last week officially introduced new AD Andy Fee, who brings experience in conference realignment from his time at Seattle U. and Washington and said: “What I think the biggest piece is — and what we’re really focused on a lot — is the groundswell in our alumni. We have alums who were here in DIII, DII, and now those scholars here are part of the Division I era. So, how do we establish this culture and this identity? So, in some ways, for us, our biggest challenge is really cementing and planting that flag.” Fee wants to build on the success of last year’s men’s and women’s basketball programs to make UCSD the “premier non-football” school in the country. “This place is simply just too good. We’ve gotten a little taste of that this past season, this excitement around men’s and women’s basketball and having 20 or 22 of 24 sports participate in the postseason. We’ve got momentum. What we need to do is shape the future, and so many people in this room can have an impact on that, the traditions.” (link)

CollegeAD has the details of North Florida AD Nick Morrow’s six-year extension and reports that Morrow will earn an annual base salary of $250K and will receive a $25K retention bonus each year by the end of June, should he still be employed as AD. Morrow can earn additional money from a number of different incentives (not to exceed $25K each year). Also, for every $1M in external revenue generated by the Athletics Department, Morrow will also be paid a $1K bonus. Should UNF terminate the contract without cause, the university will owe Morrow severance pay equal to 20 weeks of salary. If Morrow terminates the contract for any reason, he will not owe the school any money. (link)

Michigan and Football HC Sherrone Moore have withdrawn their appeals in the NCAA infractions case on advance scouting. A statement from U-M reads: “After careful consideration of the prolonged impact of an appeal on Michigan and our student athletes, we have withdrawn our appeal of the NCAA’s infractions decision and penalties.” (link)

Colleges are turning stadium hospitality into a core revenue stream, pairing pricey premium clubs and suites – such as $20K field boxes at Arizona State’s Sun Devil Stadium – with elevated concessions to help fund rising costs and revenue sharing. (~$1.5B this year). Food-service giants like Aramark, Sodexo Live! and Compass Group are expanding fast on campus, citing double-digit growth and using pro-sports playbooks, and Bloomberg’s Rachel Phua and Maggie Shiltagh note alcohol is the biggest accelerant. Additional key takeaways…

➤ The average price for two beers at major programs rose to $21.40, and at scale can add up to $500K per game. At the same time, schools are repurposing spaces to capture more per-capita spend. While the upgrades delight many fans, they also underscore a widening “experience vs. affordability” tension among others, per Phua and Shiltagh. 

➤ Of the 300 US universities Aramark serves, more than half now include athletic venues in their contracts, a 25% increase in five years. The company expects double-digit growth in collegiate sports revenue this fiscal year, exceeding the median estimate of analysts surveyed by Bloomberg for a 7% increase. 

➤ Meanwhile, Sodexo’s North American revenue rose 9.2% in FY25 to $2.1B. There’s also still room to grow for these companies, as Phua and Shiltagh point out that roughly 60% of U.S. colleges still run sports catering in-house, meaning there is still plenty of market to win. 

➤ Bloomberg Intelligence analyst Stewart Gordon notes that shares of Aramark, Compass, and Sodexo have lagged behind broader stock market gains, and college athletics is being touted by the companies as one of the fastest-growing niches of their business. The bet, Gordon continues, is that sports-related revenue could offset concerns about softer enrollment trends that weigh on university dining contracts. More. (link)

People & Places…

➤ UCF Deputy AD/SWA Abby Wilson has left her role with the department, according to CollegeAD. (link)

➤ Van Wagner has named Cox Media Group media consultant Justin Motley as GM for its partnership with Kennesaw State. (link)

➤ This morning on Collegiate Sports Connect, The Wire shows administrative staff movement at Arkansas, Arkansas State, Cal, Creighton, DePaul, Houston, Illinois State, Marshall and Nevada. (link)

Western Kentucky and Houchens Industries are expanding their longstanding partnership with the creation of the Houchens Industries Athletic District. The naming-rights agreement is for 10 years and runs through the 2033-34 athletic season. It includes global naming rights for the designated Houchens Industries Athletic District, which includes E.A. Diddle Arena, Houchens Industries-L.T. Smith Stadium, Nick Denes Field, the WKU Soccer/Softball Complex, and the Tim and Sarah Ford Fieldhouse. (link)

TCU has launched the LEAP Agency to manage, direct, and enhance NIL opportunities. Specifically, the LEAP Agency is designed to “strategically align the department's approach to cap management, NIL operations, and student-athlete development by providing a holistic, one-stop shop approach.” In partnership with Learfield – via Horned Frog Sports Properties – along with the Neeley School of Business Institute for Entrepreneurship and Innovation and the Frog Club, TCU will provide support in four key areas: Leadership, Enterprise, Advancement and Performance. (link)

Pittsburgh Football HC Pat Narduzzi doesn’t mince words when addressing the NCAA’s new policy that permits betting on professional sports: "It's absolutely one of the stupidest decisions I've ever seen. First of all, it's a habit. It's no different than smoking, drinking, doing drugs – it's a bad habit. I don't think anyone here encourages you guys to go out drinking and getting smashed on a Friday or Saturday night, or at a ball game. It's a disease. I mean, you saw the same day that comes out, there's a disease in the NBA with what's going on over there.” Narduzzi goes on to comment: “It's the same thing with these availability reports. I mean, what are we doing? We're encouraging gambling. People say, 'Oh, he's out. Let me put some money down there, see if I can get it done and win.' … I just think it's not good. And I am not going to change my tune tomorrow. I'll talk about it in a team meeting. One of the first things I'll talk about is, I guess November 1, they can do that. 'But stay away. Nothing changes in our room. You guys shouldn't be doing any of that. Save your money, put it in the bank.' That's my feelings." (link)

Gonzaga men’s basketball student-athlete Tyon Grant-Foster has been granted a preliminary injunction by a Spokane County judge, allowing him to play for the Bulldogs. The NCAA had denied Grant-Foster's appeal for an eligibility waiver earlier this month. (link)

The American Gaming Association on Friday sent letters to the commissioners of the NFL, NBA and MLB, urging that the leagues steer clear of commercial agreements like the one the NHL struck with prediction market exchange operators Kalshi and Polymarket last week. In the letters, obtained by SBJ’s Bill King, AGA President Bill Miller described the financial exchanges as “insufficiently regulated” and “devoid of the consumer and integrity protections that define legal sports betting.” From the letter to MLB Commissioner Rob Manfred: “MLB has played a constructive role in helping to shape a legal, regulated sports betting market that enhances fan engagement while preserving integrity. Aligning with platforms that circumvent these regulations would undermine that progress and expose the league to reputational and regulatory risk.” (link)

 

Evening Standard

    October 27, 2025      

 

The Trump Administration’s international student visa rules are presenting hurdles in women’s college basketball, according to SB Nation’s Mitchell Northam, who notes the issue is being monitored at the highest level of collegiate athletics. ACC Commissioner Jim Phillips says there’s not much conferences or the NCAA can do on the issue, remarking: “We are aware and we try to do whatever we can, which is really not a lot. These are issues that end up going through Washington. We just try to be supportive of our coaches and student athletes. We have international student athletes in a variety of sports, and we’re just trying to be supportive and make sure that they’re able to navigate through whatever process is necessary to get them on campus.” North Carolina HC Courtney Banghart: “None of my internationals are going to go home for Christmas. I’d be happy to buy them a ticket, right? I’m just not sure they can get back in (to the United States). We hope that things settle a little bit, but they know what they signed on for — they’re here to play in our country.” More. (link)

Speaking on the truth about patience in college athletics, San Diego State AD John David Wicker tells SBJ’s On My Mind: “The thing now, we’ve finished House. Well, the settlement is done. [Now it’s about] patience. We’re in a society where we want it now. You know, we can go on Google and we get it within two seconds. We can go order something online and show up at the restaurant, walk in and pick it up. It’s not going to work that quickly with the new world of college athletics with the Collegiate Sports Commission, NIL Go, the cap system and creating the rules. It’s going to take a minute and it’s not going to be perfect to start. How often do you see a major change, a major rollout of something go perfectly? It just doesn’t happen. So, there’s going to be starts and fits. We’re going to learn from it, but if everybody will stay the course and want to invest in the appropriate way, then we will have a good outcome for what we all love about college athletics.” (link)  

George Washington AD Michael Lipitz’s focus is on utilizing Athletics to “help lead the University forward,” which starts by sending money into its men’s & women’s basketball programs. Lipitz: “I’ve been very consistent since I got here last year, that we’re going to lead with basketball. So, with our investments in our men’s and women’s basketball program, we want to keep pace with the best in the A-10, because that’s what’s required to give those programs the opportunity to compete at that level.” Per the GW Hatchet’s Ben Spitalny, “those investments involve Athletics tapping into their donor pool to raise revenue for the programs and for NIL, with this past year being the department’s most successful fundraising year since 2018.” Lipitz also expects to play to GW’s strengths as an elite academic institution in a premier city to build a brand, recruit and support its student-athletes. Lipitz: "The combination of what our athletes have an opportunity to do in terms of really high-level academics, really high-level athletics, and especially when you put that combination with a city like D.C., that’s a really potent combination and gives them the opportunity to really go pursue their dreams.” More. (link)

The Mountain West’s latest legal filing in its ongoing legal battle with the Pac-12 is is less about new facts and more about posture, according to the Las Vegas Review-Journal’s Adam Hill, who observes the Mountain West has shifted from defense to offense, arguing that the Pac-12 used a “Trojan horse” strategy—sign the deal, take the benefits, then gut the league without paying. Hill emphasizes that both sides’ briefs read like slam dunks in isolation, but the legal outcomes are genuinely uncertain; a duress argument could still let the Pac-12 wriggle off on technical grounds. Even so, the common-sense read, in Hill’s view, tilts toward the Mountain West: “The league further alleges that not only did the Pac-12 sign the agreement knowing it would eventually raid the Mountain West’s top teams but also committed fraud by knowing it would do so while having no intention to pay the prescribed penalty. The true scheme, according to the filing, was to essentially crumble the Mountain West so there would be no entity to pay.” Ultimately, Hill concludes: “Basically, this isn’t ending any time soon, and it’s difficult to predict which side will succeed in court. Even if the question of which side is in the right is a bit more clear.” (link)

Oregon State is parting ways with Executive Deputy AD/COO Brent Blaylock, according to JohnCanzano.com’s namesake, who adds: “The agreement Blaylock helped orchestrate between Oregon State and Blueprint Sports is also being unwound, sources tell me. A formal announcement that the sides have ‘mutually’ agreed to part ways is expected as early as Tuesday. According to a source with knowledge of that deal, ‘What will eventually come out is that the $750K guarantee was not actually guaranteed. At least it’s not written in the contract that way.’ The contract also includes an $850K separation fee. Officials at OSU and Blueprint negotiated throughout the weekend, per sources. The Beavers are expected to pay a reduced sum in the range of $150K to $284K to exit the deal.” Canzano goes on to note that Dam Nation Founder Kyle Bjornstad in March informed OSU that he would dissolve the collective. “Bjornstad said the tandem of Barnes and Blaylock convinced him it was better to sell Dam Nation to a third party instead of closing it down. The school coveted the more than $240K in annual recurring monthly membership donations that were flowing into the NIL entity. … The sale of Dam Nation to Blueprint Sports, however, has turned into a raging mess.” Rather than sell to Blueprint, Bjornstad encouraged OSU to explore another potential partner he’d sourced, Lockerverse, who would’ve guaranteed OSU a minimum of $288K each year plus 75% of all funds raised beyond $288K. Bjornstad eventually took a GM job with OSU but resigned on October 2. Per Canzano, he “felt like he’d been misled during the Blueprint negotiation. He wondered if he was being fashioned as a scapegoat in the aftermath of the deal. No doubt, Bjornstad cared more about Dam Nation than anyone. He built it. Watching it be run by Blueprint broke his heart.” More. (link)

Also from Corvallis, former Oregon State Men’s Rowing HC Gabriel Winkler has filed a lawsuit against the University and Beavers AD Scott Barnes seeking more than $4.5M in damages after claiming he was wrongfully terminated from his position in August with allegations including retaliation, a lack of due process and breach of contract. Per a copy of the civil complaint obtained by The Oregonian’s Ryan Clarke, “Winkler claims Barnes terminated his contract amid overall restructuring in the athletic department and alleged mishandling of inappropriate conduct from a male rower towards two of his female teammates. OSU, according to the complaint, claims Winkler fostered a ‘bro-culture’ on the team and failed to respond adequately to several claims. [...] Winkler claims he didn’t receive the proper opportunity to respond to the allegations laid out in his termination letter, and that OSU offered little by way of specifics. Now, as part of the lawsuit, Winkler is seeking more than $3M in lost wages he claims he would have earned over the next 20 years as OSU’s men’s rowing coach, and another $1.5M in non-economic losses. OSU has yet to formally respond to the lawsuit, or any of the allegations laid out by Winkler.” Much more. (link)

The new D1 Softball Oversight Committee is taking shape with the make-up of the 18-member group expected to consist of: one representative from each of the ACC, Big 12, Big Ten, and SEC; representatives from the three highest-ranked ‘non-autonomy conferences’; three representatives from the remaining conferences; four student-athletes; and four non-voting members, including a coaches association representative, officials coordinator, secretary-rules editor, and faculty athletics representative. Clemson Executive Senior Assoc. AD for Student-Athlete Services and Performance Natalie Honnen will serve as the chairperson and ACC representative on the committee, while Northwestern Assoc. AD for Sports Administration Jane Wagner, Oklahoma State Senior Assoc. AD for External Affairs Jesse Martin, and Tennessee Assoc. AD of Administration Tara Brooks are the chosen representatives for the Big Ten, Big 12, and SEC, respectively. More. (link)

Michigan State’s proposed Spartan Gateway District has been reenvisioned and would now not include a $150M Olympic sports arena so that the scale is “more appropriate for the location ultimately selected.” MSU will now explore existing campus space and facilities, with Assoc. AD for Communications Matt Larson telling The Detroit News’ Sarah Atwood: “The department is continuing to explore all options while evaluating our overall facility needs, focusing on broad-based student-athlete impact, including women’s and Olympic sports, strategic return on investment and fiscal responsibility.” The revised proposal will go in front of the Board of Trustees on Friday. More. (link)

Lindenwood announces the field at Harlen C. Hunter Stadium has been named Steward Field, in recognition of long-time University partner and World Wide Technology Founder/Chairman David L. Steward. (link) 

Air Force expands its partnership with USAA to have the company serve as the first-ever corporate partner to see its branding on the field in Falcon Stadium. Through the deal facilitated by Learfield’s Air Force Sports Properties, the USAA logo will appear on both 25-yard lines opposite the Mountain West logos, starting with the Falcons’ nationally-televised contest against Army on Nov. 1. (link) 

People & Places…
➤ Auburn taps Baylor Executive Senior Assoc. AD for Governance and Regulatory Affairs Chad Jackson as Senior Assoc. AD for Governance & Strategic Initiatives. (link)
➤ Marshall elevates Assoc. AD for Capital Campaigns & Signature Events Taylor Hickman Kinker to Assoc. AD and Chief of Staff for the Big Green Scholarship Foundation. (link)
➤ UMBC has reportedly parted ways with Men’s Lacrosse HC Ryan Moran after he guided the program since June 2016. (link) 

➤ New Tennessee Baseball HC Josh Elander has received a five-year contract worth $1M annually, per the Knoxville News Sentinel’s Mike Wilson, who adds that if fired without cause, Elander’s buyout would pay him 50% of the remaining pay on the deal. Bonuses for Elander include a $200K bonus for winning the Men’s College World Series, $160K for advancing to the MCWS finals, $140K for a MCWS berth, $100K for making an NCAA Super Regional, $80K for winning either the SEC regular-season or tournament title, $60K for hosting an NCAA Regional and more. (link)
➤ LSU has fired Offensive Coordinator Joe Sloan. Per USA Today’s Steve Berkowitz, Sloan “will be due a buyout of as much as $530K, subject to a duty to mitigate and with LSU getting offset.” Berkowitz adds: “Under Sloan's contract: If [former Football HC Brian] Kelly ceased to be HC for any reason, LSU [had the] option to terminate the deal, effective six months after Kelly's last day, or on an earlier date as mutually agreed between Sloan and LSU. Sloan [is] making $1M thru Jan. 15, 2026, and was set to make $1.1M next season.” (link) 

 
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Assistant Director of Community Engagement and Physical Education (University of California – Santa Cruz / Santa Cruz, CA): (DIII) More details HERE. 

 

Senior Associate Athletics Director, Chief Marketing Officer (University of California – Berkeley / Berkeley, CA): JOB ID #81769 More details HERE.

 

Director of Experiential Marketing - Athletics (Ball State University / Muncie, IN): More details HERE.

 

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Assistant Director of Video Board & Creative Content (Utah State University / Logan, UT): More details HERE.

 

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Asst. AD for Talent Management Operations (Mississippi State University / Starkville, MS): More details HERE.

 

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Assistant Director of Athletics Equipment (Texas Christian University / Fort Worth, TX): More details HERE.

 

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Director, Sports Medicine (Army West Point / West Point, NY): More details HERE.

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